FableStreet, a premium western wear brand focused on providing the best fits for Indian women, the flagship brand of FS Life, has roped in Sonakshi Sinha, Huma Qureshi, and Srinidhi Shetty as its brand ambassadors.
The brand has launched its latest campaign #FitsLikeNothingElse with these names to highlight the need for brands to design clothes keeping Indian body sizes and shapes in mind and highlights the brand’s leadership in the same. To drive home the importance of fits in women's clothing, the brand has also onboarded multiple online content creators including Barkha Singh, Avantika Mohan, Vagmita Singh, Kinnari Jain, and so on.
Ayushi Gudwani, Founder and CEO, FS Life said, “The FableStreet journey began with a very clear philosophy of designing clothes that flatter women of all shapes and sizes, making them more confident about their appearance. Just as one size cannot justify the diversity of Indian body sizes, one brand ambassador couldn't do justice to the brand philosophy. Sonakshi, Huma, and Srinidhi are women with varied body shapes and sizes however, what's common in them is their comfort in their own skin and body. This is what reflects their strong linkage with the brand. Any woman, whether she is an XS or XL - should wear our clothes and feel like they're made FOR HER. She should be able to say - FableStreet fits like me!”
This 360-degree campaign features a series of three digital films. Each film highlights the liberating feeling of wearing clothes that fit well. All the ambassadors are seen talking about their personal stories and experience with fit, and fashion.
Supari Studios managed the creative brief of the campaign. The campaign will be spread across various social media and OTT platforms. FableStreet plans to reach 10 million women's wardrobes by 2025 and this campaign will be a significant stepping stone to achieving its goal.
Since the first day of the campaign launch, the brand has seen 100 percent revenue growth. With a steady growth of 3x in the past years, the company aims to be a Rs 1000 crore company in the next three to five years and build multiple 1000 crore brands in the next 10 years.