Zoivane Pets, a Gujarat-based pet training, and grooming brand announced that it has raised 5 crore in a seed round led by GVFL, Ahmedabad. This brings the startup’s total funding to Rs. 5.54 crore to date.
The startup is backed by We Founder Circle and notable angel investors including Hitesh Dhawan (Founder of Neuronimbus), Dhrumil Patel, Joy Gnanamony, and Abhishek Gupta (CEO, APAC and Middle East of Turbotic) in its previous round. Zoivane Pets intends to utilize the funds primarily on product development, increasing the quality workforce, and marketing its various product lines to spread knowledge about them.
The exponential rise in pet ownership during and after the Covid-19 pandemic has elevated demand for pet grooming and health services, creating opportunities for startups like Zoivane Pets seeking to disrupt the pet wellness space. Founded in 2019 by Nishma Singhal who is a master's in cosmetics and perfumery from ISIPCA, PARIS, and Kshitij Singhal with an extensive experience in F&B, entertainment, and textile industry the brand aims to address the needs of first-time pet owners by facilitating pet training products and grooming products across India.
Zoivane’s unique training range includes patent formulations such as Potty Training Spray, Stay Away Spray, Pets Stain, Odour Remover, and others that aid in the easy integration of pets into pet parents’ lives. The brand’s grooming collection features problem-solving shampoos for dandruff, itching, dryness, and hair fall, among other things. The grooming line comes with the goodness of natural active ingredients such as tea tree oil, vitamin E, hydrolyzed wheat protein, milk protein, multivitamins, and so on. Additionally, the product portfolio has procured customized fragrances from Europe-certified perfumes, which makes the product fragrances unique, and long-lasting in comparison to what other market participants have to offer.
Nishma Singhal, Co-founder of Zoivane Pets affirmed, “In the recent past, Zoivane Pets has dominated the Indian pet care industry. We were able to introduce products that filled gaps in the market and created new categories. By integrating our industry expertise, we seek to become a permanent part of people's lives as pet parenting partners. The faith that pet parents people have demonstrated in Zoivane Pets primarily increased our confidence in raising funds and expanding our portfolio. I’m extremely proud of what we’ve accomplished at Zoivane and appreciate listening from pet families who have noticed and experienced benefits in their furry family member from our natural products.”
Mihir Joshi, President, GVFL said “This was in line with its strategy of investing in start-ups that continuously innovate through R&D and Zoivane Pets is a perfect example of that. Zoivane Pet is an emerging brand that has launched a number of innovative products in an affordable range for Pet care and we envision penetrating the market together."
Before starting Zoivane Pets, Nishma worked with notable brands like Lakme Lever, BASF, Dusseldorf, Ayur International, Greenland Pharma, and Naturich, a company based in the United States in the research and development department.
Under Nishma’s leadership, the brand claims to manufacture pet training products as well as grooming products in India. The brand is selling through Offline and Online channels and has sold more than 50,000 units of products to date. It has a presence in nearly 500 retail stores in 25 states and 300 plus cities. The brand has a wide presence in online stores such as Amazon, Flipkart, Nykaa, Myntra, Meesho, etc.