Fabindia Expands Offline Presence, Opens Largest Experience Center in India
Fabindia Expands Offline Presence, Opens Largest Experience Center in India

Fabindia, one of India’s leading homegrown brands for handmade products made by artisans using traditional craft techniques for modern-day living, has just unveiled its largest Experience Center to date in India. 

Located in Bengaluru’s Hebbal area, the 21,000 sq. ft. new store is a state-of-the-art experience center sprawling across three floors to make this experience a memorable, enjoyable shopping journey that makes them want to stay loyal, spread the word, and come back for more. This store has been designed to be convenient, communal, curated, and immersive with true lifestyle-led categories and services available for your needs.

Dipali Patwa, the Group Head of Brand, Community, and Digital at Fabindia Limited said, “In-store retail is still the dominant retail channel and part of our customer journey. Our Fab Ambassadors who are available on the shop floor are our key asset to reinventing experiences and attending to our customers in a personalized fashion. Fabindia Experience Centers are more than a destination to shop. It’s for our fab family and community to have a unique experience and gain memorable moments with family and friends weaving in and out of our lifestyle offerings and experiences and ultimately making it a destination to refer to other friends and family and become part of our growing community.

"Our new and largest experience center to date in Bengaluru offers just that and more and is laser-focused to provide an elevated experience for our community and make it an enjoyable shopping journey across all our product categories leading with Home and Lifestyle, Apparel, Personal Care, and Wellness. Fab Interior Design Studio is also located at this experience center offering free design consultations as well as furniture and linen customization with a variety of choices to suit your style. Our mission has evolved from the logic of transaction to the logic of relations. Delivering memorable experiences to our fab family customers in modern ways enhanced by technology, delivered with personalization and brought to life with our in-store experiences that our customers will want to repeat again and again is our goal,” he added.

The store has been designed keeping the multifaceted lifestyle product categories that Fabindia offers in mind that are handmade and curated using traditional techniques and skills of our 55,000+ artisans and 12000+ farmers pan India. In addition to the brand’s signature offerings across home décor and lifestyle, furniture, bedding, and bath by Fabhome; Apparel, Organic Food and Wellness Products by Organic India and Personal Care by Fabessentials; this Fabindia Experience Centre houses the largest home and lifestyle store format in the country, spread across 14000 sq. ft. with an experiential format and a complete product range of universal assemble-to-order beds, dining and wardrobe category that is spread across 7000 sq. ft. 

With an extensive collection of wall art, area and accent rugs, lighting, kitchen and dining as well as a dedicated section for Fabkid’s collections and first time ever – a gifting section with an exciting assortment of pre-packed gift sets, and physical Fabgift cards will also be available at the store.

The store has an Interior Design studio which has a team of expert designers that are available to help visualize and customize your home with your choice of window treatments, handcrafted curtains, and blinds with a wide array of fabrics and colors. Customers can also get free consultations for home makeovers. Amplifying the customer experience across the buyer's journey and winning our consumers over with thoughtful curation of products and experiences is our intention. Walk through the visualization of our offerings and get inspired to transform your home.

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