The global fashion brand, GUESS is now expanding its retail presence with the opening of its second store in Phoenix Palladium, Mumbai. The mall offers more than 50 global brands attracting shoppers from all around. The store itself has been aesthetically designed blending artisanal designs with a minimalistic touch.
The highlight of the brand is the new ‘Athleisure’ collection –which will be launched in Fall or Winter2021. Another key category to look out for is a wide range of handbags from satchels to totes and backpacks to luggage. The brand is also widely recognized for its sustainability efforts and eco-conscious initiatives such as water-saving practices during denim wash, responsibly sourced materials, and a massive reduction in the use of chemicals.
“We are thrilled to welcome shoppers to our new store at the Phoenix Palladium Mall, Mumbai. Besides its strategic location, the store sales reinforced that customers always appreciate quality and on-trend styles. We are now on our way to launch in all the major metros across India through the rest of the year. As people’s habits, tastes and needs evolve, we will continue to innovate and find new ways to engage with our customers,” Manoj Nair, CEO of Gaurik Group, said.
The company asserts to directly operate 1,041 retail stores in America, Europe, and Asia. Its partners and distributors operated 539 additional retail stores worldwide.