Haldiram's Expands Product Portfolio, Unveils New Range
Haldiram's Expands Product Portfolio, Unveils New Range

Unveiling the Holi special range, Haldiram's hosted a dedicated film with the message - "Kuch cheezein badal jaati hain... Nahi badalti rishton ki mithaas, tyohaaroon ki mithaas, Haldiram's ki mithaas. Manao Khushiyon ke Rang, Haldiram's ke sang. Kyunki Meetha toh Sirf Meethai hai". (Some things change but not the sweetness of bond, sweetness of festivities, sweetness of Haldiram’s. Celebrate the colours of joy with Haldiram’s because a mithai beholds the sweetness after all!).

The film captures how bygone rifts with our dear ones are forgotten when it comes to celebrating festivities together. The film propagates the transitioning emotions beautifully as two estranged families come together to celebrate the festival of colors by sharing a flavor-filled Holi Special - a beautiful traditional gujia box by Haldiram's. Featuring succulent Gujias, the teaser showcases how sweet memories are shared by sharing sweets/confectionaries.

While the traditional Gujia is loved by all, the Holi gifting range also includes different varieties of gujia, i.e. Coconut Dry Fruit Gujia and Kesar Gujia. The new and exciting Holi hampers are available at the nearest stores and a limited range is also available on Zomato.

Divya Batra, Head of Marketing, at Haldiram's, said, "We at Haldiram's believe that no festival is completed without authentic taste of Haldiram's Sweets and Savouries. To make the festival more exciting, we have come up with specially curated Holi boxes & hampers for your loved ones. Visit the nearest store today and enjoy the festival of colors. Wishing everyone and their loved ones, Happy Holi!

Kailash Agarwal, President – Retail, at Haldiram’s, said, “Haldiram’s has been the trusted brand for Indians when it comes to celebrating festivals. As we begin the auspicious times of the year 2023 with Holi, we at Haldiram’s thought of starting it with a brand-new offering in thoughtfully designed packaging. The specially curated Gujia range is a must-have during Holi and we have mindfully worked on bringing back the nostalgic days as people immerse in the joyful colors and our flavourful sweets and savories. Wishing everyone a safe and Happy Holi!

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