Fastrack Smart Launches FPods, Revolutionizing Truly Wireless Buds for the Indian Retail Market

In a significant stride towards sustainability, The Baker's Dozen, India's leading artisan bakery brand, has launched an impactful initiative commencing this financial year. As part of this initiative, the brand is proactively promoting awareness about sustainability among its employees and stakeholders while encouraging active participation in eco-friendly practices.

This ambitious endeavor has been made possible through diligent cost-saving measures in secondary packaging and gas consumption, concurrently contributing to a reduction in carbon emissions. The core concept behind this initiative was to generate funds by optimizing expenses in areas that would also yield a diminished carbon footprint.

Aditi Handa, Co-Founder and Head Chef, The Baker’s Dozen mentioned, "All things that we have gotten right are because of an ask our customers had. In 2019, when we shifted to plastic packaging, it upset some of our customers and they were honest enough to share their disappointment with us. Since then, we have been wanting to do something to offset it. Although later than what I had hoped, earlier than never, we have finally embarked on our journey to give back to Mother Earth for all that it shows us. This is a small but significant start for us and it will only become bigger and bigger. This all is culminating into a meaningful reality thanks to our super dedicated and passionate partners Recykal, Wastelink, and Climes."

Anirudh Gupta, Co-Founder, Climes said, “Climate action has now become everyone's responsibility. It's such a great signal for the world that a widely-loved brand like The Bakers Dozen has made sustainability a core value and a key ingredient in its DNA. Across waste, water, and carbon, TBD is charting a path to becoming a more purposeful brand, that's great for consumers, great for their business, and amazing for our Planet. With Climes, TBD has opted to involve its entire community (consumers, investors, vendors) in their carbon-action plan - both online and offline! We're proud to partner with them and enable a new form of climate action that's interactive, transparent, and most importantly, inclusive.”

Krishnan Kasturirangan, Co-Founder, Wastelink shared, “We are proud to partner with The Baker's Dozen towards their carbon footprint reduction. Food waste handling typically goes under the radar when compared to other categories of waste which The Baker's Dozen has boldly chosen to tackle. Wastelink's association with The Baker's Dozen across its footprint guarantees ethical and sustainable upcycling of food waste to animal nutrition.”

Ekta Narain, Co-Founder, and CBO, Recykal said, "Congratulations to 'The Baker's Dozen' on their remarkable achievement of plastic neutrality! We commend their dedication and commitment to sustainable practices. By effectively offsetting their plastic footprint, they have contributed to a greener and cleaner environment and set a compelling example for other businesses to follow. As more forward-thinking brands step up to offset their plastic usage, our mission at Recykal is to bring 10 percent of India's waste into a circular Economy by 2027. Together, we can contribute to a more sustainable future for future generations."

Iris Broadway Mall, nestled in Sec 85-86, Gurugram, has exciting news to share with the opening of eight new brands. These recent additions include esteemed names such as Daryaganj Restaurant, The Barbeque and Company, SOCIAL Café and Bar, Studio XO and Bar, and Xero Degrees, transforming Iris Broadway Gurugram into a premium F&B destination in the neighborhood. Alongside these dining options, beauty and personal care brands, Looks Salon, New U, and the renowned grocery chain, Modern Bazaar, have also set up shop, collectively occupying over 50,000 sq. ft. of prime retail space within Iris Broadway.

Iris Broadway stands as a vibrant hub for fine dining, socializing, shopping, and entertainment. Located in the thriving area of New Gurugram, which has witnessed substantial development in recent years with the emergence of premium luxury societies, the mall caters to a community of over 3.5 lakh residents in its immediate vicinity. It has become the go-to neighborhood center for F&B and shopping.

Among the new brands, Daryaganj Restaurants, known as the Inventors of Butter Chicken and Dal Makhani, carries a rich legacy of serving authentic North Indian Cuisine since 1947. The Barbeque and Company offers a paradise for barbecue grill and smokey food enthusiasts, while Studio XO Bar promises a cosmopolitan luxury bar experience with live entertainment, including stand-up comedy, celebrity performances, and live music shows.

Adding to the mix, SOCIAL Café and Bar provides a unique blend of work and play, transforming from a co-working space during the day to a bustling bar at night. Xero Degree boasts contemporary interiors, Indianized American flavors, and signature fries. In the realm of beauty and personal care, Looks Salon and New U stand out, and Modern Bazaar offers a convenient one-stop shopping destination for daily needs.

Abhishek Trehan, Executive Director of Trehan Iris said, "We are thrilled to introduce these new brands to our patrons. With this diverse range of F&B options, Iris Broadway aspires to become a bustling hub for cosmopolitan and modern-day aspirational customers. As the festive season approaches, we are confident that these new additions will attract even more visitors, offering them an enriched and leisurely experience along with culinary delights."

Spanning 2.8 acres in the heart of New Gurugram, Iris Broadway caters to the aspirations of its community with over 3 lakh residents in its immediate vicinity. Offering 200+ surface and 400+ multi-level basement car parking spaces, it stands out as the only mall in the area with a 1000 ft. frontage.

The Sleep Company has unveiled its latest campaign featuring brand ambassador Anil Kapoor. The #ScienceOfPeacefulSleep campaign showcases Kapoor endorsing the company's patented SmartGRID technology mattresses, which incorporate cutting-edge science and technology to elevate the quality of sleep.

In a captivating and light-hearted manner, the campaign leverages Anil Kapoor's charismatic persona to address a common experience: trying various methods to achieve a peaceful night's sleep. Many individuals experiment with tactics such as reducing noise in their sleeping environment, listening to soothing music, consuming special sleep-inducing teas, or even resorting to sleep gummies. Surprisingly, a recent study reveals that nearly 70 percent of people have experimented with at least one of these strategies.

However, it is imperative to acknowledge the uncertainty surrounding the effectiveness of these methods. The campaign underscores a crucial point – the most dependable path to achieving peaceful sleep lies in "SCIENCE." It is intriguing that while we tend to seek scientific solutions for our daily challenges, we often overlook this approach when it comes to achieving restful sleep.

Selecting the right mattress plays a pivotal role in maintaining proper body alignment and improving sleep quality, a fact supported by scientific research.

The Sleep Company's patented SmartGRID technology stands as a scientifically substantiated solution for promoting peaceful sleep. Developed in collaboration with a former DRDO scientist, SmartGRID is crafted from a hyper-elastic polymer material that seamlessly adapts to all body shapes and sizes. This provides a unique blend of softness and firmness, effectively alleviating pressure points and ensuring proper sleep posture. Featuring over 2,500 air channels, it ensures exceptional airflow, creating a cool and comfortable sleeping environment.

Priyanka Salot, Founder, The Sleep Company said, "While countless sleep tips and tricks are being made popular every day, one of the fundamental root causes of poor sleep often goes unaddressed – the absence of a scientifically-proven, high-quality mattress. Our mission is to continually enhance the quality of life for our customers through our patented SmartGRID products. Anil Kapoor's charismatic and energetic persona brings to life the essence of this campaign – educating consumers about how our products epitomise the science of peaceful sleep, enhancing overall sleep quality, and ultimately enriching lives."

Ripal Chopda, CMO, The Sleep Company said, "Our campaign is a testament to our commitment to revolutionising the way people perceive and achieve quality sleep. With Anil Kapoor, we have successfully conveyed the message that science is the ultimate key to peaceful sleep. This campaign reinforces our dedication to offering innovative sleep solutions, backed by rigorous scientific research, to enhance the well-being of our customers."

The campaign's concept was collaboratively crafted by The Sleep Company and World Without Walls. The Sleep Company has consistently demonstrated its commitment to excellence. Initially a digital-first brand, it has expanded its presence into the retail market, boasting over 40 new physical stores across India. Looking ahead, The Sleep Company has ambitious plans to launch more than 100 stores within the year, strengthening its market leadership and establishing itself as a prominent player in India's sleep and seating solutions industry.

boAt has forged a strategic alliance with Reliance Digital, one of India's largest technology retail chains, to introduce an innovative retail experience featuring 3D Hologram Projections for the boAt Smart Ring. This cutting-edge wearable device is poised to redefine human-technology interaction and comes with an unprecedented holographic projection that showcases its brilliance.

Visual merchandising has long been a cornerstone of the retail industry, captivating customers and driving sales through immersive in-store displays. The collaboration between boAt and Reliance Digital seeks to revolutionize the Indian retail landscape by introducing an immersive customer experience that seamlessly integrates technology and innovation. The 3D Hologram Projection System is being deployed in Reliance Digital stores across major Indian cities, offering customers an interactive and captivating experience through a high-quality 3D projection system. This technology enables customers to visualize the newly launched boAt Smart Ring in a more lifelike, detailed, and personalized manner.

boAt's latest wearable innovation, the 'Smart Ring,' is designed as a comprehensive health and fitness tracker, boasting advanced features for a holistic view of the user's health status. The smart ring aims to provide a personalized, immersive experience, simplifying user interaction. With a reputation as a leading provider of high-tech audio and wearable products, boAt's foray into wearable technology with the Smart Ring signifies a bold step forward.

Aman Gupta, Co-founder and CMO at boAt said, "boAt and Reliance Digital have come together to pioneer a first-of-its-kind Smart Ring Hologram experience in select stores, seamlessly merging technology and marketing. While boAt is renowned for its innovative audio and wearables, this partnership marks a significant milestone, underlining our commitment to pushing boundaries and delivering customers an immersive, futuristic encounter."

Reliance Digital consistently endeavors to bring the latest technology to its consumers and the boAt Smart Ring is a testament to that effort. Customers can find the boAt Smart Ring at Reliance Digital stores nationwide. This partnership is poised to revolutionize the Indian wearable technology sector, offering customers a more engaging and personalized retail journey.

In just seven seconds, a simple "yes" can transform into a hesitant "no," marking the shift from instinctive decisions to rational contemplation. It's within these moments of saying "yes" that the Levi's brand finds its inspiration, unearthing hidden aspects of our identities, experiences, and memories that leave a lasting imprint. Today, Levi's unveils its "For Now, For A Lifetime" campaign, a celebration of these impactful moments and how they shape our lives.

The "For Now, For A Lifetime" campaign by Levi's beautifully captures the essence of following one's instincts. The campaign's film, drawn from real-life situations, opens with Deepika Padukone discreetly escaping from a film set, hopping into an auto-rickshaw, and disappearing into the night. Her impromptu adventure becomes the common thread weaving together diverse characters' experiences, ranging from ordinary to extraordinary moments. The campaign expertly captures a spectrum of emotions, from joy and excitement to laughter, as well as moments of calm and bittersweet reflection.

Deepika Padukone, dressed in Levi's denim, brings a fresh and modern perspective to denim in this campaign. Whether it's a dark denim shirt paired with lighter high-loose jeans or a coordinated jumpsuit, the campaign showcases Levi's iconic products – timeless blue jeans, all-season trucker jackets, and a wide range of beloved graphic tees.

Amisha Jain, Senior VP and MD, South Asia-Middle East, Africa, and Non-EU markets (SAMEA) at Levi Strauss and Co said, "The 'For Now, For A Lifetime' campaign embodies the essence of living in Levi's and how our products are deeply intertwined with our consumers' lives. This campaign, featuring Deepika Padukone, celebrates those moments when you can truly be your authentic self. Enabling this authenticity for our consumers is at the core of what we do, from product creation to bringing it to life for our customers."

The campaign serves as a platform to introduce Levi's new offerings, including expanded ranges of relaxed and baggy fits for both men and women. Overdyed and colored jeans cater to consumers looking to express themselves through denim. Levi's product portfolio extends beyond jeans to include cargo pants, chinos, varsity jackets, sweatshirts, blouses, and statement shirts, ensuring that the brand remains relevant and in sync with ever-evolving fashion-conscious consumers.
 

KAI India, the Indian arm of Japan's prestigious KAI brand, known for its 114-year legacy of crafting exceptional kitchen and beauty tools, introduces the K4 Soft Razor for women. This groundbreaking product epitomizes superior Japanese technology and innovative design, seamlessly blending tradition with modernity.

The K4 Soft Razor is a disposable grooming marvel, engineered to provide a comfortable and effortless hair removal experience for various body areas, including legs, underarms, and the bikini line. Equipped with four high-quality blades, it ensures your skin emerges impeccably smooth and silky after each shave. The razor's ultra-thin blades gracefully glide over your skin, simplifying the entire shaving process. Furthermore, its design facilitates easy rinsing, ensuring hygiene and longevity.

Elevate your hair removal routine with the KAI K4 Soft Razor, a testament to simplicity and perfection in shaving. KAI India's K4 Soft Razor for women is readily available for just Rs160 on kaiindiaonline.com and all leading e-commerce platforms.

Rajesh U. Pandya, MD of KAI India said, "Our K4 Soft razor is an excellent solution for women seeking a top-tier razor for their hair removal needs. With its innovative design and superior Japanese technology, it effortlessly simplifies hair removal, delivering a flawless, close shave. We are confident that our customers in India will embrace the K4 Soft Razor."

Established in Seki in 1908, KAI Group products have attained iconic status in Japan. Renowned for its high-quality beauty care and personal grooming products, the brand seamlessly combines practical aesthetics with refined craftsmanship, offering well-designed, innovative houseware and beauty care solutions that integrate seamlessly into daily life.

KAI Group, headquartered in Japan, marked its presence in the Indian market by establishing a sprawling manufacturing facility spanning over 30,000 square meters in Neemrana, Rajasthan. KAI brings over 800 years of Japanese blade-forging legacy directly to Indian households through its range of kitchenware. Additionally, KAI offers high-precision beauty and personal care products, enriching the daily lives of Indian consumers with meticulously researched and developed solutions, all powered by superior Japanese technology. With a clear vision and mission, KAI is progressively working toward becoming a household name in India.

Hindware Limited, an iconic brand renowned for bathware and tiles, has made an exciting announcement regarding its entry into the Tile Adhesive industry and an expansion of its product offerings within the tiles category. The brand has introduced five distinct SKUs (Stock Keeping Units) in adhesives, spanning the entire spectrum of tile categories, from ceramic to elevation tiles. With this strategic move, the brand aims to offer customers a comprehensive solution for their construction and home improvement requirements, all under one roof.

In response to the growing demand for reliable adhesive solutions within the construction sector, the tile adhesive market is poised for substantial growth. Recognizing the potential of this market, Hindware Tiles is leveraging its expertise in the building materials industry to provide tile adhesive solutions seamlessly integrated with its existing product portfolio. Through this strategic initiative, Hindware Tiles aims to establish itself as a one-stop destination for all aspects of tiling projects.

Sudhanshu Pokhriyal, CEO of Hindware Bath and Tiles stated, "Hindware recognizes the synergy between its core competency in tiles and the complementary nature of adhesive products essential for their effective installation. This strategic alignment not only enhances customer convenience by offering a comprehensive solution but also positions us as a one-stop destination for all their tiling needs. The introduction of the new tiles product portfolio aligns with Hindware Tiles' forward-looking vision to strengthen its reputation as a customer-centric brand and capture a significant share of the expanding premium tiles market. The products will be readily available through Hindware Tiles' existing distribution and retail network, ensuring nationwide accessibility."

The exclusive range of adhesive products and grouts was recently unveiled by Pankaj Mediratta, Vice President of Sales at Hindware Tiles, during the national dealer's meet held in New Delhi. The event witnessed the participation of more than 200 dealers from various regions across India.

Hindware Tiles boasts a robust retail and distribution network in India, encompassing over 500 dealers spanning 200+ cities, along with 50 brand stores strategically located across the country.

Fundoze, the company dedicated to promoting happiness, health, and an active lifestyle, is delighted to unveil an exciting partnership between their renowned brand, Kiddoze, and the beloved character Peppa Pig.

Kiddoze stands out in the Indian retail landscape for its unwavering commitment to offering a wholesome and enjoyable alternative to traditional supplements, catering to a child's daily nutritional requirements. Through this collaboration with Peppa Pig, the goal is to transform nutrition into an absolute delight for children while providing parents with top-quality, nutrient-packed vitamin supplements.

Each pack of these vitamin gummies will now include an engaging Peppa Pig-themed puzzle, specially designed for children aged 3-8 years. This puzzle adds an extra layer of joy to their daily snacking routine while serving as both a delightful playtime activity and an educational tool that stimulates cognitive and problem-solving skills.

What sets these all-natural vitamin gummies apart, including the Omega and DHA gummies, is their vegan composition. They are devoid of artificial sugars and preservatives, offering natural colors and flavors.

Nonita Mehta, the visionary Founder of Kiddoze said, "We are thrilled to announce our fantastic collaboration with Peppa Pig! Our mission is to assist parents in raising their children stress-free, instilling healthy eating habits from an early age. Our high-quality gummies range is here to make it a reality!"

These exceptional gummies are not only healthy but also budget-friendly, available for purchase on various e-commerce platforms and through an extensive network of over 800+ esteemed stores across India, including Amazon, FirstCry, Nature’s Basket, and more. Don't miss the chance to provide your child with the gift of nutritious goodness in a fun and delectable manner. Join Kiddoze and Peppa Pig on this delightful journey toward a healthier future.

PUMA India, a leading sports brand, has embarked on a groundbreaking venture in the Indian retail sector by introducing a sustainable shopping paradigm for its customers this festive season. The brand has implemented an Internet of Things (IoT) solution across its stores to ensure improved indoor air quality (IAQ), offering patrons a healthier, safer, and more efficient in-store environment.

During its pilot phase, PUMA India achieved Air Quality (AQ) certifications from the Accreditation Board for Testing and Calibration Laboratories (NABL), a respected Indian testing lab. Five stores received these certifications, emphasizing the program's effectiveness. The selection criteria for these stores were based solely on AQ statistics, ensuring the initiative's wide-ranging benefits. An additional 80 stores are slated to receive IAQ certification, underscoring PUMA's dedication to enhancing the in-store experience for shoppers.

The innovative IoT solution, consisting of both hardware and software components, establishes a connection between a store's electro-mechanical equipment and a central database. This enables real-time monitoring of energy consumption and IAQ. The system continuously collects and analyzes data, manages equipment operations, and provides actionable insights. Store managers can utilize this information to optimize energy usage and uphold enhanced air quality in their retail spaces. This transformative technology aligns with the brand's commitment to climate action, extending beyond store operations to contribute to environmental goals.

Vishal Gupta, Executive Director – Retail at PUMA India said, “Our ongoing investment in technology reflects our commitment to leading the way in operating smart and sustainable PUMA retail outlets in India. PUMA is constantly exploring opportunities to create novel customer experiences. This festive season, we are employing top-tier solutions to deliver a cutting-edge shopping experience and elevate indoor air quality in our stores for our customers."

PUMA is not only the pioneer of this advanced technology in India but also the first brand to implement it across its stores, marking a significant milestone in the country's retail landscape. As the retail industry grapples with its environmental footprint, PUMA's initiative paves the way for a greener, cleaner, and more responsible shopping environment.

For the implementation of this IoT-enabled solution, PUMA collaborated with EcoEnergy Insights, a prominent provider of Artificial Intelligence (AI) and IoT-enabled solutions and services. EcoEnergy Insights, a subsidiary of Carrier Global Corporation, currently serves more than 55,000 sites globally and supports customers in managing energy consumption across over 600 cities in India.

“We are proud to provide IoT technology to PUMA to enhance the in-store experience while helping reduce the stores’ carbon footprint. This is a pioneering programme in sportswear retail in India and we are fully committed to enabling PUMA with the best IoT technology to drive additional value levers like efficient store design and reduced lifecycle asset costs,” said HAPS Dhillon, GM, Sales, EcoEnergy Insights.

In the realm of home decor, IKEA has long been synonymous with style, affordability, and innovation. This time, the Swedish furniture giant is set to elevate home decor to new heights with its latest festive collection, Aromatisk. Drawing inspiration from the rich tapestry of traditional Indian arts and crafts, this collection was originally designed for Indian autumn festivities. Aromatisk embodies a celebration of homeware that can bring the spirit of festivity to any home worldwide.

The Aromatisk collection underscores IKEA's commitment to bringing global design inspirations to your doorstep. With a diverse range of patterned fabrics, vibrant serving dishes, and more, this collection caters to every home enthusiast.

The Aromatisk collection introduces a wide array of home accessories, serving plates, and furnishings in warm, inviting colors designed to add sophistication to your living space. Here are some standout products from the collection:

AROMATISK Peacock Decoration: Crafted in a brass-colored finish, this peacock decoration serves as a captivating centerpiece, perfect for holding fragrant potpourri. Designed by Hanna Grann Dalrot, it captures the essence of Indian craftsmanship and elegance.

AROMATISK Tealight Holder with Stand: This glass tealight holder, hand-blown by a skilled glassblower, creates an enchanting ambiance. Its brass-colored surface enhances the candle's warm glow, making it ideal for setting a cozy atmosphere on your dining table.

AROMATISK Throw: Crafted from soft cotton with long fringes, this throw adds warmth and color to your living space. Versatile and elegant, it drapes beautifully over your sofa or bed.

AROMATISK Cushion Cover: Featuring a refreshing shade of green, this cotton cushion cover offers versatility with its paisley pattern on one side and playful dots on the other. Designed by Luna Gil, it combines aesthetics with practicality.

AROMATISK Duvet Cover and Pillowcases: Brighten your bedroom with this sunny yellow and white set, made from 100 percent cotton. Luna Gil's design allows you to switch styles effortlessly.

AROMATISK Floor Cushion: Adorned with vibrant green fabric and charming pink edging, this cushion adds style and convenience to your seating options.

Incorporating pieces from the Aromatisk collection into your home decor infuses the festive spirit while reflecting your appreciation for craftsmanship and design from around the world. This collection celebrates cultural diversity and homeware innovation, offering unique adornments for your living space. Get ready to welcome the festive season with open arms and let IKEA's Aromatisk collection be the highlight of your home decor.

DS Group, a prominent multi-business corporation and leading FMCG conglomerate, has unveiled a new TVC (Television Commercial) for Catch Salt and Spices in India. The campaign aims to reinforce the brand's positioning with the powerful message, "Kyunki Khana Sirf Khana Nahi Hota" (Because Food is Not Just Food). Conceptualized by Dentsu Creative, the TVC spotlights Catch Hing (Asafoetida) and will be broadcasted not only on TV channels but also across various digital platforms, including Instagram, Facebook, and YouTube. The TVC features Bollywood superstar Akshay Kumar, alongside the vibrant and talented Kriti Kharbanda, adding a fresh and dynamic dimension to DS Group's marketing endeavors.

The new TVC embodies DS Group's unwavering commitment to culinary quality and excellence. It conveys the idea that food transcends mere sustenance; it's an experience, a celebration of flavors, and an expression of love. The central focus on Hing highlights the brand's dedication to delivering high-quality, authentic, and flavorful products that enhance every meal.

The Catch Hing TVC cleverly plays on the word "Khushboo," which means 'Aroma' and is also a common name in India. This wordplay adds an enjoyable element to the film while effectively conveying the product and brand proposition. The commercial unfolds with Akshay Kumar, portraying a husband, returning home with a bag filled with groceries, including an array of spices. He addresses his wife as "Khushboo," mistakenly assuming that she is the one attracting attention. However, his curiosity is piqued when he notices a young boy peering into his house. The boy's fascination lies with the enticing aroma emanating from the kitchen. When questioned by Akshay, the boy innocently reveals his attraction to "Khushboo" (referring to the aroma) in the kitchen, where Kriti Kharbanda, Akshay's wife, is using Catch Hing for cooking. Akshay rectifies the misunderstanding by introducing the boy to Catch Hing, emphasizing its authentic fragrance. In the closing scenes, both men savor a delectable Indian meal prepared using Catch 'Hing,' while Akshay conveys the message that "Khana sirf khana nahi hota, “bigadte mamle ko sambhalne ka zariya bhi hota hai," which translates to "Food is not just food, it's also a way to handle delicate situations." This subtly reinforces the importance of aroma in cooking, enhancing flavor and serving as a vital indicator of ingredient quality and freshness, thereby adding value to taste, situations, relationships, and more.

Sandeep Ghosh, Business Head, DS Spiceo Pvt Ltd said, "We are thrilled to unveil this exciting TVC, which not only reinforces our brand's core message of 'Kyunki Khana Sirf Khana Nahi Hota,' but also showcases the exceptional qualities of our Hing product. Our continued partnership with Akshay Kumar and the introduction of Kriti Kharbanda underscores our commitment to excellence and innovation. We are confident that this TVC will resonate with our customers and reaffirm DS Group as their trusted choice for culinary essentials."

Ujjwal Anand, Executive Vice President, Dentsu Creative said, “Catch Salts and Spices is a forward-thinking brand, boasting a diverse array of top-notch offerings. With its new strategic direction, the brand aims to explore the profound relationship consumers have with food, promising to disrupt the conventional norms within the competitive market.”

Mango, one of Europe's leading fashion groups, is marking the 10th anniversary of Mango Kids in September with remarkable sales achievements and a forward-looking expansion strategy. Targeting children and adolescents, the line concluded the 2022 financial year with robust growth, witnessing an 18 percent increase in turnover, surpassing 200 million euros, which includes Mango Teen.

Mango Kids, established in 2013, was created to provide unique, comfortable, and trendy fashion for boys and girls across various occasions, from school to playtime and formal events. The brand caters to all age segments, covering birth to size 14 and extending to adulthood with Mango Teen.

Berta Moral, Director of Mango Kids said, "A decade ago, we introduced Mango Kids to accompany the youngest members of households with quality, affordable, and uniquely designed clothing, allowing them to explore the world around them. The launch of this line marked a transformative moment for the company, enabling us to share our passion for fashion with children and adolescents, creating a global offering that caters to women, men, children, and adolescents."

Initially, Mango Kids products were available in Mango stores in various countries, including Spain, Turkey, and France, with sections dedicated to boys and girls. By the latter half of 2013, the line began opening its standalone stores.

Remaining committed to the importance of physical retail stores as a primary point of contact with customers, the line concluded June 2023 with over 650 stores in more than 70 markets, incorporating Mango Teen. In 2022, sales from physical stores contributed to 53 percent of Mango Kids' total turnover, exceeding 108 million euros, while the online channel recorded sales of over 97 million euros. As of the first half of 2023, Mango Kids was accessible in 70 markets through its online platform.

Throughout its history, Mango Kids has placed design at the core of its creations. Initial collections drew inspiration from French chic for girls' garments and American casual styles for boys. This unique design philosophy has evolved over the years, adapting to contemporary trends.

Mango Kids boasts an in-house design team situated at the company headquarters, responsible for various product lines and a structure for coordination, distribution, and procurement. The team has grown to over seventy members, quadrupling its original size since its inception in 2013.

Initially, Mango Kids offered essential clothing combined with current trends, along with a selection of best-sellers from the Women's collection adapted for girls, known as Mini Me, in addition to accessories, footwear, and underwear. This design ethos remains intact while also offering limited-edition collections, including ceremonial attire, swimwear, and special occasion product capsules such as Halloween, catering to diverse moments and events. Comfort, functionality, and trend coalesce naturally across the entire line, with garments entirely designed in Barcelona.

Mango Teen, on the other hand, seeks to inspire adolescents to craft their unique style while allowing room for personal expression. By sampling trends and creating a distinct personality, the line celebrates youth, emphasizing positive experiences and friendships.

Mango Kids introduces another distinctive element with its Kids Lab store concept, part of the New Med Mediterranean style featured in some of the brand's flagship stores. Launched in June 2022, Kids Lab is designed to minimize environmental impact by creating more spacious, customer-focused environments that enhance product displays.

One such store featuring the Kids Lab concept is the Paseo de Gracia location in Barcelona, known for its robust Kid's line turnover. This store, refurbished in March of this year, became the world's first Mango store to include a play area for children, complete with table football and learning panels.

Mango has unveiled its Back to School collection, offering versatile garments that follow key Autumn/Winter season trends, providing boys and girls with comfortable and stylish options for returning to school, available in sizes from 0 to 14.

Arrow, the renowned menswear brand, is delighted to formally announce the appointment of Anand Aiyer as its newly appointed Chief Executive Officer (CEO). Boasting an illustrious career spanning over 24 years in the fashion and retail sector, Aiyer brings a wealth of experience and an impressive track record of accomplishments to this esteemed role. His arrival marks a pivotal juncture in Arrow's journey, ushering in a fresh era of expansion and cutting-edge innovation.

Aiyer's distinguished credentials as an industry veteran, coupled with his robust leadership skills and strategic foresight, seamlessly align with Arrow's rich legacy of delivering outstanding menswear to the contemporary man. Arrow, renowned for catering to diverse menswear needs across various occasions, eagerly anticipates a period of sustained excellence and groundbreaking advancements under Aiyer's dynamic leadership.

He expressed, "I am excited to assume the role of CEO at Arrow, a brand that has consistently embodied the essence of refinement and sophistication across generations. I eagerly anticipate the opportunity to collaborate with the exceptionally talented Arrow team, collectively forging ahead to enrich our legacy and introduce captivating innovations that will delight our cherished customers."

Retail powerhouse Max Fashion has unveiled the highly anticipated second edition of its month-long Pujo campaign, "Amio Durga," commencing on September 18th. Through a compelling video launch, this campaign seeks to pay tribute to the contemporary embodiment of Durga - 'the women' who gracefully balance multiple roles in their daily lives. It aims to recognize and celebrate the exceptional contributions of women from diverse backgrounds and walks of life who continue to make a meaningful impact in their communities.

Starting today, the campaign extends an invitation to women from all walks of life to step forward and share their inspiring journeys. A distinguished panel of judges will evaluate the submissions, and the winners will be unveiled and exclusively rewarded during the grand finale on October 7th at the City Centre New Town, Kolkata.

"Women are the backbone of our society, and it's high time that we acknowledge their hard work and dedication. The Amio Durga campaign is our way of not only recognizing but also honoring these remarkable individuals, ensuring that their extraordinary achievements do not go unnoticed," emphasized Rajib, Territory Head of Max Fashion India.

Pallavi, Head of Marketing at Max Fashion India, added, "Max Amio Durga 2.0" promises to be an exceptional experience for consumers, offering an exciting lineup of activities and engagement over a 40-day period. We are thrilled to initiate an expressive and celebratory campaign to pay tribute to today's women who have broken free from traditional gender roles, demonstrating courage and leadership in both their passions and professions every day. I invite all the 'Durga' figures in our society to step forward and share their tales of strength, which will serve as inspiration not only for women but also for the men in our society, encouraging them to recognize and empower the strength that surrounds us.

This year's activation spans multiple cities in the Eastern part of India, including West Bengal, Odisha, Jharkhand, and parts of the Northeast, making this festive campaign larger and more inclusive than ever before. With two new stores set to open during this period, Max is further expanding its presence in the East.

In keeping with the festive spirit, the brand is hosting a series of exciting events and offering deals throughout the region, continuing until October 24. Visit Max Stores across the regions to immerse yourself in the grandeur of these festivities.

Delhi and Gurgaon meat enthusiasts are in for a treat as Meisterwurst, the globally renowned brand specializing in premium cold-cut meats, is set to redefine culinary experiences in the region. Meisterwurst is delighted to announce its official debut at Le Marché DLF Galleria, South Point Mall, Khasra, as well as Modern Bazaar outlets in Select City Walk, Vasant Vihar, Defence Colony, Green Park, Kailash Colony, and SS Plaza Gurgaon, introducing the finest European-inspired cold cuts to the Indian retail scene.

Meisterwurst has earned its worldwide reputation for unwavering commitment to quality, heritage, and exquisite flavors. Crafted meticulously with the finest meats and time-honored recipes, Meisterwurst boasts an enticing selection of cold cuts, encompassing chicken, pork, and more. Each product stands as a testament to the brand's unwavering dedication to delivering an exceptional gastronomic journey to its discerning consumers.

The introduction of Meisterwurst at Le Marché and Modern Bazaar represents a significant milestone for the brand as it continues its global expansion, catering to the refined tastes of Delhi and Gurgaon residents. These esteemed supermarket chains were chosen as partners due to their shared mission of offering customers extraordinary products and memorable experiences.

Arthur Maurer, the Founder and CEO of Meisterwurst, "This enables us to set new standards for customer expectations and bridge the online and offline shopping experiences. It is essential for us to feature our products in premium stores like Modern Bazaar and Le Marche, aligning seamlessly with the high-quality brand we've nurtured over the years. Through this collaboration, we aspire to enhance the ease and efficiency of our customers' shopping experiences."

Customers frequenting Le Marché and Modern Bazaar can now easily locate an assortment of Meisterwurst's mouthwatering cold-cut meats in the refrigerated section. Whether you are planning a delectable sandwich, an enticing charcuterie board, or simply seeking a quick, indulgent snack, Meisterwurst's offerings promise to infuse a gourmet flair into your dining occasions. Do not miss this golden opportunity to savor the unparalleled taste of Meisterwurst at an exceptional value.

In a significant development, the Grameen Foundation has unveiled its renewed commitment to smallholder farmers in India with the launch of the second phase of the Market Access eNabled by Digital Innovation in India (MANDI) project. This ambitious endeavor has been made possible through a generous $2 million grant from the Walmart Foundation. MANDI-II is poised to tackle the myriad challenges faced by smallholder farmers, with a special emphasis on women, in the regions of Eastern Uttar Pradesh and West Bengal. Its primary focus will be on strengthening Farmer Producer Organizations (FPOs) to uplift the agricultural retail landscape in India.

During the initial phase of the MANDI project, which also received support from the Walmart Foundation, the Grameen Foundation successfully enhanced the capabilities of 40 FPOs in Eastern Uttar Pradesh. This was achieved through the facilitation of market linkages, enabling access to finance, data, and technology, and notably, increasing the participation of women as shareholders.

Building upon these remarkable achievements, the second phase of the MANDI project aspires to further bolster the sustainability and resilience of FPOs in Eastern Uttar Pradesh and West Bengal. Over the course of 24 months, this intervention will actively engage with 50 FPOs, with a particular focus on involving at least 40 percent women farmers, ultimately aiming to benefit 35,000 farmers. Key objectives include boosting farmer incomes, fortifying the governance and operations of FPOs, and advocating market-driven production to ensure business viability.

The second phase of MANDI will adopt a comprehensive "one-farm" approach, designed to diversify production, integrate livelihoods, and elevate farmer incomes. Additionally, it will champion sustainable agricultural practices by facilitating access to organized retail market setups, strengthening supply and value chains, and promoting climate-resilient farming methods.

Julie Gehrki, VP, Chief Operating Officer, Walmart Foundation said, “We are excited to collaborate with Grameen Foundation for the next phase of MANDI. We believe in the transformative potential of smallholder farmers in advancing India’s agricultural sector. Through this project, we aim to provide farmers with the necessary tools, resources, and market access to improve their livelihoods and build sustainable futures for their communities.”
 
Bharati Joshi, Chief Program Officer of Grameen Foundation India stated, “The second phase of MANDI builds upon the successes of the first phase and represents a significant step towards increasing the incomes and building the resilience of smallholder farmers, especially women. By leveraging technology, market linkages, and gender mainstreaming, the project aims to generate impact across the agricultural landscape in Uttar Pradesh and West Bengal.”

The MANDI II project will play an instrumental role in addressing the challenges faced by small and marginal farmers in Eastern Uttar Pradesh and West Bengal. By empowering and scaling up FPOs, this initiative is set to elevate farmer incomes, improve livelihoods, and foster the adoption of sustainable agricultural practices within the retail sector in India.

Following the success of ASUS India's inaugural 'Select Store' in Delhi, the company is excited to announce the opening of its second 'Select Store' in Kolkata. This move aims to provide potential customers with an opportunity to purchase top-notch refurbished ASUS PCs. The Select Store will feature an extensive range of products, including consumer laptops, gaming PCs, creator series laptops, desktops, and other ASUS offerings.

The showcased products have undergone rigorous multi-checkpoint inspections, thorough testing, restoration, and certification by ASUS, ensuring that they meet the same standards as brand-new products. Additionally, the company offers a 1-year company warranty for these products.

Peter Chang, GM- Asia Pacific - System Business at ASUS expressed, "The launch of the Select Store is another milestone for ASUS in promoting sustainability within the industry. We have been actively working on introducing state-of-the-art technology to facilitate sustainable practices that significantly reduce carbon footprint. We are also integrating eco-friendly packaging and collaborating with recycling companies to ensure proper disposal of e-waste. ASUS envisions being a responsible business that pioneers practices to lessen the environmental impact. The positive response from Delhi's Select Store encouraged us to expand our presence across the country. In 2023, we plan to open more Select Stores and are delighted to introduce the second Select Store in Kolkata."

Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India said, "While many companies focus solely on online sales, we recognize the significance of retail stores in our strategy. By providing customers with an opportunity to experience our products, we have witnessed a high conversion rate of potential sales. Anticipating growth in the refurbished electronics segment in India, we introduced the concept of ASUS Select Stores. We understood that consumers are seeking products that have undergone rigorous checks to ensure premium quality laptops and PCs. The ASUS Select Store concept was born to support the Indian refurbished electronics market, standardize the segment by implementing thorough checks, offer quality products comparable to new ones at a 20-30 percent lower cost, and provide a 1-year company warranty."

Situated in Kolkata, the Select Stores feature a modern design and a comfortable layout that encourages customers to explore the wide range of refurbished ASUS products. These stores are staffed by highly trained ASUS representatives who understand customers' needs, provide product recommendations, share in-depth product information, and explain the multi-level quality checks that each product undergoes.

As part of ASUS's commitment to reducing e-waste, the ASUS Select Stores represent a significant step toward a more sustainable future by offering customers the opportunity to purchase high-quality products at affordable prices. Leveraging the latest technological innovations, ASUS actively promotes sustainability throughout its processes, including reducing carbon emissions, adopting eco-friendly packaging, and collaborating with recycling companies to ensure responsible electronic waste disposal.

Les Petits, the luxury fashion brand specializing in children's apparel, proudly presents an exclusive jewelry collection for children in collaboration with Rajasi Jindal Jewelry, marking a harmonious union of design prowess in kids' jewelry. This collection is poised to captivate the festive spirit with its exquisite offerings.

The collection seamlessly harmonizes with the splendor of special occasions, presenting a delightful assortment of personalized nazariyas, earrings, bracelets, pendants, and cufflinks. It delves into the designer's artistry with hallmarked gold and silver ornaments, featuring whimsical characters and designs that enchant children in the most delightful manner.

This exclusive range showcases a cherished selection of pure and pristine jewelry, enhancing a child's charm with a cascade of accessories. The option for further customization celebrates the designers' creativity, allowing them to craft captivating designs tailored to a child's preferences while aligning perfectly with the auspicious celebration.

Swati Saraf, President of Les Petits commented, "At Les Petits, we are committed to offering opulence through our products. The collaboration with Rajasi Jindal Jewelry was a deliberate choice, aligning with our brand's ethos. By curating captivating designs, we transcend customer expectations, seamlessly blending culture, fashion, and luxury in a pragmatic fashion."

This exclusive jewelry collection will be available exclusively through Les Petits platforms, accessible via the official website and Les Petits retail stores.

Arrow, the renowned menswear brand synonymous with impeccable style and innovation, is pleased to announce the launch of its much-awaited Autumn Winter 2023 collection in India's retail market. This latest collection embodies a harmonious fusion of elegance, comfort, and cutting-edge fashion trends, offering a wide range of choices to cater to the discerning tastes of contemporary men.

In the Autumn Winter 2023 lineup, the spotlight shines on the Autopress shirts, meticulously crafted with wrinkle-free fabric and fully taped seams, designed to deliver a polished and sophisticated appearance with minimal effort. These shirts are available in a captivating array of color stories, including Digital Lavender, Sage Green, Blue, and Greys, reaffirming Arrow's commitment to seamlessly blending sophistication with modern style.

Elevate your fashion quotient while relishing unparalleled comfort with Autoflex trousers, thoughtfully tailored with an elasticated waistband. These trousers are designed to provide an impeccable fit while preserving a premium and stylish aesthetic. Complementing the formal attire, the Iconic White Shirts exude timeless allure with their semi-tailored design, making them equally suitable for formal events and casual outings.

Indulge in the epitome of sophistication with Arrow's exquisite selection of suits and blazers. The Day theme features light hues radiating elegance and charm, while the Night theme introduces darker shades for a classic and redefined look, ideal for evening occasions. Adding to the versatility of the suits are the reversible waistcoats adorned with abstract floral jacquards, allowing you to effortlessly switch up your style. Moreover, the stain-repellent Knit blazers ensure you maintain a flawless appearance at all times.

Experience the perfect blend of comfort and style with Arrow Sports' casual shirts, including captivating collections like Twilight Garden. This captivating assortment combines dreamy and hyper-realistic digital prints inspired by the enchantment of the night and mystical gardens. The use of premium fabrics such as Modal, Tencel, and Giza lends a touch of luxury to the collection. For those seeking a rustic and timeless appeal, the Country Remix line introduces lightweight corduroy fabrics in earthy tones. The Data collection offers a wide range of corduroy solids and refreshing minty colors, catering to a diverse range of individual styles. The Smart collection, characterized by melanges and sophisticated textures, seamlessly infuses sophistication into casual attire.

Arrow's Polos, meticulously crafted from premium mercerized cotton, offer superior quality and supreme comfort. The anti-curl collars ensure a sharp and elegant look that endures throughout the day. The Chinos, available in knit and smart cord varieties, effortlessly combine style and versatility.

Arrow NY, an extension of the brand, introduces a range of futuristic blends in polos, graphic tees, club tees, sweatshirts, and engineered stylized shirts. This line is ideal for individuals seeking a modern and edgy aesthetic. Embrace the future of fashion with Arrow NY's innovative designs.

Anand Aiyer, CEO, Arrow, said, “Arrow's Autumn-Winter '23 collection is a testament to our commitment to crafting menswear that embodies the perfect blend of style, comfort, and innovation. This collection is designed to empower the modern Indian man with a versatile wardrobe that effortlessly transitions from formal to casual, day to night. From the timeless elegance of our formal wear to the futuristic edge of Arrow NY, every piece in this collection reflects our dedication to redefining men's fashion. We invite our customers to explore and embrace the sophistication and contemporary flair that define Arrow through this new collection. Today, Arrow caters to all occasions in men’s fashion through collaborations with Hrithik Roshan, continuing our commitment to dressing the modern man in both elegance and comfort."

MK Jewels, a prominent Gold and Diamond Jewelry brand, is delighted to announce the unveiling of their splendid Ganpati Collection in honor of Ganesha Chaturthi. This sacred occasion presents the ideal moment to introduce a range of stunning jewelry pieces that pay tribute to Lord Ganesha. The Ganpati Collection by MK Jewels exemplifies a harmonious fusion of traditional artistry and contemporary design. Each piece has been meticulously crafted to encapsulate the divine essence of Lord Ganesha. From intricately designed pendants and earrings to beautifully crafted rings and bracelets, this collection presents a wide array of choices for jewelry enthusiasts. MK Jewels has also created Ganesha idols adorned with real diamonds, 22KT gold, and embellished with pearls and corals.

Ram Raimalani, Founder of MK Jewels said, "We are thrilled to present our Ganpati Collection to our valued customers. Ganesha Chaturthi holds immense significance in our culture, and we wanted to commemorate this festival by creating jewelry that is not only visually captivating but also symbolizes prosperity, wisdom, and good fortune." 

The Ganpati Collection features a selection of precious and semi-precious gemstones, expertly embedded in 18K and 22K Gold and Diamond settings to enhance the beauty of each piece. With a steadfast commitment to detail and a dedication to excellence, MK Jewels ensures that each item in this collection upholds the highest standards of quality and craftsmanship.

Warehouse by Mudita, a pioneering luxury multi-designer retail outlet specializing in the liquidation of excess inventory, is thrilled to announce the much-anticipated Kids' Fashion Pop-Up Event, The BB Atelier, scheduled for September 20th, 2023. This event promises to be a dazzling spectacle, showcasing the latest trends in children's fashion and will feature an exquisite selection of renowned designers. Warehouse by Mudita's innovative business model ensures that attendees can access premium merchandise at unbeatable prices.

In the realm of luxury fashion, Warehouse by Mudita has established itself as a trailblazer with its unique approach to liquidating designer inventory. Through collaborations with some of India's most celebrated designers, Warehouse consistently delivers high-quality merchandise to its customers at remarkable prices. In the pre-Covid era, the brand gained attention with its biannual pop-ups and exhibitions, causing ripples in the fashion industry. Adapting to changing times, Warehouse launched a 24-hour online sale platform post-Covid, offering designer inventory at unprecedented discounts.

The highly anticipated Kids' Fashion Pop-Up Event, BB Atelier, by Warehouse by Mudita is scheduled to take place at the prestigious Olive in New Delhi. This exquisite venue perfectly aligns with the event's fashion-forward and creative spirit, promising an unforgettable experience for attendees. BB Atelier will shine a spotlight on an exceptional lineup of esteemed designers, including Blue Bubble, Jasmin & Alaia, Pooja Wang, P&S Co, Rohit Bal Kids, Gemstella, and many more. Each designer brings a unique and captivating vision to children's fashion, guaranteeing a diverse and engaging display of styles suitable for kids of all ages.

The event will kick off at Olive, New Delhi, and attendees can look forward to not only a captivating pop-up event but also engaging activities for children and the unique opportunity to interact with the featured designers.

Mudita Jaipuria, Founder, Warehouse by Mudita said, "We are delighted to present this event, which embodies our commitment to delivering quality fashion to our valued customers. The BB Atelier promises to be a celebration of creativity and style for children, and we can't wait to showcase the brilliance of these talented designers."

This Kids' Pop-Up Event, The BB Atelier, underscores Warehouse by Mudita's unwavering dedication to offering exceptional fashion experiences to its customers in India's thriving retail landscape.

The British-founded international ethical beauty brand, The Body Shop, has unveiled an enticing range of Eaux de Parfum designed to immerse you in the realm of flourishing blooms. Aptly titled the Full Flowers Collection, these premium scents capture the very essence of blossoming petals, luxuriant green foliage, and fragrant woody stems, offering a sensory voyage that unfolds throughout the day.

Inspired by the complete flower, the fragrances within the Full Flowers range gently unveil the essence of every facet of the flower with just a few spritzes. Each fragrance within the Full Flowers Collection pays homage to the beauty and authenticity of nature and proudly bears certification from The Vegan Society. In a commitment to sustainability, The Body Shop employs recycled glass for its bottles and crafts caps from naturally renewable wood and cork.

Harmeet Singh, Vice President of Marketing, Product, and Digital at The Body Shop Asia South said, "The Body Shop is at the forefront of redefining beauty standards within the retail industry. For us, beauty embodies self-love and confidence. We have strived to surpass conventional norms by empowering our customers to embrace their uniqueness and adorn their bodies with products that mirror their virtues. This new collection is meticulously blended, and the fragrances evolve upon application, delicately unveiling each distinctive facet. Every fragrance is centered around the exquisite scent of responsibly sourced flower extracts: Rose absolute from Grasse, France; Iris concrete from the south of France; Ylang ylang essential oil from Madagascar; and Orange blossom absolute from Egypt. Each bottle in this range perfectly harmonizes fragrance, beauty, and responsibility. Comprising 90% natural ingredients, this fragrance collection is also certified by the Vegan Society. The ingredients are sourced responsibly and are entirely devoid of any harmful chemicals."

Transport yourself to a morning garden kissed by dew with the captivating aroma of Full Rose Eau de Parfum. Crafted with the utmost care, this fragrance encapsulates the fresh scent of rose petals, the crispness of geranium leaves, and the intrigue of aromatic cardamom. Comprising 90 percent natural ingredients, this perfume features authentic rose absolute sourced from Grasse, France. These roses are hand-picked at dawn, preserving their freshness and fragrance, resulting in an unmistakably luxurious olfactory experience.

Celebrating an impressive two decades of unwavering dedication and success, Looks Salon Defence Colony, a trailblazer in the realm of premium beauty and grooming services, is thrilled to announce its enduring commitment to customers. Established in 2003, Looks Salon Defence Colony has consistently epitomized excellence, innovation, and customer contentment in the heart of Delhi. This significant milestone signifies not only a commemoration of its illustrious heritage but also a solemn vow to persist in delivering exceptional services for years to come.

The visionary founders of Looks Salon Defence Colony were driven by the aspiration to introduce top-tier salon services to the discerning clientele of Delhi. They astutely identified the demand for a luxurious salon experience and set out to fulfill it by uniting proficient professionals, superior-grade products, and unparalleled customer care. The selection of Defence Colony as its strategic location was deliberate, aiming to cater to an affluent and cosmopolitan customer base, thus underscoring the salon's unwavering commitment to excellence.

Over the past two decades, Looks Salon Defence Colony has continually evolved to meet changing beauty and grooming trends. It was one of the first unisex salons in the city and a pioneer in collaboration with Loreal Professional. Samay Dutta, Managing Director of Looks, stated, "Our journey began with a vision to provide high-quality salon services to a discerning clientele. We combined skilled professionals, top-notch products, and exceptional customer service, and this formula proved to be the cornerstone of our success."

As Looks Salon Defence Colony celebrates its 20th anniversary, it extends its gratitude to loyal customers by offering a special 34 percent discount on all services for a limited time. The salon remains dedicated to staying innovative and customer-centric, with plans to continue expanding across India. Samay Dutta expressed, "Our journey has been one of growth, excellence, and contributions to the beauty and grooming industry in India. We aim to cross the 250 salons mark by the end of this year and reach 300 salons by 2024, serving more customers and setting new standards of excellence."

Farmley, the specialist brand known for its dedication to quality, innovation, and consumer well-being in the dry fruits and nuts sector, proudly presents Sugar-Free Date Bites—a harmonious blend of health and flavor. These Date Bites, rich in fiber and devoid of added sugar, feature a wholesome concoction of six ingredients: Pista, Almonds, Dates, Cashews, Honey, and Ghee.

As the festive season approaches, Farmley's Sugar-Free Date Bites join the brand's extensive array of over 100+ dry fruits and nuts products. These delectable Date Bites encapsulate the essence of festivals like Rakhi, offering a health-conscious and delightful choice for celebrations. As families unite to commemorate the bond between siblings, Farmley's Date Bites offer a guilt-free indulgence that harmonizes perfectly with the ethos of sharing and affection.

Akash Sharma, Founder and CEO, Farmley said, “As a brand, Farmley has always strived to innovate and elevate the snacking experience for our valued customers. With the introduction of Farmley's Date Bites, we continue our journey to create products that reflect our passion for quality and well-being.”

Farmley's diverse product range, including the newly introduced Date Bites, is readily available on various online retail platforms such as Amazon, Flipkart, Blinkit, Zepto, and Instamart. Farmley has established robust connections with over 5000 farmers and producers, establishing a well-organized supply chain network. This collaborative relationship not only guarantees the highest quality of ingredients but also bolsters local economies, underscoring Farmley's commitment to nurturing meaningful connections. With an ever-expanding assortment of products that seamlessly blend taste and nutrition, Farmley remains at the forefront of paving the way for a healthier and more flavorful future.

In an investor meet, the management of Dabur India, a prominent FMCG major, outlined their ambitious revenue targets for the retail market in India. The company aims to generate Rs 7,000 crore in revenue from the home and personal care segment and Rs 5,000 crore from the healthcare segment in the medium term. Additionally, Dabur India is determined to double its food and beverage business within the next five years. A key strategic focus is the transformation of their power brands into power platforms, expanding into adjacent markets while also enhancing their portfolio with more power brands.

During FY23, Dabur India reported impressive figures in its various segments, with the home and personal care segment achieving Rs 3,846 crore in net sales, the healthcare business reaching net sales of Rs 2,581 crore, and the food and beverage business posting net sales of Rs 1,724 crore.

Mohit Malhotra, the CEO of Dabur India, emphasized the company's commitment to sustained growth, particularly in the healthcare sector, which has been experiencing a robust 9 percent compound annual growth rate (CAGR). This growth trajectory will be supported by a strategic focus on bolstering scientific claims, expanding into new categories like baby care, increasing market share in ethical products, and enhancing doctor advocacy programs.

Presently, Dabur India boasts nine power brands, including Dabur Chyawanprash, Honey, Pudin Hara, Lal Tail, Honitus, Amla, Red Paste, Real, and Vatika. The company's evolving strategy involves turning these power brands into power platforms by extending their presence into related product categories. For example, Dabur is expanding the Gulabari brand into the body wash and soap segment and has ventured into the ready-to-cook market with the Hommade brand offering Gulab Jamun mix.

Mohit Malhotra elaborated on the growth potential within the company, noting that they currently have 17 brands in the ₹100-500 crore revenue range, all of which they believe can be further scaled up to reach more households. Simultaneously, efforts are underway to transition additional brands into the power brand structure, as seen with the transformation of Hajmola, now a Rs 350-400 crore brand, into a power brand.

Addressing near-term market trends, Malhotra highlighted a positive shift with moderating inflationary pressures, leading to increased volume growth in both urban and rural markets. He expressed optimism about the upcoming year, anticipating a more favorable outlook compared to the previous year, with a narrowing gap between urban and rural growth rates.

Theaa, an exquisite artisan jewellery brand renowned for its 18k gold-plated creations, is thrilled to announce the launch of its enchanting 'Between the Sheets' pearl collection. This collection pays homage to women from all walks of life, aiming to showcase the enduring allure and adaptability of pearls, a quintessential gem in the world of jewellery. 'Between the Sheets' by Theaa presents a wide array of pearl jewellery, ranging from classic to designer pieces, making it a retail delight for jewellery enthusiasts in India.

Theaa is unwavering in its commitment to delivering excellence in both quality and craftsmanship. Their mission is to design and craft pieces that not only dazzle but also symbolize superior quality. 'Between the Sheets' boasts a diverse selection of pearl jewellery, catering to various styles and preferences. The brand takes immense pride in the exceptional quality of its pearls, each meticulously chosen and rigorously inspected to meet Theaa's uncompromising standards.

Theaa firmly believes that every woman should have the opportunity to adorn herself with exquisite jewellery, and their latest collection offers affordable luxury accessible to all. Pearls epitomize timeless elegance, and 'Between the Sheets' mirrors this enduring charm. Whether worn for special occasions or to elevate everyday style, pearls always make a striking statement. 'Between the Sheets' by Theaa is not just a collection; it is an invitation to embrace the grace and sophistication that pearls bring into our lives. They extend a warm invitation to explore their collection and discover the perfect pearl piece that resonates with your unique style.

Following debuts in the South and West regions of India, Bollywood actor Akshay Kumar inaugurated the first Force IX store in Noida. Situated within DLF's Mall of India in NOIDA, this expansive 800+ square feet establishment draws its design inspiration from the diverse array of boot camps and training facilities utilized by the nation's armed forces. Meticulously crafted to seamlessly blend form and function, the space emanates a unique identity and character. Marking the brand's premiere presence in the National Capital Region, the new Force IX store in NOIDA is committed to offering an elevated athleisure experience to discerning fashion aficionados throughout the city.

In keeping with the gritty and rugged aesthetics that one might expect at military training camps, the store’s design has intentionally been kept rough and industrial, with rustic elements finished with a touch of chic, yet created to suit the aesthetic of the mall and brand. To drive home the brand’s messages of durability and versatility the store’s floor is made with textured rubber. Meanwhile, the fixtures used throughout the store are convertible and can be adapted to a new design and style of display, as needed. 

For a more immersive and interactive shopping experience, Force IX’s first NCR store also features a huge LED screen covering the façade area, with a clean, sharp, and very functional merchandising system. 

With eye-popping design accents in ‘Force IX Blue’ – Force IX’s iconic brand colour, which can also be found in the Ashoka Chakra on the Indian national flag – that represents the spirituality of India, as well as the truth, virtuousness, dharma and constant movement towards progress, the new store is visually iconic and truly stands out in terms of a retail experience, while underscoring the brand’s ethos that fashion is for everyone and at Force IX it is engineered with emotion for people from diverse walks of life!

Speaking about the launch of the brand’s first NOIDA store, Akshay Kumar, the visionary behind and Co-Founder of Force IX, says, “The whole idea behind Force IX was to create a brand that caters to style and comfort. When we started working on this brand, little did we know that this would become such a significant part of us and after months of tireless work, I am super proud to be launching Force IX’s very first store in the NCR, which I believe is not merely a shopping experience, but rather a lifestyle experience. I hope that Force IX’s store in NOIDA allows our patrons a small glimpse into my lifestyle through the products and retail experience that it offers.”

Adding to this, whilst speaking about the launch of the NCR store, Maniish Mandhana, Co-Founder of Force IX’s parent company, 9 AM Ventures Private Limited, says, Force IX has been built with a lot of thought, immense research, and unparalleled emotion. I hope that the brand’s store in NOIDA becomes ‘the’ destination for patrons to come in and shop for redefined athleisure wear that has been created with meticulous attention to detail and curated with a purpose. We are also very proud to inform you that part of the proceeds from each and every sale at Force IX will go towards ‘Bharat Ke Veer’, an organization that supports the families of India’s martyrs. When one shops at Force IX, they are not just buying and wearing a garment but rather, they are wearing the nation’s pride!”

Force IX’s store in the NCR will offer patrons the brand’s complete range of products, which includes t-shirts, shirts, sweatshirts, hoodies, jackets, polo t-shirts, denim, chinos, joggers, shorts, and nightwear. The range of accessories like caps, belts, travel accessories, shoes, and watches, will also be available at the new store in due course. 

The designs found in Force IX’s collections that will be on offer at the new store draw inspiration from the aesthetics of the armed forces and translate them into new-age sensibilities, that appeal to the Gen-Z generation. Creating styles that are not only unique but also effortless and versatile is the bedrock of the brand.

Agilitas Sports, an innovation-driven sportswear and Athleisure solutions platform co-founded by Abhishek Ganguly, former Managing Director of PUMA (India and South-East Asia), has made a significant announcement regarding its acquisition of Mochiko Shoes Pvt Ltd. This strategic move brings Mochiko, India's largest sports footwear manufacturer for the domestic market, under the Agilitas Sports umbrella.

Abhishek Ganguly, CEO and Co-Founder of Agilitas Sports said, "This acquisition augments Agilitas' value proposition by strengthening our supply chain in the rapidly growing sports footwear market. Mochiko's manufacturing capabilities, operational excellence, and strategic partnerships with leading global giants position us to address the Government's clarion call to 'Make in India' and cater to the rising aspirations of an economic superpower with the largest youth population."

Established in 2008 by Virender Awal and a co-founding team of five members, Mochiko Shoes achieved a commendable revenue of Rs 642 crore in FY2023, with an estimated 30 percent Year-on-Year (Y-o-Y) growth. Virender Awal, Founder and CEO of Mochiko Shoes Pvt. Ltd., expressed enthusiasm about joining the Agilitas family added, "Joining the Agilitas family propels our ambitions. We are now poised to enhance long-term investments, addressing the soaring demand in the Sports and Athleisure footwear sector. We envision multi-fold and multifaceted growth in our business over the next 5-6 years, adding jobs and livelihood."

Today, Mochiko Shoes proudly serves as a manufacturing partner to renowned international brands, including Adidas, Puma, New Balance, Skechers, Reebok, Asics, Crocs, Decathlon, Clarks, US Polo, and others.

With fully integrated, end-to-end manufacturing capabilities, Mochiko holds the distinction of being the first sports footwear manufacturer in India to receive a BIS license and is fully compliant with the soon-to-be-implemented Quality Control Orders (QCOs) by the Government of India. Furthermore, all of its units maintain ISO 9001, 14001, and 45001 certifications.

Mochiko operates manufacturing units in Dehradun and Rishikesh (Uttarakhand), as well as in the National Capital Region (NCR), specifically in Noida. The company is a significant employer, with nearly 10,000 individuals engaged in various roles across its operations.

Agilitas Sports, spearheaded by its founding team consisting of Abhishek Ganguly, former Managing Director of PUMA India and South East Asia, Atul Bajaj, former Executive Director – Sales and Operations of PUMA India, and Amit Prabhu, former Executive Director and Chief Financial Officer of PUMA India, continues to make strides in India's dynamic sportswear and Athleisure retail landscape.

Grasim Industries Limited, a prominent company within the Aditya Birla Group, has officially revealed the brand name for its upcoming paints business as 'Birla Opus.' The market debut of Birla Opus is slated for Q4FY24, and it promises to offer a comprehensive range of high-quality products within the decorative paints segment.

Kumar Mangalam Birla, Chairman of the Aditya Birla Group said, "Our entry into the decorative paints sector represents a strategic portfolio decision that enables us to enter a high-growth market and expand our presence in India's dynamic consumer landscape. Our paints business will leverage the strength and trust associated with the Aditya Birla brand. Over the past few years, the company has diligently laid the groundwork for a successful business launch. We aspire to establish ourselves as a profitable No. 2 player in the years to come, and the announcement of our brand name is the initial step in this direction."

In anticipation of the launch, Grasim has effectively conducted pilot programs for pioneering painting services in key metropolitan areas and introduced a range of imported wood finishes. Furthermore, an advanced Research and Development (R&D) facility has already been established in Maharashtra.

Grasim had previously committed a substantial investment of Rs 10,000 crore toward the establishment of its paints business. The company's state-of-the-art manufacturing facilities, strategically located in Haryana, Punjab, Tamil Nadu, Karnataka, Maharashtra, and West Bengal, will collectively possess a total capacity of 1,332 million liters per annum (MLPA) to cater to demand centers across the nation.

The current estimated valuation of India's decorative paints industry stands at Rs 70,000 crore. This industry is experiencing robust double-digit growth year-on-year, driven by escalating consumer aspirations and the government's impetus towards achieving 'Housing for All.'

As the fall season approaches, Gap is set to make a stylish statement with its highly anticipated denim collection for the upcoming season. With the air turning crisp and the leaves changing colors, Gap's latest offering aims to add a touch of cool, chic style, unmatched versatility, and cozy comfort to your wardrobe. Whether you're shopping for men's, women's, or children's styles, Gap's fall collection has something to offer everyone.

One of the standout additions to the collection is the 90's Straight fit, a design that pays homage to the past while embracing the present. Alongside this classic fit, Gap presents the trend-right 70's Flare and Baby Boot styles, as well as the perennial favorite, Vintage Slim. This trio of denim classics ensures there's a choice for every fashion preference, combining timeless appeal with unbeatable comfort.

Gap's denim legacy, built upon decades of expertise in crafting high-quality garments that resonate across generations, is synonymous with both durability and style. From iconic fits that have graced fashion stages for years to ongoing innovations that keep Gap at the forefront of denim fashion, the brand remains committed to delivering excellence.

In a world increasingly focused on environmental sustainability, Gap takes a significant step forward with its pioneering Washwell Program. This initiative is dedicated to conserving water in denim laundries and reduces water usage by an impressive 20 percent compared to conventional wash methods. Demonstrating an unwavering commitment to reducing its environmental footprint, Gap proudly features jeans from the innovative Washwell Program in its new fall denim collection.

Get ready to rediscover denim classics with Gap's carefully curated collection. This assortment breathes new life into iconic denim styles, presenting them in updated colors and fits that are destined to become your essential pieces as you transition from summer to fall. Whether you're a trendsetter on the lookout for the latest fashion or someone who appreciates the enduring appeal of timeless pieces, Gap's denim options cater to every aspect of your style.

Kama Ayurveda, the foremost name in authentic Ayurvedic beauty products in India, announced its forthcoming expansion into the United Kingdom in the Fall of 2023. As part of this exciting venture, the brand will inaugurate its inaugural standalone boutique at 207 Westbourne Grove in Notting Hill, London, set to open its doors in November.

Moreover, Kama Ayurveda announced a prestigious collaboration with the iconic British retailer, Harrods, scheduled for October 20, 2023.

“We already know how important the in-store experience is, through our 64 stores located across India, and by bringing this to the UK, we are confident that the brand’s customer base and loyal following will continue to grow,” says Founder & Chairman, Vivek Sahni. 

The two-storey store will feature the brand’s iconic collections on the ground floor, a {tridoshic} food & beverage menu curated by brand ambassador Jasmine Hemsley on the mezzanine level as well as a service menu of Ayurvedic treatments in two treatment rooms housed on the lower ground floor. Based on Ayurvedic massage techniques, the curated menu will include “The Legendary Glow Facial,” a signature radiance facial using the brand’s Kumkumadi range & “The Hair and Head Massage” {shiroabhyanga},’ with the brand’s best-selling Bringadi Oil.

Keeping true to Ayurvedic principles, personalized consultations with leading Ayurvedic experts and practitioners will be at the heart of the consumer experience. This will be coupled with in-store experiential events, an educational offering and partnerships with experts in the Ayurveda space. With its global residents, international visitors, high footfall and retail presence from brands with like-minded philosophies, Westbourne Grove serves as the perfect location when it comes to health and well-being. 

“We are looking forward to this pivotal moment for Kama Ayurveda as it extends its bricks-and-mortar experience internationally for the first time,” shares Sahni.

In addition, global shoppers will have a chance to experience the brand at Harrods starting October 20, 2023. Discerning consumers will now experience Kama Ayurveda on the 5th floor of the world’s leading luxury department store including a menu of spa treatments as a part of the services offered.

On this occasion, Imogen Porter, Beauty Buying Manager for Harrods, shared: “Harrods is delighted to be launching Kama Ayurveda, and bringing this ancestral beauty ritual to life for our customers via such a phenomenally executed and industry-leading brand. The boutique on the 5th Floor of Harrods is a beautiful ode to Kerala, the birthplace of Ayurveda, and allows our customers to be fully immersed in a 360-degree Ayurvedic experience, seamlessly blending services & products for our customers to discover. Beauty at Harrods continues to be dedicated to experience and world-class brands and products, and Kama Ayurveda offers the perfect example of both.”

Vivek Sahni shared: “With unparalleled expertise in beauty and a global customer base, there is no better home for Kama Ayurveda than in Harrods. While Kama Ayurveda’s roots lie in Kerala, we are very excited to bring the knowledge and power of this ancient skincare secret to the Harrods store.”

This news comes after the successful launch of the brand’s global e-commerce platform, (housed at kamaayurveda.com) in June 2023.

Led by parent company PUIG, the family-owned beauty and fashion company that acquired a majority stake in the brand in September 2022, the brand’s launch into the U.K. marks its first market expansion outside of India.

Following World War II, the American biker culture experienced a surge in popularity. In 1959, in Oakland, California, near the heart of Levi’s brand, one of the first Black motorcycle clubs in America, the East Bay Dragons, was established. Within Black biker culture, an outsider spirit prevails—a sense of danger, pride, respect, commitment to freedom, and defiance against conforming to societal norms. A biker's attire is more than just clothing; it's a sacred embodiment of a lifetime, acquiring mystery and patina over time. It's about secret codes, symbols, and colors weathered by heat, scratches, rips, and split fuel, akin to a living skin or armor. In the third season of their ongoing collaboration, Levi’s and Denim Tears have crafted a ten-piece collection that pays homage to the enduring mindset of the Black biker community—one characterized by honor, commitment, expression, existentialism, identity, and the individual's power within a community.

Merging various aspects of bike culture aesthetics through an Afro-centric lens, Levi’s and Denim Tears capture the essence of authenticity, genuineness, freedom, and resistance to conformity that define the biker's ethos. The collection features two classic silhouettes: a pair of Western Stitch 501 jeans, commemorating its 150th anniversary in 2023, and a matching Western Stitch Denim Shirt. Both pieces are available in worn indigo and adorned with embroidered western motifs along the arms, back yoke, and outside of each leg. Additionally, there's a Western Cowboy shirt in worn-in black denim, featuring a sherpa collar, fringe detailing, and leather lace closure.

The Longest Ride Tee incorporates a pharaoh graphic surrounded by pan-African flags. The collection is complemented by a range of accessories that allow for unique personalization. An exquisitely embroidered black and gold Rucksack bag reimagines the collection's Western motifs with flower appliques, while the ADG Denim Hat comes in a mid-indigo wash with an embossed leather patch. Lastly, the Leather Belt in brown is adorned with a brass pharaoh belt buckle and stud detailing, serving as the perfect accessory to tie the ensemble together.

Tremaine Emory, Founder of Denim Tears said, "I have been fascinated by Black bike culture for as long as I can remember. What may appear as simple and utilitarian attire at first glance is aesthetically influenced by Native American, cowboy, rodeo, workwear, military surplus, outlaw, and drifter elements. We've blended all these influences with a touch of flash show and Afro opulence to honor the formidable mindset of the Black biker. I believe those with the attitude, character, and boldness to wear these pieces will do so proudly."

The campaign prominently features actual members of the Black biker community in the places where they live their lives. The season three collection launches worldwide for Denim Tears on September 12, 2023, available on Denimtears.com and select premium wholesale outlets. The collection will be available in Levi’s channels starting September 14, 2023, on Levi.in and at select Levi’s stores, including DLF Mall of India Noida and Select City Walk Delhi.

The Phoenix Mills Limited (PML), India's foremost destination retail mall developer and operator, has unveiled its second mall in Pune, named "Phoenix Mall of the Millennium." Spanning an impressive 16 acres and encompassing over 12 lakh square feet (sq. ft.) of gross leasable area, this retail destination is strategically located in the key consumption center of West Pune, Maharashtra.

Developed by PML in collaboration with Canada Pension Plan Investment Board ("CPP Investments"), Phoenix Mall of the Millennium marks a significant milestone in PML's journey as India's leading destination retail mall owner and operator. PML currently boasts an operational retail portfolio comprising over 1.1 crore sq. ft. of leasable area across 12 retail consumption hubs in 8 gateway cities of India.

Atul Ruia, Chairman of The Phoenix Mills Limited said, "In 2006, we embarked on a transformative journey by acquiring our first site in Pune's eastern enclave at Viman Nagar. This move laid the cornerstone for what would evolve into a remarkable retail destination. Phoenix MarketCity Pune, operational since 2011, swiftly established its position as a crown jewel in our portfolio. The people of Pune embraced it with open arms, transforming it into an iconic landmark that defines the city."

"Today, with great pleasure, we unveil our second retail destination in Pune, Phoenix Mall of the Millennium at Wakad. This new retail destination is poised to resonate with hearts, mirroring the resounding success of Phoenix MarketCity Pune. At Phoenix Mall of the Millennium, we stay true to our philosophy of creating 'WOW' moments. We've intricately woven atriums, adorned with open-plan restaurants, laying the foundation for immersive experiences. The three resplendent atriums – Plaza Flourish, Rains of Nourish Atria, and Opulent Atrium – stand as tributes to the harmonious fusion of art and architecture. We have created a unique, one-of-its-kind, indoor Fan Park to host grand events and to celebrate the synergy of live sports and music. The architecture of our mall is eloquently punctuated by an enchanting musical fountain and colossal, larger-than-life installations that adorn its spaces. Each floor tells a unique tale, inviting patrons to explore a realm where design becomes a narrative, and the journey unfolds as an unforgettable experience. Vehicular access points on multiple levels ensure grand arrival moments across multiple levels of the mall, embracing innovation that complements aesthetics."

He further extended his gratitude to the people of Pune and expressed confidence that Phoenix Mall of the Millennium would etch its place in the city's heart.

Shishir Shrivastava, Managing Director of The Phoenix Mills Limited, added, "Phoenix Mall of the Millennium at Wakad, Pune perfectly matches our philosophy of creating unparalleled city-center, retail-led destinations and solidifies our position as owners, developers, and managers of iconic consumption hubs of India. We launch this development with Phoenix Mall of the Millennium spread over ~12 lakh sq. ft. of leasable area. Additionally, we have under-construction, modern commercial office space with approx. leasable area of 14 lakh sft, expected to become operational in FY25."

"The unrivaled ease of access from all corners of Pune and neighboring towns and cities, accessible via the expressway, will make Phoenix Mall of the Millennium the epicenter of shopping, entertainment, and experiential activities for patrons in the region. With the development of IT and biotechnology park at Hinjewadi, integrated development, and with the establishment of some of the biggest residential complexes, the area of Wakad has witnessed significant infrastructure development in the past decade. The strategic location on the Golden Corridor area, which extends from Pune to Nasik and Ahmednagar, will establish this destination as a regional consumption center."

He also acknowledged the role of CPP Investments in this journey and expressed gratitude for their support in delivering another remarkable retail destination.

Phoenix Mall of the Millennium houses an impressive collection of over 350 national and international brands, including luxury retail establishments and several brands making their debut in Pune. 

The mall boasts 15 Anchor Brands, including H&M, Lifestyle, Marks and Spencer's, Reliance Trends, Westside, Hamley's, and Shopper's Stop, among others. Complementing these are 10 Mini-Anchor Brands, including Puma, Tanishq, Croma, Skechers, and Home 360. Additionally, the mall features 14 star brands, featuring the likes of Forever New, Charles and Keith, Swarovski, Nautica, and Bugatti.

Rashmi Sen, Whole Time Director and Chief Operations Officer – Malls at The Phoenix Mills Limited said, "With the inauguration of Phoenix Mall of the Millennium, we take a remarkable stride towards delivering yet another unparalleled experience to our cherished consumers in the city of Pune. This momentous occasion marks a significant chapter in our journey, one that amplifies our commitment to redefining retail brilliance."

"As this visionary promise transforms into reality, it has also emboldened our retail partners to unveil their flagship store concepts within our truly world-class, new-age retail destinations. With the introduction of over 350 prestigious domestic and global retail brands, we extend our dynamic network of 2,500 brand store relationships, amplifying the allure of our existing nationwide mall portfolio. Further, every facet of this mall has been meticulously crafted to enrapture the senses – from the inviting allure of open-plan restaurants that beckon with heartwarming aromas to the innovation-fueled marvel of our one-of-a-kind Fan Park, and the grandeur of our 14-screen cinema, among the city's largest."

"The aspirations remain steadfast, aimed at sculpting not mere retail malls, but global beacons that redefine the very essence of retail encounters. This tireless quest for excellence knows no geographical bounds. Over the past three years, each pioneering retail destination that we have delivered across Lucknow, Indore, and Ahmedabad has propelled us to surpass limitations. Our latest venture at Phoenix Mall of the Millennium stands as yet another testament to this audacious spirit of crafting unique world-class retail experiences that leave an indelible mark on the global stage."

Westside, one of India's foremost and rapidly expanding retail chains, has joined forces with Fitpage, the country's pioneering integrated heart-fitness platform, to introduce an exciting new endeavor known as 'WESNESS.' This unique fitness initiative aims to redefine lifestyles based on the principles of wellbeing.

In celebration of Westside's illustrious 25-year fashion legacy, WESNESS sessions will be organized at 25 Westside stores across India. This represents a significant milestone as Westside becomes the first brand to embark on a journey towards holistic wellbeing and community building.

Every month, WESNESS will host invigorating Yoga, Zumba, and Walk and Run sessions, conducted thrice a week, with each program spanning a month. Anyone can easily register for these sessions for a nominal fee of Rs 595 per month, availing themselves of 12 fitness sessions. As of September 2, 2023, over 500 individuals have already registered for WESNESS. These sessions will be conducted in Westside stores located in 17 cities, including Delhi, Mumbai, Surat, Chandigarh, Chennai, Ghaziabad, Hyderabad, Kolkata, Pune, Bangalore, Gurgaon, Vijayawada, Vizag, Guwahati, Dehradun, Solapur, and Thrissur.

The significance of Westside's commitment to wellbeing and community building cannot be overstated. By repurposing its stores as hubs for fitness and wellbeing activities, Westside takes a bold step towards nurturing a healthier and more vibrant community. This initiative seamlessly aligns with Westside's mission, which extends beyond providing fashion-forward apparel to enriching the lives of its valued customers.

Umashan Naidoo, Head of Beauty and Customer said, "The WestStyleClub offers our customers a new benefit this season. We have collaborated with Fitpage to create a fun, inclusive safe space to enjoy Yoga, Zumba, Walk, and Run. As our footprint grows across the country, we wanted to repurpose our stores in order to inspire wellness and build a safe community for our customers. This adds to our brand’s stylish endeavor of not just having new fashion every week but having a fun, nurturing and healthy lifestyle. Through initiatives like this, we wish to move people and cultivate an environment that brings like-minded people together."

Vikas Singh, Founder and CEO of Fitpage shared, “Fitpage has always been about promoting health and wellbeing through a methodical approach that is driven by science. WESNESS to us is a place where we can inculcate an active lifestyle in every individual, transform them into a healthier version of themselves, and consequently build a healthier community in the near future. We believe that wellbeing is not an addition to life; it is in fact a lifestyle. And that’s what we are pursuing through WESNESS.”

Experience WESNESS, the fusion of fashion and fitness, at your nearest Westside store. With Fitpage's expertise in promoting heart health, this partnership promises to deliver a holistic approach to wellbeing.

Stovekraft, a trailblazer in innovative Cookware, Kitchenware Appliances, and Consumer Lighting, is fostering a culture of entrepreneurship, innovation, and inclusivity by introducing an exclusive franchise opportunity for women, requiring zero capex investment. This pioneering initiative was unveiled during the inauguration of Stovekraft's 100th store.

This initiative firmly underscores Stovekraft's steadfast dedication to gender equality and diversification. Stovekraft is committed to investing in the establishment of these stores to empower women throughout India who choose to participate in this program.

Rajendra Gandhi, MD of Stovekraft Limited stated, "Since our inception, we have consistently launched programs aimed at enhancing the skills of women and integrating them as invaluable members of our organization. Approximately 80 percent of our workforce, encompassing roles from managerial to workers, consists of women. Our latest endeavor, the 'Exclusive Franchise Opportunity for Women,' is designed to support women entrepreneurs and promote their active engagement in the retail sector. This initiative aligns perfectly with our overarching vision of inclusivity and empowerment for all stakeholders."

Stovekraft Limited embarked on its retail journey just 14 months ago, in June 2022. Within this remarkably short timeframe, the company has celebrated the remarkable achievement of expanding to its 100th store. This achievement underscores its unswerving commitment to delivering high-quality kitchen solutions and an unparalleled shopping experience.

Stovekraft's strategic retail expansion plan is set to maintain its momentum over the coming years. The company aims to further fortify its retail presence across India, introducing customers to the latest innovations in kitchen technology and design, thereby revolutionizing kitchens nationwide.

Kiehl's, the renowned skincare brand with a legacy of over 171 years, is delighted to unveil its latest campaign, "We Skincare About You Since 1851 in India." This initiative pays tribute to the expertise and personalized approach of Kiehl's 4,700 global Skin Pros, who are dedicated to establishing meaningful connections with customers, understanding their unique requirements, and assisting them in addressing their skincare concerns through individual consultations. The campaign seamlessly blends Kiehl's proficient Skin Pros with the brand's effective products, presenting a contemporary visual narrative.

As part of this campaign, Kiehl's introduces the Derma-Reader Youthful Skin—an innovative and personalized in-store diagnostic experience designed to help customers gain insights into their skin's aging process and address specific skincare needs. This advanced consultation delves beneath the surface of the skin, utilizing Kiehl's state-of-the-art diagnostic device to provide a scientific assessment that transforms the way customers perceive their skin. The Youthful Skin Index incorporates in-depth skin photo-analysis to assess eight key signs of aging, culminating in a proprietary score ranging from mild to advanced. Based on this evaluation, customers receive tailored product recommendations and access to in-store services that guide them on their journey to achieving their healthiest skin.

In an exciting development, Kiehl's India announces the launch of its inaugural Kiehl's NYC Subway Skincare Discovery Pop-up at Palladium, Phoenix, Mumbai. Running from September 7th to September 17th, this installation brings an immersive subway-themed experience to the community, shedding light on the brand's heritage since 1851 and showcasing its most effective skincare solutions. The pop-up also offers in-depth skin consultations conducted by Kiehl's Skin Pros.

Shradha Nichani, Director – Luxe, L’Oréal India expressed, "We look forward to welcoming our customers to this stunning space and assisting them in their skincare journey with Kiehl’s. The interactive experience has a lot to offer to our customers from a welcome by Dr. Bones to personalized skin consultations, a photo opportunity with the Kiehl’s NYC Subway, and a ticketing machine, whilst discovering fun facts and anecdotes about Kiehl’s through the years."

Since its inception over 171 years ago as an old-world apothecary in New York City, Kiehl's has combined pharmaceutical, herbal, and medicinal expertise to cater to the distinct needs of the community. The brand remains committed to offering the most effective and customized skincare solutions to individuals worldwide. This campaign underscores Kiehl's core values of generosity, exceptional personalized service, and the finest apothecary skincare, which continue to be at the forefront of its mission.

American Express India has unveiled 'Offers Next Door,' a hyperlocal platform designed to reaffirm its commitment to bolstering small retailers in expanding their customer base. This innovative platform showcases enticing deals at nearby stores across Delhi NCR, Mumbai, and Bangalore.

These offers encompass a wide array of categories, including fashion and lifestyle, departmental stores, groceries, and health and wellness. Cardmembers can readily take advantage of these exclusive offers, which are communicated through campaigns or prominently displayed at the merchant's establishment, by making payments with their American Express Cards. In a remarkable feat, American Express has integrated over one million new merchant locations into its network in India in the year 2022.

Anurag Gupta, VP and Head, Global Merchant and Network Services, American Express India said, “Small businesses often face challenges when it comes to expanding their reach and attracting new customers. We recognize these challenges and have created the hyperlocal platform, ‘Offers Next Door’, where these offers are listed across categories.”

“American Express cares deeply about communities and believes small businesses are at the core of every thriving neighborhood. Through ‘Offers Next Door’, we are reinforcing our commitment to backing small businesses by encouraging and rewarding Card members to spend at local merchant outlets, as the campaign is focused on mom-and-pop stores. Card members can explore and avail these offers in their neighborhood stores, conveniently and for a longer period. Our unwavering focus on both, Point of Sale (POS) and online has helped us grow our acceptance exponentially, further helping local merchants expand their reach,” Anurag added.

Kavita from Geetanjali Studio added, “As soon as customers walk in, they ask for discounts, no matter the season or any upcoming festivals/events. With ‘Offers Next Door’ we are seeing customers coming back for more, making the most of the discounts any time.”

IBM has announced an extension of its collaboration with Parle Products, the leading biscuit brand in India, to advance the company's digital transformation journey. By deploying cloud and AI-based business solutions, Parle has successfully reduced sourcing costs, improved sales forecast accuracy, lowered the cost of service, and optimized its overall IT infrastructure.

Before embarking on this transformative journey, Parle faced complexities within its intricate supply and distribution network due to non-differentiated strategies across products and varying channel and fulfillment approaches. These challenges resulted in service level constraints and increased costs. Since partnering with IBM in 2014, Parle has achieved operational efficiencies by harnessing the cloud and AI capabilities offered by IBM Consulting.

In the latest phase of their collaboration, IBM Consulting is also teaming up with Microsoft to implement the Azure Databricks Lakehouse, an AI engine for Auto Replenishment, and SAP Ariba solutions at Parle. By enhancing Parle's utilization of the Azure platform for data insights, IBM Consulting is enabling the company to achieve even greater operational resilience, agility, and scalability.

Sanjay Joshi, CIO of Parle Products, commented, "Parle's nearly decade-long collaboration with IBM, leveraging both its technology expertise and consulting capabilities, has been marked by numerous milestones, all of which have contributed to realizing our digital transformation vision. Our joint efforts, including the implementation of newer SAP solutions and the migration of existing SAP and non-SAP workloads to the cloud, have positively impacted key performance indicators and overall efficiency. Our collaboration on deploying the Microsoft Azure Databricks Lakehouse platform will undoubtedly provide our business functions with data-driven insights and facilitate critical decision-making. With IBM Consulting, we are poised to unlock new avenues of growth and remain at the forefront of industry evolution."

Kamal Singhani, Country Managing Partner at IBM Consulting – India/South Asia, added, "Today, harnessing exponential technologies like cloud and AI is fundamental to every company's competitiveness, transforming the way they meet customer demands and operate their businesses. Our longstanding collaboration with Parle has reached another milestone, ushering in a fundamental shift in the core strategic units of the organization. Collectively, this transformation is leading to improved operations and increased revenue, enabling them to better serve their customers."

Throughout various phases of their engagement, Parle has also leveraged IBM's leading security and industry expertise to drive growth in the company.

The demand for pet care is rapidly surging in India, and in response, Zigly (Cosmo First Limited), India's pioneering tech-enabled omnichannel pet care brand, celebrates its second anniversary with a strategic expansion into Tier II cities.

With experience centers now open in Lucknow, Indore, and Noida, Zigly aims to tap into these burgeoning pet care markets as part of its ambitious growth plan, targeting a 2X expansion by 2024. While the pet care industry in Tier II cities is still in its early stages compared to major metros, it is steadily gaining ground. Tier II cities across India have witnessed a rising trend in pet adoption and an increased demand for pet care services. Many Tier II cities now boast dedicated pet stores, grooming salons, and veterinary clinics to cater to the needs of pet owners. Through this expansion, Zigly continues to redefine the pet care landscape, offering unmatched services and products for cherished furry companions.

As part of its second-anniversary celebrations, Zigly will host its "2nd Birthday Bash" event at Zigly stores on September 17th, inviting pets and pet parents to celebrate together. Additionally, Zigly will distribute nearly 5,000 reflective collars across India for street dogs as part of the 'Sparkle for Strays' campaign.

Ashok Jaipuria, Chairman and MD of Cosmo First, stated, "Zigly aims to reshape the pet care landscape by creating an ecosystem. As there's a demand for quality care and guidance from pet parents, we are taking a focused step forward by expanding Zigly's footprint into these Tier II cities where this need is still developing. By offering a comprehensive range of services and products tailored towards this clientele, we want to create a space for happy pets."

According to Decipher Market Research Agency, India's pet care market is rapidly growing at a rate of 16.5 percent and is projected to reach $1,932.6 million by 2030. Aligning with this positive market trend, Zigly has cemented its position as a comprehensive 360-degree pet care ecosystem, boasting 18 experience centers spanning India. These centers are strategically located to ensure convenient access for pet parents seeking top-tier care for their beloved furry companions.

Pankaj Poddar, Group CEO of Cosmo First, stated, "As we celebrate our second anniversary, Zigly proudly extends its footprint into the heart of Tier II cities where more and more families are embracing pets as part of their lives. However, as this trend gains momentum, the need for quality pet care becomes increasingly evident. At Zigly, we recognize the significance of this change, and our expansion into Tier II cities is a strategic move to serve the untapped gap. Reports indicate that many Tier II and III cities have an average cart value close to Tier I cities. With this, we foresee our customer base multiplying in the coming months and helping us fast track our goal of achieving a monthly GMV of Rs 5 crore from the ecosystem we've built."

Moreover, Zigly offers a specially designed clothing line for dogs, cats, and other pets. The center also provides dedicated pet services, including veterinary and diagnostic services, grooming, spa, and salon treatments, ensuring that pets not only feel but also look their best. The brand is also renowned for hosting spectacular launch parties, where pets and their parents come together to revel in a festive atmosphere. With captivating pet photography and exciting games, these events truly celebrate the special bond between pets and their families.

Neso Brands, a subsidiary of Lenskart specializing in eyewear, has officially announced its acquisition of a substantial stake in the Paris-based omnichannel eyewear brand, Le Petit Lunetier. This strategic move involves a $4 million equity investment aimed at accelerating the retail expansion of Le Petit Lunetier in Europe while strengthening its brand presence. Additionally, it aims to introduce the brand to Lenskart's core markets in Asia and the Middle East. Following this investment, Bjorn Bergstrom, CEO and co-founder of Neso Brands, along with Peyush Bansal, co-founder of Neso Brands and CEO of the Lenskart Group, will join the board of directors at Le Petit Lunetier.

Established in 2015 by former Google and Rad. co-executive Jérémie Encaoua and optician Elie Attias, Le Petit Lunetier is a direct-to-consumer eyewear brand renowned for its stylish designs, unwavering commitment to quality, and competitive pricing. As a licensed optician chain, the brand also allows customers to purchase prescription lenses in-store, which are reimbursable through the French public health insurance system.

Distinguished as an eyewear industry innovator, Le Petit Lunetier has a robust online presence complemented by brick-and-mortar stores. With 16 stores across France, including a recent addition in Paris, the brand has experienced significant growth in recent years. This growth is attributed to the successful expansion of its store network in strategic locations and a loyal social media following. Remarkably, Le Petit Lunetier achieved profitability without external equity investment.

With Neso Brands' and Lenskart's support following the investment, Le Petit Lunetier anticipates improvements in various operational aspects to enhance efficiency and foster growth. This includes the implementation of predictive analytics technology in Le Petit Lunetier's retail outlets, powered by TangoEye, an Indian intelligence software company within the Neso portfolio. TangoEye's cloud-based retail analytics software harnesses AI, computer vision, and deep learning technologies to enhance customer engagement and boost sales conversions in physical stores. This initiative will be led by the venture's dedicated in-house tech team, aligning with the company's core strategy of developing tech-augmented omnichannel brands.

This investment signifies a milestone for the newly established venture, which seeks to build a global portfolio of eyewear brands. As part of the Lenskart Group, this venture offers not only capital but also manufacturing capabilities, technology, and distribution support to its portfolio companies. Portfolio brands gain access to Lenskart's exclusive network of over 1,500 stores across APAC and the Middle East, as well as supply chain synergies facilitated by the world's largest fully automated eyewear manufacturing facility located in Bhiwadi, India. The inauguration of the new Lenskart factory is scheduled for this month.

Last year, the Lenskart Group also welcomed the Japanese brand OWNDAYS into its fold. OWNDAYS, a Tokyo-based D2C eyewear retailer, operates its own network of stores across 13 markets, spanning from Sydney to Dubai. Earlier this year, OWNDAYS celebrated a significant achievement with the opening of its 500th store. Following the investment, OWNDAYS received comprehensive support from Neso Brands and Lenskart, including enhancements in supply chain and manufacturing, analytics, and omnichannel technology, all aimed at increasing revenue and profitability.

Bjorn Bergstrom, CEO of Neso Brands stated, “We are very excited to have Le Petit Lunetier join our portfolio of global brands and support its next phase of growth. This strategic investment marks our first foray into the European market and we are thrilled to begin this journey by working with Jérémie, Elie, and their leading entrepreneurial team to grow the brand’s potential, both across France and internationally. We are particularly excited to bring this vibrant brand to Lenskart’s customers and have already seen a tremendous reception of the brand in India following a limited pilot launch in Delhi.”

Jérémie Encaoua, Co-Founder of Le Petit Lunetier commented, "We are proud to announce our partnership with Neso Brands. As an optician-founded business, our focus from day one has been to provide high-quality lenses paired with fashionable frames, packaged at accessible price points. We look forward to leveraging Neso Brands’ deep operational expertise to further our company ambitions.”

Honasa Consumer Limited, the owner of the renowned Mamaearth brand, India's fastest-growing BPC (Beauty and Personal Care) brand, achieved an impressive annual revenue milestone of Rs 10 billion within six years of its launch (as of September 30, 2022). The company has now sealed a partnership agreement with Apollo Pharmacy, a trusted and well-known pharmacy chain in India, to offer Mamaearth's extensive range of personal care and baby care products. According to Apollo Pharmacy, Mamaearth products were available at more than 5000 Apollo Pharmacy stores in August 2023, marking a significant expansion of the brand's presence and accessibility to consumers across the nation.

Mamaearth, dedicated to providing safe, natural, and toxin-free products, has garnered a loyal customer following thanks to its innovative product offerings. The collaboration with Apollo Pharmacy marks a major achievement for the brand as it continues to grow and make its products accessible to a broader customer base. In August 2023, Mamaearth's Ubtan Face Wash, Onion Shampoo, and Moisturizing Bathing Bar for kids emerged as the top-selling products within the Mamaearth portfolio, as reported by Apollo Pharmacy.

Varun Alagh, Co-Founder, and CEO of Honasa Consumer Limited expressed, "We are thrilled to partner with Apollo Pharmacy, a name synonymous with trust and quality in the healthcare and wellness sector. This agreement is an extension of our mission to provide safe and natural products to consumers across India. With Apollo Pharmacy's extensive retail network, we can now reach even more consumers who prioritize clean and sustainable beauty and personal care products."

Madhava Krishna, Business Head at Apollo Pharmacy remarked, "We observed a growing demand for Mamaearth products at our stores, and since their introduction, we have witnessed increased adoption of the brand across all our locations. We see great potential in this partnership and believe that our collaboration will lead to continued business growth." The partnership between Mamaearth and Apollo Pharmacy is set to simplify consumer access to Mamaearth's product range, reinforcing the brand's commitment to toxin-free beauty products crafted from natural ingredients."

Ingka Centres and Le Marche have officially inked an agreement, marking the commencement of a groundbreaking venture in the retail sector. The partnership will see the establishment of a cutting-edge supermarket on the ground floor of the highly anticipated Lykli meeting place in Gurugram. This new retail space is set to redefine the customer experience with its one-of-a-kind, city-exclusive format, encompassing a sprawling 2,676 sqm area.

Le Marche, renowned for its distinctive approach to grocery retail, is set to introduce a novel concept tailored exclusively for Ingka Centres' Lykli Gurugram meeting place in India. This supermarket will boast an extensive array of food products spanning various price ranges, with a particular emphasis on sourcing fresh produce from diverse regions. To enhance customer engagement, live counters will be installed, offering patrons the opportunity to sample products from across India and around the world, while also educating them about the ingredients used.

The in-store experience will be further elevated through the integration of digital tools, enhancing customer awareness about products, aiding navigation within the store, and conveying product narratives. Multiple options will be available to facilitate the entire customer journey, from entry to checkout.

Amit Dutta, CEO of Le Marche India expressed, "Le Marche is both honored and excited to be selected as Ingka Centres' inaugural partner for their debut venture in India. We recognize the significance of this opportunity and the responsibility it carries as we collaborate with Ingka Centres to establish this enduring legacy. In our commitment to providing an exceptional customer experience, we have developed a unique 'one in a city concept,' tailored specifically for Lykli Gurugram meeting place, ensuring an unparalleled experience for our visitors. Together with Ingka Centres, we are confident in creating a benchmark offering that will exemplify the future of grocery retailing, both in the physical and digital realms."

Vasco Santos, Global Sales and Leasing Director at Ingka Centres shared, "I am pleased to extend a warm welcome to Le Marche at our forthcoming Lykli Gurugram meeting place. This supermarket will introduce a distinctive grocery store concept and experience, exclusive to our meeting place. In collaboration with our partners, we are committed to delivering unique experiences to the people of Delhi NCR, solidifying Lykli Gurugram as the go-to destination for building emotional connections, dining, working, playing, and rejuvenating."

Lykli Gurugram is slated to open its doors in late 2025, anchored by IKEA and meticulously designed to cater to local needs, combining dining and entertainment options with a diverse retail selection, encompassing both global and local brands. It will also feature state-of-the-art office facilities and spaces for community events. Ingka Centres' Meeting Place concept stands apart from traditional malls, offering a mixed-use destination that unites people, providing a space for work, play, meetings, shopping, and leisure.

With a substantial investment of approximately Rs 3500 crore, this ambitious project anticipates an annual footfall of 20 million visitors and has been meticulously crafted to promote relaxation, mental well-being, and physical fitness, catering to the needs of over two million residents across Gurugram and Delhi NCR.

Da Milano, renowned for unveiling new masterpieces with each season, presents its breathtaking Autumn Winter 23’ collection. Building upon the brand's heritage of opulent designs and expert craftsmanship, this collection redefines luxury with vibrant accent colors and daring silhouettes poised to steal the spotlight.

Featuring captivating hues like Salmon, Lime, Orchid, and Ocean, this collection breathes fresh life into the season's fashion, infusing each piece with energy and sophistication. Notably, the iconic DM Monogram receives an upgrade, elevating the collection's signature style to new heights.

Crafted with meticulous attention to detail, the collection offers a wide range of offerings, including Ladies Bags, Slings, Wallets, Card Cases, and Small Leather Goods (SLGs). For frequent travelers, the Travel Collection showcases Trolleys, Luggage, Backpacks, Sling Bags, Computer Bags, and Passport Cases, ensuring a blend of style and functionality on the go.

The collection introduces a unique and opulent accessory featuring exquisite three-textured leather in one bag, combining textures like snakeskin, Crocodile, and Ostrich. The DM Monogram Collection presents studded partywear styles that add a touch of glamour to any ensemble. With vibrant hues such as Orchid, Lime, Mango, and Ocean, the collection exudes playfulness.

The meticulously crafted Limited Edition Signato Collection by Da Milano features a stunning range of handbags, trolleys, computer bags, and more, all thoughtfully designed using textured leather. This prestigious luxury brand places a strong emphasis on quality and aesthetics, evident in every piece.

The textured leather adds sophistication and durability, making each product ideal for daily use and travel. The Signato Collection reflects Da Milano's commitment to creating luxurious, long-lasting accessories that blend style and practicality.

Sahil Malik, MD of Da Milano, expressed, "With the AW23 Collection, we are excited to offer a fusion of timeless craftsmanship and contemporary design. Each piece tells a story of luxury and uniqueness, inviting everyone to explore and celebrate their personal style."

Available both in-store and online, Da Milano's AW23 Collection invites fashion enthusiasts to indulge in luxury. It's the perfect opportunity to choose gifts from a range of luxury leather accessories for the festive season.

Just in time for the festivities, Da Milano introduces a delightful array of luxury leather accessories gift sets inspired by vibrant hues, catering to both men and women. Each gift set exudes opulence and sophistication, reflecting Da Milano's commitment to timeless craftsmanship and impeccable design. The playful mix of colors and prints adds a touch of whimsy, making these sets a true celebration of individual style. From stylish wallets to keychains and belt combinations, the gift sets offer a wide selection to suit diverse tastes and preferences.

Embracing the festive spirit, Da Milano has thoughtfully curated these gift sets for every occasion, be it an intimate family gathering, a joyous office party, or a heartfelt exchange of gifts with loved ones. Crafted from the finest quality textured leather, each accessory ensures unparalleled durability and a luxurious feel, making them cherished companions for years to come.

The World Trade Center Nagpur has achieved a significant milestone as it enters a crucial phase of forging partnerships and collaborations with renowned international enterprises. This achievement firmly establishes its position as a premier global trade hub, poised to redefine the landscape of international trade and investment. Through these strategic alliances, the center is well-positioned to offer unparalleled services, networking opportunities, and access to emerging markets, not only within Nagpur but also beyond its borders. This marks an exciting and transformative phase for the visionary project, dedicated to promoting international trade and driving investment in the region.

Atul Goel, the Managing Director of the esteemed Goel Ganga Group said, "We are thrilled to witness the World Trade Center Nagpur entering this transformative stage of development. Our mission is to facilitate seamless international trade, and with these strategic partnerships, we are confident in providing unmatched opportunities to businesses and entrepreneurs in the region."

One of the standout features of the World Trade Center Nagpur is its cutting-edge centralized mall, poised to become a premier destination offering a unique blend of retail, culinary, and entertainment experiences. Beyond meeting the diverse needs of visitors and occupants, this modern mall will serve as a dynamic hub for fostering business networking and collaborative initiatives.

With its global affiliations and state-of-the-art amenities, the World Trade Center Nagpur is positioned to become a significant revenue generator for the region. By attracting international businesses and hosting prestigious events, the center is poised to make a substantial contribution to the local economy, setting off a positive ripple effect across various industries in Nagpur and Maharashtra.

As New York Fashion Week (NYFW) 2023 approaches, the fashion industry is abuzz with excitement, anticipating a week filled with groundbreaking style, innovation, and trendsetting. Amidst the glamour and allure of the runway, one name stands out like never before—Anaar, the pioneering Indian footwear brand set to make history as the first Indian footwear brand to grace the NYFW runway.

In a historic stride that resonates with the legacies of revered designers such as Manish Arora, Naeem Khan, and Bibhu Mohapatra, Anaar is on the cusp of etching its name in the annals of fashion history as the very first Indian footwear brand to make its mark on the prestigious NYFW runway, a remarkable achievement that elevates Anaar into a league of its own.

Founded by the visionary entrepreneur Tanushri Biyani, Anaar has charted a distinctive course in the realm of fashion. Under her creative leadership, the brand has become synonymous with elegance and innovation, and its participation in NYFW underscores Anaar's unwavering commitment to pushing the boundaries of fashion.

Tanushri Biyani said, "Anaar's debut at NYFW not only represents a groundbreaking milestone but also serves as a source of cultural pride. This moment unites the grace of Indian tradition with the allure of contemporary global fashion."

Anaar's NYFW showcase will place a spotlight on their meticulously handcrafted Kitten Pumps, Perfect Platforms, Classic Sneakers, and Wedge Sneakers collections. Each pair tells a unique story, seamlessly merging urban chic with unbeatable comfort. However, it is Anaar's latest collection that steals the limelight, embodying a seamless fusion of forward-looking design and ergonomic craftsmanship. This collection transforms sneakers, heels, and platforms into works of art, achieving a perfect balance between style and comfort. The wedge sneaker range, in particular, offers a dynamic fusion of height-enhancing elevation and the relaxed comfort of sneakers, catering to those who demand both style and ease.

In the heart of the fashion capital, Anaar's collection asserts that fashion transcends mere trends or labels; it is a deeply personal journey of self-expression and exploration. The fusion of classic and contemporary, comfort and couture, streetwear and elegance demonstrates that Anaar's footwear is more than just an accessory; it is a statement of individuality.

As we eagerly anticipate the next chapter in Anaar's journey, their debut at NYFW serves as a resounding proclamation—that fashion is not only about what you wear, but how you wear it, and Anaar is here to lead the way, one stylish step at a time.

Prega News, the dominant pregnancy detection card in India with an impressive 85 percent market share, has introduced a new range of products aimed at supporting women and enhancing their entire motherhood experience. The event witnessed the presence of the versatile and renowned Bollywood actress, Sonam Kapoor, who unveiled this exciting array of products.

The event commenced with an insightful discussion, underscoring the significance of early pregnancy detection in safeguarding the well-being of expectant mothers and their infants. It also raised awareness about the abundance of unbranded products in the market, which often yield inaccurate and unreliable results.

This comprehensive product range has been developed to provide complete pregnancy care solutions spanning the pre-conception, during-pregnancy, and post-pregnancy phases. This signifies the evolution of Prega News from being a mere 'Pregnancy Detection Card' to becoming an 'Expert Pregnancy Care Solution Partner.'

The decision to expand its product portfolio is rooted in the noble objective of empowering women to make informed choices and prioritize their health. This launch solidifies Prega News's role as the 'Expert Pregnancy Care Solution Partner,' offering comprehensive reproductive care. To symbolize this transition, the brand has also revamped its logo.

The grand event witnessed the participation of over 60 prominent mom influencers, including renowned TV celebrity moms such as Kishwer Merchant, Anita Hassanandani Reddy, Mahhi Vij, Pooja Banerjee, and others. It emphasized the crucial importance of early pregnancy detection in ensuring the well-being of both mothers and babies.

Joy Chatterjee, Associate VP, Sales and Marketing, Mankind Pharma said, “Prega News has been consistently trusted by millions of women in the pregnancy detection category. We are truly excited about the new product expansion and the positive impact it will have on expectant mothers. The products have been crafted finely following years of research to ensure a smooth pregnancy journey at every stage whether it is pre-, during or post-phase. With the expansion of these new products, we aim to enhance the overall experience for to-be mothers. We are quite optimistic that by offering these solutions, we strive to develop a deeper connection with the community of mothers we serve.”

Reliance Retail Ventures Limited (RRVL) announced today that global investment firm KKR, through an affiliate, will invest Rs 2,069.50 crore into RRVL, a subsidiary of Reliance Industries Limited. This investment values RRVL at a pre-money equity value of Rs 8.361 lakh crore, which makes it among the top four companies by equity value in the country.

KKR’s follow-on investment will translate into an additional equity stake of 0.25 percent in RRVL on a fully-diluted basis. This, combined with its stake from its investment of Rs 5,550 crore in RRVL in 2020, will take its total equity stake in RRVL to 1.42 percent on a fully-diluted basis. The previous fund-raise round by RRVL in 2020 from various global investors of an aggregate amount of Rs 47,265 crore was done at a pre-money equity value of Rs 4.21 lakh crore.

RRVL, through its subsidiaries and associates, operates India's largest, fastest growing, and most profitable retail business serving 267 million loyalty customers with an integrated omnichannel network of over 18,500 stores and digital commerce platforms across grocery, consumer electronics, fashion & lifestyle, and pharma consumption baskets.

RRVL’s vision is to galvanize the Indian retail sector through an inclusive strategy serving millions of customers, empowering micro, small and medium enterprises (MSMEs) and working closely with global and domestic companies as a preferred partner, to deliver immense benefits to Indian society, while protecting and generating employment for millions of Indians. RRVL, through its New Commerce business, has digitized more than 3 million small and unorganized merchants. This will enable these merchants to use technology tools and an efficient supply chain infrastructure to deliver a superior value proposition to their own customers.

Founded in 1976, KKR has approximately $519 billion in assets under management as of June 30, 2023. KKR has a long history of building leading global enterprises that are at the forefront of technology and digital transformation, including in the areas of consumer retail and ecommerce, as well as a track record of supporting leading corporations in India. KKR’s follow-on investment in RRVL furthers its relationship with Reliance Industries Limited. In addition to its investment in RRVL, KKR is also an investor in Jio Platforms Limited, a leading digital services platform and a subsidiary of Reliance Industries Limited.

Isha Mukesh Ambani, Director, Reliance Retail Ventures Limited, said, “We are pleased to receive continued support from KKR as an investor in Reliance Retail Ventures Limited. We highly value our deepening partnership with KKR, and their latest investment in RRVL after their previous investment further reinforces their strong belief in RRVL’s vision and capabilities. We look forward to continued engagement with KKR and to benefit from their global platform, industry knowledge and operational expertise, in our journey towards driving transformation of the Indian retail sector.”

Joe Bae, Co-CEO, KKR, said, “We are pleased to extend our relationship with Reliance Retail Ventures Limited. Throughout our investment period in Reliance Retail, we have been impressed by the company’s vision and extensive work to empower retailers across India through digitalization, as well as by its resilience and performance in spite of the pandemic and other disruptions. We look forward to continuing to work alongside the Reliance Retail team to support the company’s mission to build a more inclusive Indian retail economy.”

Gaurav Trehan, Head of Asia Pacific Private Equity and Head of India, KKR, added, “Reliance Retail is a true corporate leader and innovator in India, and its differentiated model has the potential to digitalize and transform the country’s retail industry. We are pleased to have the opportunity to continue collaborating with this team and pursue the growth opportunities ahead.”

KKR’s investment comes primarily from its Asian Fund IV. The transaction is subject to regulatory and other customary approvals. Morgan Stanley acted as financial advisor to Reliance Retail Ventures Limited and Cyril Amarchand Mangaldas and Davis Polk & Wardwell acted as legal counsels.

RRVL, through its subsidiaries and affiliates, operates an integrated omni-channel network of over 18,500 stores and digital commerce platforms across Grocery, Consumer Electronics, Fashion & Lifestyle and Pharma consumption baskets and has partnered with over 3 million merchants through its New Commerce initiative. Reliance Retail Limited, a subsidiary of RRVL, is the only Indian retailer in the global Top 100 and amongst the fastest growing retailers globally as per Deloitte's Global Powers of Retailing 2023. RRVL reported a consolidated turnover of Rs 260,364 crore ($31.7 billion) and net profit of Rs 9,181 crore ($1.1 billion) for the year ended March 31, 2023.

KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. References to KKR’s investments may include the activities of its sponsored funds and insurance subsidiaries.

Senco Gold Limited, one of India's premier jewellery retailers and among the most trusted jewellery brands, has taken a significant stride in its sustainability journey by becoming a member of the Responsible Jewellery Council (RJC). Established in 2005 and boasting members in 71 countries worldwide, RJC stands as the foremost standard-setting organization for the global jewellery and watch industry. Its Code of Practices (COP) serves as the universal benchmark for ethical business conduct and responsible supply chains, encompassing all primary minerals and metals integral to jewellery production, including gold, silver, platinum group metals, diamonds, and colored gemstones.

Suvankar Sen, MD and CEO, Senco Gold Ltd said, "We, at Senco Gold and Diamonds have always been committed to ensuring good environmental, social and governance (ESG) practices, responsible growth and sustainability. Joining the RJC is another step in that direction and we are proud to be the first large jewellery retailer from India to become a member of the Responsible Jewellery Council, who are working tirelessly towards enhancing trust in the global jewellery industry. Trust is the cornerstone in the world of retail jewelry and we look forward to building on our association with the RJC to create an ecosystem of responsible practices as a core of sustainability strategy and fulcrum of our future endeavours.”

Melanie Grant, Executive Director, RJC said, “For more than five decades, Senco Gold and Diamonds has dazzled their customers with their creations, and we are thrilled at the RJC to welcome them as members so that we can work together during the coming decade. India is a hugely important market for us and for the jewellery industry as a whole; and so, to have Senco Gold and Diamonds, as one of the most important retailers as part of the RJC family is a seminal moment in our history.”

Kinjal Shah, Head of Asian Development, RJC said, “I would like to congratulate Suvankar Sen and the entire team of Senco Gold and Diamonds for joining the RJC, which was also very well thought of by the late Shri Shaankar Sen. Senco Gold Limited, India, is a visionary forward-thinking retailer. They are the first and largest retailer from Eastern India to join the RJC, to lead the way for other large, medium, and small-scale retailers. Becoming a member will bring in more consumer confidence in Indian millennial and Gen Z consumers. It is great to have Senco Gold and Diamonds on board as an official RJC member.”

Bunny Corset, a leading name in the world of exquisite corsets, is excited to introduce its latest collection, embracing the global trend of merging leather and brocade elements. This collection showcases a diverse range of meticulously crafted corsets and corset belts, exclusively catering to the Indian retail market and available on the brand's website.

The brand is expanding its product portfolio with the addition of over 50 stunning, versatile statement pieces that perfectly blend elegance with modern functionality. This captivating assortment offers a wide variety of styles, each exuding sensuality and confidence while beautifully accentuating one's curves and enhancing the silhouette. The corsets feature intricate designs with boning and lace-up backs, providing both support and a customizable fit for maximum comfort. Whether dressing up for a special occasion or seeking to add a touch of allure to everyday attire, these corsets and belts embody both style and sophistication. The newly launched belts exude vintage charm and serve as versatile accessories, effortlessly complementing any outfit. These opulent belts elevate one's style, boasting a corset-inspired design that cinches the waist and creates a flattering hourglass silhouette. Crafted with precision, the adjustable lace-up closure ensures a perfect fit, effortlessly enhancing any ensemble. From casual to formal, these timeless belts and corsets embody both grace and versatility, catering to the fashion desires of every individual.

With this exciting addition, Bunny Corset reaffirms its commitment to empowering fashion-forward individuals with exquisite, high-quality fashion choices that embrace individuality and grace. By embracing the global trend of leather and brocade fusion, Bunny Corset is making this accessible to Indian consumers.

Suman Bharti, Founder of Bunny Corset expressed, "We are delighted to announce the launch of our new collection, which embodies the essence of global fashion trends. At Bunny Corset, we believe that fashion is a powerful form of self-expression, and with every new collection, we aim to truly empower individuals to embrace their unique style with confidence. We have meticulously curated a versatile range of statement pieces that blend elegance with modern functionality, ensuring that every wearer feels exquisite and empowered. As we introduce this captivating collection, we remain committed to crafting designs and styles that resonate deeply with our Indian consumers and further elevate their style journey."

Globally, the corset has experienced a resurgence in the fashion world, thanks to influential celebrities like Beyoncé, Kim Kardashian, and Dua Lipa, who have made it a statement piece. Simultaneously, the Indian fashion industry has witnessed a similar trend, influenced by popular OTT shows like ‘Bridgerton’ and ‘The Witcher.’ Bollywood celebrities are now embracing the allure of corsets, seamlessly incorporating this timeless fashion into their promotional events and appearances, setting a new standard for sophistication and elegance. Recognizing the increasing global interconnectedness of the fashion industry, Bunny Corset understands the importance of catering to diverse tastes and preferences. India, with its rich cultural heritage and a growing fashion-conscious population, is poised to embrace and experiment with global trends. Bunny Corset is determined to catalyze this transformative process.

Enter a realm of vibrancy, innovation, and conscious lifestyle choices as IKEA introduces the TABBERAS Collection, a tribute to the preservation, conservation, and appreciation of quality family moments. This collection seamlessly aligns with IKEA's core principles of sustainability and togetherness.

At the heart of TABBERAS lies the concept of merging culinary wisdom with sustainable living, all in a joyful, family-centric manner. This diverse collection encompasses a wide range of items, including aprons, baking mats, bowls, chopping boards, coasters, kitchen utensils, tablecloths, and more – all meticulously crafted from durable materials engineered to endure the test of time. With its bold and captivating presentation, TABBERAS employs streamlined packaging solutions to entice customers with its vivid array of choices.

Elena Pogosova, Country Commercial Manager at IKEA India expressed, "At IKEA, our constant endeavor is to curate products that enhance the daily lives of our customers. TABBERAS is a fitting addition to Indian kitchens, where cooking, preserving, and sharing quality family time are integral aspects of households. Through this collection, we aspire to bring families closer together by encouraging cooking and dining as shared experiences."

Notably, the collection is child-safe and incorporates thermochromic technology, causing gloves to change color upon contact with heat, adding a unique and engaging dimension to the products.

The creative minds behind TABBERAS are talented designers Anna-Maria Nilsson and Luna Gil, whose passion for simplicity, playfulness, and sustainability shines through each piece. Consequently, the collection exudes an essence of joy, creativity, and conscientious living. Tailored for individuals who prioritize sustainability, cherish quality family moments, and practice mindful consumption, TABBERAS is an ideal choice for consumers seeking to make a positive environmental impact while inspiring their children to partake in this meaningful journey.

Tetra Pak, a globally renowned company specializing in food processing and packaging solutions, is all set to present its comprehensive solutions tailored for the ice-cream industry during the 11th Edition of the Indian Ice-cream Expo (IICE). This event, jointly organized by the Indian Ice Cream Manufacturers Association (IICMA) and AIM Events, is scheduled to take place from September 13 to 15 at Biswa Bangla Prangan Milan Mela in Kolkata, India. The expo will serve as a platform to highlight the latest trends and innovations within the ice cream sector.

“Roughly half of the world's ice cream is produced with the help of Tetra Pak equipment, and this is one of the most exciting categories for us today. With manufacturers looking for partners who can bring in end-to-end support, especially market insights from other parts of the world while offering solutions that meet their specific local needs, Tetra Pak is strongly positioned to support the industry from ideation on formulation to automation, filling, and all the other aspects of the production process,” said Cassio Simoes, Managing Director, Tetra Pak South Asia.

Ice cream encompasses a wide range of offerings, from healthier options with reduced fat and carbohydrates to indulgent products that are rich in fat and often contain ingredients such as chocolate, nuts, and syrups. Tetra Pak is the leading global provider of comprehensive solutions, equipment, and ice cream processing and packaging consumables. Their ice cream equipment range covers everything from raw material storage and mix preparation to continuous freezing and inclusion systems. Tetra Pak's production solutions encompass extrusion, molding, filling, hardening, and packaging for various ice cream products, including sticks, cups, cones, sandwiches, cakes, and family packs.

“To succeed in the ice-cream market, manufacturers need to beretail able to quickly respond to changing consumer trends. For instance, the inclusion of food pieces such as chocolate, candy, nut, and cake pieces is a growing trend, and so is the adoption of more intricate designs such as swirls, multiple coating layers, and sophisticated shapes. Our portfolio today is geared to respond to the dynamic needs of the market, and we are proud to be truly a one-stop solution for ice-creams,” Cassio added.

In a narrative of enduring traditions and superb craftsmanship, Tanishq, India's largest jewelry retail brand under the Tata Group, presents 'Rivaah x Tarun Tahiliani.' This marks an exclusive partnership between the brand and visionary fashion designer Tarun Tahiliani, within Tanishq's wedding-focused sub-brand, Rivaah. The collection, thoughtfully curated for urban brides, elegantly captures the essence of timeless traditions and culture while embracing the evolving preferences of today's brides.

Rivaah x Tarun Tahiliani aims to bridge age-old traditions with contemporary sensibilities. Drawing inspiration from Tarun Tahiliani's signature embroideries – Chikankari, Kashida, Zardosi, and Diamond – the collection redefines bridal elegance. Each piece embodies the bride's uniqueness, melding Tahiliani's iconic embroideries and patterns with Tanishq's timeless jewelry craftsmanship.

In Rivaah x Tarun Tahiliani, craftsmanship harmonizes with India's finest embroideries, such as Lucknow's Chikankari and Kashmir's Kashida. This ornate collection shines as a splendid choice for Indian weddings, reflecting the spirit of the modern Indian bride. Addressing her desire for comfort and style, the collection offers versatility for various wedding occasions, from grand ceremonies to intimate gatherings. It showcases distinctive designs where opulence blends with extravagance, creating a stunning array of jewelry that pays homage to culture and tradition while embracing the contemporary tastes of today's brides. The collection features meticulous designs incorporating intricate karigari techniques like Rawa, Filigree, Chandak, and enamel work, along with colored stones, catering to brides seeking exclusivity and uniqueness in their wedding ensembles. These delicate patterns and effortless artistry underscore the rich heritage of these Karigari techniques.

Ajoy Chawla, CEO of the Jewellery Division at Titan Company Limited, stated, “Rivaah x Tarun Tahiliani epitomizes a collaboration founded on shared design values and core principles, a synergy that empowers the modern Indian bride. It interweaves timeless traditions and exquisite craftsmanship, creating a harmonious blend of handcrafted artistry and contemporary allure. Rivaah by Tanishq is delighted to introduce this exclusive partnership with visionary fashion designer Tarun Tahiliani. This collection gracefully captures the essence of age-old traditions while embracing the evolving tastes of the new-age brides. By marrying traditional techniques with modern sensibilities and drawing inspiration from Tahiliani's iconic embroideries, it promises to redefine bridal elegance with Tanishq's timeless jewelry craftsmanship.”

Revathi Kant, Chief Design Officer at Titan Company Limited, added, “The 'Rivaah x Tarun Tahiliani' collection embodies the synergy between timeless craftsmanship and modern elegance. This collaboration has allowed us to design jewelry that transcends eras and resonates with the modern bride. Drawing inspiration from Tarun Tahiliani’s iconic embroideries, this collection exudes ethno-contemporary magnificence. It's tailor-made for the discerning new-age Indian bride who actively participates in her wedding. The collection is a splendid celebration of time-honored artisanal craftsmanship and traditional artistry.”

Tarun Tahiliani expressed, “We've been crafting jewel-like embroideries for years, so collaborating with Rivaah by Tanishq was a perfect match for me – a name synonymous with incredible craftsmanship, unwavering trust, and nationwide reach. Moreover, they have an extensive network of skilled artisans specializing in various karigari techniques, which we leveraged to design this stunning collection. My brand has always embodied India-modern, and our collaboration is a perfect synergy between two brands that have consistently celebrated Indian heritage and culture with a modern contemporary twist in our crafts. My brand stands for lightweight, fun, and exuberance, beautifully encapsulated in this campaign about the free-spirited bride.”

India Fashion Awards (IFA), a prominent non-profit organization celebrated for its dedication to the fashion industry, proudly unveiled the eagerly anticipated Fashion Entrepreneur Fund (FEF) website on September 3, 2023, at The Claridges in New Delhi.

Founded by visionary Fashionpreneur Sanjay Nigam, FEF's core mission is to provide essential financial backing and mentorship, fostering a collaborative and sustainable entrepreneurial ecosystem. This innovative venture studio enjoys support from esteemed figures such as Indian film director Karan Johar, and influential personalities from the fashion and business domains including Naveen Jindal, Robin Raina, J.K. Lalwani, Sandeep Jain, Vagish Pathak, Idha Pathak, Vinod Dugar, Gaurav Dalmia, and Samir Modi.

Karan Johar officially launched the transformative Fashion Entrepreneur Fund's website during the groundbreaking 'Alliance Dinner' at The Claridges Hotels and Resorts in New Delhi. Johar enthusiastically expressed, “Young entrepreneurs in India's fashion and lifestyle realm are igniting a global movement, reshaping entire industries with their innovative ideas. With this venture studio, we're not just providing financial support; we're crafting success stories. By offering both financial backing and crucial mentorship, we're empowering the next generation to confidently leave their mark with authenticity. I am incredibly passionate about being part of this vision aimed at propelling the industry to unprecedented heights. To all the budding trailblazers entering the Indian business stage: Embrace your unique vision, infuse it with authenticity, and boldly carve out a radiant future.”

The inauguration of the Fashion Entrepreneur Fund website heralded a surge of exceptionally talented individuals equipped with the tools and knowledge needed to thrive in the industry, with Ranveer Singh's presence electrifying the event.

Furthermore, FEF is thrilled to announce a groundbreaking initiative in nurturing young entrepreneurial talent with the launch of an unprecedented OTT series. This initiative will invest Rs 20 crore in fashion and lifestyle start-ups, selected based on their business acumen and creativity, presented by the esteemed Karan Johar. It marks a significant milestone in FEF's mission, providing profound insights into the inspiring journeys of the finalists poised to redefine the fashion and lifestyle entrepreneurship landscape. Through this initiative, FEF celebrates individual accomplishments while fostering a vibrant community of fashion and lifestyle entrepreneurs, uniquely positioned to shape the future.

Vagish Pathak, Chairperson of Fashion Entrepreneur Fund, stated, “Fashion is not just about what we wear; it's a reflection of our individuality, creativity, and commitment to sustainability. Together, we embark on a journey where style meets purpose, and our investments in the future of fashion and lifestyle will not only set trends but also drive positive change in our world.”

Sanjay Nigam, the founder of Talent Factory, India Fashion Awards, and Fashion Entrepreneur Fund said, "I feel deeply privileged to witness the convergence of creativity, innovation, and boundless opportunities within the dynamic fashion and lifestyle industry. The Fashion Entrepreneur Fund represents much more than a financial investment; it embodies an unwavering commitment to nurturing dreams and unlocking the potential of aspiring entrepreneurs. Through our comprehensive approach, we empower individuals and have the profound ability to reshape the essence of the industry itself. Guided by our shared vision, we are poised to ignite an unprecedented wave of entrepreneurial spirit that will redefine success within the fashion realm. The journey ahead is exhilarating, and I am excited to witness the transformative impact of the Fashion Entrepreneur Fund on the lives it touches.”

Maxima, one of India's highly sought-after watch brands, is ushering in the vibrant autumn season with the exclusive launch of two innovatively designed smartwatches – Max Pro Nova and Max Pro Spire, available only on Flipkart.

Maxima Max Pro Nova emerges as a cutting-edge smartwatch featuring a 1.39" Ultra HD display boasting 600 Nits brightness and a revolutionary one-tap Bluetooth calling function seamlessly paired through the Maxima Smartfit App. Its premium metallic finish enhances durability and fashionability, complemented by support for 150+ cloud-based watch faces. With over 100 sports modes, it tracks a wide range of activities on the go, including heart rate, Spo2, sleep monitoring, and menstrual cycle tracking, making it a comprehensive health and style package.

The premium metallic design of Max Pro Nova not only enhances its aesthetics but also allows users to customize it with personal images from their gallery or directly from their camera, effortlessly synced with their wrist through the Maxima Smart Fit App.

Max Pro Spire, the second launch from Maxima, boasts a premium metallic design and exceptional craftsmanship, featuring a colossal 1.96" Ultra HD display with 600 Nits brightness. It incorporates an advanced Bluetooth calling engine, enabling seamless wrist-based call management with an HD speaker and microphone. The Advanced Bluetooth Calling Engine offers direct access to the dial pad, recent call logs, and favorite contacts.

Maxima's dedication to design and durability extends to both Nova and Spire, presenting advanced technology sensors, superior IP67-level water and dust resistance, over 100 sports modes synchronized through the Maxima Pro Fit app, and built-in game support, including Young Bird, 2048, and Sports Car.

Manjot Purewal, Managing Partner at Maxima said, "Maxima understands the needs and aspirations of the masses and has consistently committed to providing quality-conscious Indian customers with reliable and stylish smartwatches. Each of our products reflects extensive passion and research, enabling us to offer unmatched quality at an affordable price."

Maxima introduces Max Pro Nova and Max Pro Spire exclusively on Flipkart, one of India's most beloved e-retail platforms, at impressively attractive launch prices.

Get ready for a revolutionary partnership as the Open Network for Digital Commerce (ONDC) teams up with Google Cloud to launch a nation-wide hackathon; as well as expand ONDC’s program aimed at igniting innovation across India's booming e-commerce landscape.

This all-Indian hackathon is set to unleash the creative potential of tech enthusiasts across the nation, focusing on solving critical challenges for India's next billion digital users. Without boundaries of geography, economic status, or digital expertise, this hackathon is all about democratizing access to digital commerce. It's a call to action for developers, students, and companies to come together and innovate within the ONDC ecosystem.

The 'Build for Bharat' hackathon, spanning three months and attracting 100,000 participants, is poised to provide mentorship, resources, and guidance to tackle e-commerce's pressing issues. From enhancing supply chain visibility to personalizing the consumer experience and optimizing inventory management, this event is a game-changer.

But that's not all; it's also a knowledge-sharing extravaganza with webinars, Q&A sessions, expert-led workshops, and vibrant online community channels like Discord.

This partnership between Google Cloud and ONDC aims to redefine e-commerce for both giants and local suppliers, leveling the playing field and expanding opportunities nationwide. Google Cloud's generative AI tools will empower businesses, especially in smaller cities, to thrive on the ONDC network.

According to Thomas Kurian, CEO of Google Cloud, this collaboration is set to transform India's digital commerce landscape, offering organizations the chance to grow their reach and revenue like never before.

T. Koshy, CEO of ONDC, believes this hackathon is a pivotal moment in their journey to revolutionize e-commerce. It's a platform for businesses to connect with brilliant minds and innovative organizations, addressing pressing issues faced by urban and rural consumers alike. The dream of creating an inclusive digital commerce environment for every Indian, regardless of their background, takes a giant leap forward with this hackathon.

Get ready for a style revolution as Mensa Brands’ Hubberholme not only debuts a striking new brand identity but also drops an electrifying streetwear collection, 'Move the Movement'. Hubberholme is rewriting the streetwear rulebook by skillfully fusing athletic vibes with the hottest fashion trends.

This transformation stems from Hubberholme's keen understanding of its immense popularity among Gen Z trendsetters. The brand envisions a seamless fusion of athletic inspiration and cutting-edge fashion, reinforcing its commitment to diversity, authenticity, and style. This evolution signifies their unwavering pledge to cater to the ever-evolving tastes of their cherished customers.

In addition to this brand revamp, Hubberholme has set ambitious growth goals, aiming to double its market presence and impact by the end of the upcoming year. Mensa Brands not only seeks to elevate Hubberholme's brand positioning but is also committed to strengthening the market presence of all its brands. Through a strategic shift in brand positioning, the company aims to establish a robust and diverse consumer base. Leveraging cutting-edge technology and an extensive network of suppliers, Mensa Brands is positioned to lead the way into a new era of innovation and style. Behind the scenes, the media arm of Mensa Brands, which includes acclaimed platforms like MensXP, iDiva, and Hypp, is working to integrate and scale their growing house of brands through compelling content creation. This unique blend of strategy, creativity, and innovation is what propels their brands into the limelight.

Ananth Narayanan, Founder & CEO, Mensa Brands, expressed, "Our journey has always revolved around celebrating the dynamic spirit of a new generation. Hubberholme isn't solely about clothing; it represents a cultural movement that deeply resonates with the values and aspirations of Gen Z. Our designs adeptly blend sportswear functionality with urban aesthetics.”

Hubberholme's product catalogue offers an engaging ecommerce experience. The new collection is tailored to Gen Z's preferences, featuring drop shoulders, oversized boxy fits, premium contemporary fabrics, and edgy street-inspired graphics and details. The brand plans to release over 100 new options every month as limited editions.

The brand aims to leverage technology and social media to directly engage with its audience. The online realm provides Hubberholme with the agility to adapt swiftly, experiment boldly, and interact directly with its community, ensuring that the brand remains at the forefront of Gen Z fashion. Hubberholme envisions a vibrant future where innovation, inclusivity, and style converge, setting the pace for a new era in streetwear.

The brand is available on all leading e-commerce channels such as Myntra, Flipkart, Ajio, Amazon, Meesho, and more. The new collection is currently live on Myntra and will soon be available on Ajio, Amazon, and Flipkart. Hubberholme remains steadfast in its commitment to delivering high-quality streetwear at competitive prices, ensuring accessibility for all. The new collection starts at a price point of Rs 799.

Extra Butter's journey began in 2007 when two visionary brothers, Ankur and Nick Amin, fused their love for sneakers, film, sports, and culture into a ground-breaking concept. From this spark emerged Extra Butter, a dynamic New York streetwear and fashion boutique that grew into a globally revered independent lifestyle brand. It's a brand that doesn't just sell products; it crafts stories and fosters a tight-knit community.

Throughout the years, Extra Butter has elevated its reputation by curating a peerless selection of products, delivering exceptional customer service, and offering a cinematic shopping experience in its retail boutiques. Tomorrow, Extra Butter is set to make its grand entrance into Mumbai, marking its maiden international venture beyond U.S. borders. This iconic brand's flagship store will take root in the vibrant business and retail hub of Lower Parel, promising Mumbai an unforgettable taste of global streetwear culture.

Offering experiential retail, a meticulously curated brand and product mix, tailored digital experiences and their own inimitable style of storytelling, Extra Butter Mumbai is all set to offer up something truly unique and never-before-seen in the city.

Customers can expect a mix of best-in-class streetwear fashion brands, including A Bathing Ape, Carhartt WIP, Dhruv Kapoor, Drôle De Monsieur, Gramicci, John Elliott, Marni, Neighborhood, Pleasures, Thug Club, and the highest tiers from leading footwear brands like Adidas, ASICS, Birkenstock, Converse, Crocs, New Balance, Puma, and more.

In addition to the fastidiously curated list of brands listed above, Extra Butter’s Mumbai flagship store will also offer graphic tees and streetwear staples from the brand’s private label. The inaugural collection features the brand’s classic ‘Official Selection’ logo, along with retro Bombay-inspired graphics, which provide a fun desi twist and a nod to the cultural roots of Extra Butter’s founders.

Speaking about the launch of Extra Butter in India, Ankur Amin, Co-Founder & Chief Executive Officer – Extra Butter, said, “Firstly, I am Indian-born, so it means a lot to me, personally, to bring products and stories that I love back to my homeland.  But also, India is an important market.  It's an up-and-coming nation and there's a great opportunity to be able to break ground in a vast market that’s relatively new to street and sneaker culture.”

Co-Founder Nick Amin added, “My brother and I have been in this industry for over 40 years and sneakers are more a lifestyle than a trend for us.  We have borne witness to this culture during its birth in NYC and seen it grow astronomically over the years in the West and believe that it will do the same over the next few years in India.” 

Extra Butter’s Creative Director, Bernie Gross, further commented, “We have the opportunity to tell some important stories, set the tone and create a landscape that we feel would be a proper representation of what is streetwear and high fashion in our eyes,” 

Extra Butter plans to deliver throughout India via their e-commerce website www.extrabutterny.in, which also launches on September 9, in conjunction with the shop.  The brand’s future plans include opening additional doors in Delhi and Bengaluru in the coming two years.

Designed by acclaimed Interior Designer, Sarah Sham of Essajees Atelier, Extra Butter’s Mumbai flagship store retains the DNA of the brand’s NYC stores while taking inspiration from India's craftsmen and creatives.  

“Ankur wanted the space to remain interesting even on one’s 10th visit to the store,” says Sarah. “He wanted a luxury store which spoke to Extra Butter’s legacy. But since this is their first outpost in India, and it's this big, beautiful, stand-alone space, we wanted to do something that celebrated India too. So, the challenge was to marry Mumbai and New York, which was achieved by purposefully using Indian materials. But, from an overall look-and-feel point of view, it feels very internationally luxurious.” The décor team focused on the lighting in order to be sure that everything is universally lit, and the product remained the star of the show. The vision was to present a space that elevates product offerings and inspires a community that strives to achieve and build memorable stories through their own individual journeys,” she added

Finally, Extra Butter’s Mumbai store also boasts a cozy indoor-outdoor commissary in partnership with celebrated restaurateur, Aditi Dugar’s, TwentySeven Bakehouse.  The premium cafe space is meant to momentarily transport one away from the hustle and bustle of the city. From the flooring to the handmade wicker furniture to the exotic plant life and vibe on the back patio, the space is unique and memorable.

“I don't think Mumbai has a store that's anything like this. I feel like either brands try to emulate the West or Western aesthetics, or they stay very rooted in India. Here we've managed a happy marriage between East and West,” concluded Sarah Sham.

Europe's renowned fashion powerhouse, Mango, is painting the town with style as it strengthens its footprint across the United States. Following successful launches in Texas and Georgia earlier this August, the brand is now making its mark in sunny California, specifically in Los Angeles County.

Mango proudly unveiled a 400m² shopping haven at the vibrant Los Cerritos Center, bridging the gap between Los Angeles and Orange County. Adding to the fashion frenzy, a stunning 460m² boutique has risen in the heart of Los Angeles County, nestled within the Glendale Galleria Mall. These stores are exclusively dedicated to the women's line, embodying Mango's signature Mediterranean-inspired store concept, known as 'New Med.'

But it's not just about fashion; it's about sustainability and architectural harmony. In this innovative design, Mango transformed its stores into Mediterranean homes, each room exuding warmth with a palette of rich tones and soothing neutral colors. Tradition and craftsmanship intertwined with eco-conscious materials like ceramic, tuff, wood, marble, esparto grass, and leather. Mango's California debut isn't just fashion; it's an experience that blends style with sustainability in a truly fresh and vibrant way.

“After the excellent reception of Mango in New York and Miami and the recent arrival in Texas and Georgia, we are very excited to bring the brand experience physically for the first time in California as part of our ambitious development plan for the coming months in the United States, one of our key markets in the coming years” says Mango’s Director of Expansion and Franchises, Daniel López.

The new stores are part of Mango’s expansion plan in the United States, one of the company’s key markets in the coming years. The company plans to open around 15 new points of sale in 2023, particularly in the American west and south. In the coming months, Mango will continue to increase its presence in California by opening four additional stores: one in Fashion Valley (San Diego) shopping mall and three in the city of Los Angeles: Brea Mall, Victoria Gardens, and Beverly Center, located in Beverly Hills the exclusive neighborhood of Hollywood stars. 

Recently the company launched in Texas with a store with a selling space of over 350m2 and stock of the Woman line located at Houston’s Memorial City Mall. The expansion in Texas includes the opening of stores in other shopping malls in the state, including The Shops at La Cantera (San Antonio), North Star Mall (San Antonio), Galleria Dallas (Dallas), La Plaza Mall (McAllen), Stonebriar Centre (Frisco) and Baybrook Mall (Houston).

Mango also arrived for the first time this August in Georgia. The company opened a store with selling space of over 600 m2 and stock from the Woman and Man lines at Perimeter Mall, Georgia’s second largest shopping center and North Atlanta’s premier shopping destination and home to over 150 retailers. 

US Expansion Plan

Mango began its expansion plan in the United States last year with the aim of opening approximately 30 new stores in three years to reach a total of 40 stores by 2024, combining its presence in major shopping malls with standalone stores. The company wants the country to become one of the group’s top five markets in terms of turnover through increasing its number of physical stores, as well as driving its online sales on mango.com and in marketplaces.

The starting point for the expansion plan was the opening of the Mango flagship store located at 711 Fifth Avenue in New York, one of the world’s most exclusive shopping streets. The store, with a selling space of 2,100 m2 featuring its products from the Woman, Man and Kids lines, is located in the Grande Dame building on this emblematic New York Avenue, in a historic late-1920s building that previously housed major companies such as NBC, Columbia Pictures and Coca-Cola.

During the first phase of its expansion plan in the United States, Mango extended its presence in New York City (both in Manhattan and in surrounding areas). After the store opening on Fifth Avenue, late last year the company focused on increasing its presence in the state of Florida, with the opening of two stores in Miami and one in Orlando. 

Specifically, Mango opened new stores on Lincoln Road (Miami), one of the country’s busiest shopping streets, in Aventura Mall, the main shopping mall in Miami, and one of the ten largest in the United States, and in Florida Mall, located close to Orlando International Airport and the Walt Disney World Resort theme park. These four store openings in 2022 increased the company’s selling space in the United States by 2,500 m2. 

In 2023 the company will open around 15 new stores, particularly in the American west and south, launching for the first time in the states of Georgia, Texas and California.

Mango in the United States

Mango has been present in the United States since 2006. The company strengthened its commitment to the American market in late 2017 with the refurbishment of the SoHo store and with the agreement with Macy’s in 2019 to accelerate the firm’s online growth in the country.

In 2021, Mango opened four stores in New Jersey, New York, and Miami, and in April 2022 launched its line of essential homeware products (Mango Home) via its website. In May, the company initiated its expansion plan in the United States with the opening of its flagship store on New York's Fifth Avenue and three store openings in Florida.

Mango closed 2022 with 10 stores in the United States, where it also operates via its website Mango.com and the websites of Nordstrom and Macy’s.

Reliance Retail, the nation's retail juggernaut, is at it again! Today, they've taken the fashion capital, Mumbai, by storm with the grand launch of their eighth AZORTE fashion and lifestyle store, nestled in the heart of Infiniti Mall, Malad.

Spread luxuriously across a sprawling 18,000 square feet, this store isn't just about shopping; it's about revolutionizing the way Mumbaikars experience international and contemporary Indian fashion. This milestone underscores Reliance Retail's unwavering commitment to a diverse retail landscape that caters to every consumer segment, ensuring there's something for everyone. Get ready to witness a fashion renaissance like never before!

Boasting an eclectic mix of intuitive retail technology, these smart AZORTE stores will showcase the best of global and domestic fashion trends and have an original take on style ranging from footwear, fashion accessories and more. 

The shopper is at the heart of the AZORTE store design. To make the discovery-to-checkout journey seamless, the AZORTE store format has several industry-first tech-enabled interventions including mobile checkout, smart trial rooms, fashion discovery stations and self-checkout kiosks.  

RFID-enabled interactive screens placed strategically across the stores, for instance, double as virtual styling assistants. Smart fitting rooms help shoppers complete the look and at the touch of a button request for additional sizes and other products. In addition, customers can opt for self-checkouts instead of queuing up at manned counters. 

While the smart stores offer an elevated customer experience through tech-aided solutions, shoppers will be delighted to discover the human touch, too, in the form of in-store fashion consultants.

In a bid to promote stress-free parenting, R for Rabbit, a renowned baby product brand synonymous with top-notch quality, is thrilled to announce its exciting partnership with the versatile actress and new mother, Gauahar Khan. As the brand's ambassador, Gauahar will shine a spotlight on R for Rabbit's impressive array of baby products, emphasizing the brand's unwavering commitment to quality, innovation, and parental contentment.

Gauahar Khan, celebrated for her creative flair and charm, embarked on her motherhood journey earlier this year, embracing the role with grace. Her experience as a new mom perfectly aligns with R for Rabbit's mission of crafting products that enhance the well-being, safety, and joy of both babies and parents.

Throughout this collaboration, Gauahar Khan will be seen endorsing the brand through diverse campaigns, including social media content and photoshoots, strategically disseminated across targeted platforms.

Kunal Popat, Founder of R for Rabbit, expressed, "Gauahar Khan's association with R for Rabbit injects a fresh wave of vitality into our brand. Her genuine endorsement of our products, coupled with her personal journey as a new mother, adds depth and resonance to our commitment to provide parents with nothing short of excellence. Our partnership with her goes beyond mere product endorsement; it's about nurturing a community of parents who aspire to provide the best for their children. With her influence, we aspire to raise awareness about the significance of choosing exceptional and safe baby products that contribute to a joyful and stress-free parenting experience."

This heartwarming collaboration will encompass a series of activities, including a video campaign showcasing R for Rabbit's Feather Diapers, Pure and Beyond range, and Chocolate Ride stroller. Beyond showcasing these exceptional products, the core message will revolve around how 'R for Rabbit' seamlessly offers a diverse range of innovative baby products adhering to international quality and safety standards.

In an effort to build brand preference, the company has previously partnered with Soha Ali Khan and Shriya Sharan, immersing itself in the world of baby products. Most recently, R for Rabbit announced its collaboration with Jeep India, launching the social campaign #ChildSafetyMatters, featuring the social media sensation and dancing star from Mumbai Police - Havaldar Amol Kamble, to address child safety during road travel.

R for Rabbit's unwavering commitment to innovation and safety has earned it a reputation as one of the most trusted and high-quality brands among parents. A recent survey conducted by R for Rabbit for its Feather Diaper, known as the 'No Rash Challenge,' addressed the challenges faced by new parents. Over 90 percent of parents preferred Feather Diaper, citing its lightweight and super-thin design, along with its 12-hour absorption capability that allows babies to be comfortable and happy without experiencing rashes or discomfort.

Since its introduction to the Indian market in 2017, TECNO has achieved remarkable success in the country's smartphone sector. By revolutionizing the digital experience in emerging global markets and persistently striving for the seamless fusion of modern, aesthetic design and cutting-edge technology, TECNO has evolved into a well-recognized leader, delivering top-tier technologies through a diverse range of smartphones. Now, building on its strong foothold in the smartphone industry, TECNO is poised to attain another milestone by entering the laptop arena.

Mark your calendars, as TECNO is about to introduce an exciting range of laptops that will find their way into your home or office. With a unique, sleek, and lightweight design, along with a variety of colors to match your personal style, prepare for the impressive MEGABOOK T1 series. Keep a close watch on this space as you prepare to explore an entirely new lineup of high-performance laptops that are ready to challenge existing market players.

Imagine the possibilities with a slim, ultra-portable laptop measuring less than 15mm in thickness, weighing just 1.56Kg, equipped with up to 1TB of solid-state storage, high-speed storage, and up to 16GB of high-efficiency RAM. These laptops are powered by 11th Gen Intel Core processors (up to i7) and boast day-long battery life, enabling you to work from virtually anywhere. These lightweight laptops are primed for demanding tasks.

The MEGABOOK T1 laptop features a nano-aluminum alloy body that not only ensures durability but also maintains a pristine appearance even after extended usage. However, it's not just about strength; it's about style as well. With its captivating Startails Phantom design, this device effortlessly complements your sense of sophistication, making it a true masterpiece in both aesthetics and functionality.

Prepare yourselves, for in the coming days, TECNO will unveil its latest laptop offerings – a deal too good to miss for everyone. Stay vigilant as TECNO announces an early bird sale with exciting offers that you won't want to pass up.

In a historic announcement, the Indian Olympic Association (IOA) has revealed the eagerly awaited official ceremonial attire and playing gear for the Indian contingent set to compete at the upcoming 2023 Asian Games. This highly anticipated event is scheduled to take place in Hangzhou, China, from September 23 to October 8.

During this momentous occasion, LIBERTY SHOES, a renowned Indian footwear brand, proudly unveiled its partnership with the Indian Olympic Association (IOA) as the official ceremonial footwear sponsor for the Indian athletes participating in the Asian Games 2023. With over 600 Indian athletes poised to make their presence felt in China, the ambitious goal of achieving a record-breaking 100 medals looms large.

Liberty officials expressed, "We are delighted to be named the official footwear partner for this significant event. The footwear, meticulously conceived and designed by Liberty Shoes, not only represents our partnership but also reflects our deep pride in our athletes. The entire Liberty Shoes family is confident that Team India's historic performances will lead to the highest-ever medal tally at Hangzhou."

This exciting collaboration between Liberty Shoes and the Indian Olympic Association not only signifies a milestone for the brand but also underscores the steadfast support and dedication to India's sporting excellence on the global stage. As the Asian Games 2023 draws near, the nation eagerly anticipates the remarkable performances of its athletes, proudly adorned in Liberty Shoes' specially crafted footwear.

Freshey's, the ready-to-cook (RTC) brand under the umbrella of BrandsNext, WayCool's fastest-growing FMCG entity, has unveiled its entry into the Indian bread category with the introduction of Malabar Parota and Whole Wheat Chapati. This strategic move by BrandsNext aims to bolster its RTC portfolio, offering convenience and diversity to consumers.

Following its triumph in the batter, value-added dairy, and bread segments, this new line of products in the fresh range aspires to cater to the evolving culinary preferences of consumers, delivering a restaurant-like dining experience in the comfort of their homes. By expanding its presence in the flourishing functional market sector, these brand-new products bring convenience without compromising on quality and flavor.

BP Ravindran, CEO of BrandsNext, commented, "As consumers increasingly embrace convenience and seek relief from their daily routines, the ready-to-eat/ready-to-cook sector is witnessing remarkable growth at a rate of 16 percent. These trends signify a significant shift towards accessible and delightful dining experiences, reflecting the changing tastes and preferences of our society. At Freshey's, we are at the forefront of this transformation, redefining the way people savor quick and delicious meals. With the launch of Parota and Chapati, we aim to meet the specific requirements of our customers, who are in search of options that offer restaurant-like taste and quality. For those seeking a speedy and hassle-free meal or a tasty and convenient quick bite, Freshey's Chapati and Parotta are the ideal choices. We believe that with this milestone, we will further solidify our presence in the RTC category."

Following the product strategy of "Restaurant-like Fun, Fresh at Home," Freshey's Malabar Parota features an irresistible flakiness and distinctive layers that rival the best restaurants. Additionally, the Whole Wheat Chapati offers enduring softness that complements any meal of the day, crafted from the finest Chakki Fresh Atta. Each Chapati and Parota pack is a rich source of fiber and protein, thanks to natural ingredients like soy flour. These products are available in 400g and 550g SKUs, accessible at over 2000+ retail outlets in Chennai.

Tarinika, a distinguished name synonymous with the creation of exquisite jewelry, proudly presents its latest masterpiece – the Victorian Collection. This remarkable collection pays homage to India's rich heritage in jewelry, skillfully merging the allure of a bygone era with a contemporary twist.

The Victorian Collection draws inspiration from India's culturally opulent heritage, evoking a deep sense of nostalgia and regal splendor. Each piece is meticulously crafted to capture the intricate beauty of traditional jewelry. The spotlight is on semi-precious polkis, emanating an aura of tradition and charm. Within the collection, intricate temple motifs pay homage to India's architectural marvels, while semi-precious pearls and beads lend an air of sophistication. The collection truly embodies timeless elegance in every piece.

What sets the Victorian Collection apart is its painstakingly crafted Victorian finish. This unique touch imparts a vintage charm to the jewelry, transporting wearers to an era of grandeur and refinement. These pieces seamlessly blend the grandeur of the past with contemporary design sensibilities, making them a perfect choice for any occasion.

The Victorian Collection offers a wide array of jewelry items to cater to diverse tastes. From intricately designed earrings that beautifully frame the face to elaborate necklaces that command attention, from luxurious pendants to wristwear that adds a touch of grace to every movement, and from rings that epitomize timeless elegance – this collection is a celebration of heritage and artistry.

Whether for a lavish wedding or a glamorous evening event, the Victorian Collection introduces an unmatched touch of magnificence. These jewelry pieces complement your attire, making you feel like royalty through their fusion of tradition and modern sophistication. Each piece tells a unique story, encapsulating the enduring beauty of heritage jewelry.

Sunaina Ramisetty, Founder said, "The Victorian Collection is a labor of love that seamlessly weaves together the grandeur of India's rich heritage with the allure of vintage aesthetics. Each piece is a testament to the skill of our artisans, who have meticulously brought these designs to life. With the Victorian finish, we have added a touch of nostalgia that makes these pieces truly exceptional. This collection is a tribute to the timeless beauty of heritage jewelry, and we are thrilled to share it with the world."

Fundoze, a company deeply committed to promoting happiness, health, and an active lifestyle, is thrilled to announce a captivating partnership between their renowned brand, Kiddoze, and the beloved character Peppa Pig.

Kiddoze stands out as a prominent player in the Indian retail sector, focusing on providing a healthy and enjoyable alternative to traditional supplements to meet a child's daily nourishment requirements. Through this collaboration with Peppa Pig, the aim is to infuse joy into children's nutrition while assuring parents of top-quality, nutrient-rich vitamin supplements for their little ones.

Each pack of these vitamin gummies will now include a Peppa Pig-themed puzzle, specially designed for children aged 3-8 years. This puzzle not only adds an extra layer of joy to their snacking routine but also serves as both an engaging playtime activity and an educational tool, stimulating their cognitive and problem-solving skills. What's even more delightful is that this entire range of all-natural vitamin gummies, including the Omega and DHA gummies, is vegan. They are devoid of artificial sugars and preservatives, made with natural colors and flavors.

"We're incredibly excited to announce our fantastic collaboration with Peppa Pig!" exclaimed Nonita Mehta, the visionary Founder of Kiddoze. "Our dedication lies in helping parents raise their children stress-free while instilling good eating habits from an early age, and our high-quality gummies range is here to make it a reality!"

These exceptional gummies are not only beneficial but also budget-friendly, available for purchase on various e-commerce platforms and through an extensive network of over 800+ esteemed retail stores across India. You can find them on platforms such as Amazon, FirstCry, Nature’s Basket, and more. Don't miss out on this incredible opportunity to provide your child with wholesome nutrition in a fun and delicious manner! Join Kiddoze and Peppa Pig on this delightful journey toward a healthier future.

Performax, the high-performance and technically advanced sportswear brand from Reliance Retail's extensive fashion and lifestyle portfolio, has formed a strategic alliance with the All India Football Federation (AIFF) to assume the prestigious role of the official kit and merchandise sponsor for the Indian football team.

This multi-year collaboration not only grants Performax, a leading homegrown sportswear brand, exclusive rights to produce kits for all game formats but also designates it as the sole supplier of match, travel, and training attire for the AIFF, encompassing men's, women's, and youth teams. Additionally, Performax, as the merchandise sponsor, gains the authority to manufacture and retail these products.

The distinctive new kit will make its debut as the Blue Tigers take the field during the 49th King’s Cup 2023, scheduled to take place in Thailand from September 7 to 10, with Team India's first match against Iraq.

Akhilesh Prasad, President and CEO of Reliance Retail – Fashion and Lifestyle expressed, "We are delighted to announce our partnership with AIFF. Football holds immense potential in India, and we anticipate the Indian football team's rise in the years ahead. This collaboration aligns with our vision to make sports accessible in India through Performax."

The sport of football, cherished by millions from all corners of India, transcends boundaries and demographics. With India hosting numerous high-quality tournaments and facilities, including the Indian Super League (ISL) and the Reliance Foundation Young Champs (RFYC) academy, football is poised to attract a growing number of youngsters and set new standards. The partnership between AIFF and Performax underscores the brand's steadfast commitment to propelling Indian sports to global recognition.

Shaji Prabhakaran, Secretary General of AIFF, warmly welcomed Performax as the new kit partner, expressing confidence that the players and teams would embrace the new attire and find inspiration on the pitch.

Performax, with aspirations to become the premier Indian sportswear brand on the global stage, offers an extensive range of products, including apparel, footwear, and accessories tailored for various disciplines such as running, training, racquet sports, and more. Over the past year, Performax has forged partnerships with prominent athletes, including Jasprit Bumrah, Ravi Dahiya, Harmilan Kaur, Manu Bhaker, Ridhi Phor, Yogesh Kathuniya, and Pramod Bhagat.

Nitesh Kumar, CEO of Performax and Trends Footwear, highlighted this association as part of a series of initiatives aimed at establishing Performax as the preferred activewear brand for their customers.

Performax Activewear is available in over 1,500 stores across India, in addition to being offered on digital commerce platforms such as Ajio and JioMart. The official and fan merchandise will be accessible through Performax exclusive stores and various retail partner outlets throughout the nation.

A comprehensive analysis conducted by India's leading direct-to-consumer (D2C) gifting platform, IGP, reveals that non-metro customers account for a significant 50 percent of online Rakshabandhan shoppers, with the remaining 50 percent hailing from metro cities.

Delhi and Mumbai stand out as the primary hubs for online Rakshabandhan gift shopping, closely followed by Bengaluru, Hyderabad, Pune, and Lucknow, as indicated by the survey. Nonetheless, a substantial portion of buyers originates from the numerous towns and cities across India.

Notably, the majority of buyers, constituting 33 percent, fall within the 25-34 age group, characterized by a significant disposable income. The 18-24 age group follows closely, representing 23 percent of all buyers, while buyers aged 35-44 make up 20 percent, and those aged 45-54 account for 11.6 percent. The remaining 13 percent comprises buyers above this age bracket.

Tarun Joshi, Founder and CEO of IGP, emphasized, "Tying a rakhi signifies that the receiver of the rakhi will protect the one tying it, against all harm and evil. Each year, we collaborate with the finest Indian artisans and designers to create unique rakhis for all tastes and age groups. We at IGP take pride in contributing to this sacred and significant Indian festival celebrated by millions of Indians."

Despite Rakshabandhan primarily involving women and girls tying rakhis to their brothers as a symbol of love and affection, women make up only 56 percent of all buyers. This is partly attributed to men in India having greater internet access and involvement in online buying decisions that may not directly pertain to them. While rakhis are also tied to sisters-in-law, this practice is less common.

Furthermore, the analysis reveals that non-resident Indians (NRIs) constitute a remarkable 29 percent of buyers, contributing to the tradition of gifting their Indian relatives.

In terms of popular items purchased, rakhis paired with sweets top the list, followed by rakhi with dry fruits and rakhi with chocolates. The "Gifts for Kids" category and the "Gifts for Brothers" category also witness substantial demand. Kaju katli, a traditional Indian sweet made from cashew nuts and sugar, emerges as the most sought-after sweet due to its extended shelf life. Additionally, 5 percent of buyers choose to personalize their gifts for that extra touch of special sentiment.

Concerning the rakhis themselves, those adorned with semi-precious stones take the lead as the bestsellers, closely followed by traditional rakhis featuring kundan and meena motifs, pearl rakhis, Bhaiya-Bhabhi Rakhi with lumba, and Rajwada work. Rakhis designed for kids and those with spiritual motifs also enjoy popularity among buyers.

Taking a bold stride in its journey, Saundh, an everyday affordable-luxury label, proudly unveils 'The Saundh Man,' its maiden men’s collection. Renowned for its exquisitely handcrafted styles, Saundh's foray into menswear marks a significant moment as the brand ventures into a category poised for reinvention.

'The Saundh Man' ushers in an exciting new chapter within Saundh's meticulously crafted narrative of intricate print tales. This collection is meticulously tailored for individuals who embrace empowerment and express themselves with unwavering confidence. In alignment with founder Sarabjeet Saluja's visionary perspective, 'The Saundh Man' embodies a distinct and exceptional expression of style and character.

Sarabjeet Saluja, Founder and CEO of Saundh, articulated, "Saundh’s expansion into menswear stemmed from the realization of a substantial gap in the market. While there is a plethora of established players in the male cultural wear segment, their exorbitant price points render them inaccessible to a significant portion of consumers. The Saundh Man aims to revolutionize this space—a collection that brings class-leading quality and suave aesthetics at accessible price points. The average Indian male has scant choices when it comes to affordable cultural apparel that exudes aesthetics and grandeur. Furthermore, this category notably lacks the luxury of choice that exists in women’s wear. These are the pain points that we address with The Saundh Man collection.”

Saundh's inaugural range proudly showcases rare prints, daring designs, and vibrant palettes. Capturing the essence of modern masculinity, the diverse lineup embraces majestic shades of ivory, stunning hues of pink, serene tints of green, and vibrant layers of yellow. With this collection, Saundh passionately celebrates its cultural roots. The collection makes its debut with a curated selection of 12 pieces, encompassing a captivating range of kurtas and ethnic jackets (bandis).

As the festive season approaches, The Saundh Man emerges as a splendid addition to our shopping lists. Whether it's for yourself or the remarkable men in your life, The Saundh Man transcends beyond being a mere gift; it serves as an embodiment of exquisite taste and exceptional craftsmanship.

The Sleep Company, recognized as pioneers of the comfort-tech movement in India and the creators of Asia's first and only SmartGRID mattresses, has introduced its latest campaign, ‘#MadeToFlaunt,’ in partnership with renowned filmmaker and style icon, Karan Johar. This campaign serves as a platform to showcase the company’s groundbreaking Elev8-Smart Recliner Beds and state-of-the-art SmartGRID mattresses, aimed at redefining comfort, luxury, and sophistication.

Karan Johar, celebrated for his impeccable style and passion for luxury, seamlessly aligns with the #MadeToFlaunt campaign, skillfully spotlighting The Sleep Company’s Elev8-Smart Recliner Bed and SmartGRID mattress. These exceptional products mirror Karan's knack for making a statement through premium and opulent choices, enthralling with their unrivaled features. Just as Karan commands admiration for his taste in luxury and curated selections, Elev8 demands attention with its unmatched comfort-tech attributes.

Elev8 stands as the most advanced smart recliner bed in the market, meticulously crafted to elevate sleep quality and daily comfort. Its versatile array of customized preset modes, encompassing sleeping, working, lounging, and relaxation functionalities like recliner mode, TV mode, massage mode, and zero gravity mode, adds to its allure, making it much more than a mere bed. Paired with SmartGRID mattresses, it epitomizes the fusion of intelligence, innovation, and unabashed flair.

Priyanka Salot, Co-Founder, The Sleep Company expressed, "Since 2019, The Sleep Company has led the way in revolutionising comfort and sleep solutions. Rooted in sleep science, our unwavering mission is to enhance our customers' quality of life. Our latest brand campaign, #MadeToFlaunt, is a celebration of exceptional products that seamlessly merge luxury, style, and comfort; Karan Johar perfectly embodies this philosophy, boldly embracing luxury. With his widespread popularity, this campaign brings us closer to making our SmartGRID technology accessible to an even broader audience, further cementing our leadership in innovative sleep and seating solutions."

Ripal Chopda, CMO, The Sleep Company said, "Our main motive behind the #MadeTo Flaunt campaign is to connect with audiences who appreciate innovative products with cutting-edge technology. The Sleep Company’s Smart Recliner Bed complemented by our patented SmartGRID mattresses is a product which redefines sleeping comfort blended with luxury and innovation. With Karan Johar on board we are sure that this new campaign will lead to high visibility and help us strike a chord with modern consumers of today. In keeping with the spirit of Johar for #MadeToFlaunt, we at The Sleep Company hope that this campaign is 'The Biggest Blockbuster of the year!"

Designed in collaboration with World Without Walls, the #MadeToFlaunt campaign introduces a reimagined lifestyle that embodies The Sleep Company's commitment to crafting exceptional sleep solutions seamlessly aligned with modern living. With an emphasis on unmatched comfort and style, it elevates the very essence of luxury, creating a novel way of living that is both stylish and distinctive.

You Care Lifestyle, co-founded by Luke Coutinho, extends a warm welcome to explore the "Learn" category, a groundbreaking initiative dedicated to enhancing lifestyle literacy and overall health. With the wisdom and expertise of Luke Coutinho showcased in his books, the "Learn" category aspires to bring about a positive impact in people's lives and their overall lifestyle. On the occasion of World Literacy Day, observed on September 8th, 2023, You Care Lifestyle underscores the importance of education, transcending traditional subjects to encompass aspects that profoundly influence our daily existence.

Amidst the race to build careers, and relationships, and accumulate wealth, it is essential to remember the age-old adage that "health is wealth." Without good health, all other achievements lose their significance. We may amass wealth, but its true value can only be realized when we enjoy it.

This dedicated section features books authored by Luke Coutinho, a prominent figure in the realms of Holistic Nutrition and Lifestyle Medicine, revered by patients and fans alike for his numerous national and international accolades. Luke Coutinho has guided millions on their journey towards holistic health, grounded in a simple yet authentic healing philosophy, centered on his 5 pillars: Cellular Nutrition, Adequate Exercise, Quality Sleep, Emotional Detox, and the Spirit.

Luke Coutinho's insightful books have captivated readers worldwide, earning critical acclaim and swiftly becoming national bestsellers upon release.

These enlightening books are readily available for exploration within the "Learn" section on You Care Lifestyle. Through these empowering volumes, You Care Lifestyle seeks to equip individuals with knowledge capable of positively transforming their lives. Coutinho's expertise and commitment to holistic well-being resonate seamlessly with You Care Lifestyle, representing a significant stride towards fostering a healthier and more enlightened society.

"There is no better way to commemorate World Literacy Day than by encouraging individuals to delve into our 'Learn' section, promoting lifestyle literacy and inspiring positive transformations. Luke Coutinho's books stand as a testament to his unwavering dedication to improving individuals' well-being, and we are thrilled to share his wisdom with our community. This category underscores our commitment to providing valuable resources for our consumers, empowering them to make informed choices for a healthier lifestyle. We are more than just a product platform; we are here to empower your journey towards a holistic lifestyle. And what better way to enhance Lifestyle Literacy than by offering lifestyle books," remarked Narendra Firodia, Co-Founder of You Care Lifestyle.

To explore Luke Coutinho's books and a selection of self-care literature, immerse yourself in the realm of Lifestyle Literacy by visiting the "Learn" section on the You Care Lifestyle platform. These books serve as indispensable guides for anyone seeking to usher positive changes into their lives, focusing on holistic well-being, nutrition, fitness, and overall wellness.

Celebrate World Literacy Day by embarking on a journey towards a healthier and more informed lifestyle with Luke Coutinho Books from You Care Lifestyle.

FOSSIL announced the launch of their latest campaign, "Made For This." In conjunction with this campaign reveal, the brand introduces a comprehensive transformation of its creative expression across all touchpoints, including a modernized brand identity and an enhanced premium product lineup.

Lisa Pillette, the CMO at Fossil Group, commented, "Made For This' represents the culmination of extensive efforts spanning every facet of our business, both domestically and internationally, in collaboration with our internal and external partners. We delved deep into Fossil's rich 40-year history, not only exploring the pivotal role Fossil has played in countless lives but also how the upcoming generation of consumers is forging deeper connections with brands. The outcome of this endeavor is our multi-year strategy that will usher our cherished heritage brand into its next chapter, captivating a new audience. A fundamental pillar of this journey is a shared value between Fossil and our consumers: the appreciation of one's time. Our customers are profoundly conscious of the meaningful use of time, characterized by purpose, intent, and community. Every facet of Fossil's presence in someone's life—crafting leather goods that mature gracefully with time, the meticulous craftsmanship behind our watches, and the ways in which we engage with our audience—is distinctly defined by the time and dedication invested in creating enduring products to accompany them."

This holistic brand overhaul extends to the product range, encompassing the identification of refreshed signature design elements, the elevation of materials, and a refined design vision featuring the establishment of iconic platforms across various categories, elevating the entire line to harmonize with the revitalized brand ethos.

Melissa Lowenkron, CBO, elaborated, "As people embark on life's diverse moments, we aspire for Fossil to be a constant and meaningful companion on their journey. Fossil boasts a storied history rooted in innovation and craftsmanship. Our brand strategy centers on elevating our product offerings across watches, leather goods, and jewelry. This entails a meticulous focus on design, the integration of premium materials, and the establishment of distinctive signature design elements spanning different product categories."

The campaign's flagship spot, crafted by Mekanism, directed by Bradley and Pablo of Prettybird Productions, and lensed by Tim Barber, captures the raw essence of life's moments, infused with a contemporary nostalgia influence. Comprising video and image content, as well as fresh copy and graphics direction, "Made For This" chronicles life's journey and the joy found in candid moments, all while conveying the brand's inherent humor and optimism.

In the world of timeless traditions and exquisite craftsmanship, where handcrafted tapestry meets contemporary creations, Tanishq, India's foremost jewelry retail brand under the Tata umbrella, proudly presents 'Rivaah x Tarun Tahiliani.' This marks a momentous collaboration with the visionary fashion designer Tarun Tahiliani, nestled within Tanishq's exclusive wedding sub-brand, Rivaah. This thoughtfully curated collection, designed with the metro bride in mind, artfully encapsulates the essence of age-old traditions and culture while embracing the evolving preferences of today's brides.

'Rivaah x Tarun Tahiliani' promises to seamlessly merge the wisdom of age-old traditions with the sensibilities of the modern era. Drawing inspiration from Tarun Tahiliani's signature embroideries, including Chikankari, Kashida, Zardosi, and Diamond, this collection sets out to redefine bridal elegance. Each piece within it embodies the bride's unique individuality, capturing the essence of Tahiliani's rich archives of iconic embroideries and patterns while harmonizing with Tanishq's timeless jewelry craftsmanship techniques.

In 'Rivaah x Tarun Tahiliani,' craftsmanship is intricately woven with the finest Indian embroideries, whether it's the delicate Chikankari from Lucknow or the intricate Kashida from Kashmir. This ornate collection stands as a splendid testament to Indian weddings, reflecting the spirit of the modern Indian bride. In response to her desire for both comfort and style, the collection offers a versatile range suitable for various wedding occasions, from grand ceremonies to intimate gatherings. These unique designs seamlessly blend opulence and extravagance, resulting in a stunning array of jewelry that honors culture and tradition while catering to the contemporary preferences of today's brides. Each piece is meticulously designed with intricate and unique karigari techniques, such as Rawa, Filigree, Chandak, and enamel work, along with the incorporation of colored stones piroi, offering brides exclusivity and uniqueness in their wedding ensembles. The delicate patterns and effortless artistry are a testament to the rich heritage of these karigari techniques.

Ajoy Chawla, CEO of the Jewelry Division at Titan Company Limited said,  "This collaboration embodies our shared design values and core principles, weaving a harmonious tapestry of handcrafted artistry and contemporary allure. 'Rivaah' by Tanishq proudly presents this exclusive partnership with visionary fashion designer Tarun Tahiliani. This collection gracefully captures the essence of age-old traditions while embracing the evolving tastes of the new-age brides. Marrying traditional techniques with modern sensibilities, it draws inspiration from Tahiliani's iconic embroideries, promising to redefine bridal elegance with Tanishq's timeless jewelry craftsmanship."

Revathi Kant, Chief Design Officer at Titan Company Limited said, "The 'Rivaah x Tarun Tahiliani' collection exemplifies the synergy between timeless craftsmanship and modern elegance. This collaboration has allowed us to design jewelry that transcends eras and appeals to the modern bride. Taking inspiration from Tarun Tahiliani's iconic embroideries, this collection embodies an ethno-contemporary essence in all its magnificence. It is specially designed for the discerning new-age Indian bride who loves to actively participate in her wedding. The collection is a glorious celebration of time-honored artisanal craftsmanship and traditional artistry."

Tarun Tahiliani shared, "We have been crafting jewel-like embroideries for years, so it was a match made in heaven for me to collaborate with Rivaah by Tanishq – a name synonymous with incredible craftsmanship, unwavering trust, and a wide reach across the country. Moreover, they have a dedicated network of various karigar centers with expertise in numerous and unique karigari techniques that we could tap into to design this stunning collection. My brand has always been about India-modern, and our collaboration perfectly aligns two brands that have consistently celebrated Indian heritage and culture with a modern contemporary twist in our crafts. My brand has stood for lightweightness, fun, and exuberance, which this campaign beautifully encapsulates, particularly focusing on the free-spirited bride."

In an unprecedented move, Keventers, the iconic milkshake brand, is introducing a lineup of shakes that seamlessly marry affordability and exceptional taste. Enter the Keventers Value Shakes, priced at just Rs 99. These shakes, available in three delectable flavors, strike the perfect balance between their renowned flavors and an incredibly accessible price point.

Over the years, Keventers has become synonymous with indulgent flavors and uncompromising quality throughout India. Recognizing the intensifying competition and the growing demand for competitive pricing strategies in today's market, the brand is now offering value-packed milkshakes at an even more appealing price point. Keventers Value Shakes not only deliver exceptional value for money but also cater to budget-conscious consumers.

The Value Shakes collection boasts three exquisite flavors, promising a delightful experience with every sip. You can indulge in the rich flavors of Vanilla, Chocolate, and Pineapple, all conveniently packaged in the familiar 300ml Keventers bottles, but now available at the irresistible price of Rs 99. Share these affordable delights with your family, friends, and beyond!

Agastya Dalmia, Founder and CEO of Keventers said, “Keventers Value Shakes is a new category for us and allows us to reach our customers at an even more accessible price point than ever before. Our journey at Keventers has always been about bringing joy through taste, and with this launch, we're taking that mission to a new level. Affordable, delectable, and true to our quality standards – that's the promise we're delivering!”

Campus Activewear, one of India's leading sports and athleisure footwear brands, is thrilled to unveil its latest technological innovation - "Air Turbo" as part of the Campus Nitroboost range. With this launch, Campus takes the lead in introducing this footwear technology through specially tailored collections catering to the Indian retail market. Campus Air Turbo represents a groundbreaking tech solution designed to ensure all-day comfort, freshness, and coolness for your feet.

The Campus Air Turbo features an ingenious air circulation system seamlessly integrated into the sole. Positioned within the heel area, the Compressible Pumping Chamber (CPC) ventilation system serves as the core of this revolutionary technology. Every step you take effortlessly activates the CPC system, generating a continuous pumping motion that propels fresh air into your shoes. Located at the back of the shoe, the Inlet/Outlet Port (I/O Port) acts as the gateway for controlling airflow according to your preferences.

The Air Passageway, connecting the pumping chamber, inlet/outlet port, and the inner sole, ensures the smooth flow of air, completing this innovative mechanism.

Prerna Aggarwal, CMO of Campus Activewear Ltd said “Young consumers are always on the move, leading an active lifestyle that requires comfortable footwear. With the moist and humid weather conditions that we experience in India, they may have had challenging situations with shoes that retain moisture and cause pain or produce odour. To solve the issue, we introduced this technology that support their daily active lifestyle and helps them achieve their fashion goals. We are excited to bring Campus ‘Air Turbo’ for the Indian consumers and are sure that its thermal management technology will elevate the footwear experience.”

Designed to keep your feet fresh and redefine your shoe-wearing experience during extended wear, Campus Air Turbo offers a host of benefits. This cutting-edge technology enhances comfort by efficiently dissipating air and moisture. Whether you're engaged in rigorous activities or navigating your daily routine, Air Turbo ensures your feet remain comfortably cool. Additionally, the constant airflow contributes to enhanced hygiene. With prices starting at Rs 2299, the Campus Air Turbo range offers a variety of colors to align with today's youth fashion preferences.

The new Campus Air Turbo is now available for purchase on the Campus Shoes website and at Campus outlets.

The 'Very Very French' campaign, conceived and executed by Shreyansh Innovations, marks a significant milestone for the brand. French Essence, a renowned fragrance brand, embarks on a captivating journey in their TVC, seamlessly merging the essence of France with the allure of India.

Set against the backdrop of a European palace, the TVC takes viewers on an aromatic voyage that transcends visual appeal. French Essence's message, 'You may not be French, but you can smell like one. It is Very Very French,' strikes a chord with audiences.

Nidhi Gupta, CMO of French Essence, remarked, "French Essence epitomizes luxury fragrances, encapsulating the very spirit of France in every drop. Filmed amidst the splendor of a European palace, the TVC embodies the brand's commitment to providing an extraordinary experience. The opulent setting complements the essence of French fragrances, allowing viewers to be transported to the blooming fields of France from the comfort of their homes. This TVC is not just a visual treat; it is an olfactory journey. As the aromatic notes unfold, viewers can immerse themselves in the romance and craftsmanship of France. French Essence's TVC pays homage to the seamless fusion of cultures, fragrances, and the shared elegance of both nations."

Shreyansh Baid, Founder and Director of Shreyansh Innovations, expressed, "Our task was to redefine the brand's identity while preserving its playful and carefree essence, with a stronger emphasis on the product line. This led us to introduce 'Very Very French' as the new tagline. Our launch includes a brand-new film that is lively and refreshing, transporting you to a quintessential French night, evoking the imagery associated with the charm of France."

The creative team at Shreyansh Innovations has successfully captured the essence of France, creating a campaign that is set to enthrall audiences and reinforce the brand's identity.

Mumbai's retail beauty landscape is on the brink of a remarkable transformation as Skin Story, the sensational beauty brand originating from Dubai, UAE, is poised to captivate makeup enthusiasts with its exceptional range of eco-friendly, non-toxic, and fragrance-free makeup products.

Established by the dynamic sisters Nidhi and Rashi Sethi, Skin Story has expertly positioned itself as a trailblazer in the beauty industry by offering clean, effective makeup solutions tailored for individuals with sensitive skin. The brand's core ethos revolves around the concept of "high-performance makeup infused with skin-loving ingredients," positioning it as the top choice for beauty aficionados in search of premium quality cosmetics.

Nidhi Sethi, one half of the visionary duo steering Skin Story's journey, expressed, "We are ecstatic to introduce Skin Story to Mumbai, a city renowned for its diverse culture and passion for beauty and wellness. Our journey began from a genuine need for clean, high-quality beauty products suitable for all skin tones and types. Now, we eagerly anticipate sharing this beauty empowerment with our fellow Mumbaikars."

Manufactured in Korea, a country celebrated for its skincare expertise and gentle ingredient selection, Skin Story brings forth a thoughtfully curated selection of high-performance makeup products, poised to leave an enduring impact on Mumbai's beauty retail sector. Prepare to be enchanted by Skin Story's impressive trio of versatile multi-use marvels - the captivating multisticks! At the heart of their product range, these innovations are set to revolutionize your beauty regimen.

Bid farewell to skin roughness and embrace a soft, supple complexion with BARE, an airy and plush multistick designed to nourish, soothe, and fortify dry, damaged, and sensitive facial skin. The lightweight formula effortlessly absorbs into your skin, leaving no oily or greasy residue behind.

Next in line is BOLD - the ultimate multitasking marvel that effortlessly contours your face, bestowing a chic and well-defined appearance. Enriched with the goodness of Avocado oil, Camellia Japonica Seed Oil, and Marula oil, it's akin to a revitalizing spa treatment for your skin.

Last but certainly not least, say hello to LEGACY - your gateway to a flawless, radiant complexion adorned with a delightful pop of color. This remarkable multitasker serves as your go-to blush, bronzer, lipstick, and eyeshadow. But the innovation doesn't end here!

Experience the enchantment of mesmerizing eyes with Skin Story's formidable pair - DRAMA mascara and the groundbreaking GROWTH serum, your key to naturally captivating brows and lashes. DRAMA stands tall as the ultimate mascara, delivering allure without any harmful carbon black, ensuring the safety and allure of your lashes.

Packed with star ingredients such as Peach Leaf Extract, Peptides, Biotin, and Panthenol, the GROWTH serum works its magic by nourishing, promoting growth, enhancing shine, and fortifying both your lashes and brows. Prepare to indulge in the power of these potent ingredients and witness your lashes and brows flourish like never before.

Skin Story's decision to manufacture its products in Korea, renowned for its skincare expertise and gentle ingredient sourcing, underscores its commitment to clean beauty. However, this commitment extends beyond manufacturing. The brand has exciting plans in the pipeline, including the highly anticipated launch of the Vegan DEFINE Eyeliner and a captivating array of vegan brushes, lipsticks, eyeshadows, gel eyeliners, and more, ensuring that every bold stroke is both clean and cruelty-free.

In addition to their commitment to women's beauty, Skin Story is deeply dedicated to preserving the environment. Their meticulously designed packaging reflects their eco-conscious approach, affirming their commitment to a sustainable and greener world.

Rashi Sethi, the creative force behind Skin Story stated, "At Skin Story, we are deeply committed to providing clean beauty solutions that empower individuals to embrace their unique beauty while fostering a sustainable and greener world. Our thoughtfully curated products reflect our passion for clean and effective makeup enriched with skincare-loving ingredients."

Skin Story products will be accessible online through their website - Skinstory.me, as well as across prominent e-retailers in India. Join the movement and let Skin Story become your trusted ally on your beauty journey.

Prepare to be astonished once more as the esteemed luxury suiting brand, Don and Julio (D&J), forays into the realm of fashion, joining hands yet again with the dynamic designer duo Nilesh and Mitesh. Together, they unveil COLAB 2.0, an exceptional amalgamation of creativity, culture, and innovation. Following the resounding success of their initial collaboration, the fashion world is buzzing with anticipation for this groundbreaking collection, poised to revolutionize the retail scene in India.

COLAB 2.0 is not just a partnership; it's a masterpiece born from the collective vision of D&J and Nilesh Mitesh. This collection serves as a testament to their unwavering commitment to pushing the boundaries of design and craftsmanship, resulting in pieces that seamlessly blend heritage with contemporary aesthetics.

Beyond COLAB 2.0, this collaboration introduces two captivating lines that beautifully intertwine heritage with modernity: KASHIDA and IKTARA. Each line embodies the dedication, vision, and craftsmanship of D&J and Nilesh Mitesh, continuing to push the boundaries of design and luxury.

KASHIDA Collection: Immersing itself in the ethereal beauty of Kashmir, the KASHIDA collection pays homage to the intricate artistry of the region. Drawing inspiration from the lush landscapes and rich cultural heritage, this line showcases the Kashida embroidery technique, where artisans meticulously infuse nature-inspired motifs with thread and needle, creating a tactile tapestry of elegance. The color palette, inspired by the region's tranquillity, radiates serenity. With KASHIDA, D&J, and Nilesh Mitesh invite you to experience the allure of Kashmir through finely crafted attire that encapsulates the spirit of the land.

IKTARA Collection: Banaras, the cultural nucleus of India, provides the backdrop for the IKTARA collection. Celebrating the opulent Banarasi weave, a heritage artistry cherished in Indian weddings, this line reimagines traditional motifs and embellishments in a contemporary light. The collection resonates with both grooms and wedding attendees, offering attire that exudes modern royalty while staying rooted in tradition. IKTARA is a symphony of modernity and heritage, harmonizing each exquisite piece's Ghats and Lanes of Banaras.

Rishab Jain, MD of Rishab World Pvt Ltd expressed, "This partnership between D&J and Nilesh Mitesh represents the fusion of fabric mastery and design innovation. We are not only beautifying fabrics; we are enhancing their very essence. The seamless collaboration between our brands has given rise to collections that redefine fashion, and the potential for creativity and innovation is truly boundless."

D&J, renowned for its impeccable design sensibility and four-season fashion offerings, embarked on its journey in 2001 with the aim of bringing premium suiting fabrics to discerning gentlemen. With Italian design influences and an international approach, their fabrics epitomize luxury and style. The D&J fashion catalog stands as a benchmark in the industry, dressing Bollywood's finest and collaborating with notable personalities.

Nilesh and Mitesh, the creative forces behind Kora by Nilesh Mitesh, have been setting trends since 2011. Their designs, which have graced celebrities and movie sets alike, bring the traditional art of men's fashion to the modern era. Kora's footprint has grown to include 17 outlets across multiple Indian states and Dubai, cementing its legacy in the fashion world.

Established back in 1295, Barovier and Toso have a rich history of crafting exquisite Venetian mouth-blown crystal masterpieces. These creations are meticulously handcrafted by skilled artisans in the historic Murano, Italy, who continue to uphold a time-honored tradition passed down through generations. The groundbreaking formula developed by Angelo Barovier centuries ago still produces a material renowned for its unmatched transparency and brilliance. Emery Studio, a specialist in bespoke decorative lighting, home decor, and tableware, is now introducing the enchanting Robin suspension lamp by Barovier and Toso to the retail scene in India.

Robin reimagines the classic lantern design with a contemporary twist, showcasing a clean, minimalist, and precisely crafted aesthetic while effortlessly evoking the timeless essence and original purpose of this iconic lamp. The lamp's opaline glass diffuser, enclosed by elegant metal wings, radiates a gentle and inviting warmth throughout any space it graces. This suspension lamp is available in two specifications and an array of colors, allowing customers to choose between polished chrome or sanitized bronze finishes.

Barovier and Toso's repertoire encompasses a diverse and adaptable collection of blown Murano glass, also known as Venetian Crystal. This collection has the power to transport you to different eras or infuse a modern touch into any setting. By seamlessly blending traditional craftsmanship with eclectic forms, their creations exude an appearance of graceful suspension in mid-air.

Founded in 1295, Barovier and Toso have been producing exceptional Venetian mouth-blown crystal creations, meticulously crafted by master artisans in Murano, Italy, who safeguard an age-old tradition passed down through generations. Angelo Barovier's groundbreaking formula, developed centuries ago, continues to yield a material known for its unparalleled transparency and brilliance. Emery Studio, a specialist in bespoke decorative lighting, home decor, and tableware, now introduces the captivating Robin suspension lamp by Barovier and Toso to the Indian retail scene.

Robin reimagines the classic lantern design with a modern twist. It boasts a clean, minimalist, and precise aesthetic while effortlessly evoking the timeless form and original purpose of the iconic lamp. Its opaline glass diffuser, enveloped by metal wings, emits a gentle, warm glow into any space. The suspension lamp comes in two specifications and a variety of colors, offering a choice between polished chrome or sanitized bronze finishes.

Barovier and Toso's repertoire includes a diverse and adaptable collection of blown Murano glass, also known as Venetian Crystal. This collection has the power to transport you to different epochs or infuse a contemporary touch into any environment. By marrying traditional craftsmanship with eclectic forms, their creations appear to float gracefully, suspended in the air.

Nissin Foods Holdings Co., Ltd., a global leader in instant noodles, has unveiled a restructured senior leadership team, signaling its commitment to propelling business growth in India's retail sector. Sandeep Bakhshi, formerly the Chief Business Officer, assumes the role of Managing Director at Indo Nissin Foods Private Ltd (hereafter referred to as "Indo Nissin"). He takes over from Gautam Sharma, the driving force behind Indo Nissin's growth since 2014.

Boasting an impressive 25-year career in Sales, Sandeep Bakhshi brings a wealth of expertise to his new position. He has previously held roles at renowned companies including SC Johnson (now Brillon), Mars-Wrigley, Pidilite, AkzoNobel, and Asian Paints. His core strengths lie in facilitating growth through capacity expansion and seamless digital integration.

Hiroyuki Yoshida, Chairman of Indo Nissin, commented, "We are delighted to announce Sandeep Bakhshi's appointment as Managing Director. He has played a pivotal role in Indo Nissin's growth over the past eight years, and we have full confidence in his ability to lead the company into its next phase of transformative growth."

Yoshida further added, "We extend our heartfelt gratitude to Gautam Sharma for his dedicated years of service at Indo Nissin and his remarkable contributions to our Indian business. He leaves behind a strong legacy, a high-performing team, and a business that has consistently experienced growth."