Forever 21 Expands Presence in Delhi; Launches Flagship Store at DLF Avenue Mall

This all-new Forever 21 store houses the edgiest and up-to-date trends, to make you feel fashionable and trendy this season.
Forever 21 Expands Presence in Delhi, Launches Flagship Store at DLF Avenue

Forever 21, India’s most loved, international fast-fashion brand from Los Angeles, California, licensed by Aditya Birla Fashion and Retail Ltd in India and SAFTA countries, unveils its new flagship store at the new location at DLF Avenue Mall in South Delhi. This all-new Forever 21 store houses the edgiest and up-to-date trends, to make you feel fashionable and trendy this season.

Spread across the ground and first floor, at DLF Avenue Mall, the new Forever 21 store offers an exciting shopping experience with the latest collection across clothing, footwear, and accessories for both men and women.

Forever 21’s Spring/ Resort 2021 collections at the store include Pretty Cool, Sunshine Shack, Sweethearts Ball, and Powder Puff Plus items, alongside flagship products such as Leafy Ditsy, Variegated Stripes, Microdots, Crisp Maritime Plaids, Romantic Roses, and Lovely Lace Apparel. The store also features a series of collections styled for men.

Forever 21 Expands Presence in Delhi, Launches Flagship Store at DLF Avenue Mall

In terms of experimental fashion, the store presents trending styles such as graphic fleece, cargo, flounced peplum, modern peasant top, fitted dresses, berets, super crop, corsets, cropped jackets, flares, etc. The store is also launching an exclusive POP collection 'Forever Legends', which pays tribute to and celebrates the iconic styles of Elvis Presley and Marilyn Monroe.

Speaking on the launch, Rahul Jhamb, Business Head (India), Forever 21, said, "With great excitement and renewed hope for 2021, we are happy to unveil our all-new flagship Forever 21 store at Delhi's latest landmark for shopping, dining, and culture, DLF Avenue, Saket.  We are eager to bring back the newest runway and catwalk trends, from Los Angeles to the fashionable Millennials/ Gen Z minded Indians at the hallmark ‘sweet-prices’ of Forever 21."

Forever 21 Expands Presence in Delhi, Launches Flagship Store at DLF Avenue Mall

"We wish to keep up with the fashion setting for our customer’s requirements in Delhi, including the current global requirement of comfort clothing. We are glad to open Forever 21 at the most fashionably curated address, DLF Avenue in the heart of South Delhi. In this renewed journey, we look forward to connecting with our valued customers with whom we shared a special relationship with the brand," he added.

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