Heritage Foods Ltd has announced the launch of its new range of Buttermilk products under the brand name ‘A-One’ and a new range of milkshakes in easy-to-carry and single-serve carton boxes.
Heritage ‘A-One’ Spiced Buttermilk is a low-calorie natural refresher, made by fermenting fresh Heritage milk with a unique combination of cultures to give an extra smooth and thick mouthfeel, as well as delivering a perfect balance of sourness and saltiness. Spicy notes are perfected with a blend of natural extracts of green chilies and ginger, which make it refreshing to the consumer on the go. ‘A-One’ Spiced Buttermilk will be available in a 180ml pack, with a 6-month shelf-life, at a convenient price point of Rs 20.
Heritage has also revamped its range of Milkshakes with a range of new flavors and a refreshing new look. Alongside, all-time popular flavor variants like Vanilla and Strawberry, Heritage would be launching soon two new variants, viz. Chocolate and Caramel, Cookies and Cream, which appeal to adults as well as kids. Milkshakes in the new look and range would be available in packs of 180ml at Rs 40 and 125ml at Rs 15.
Heritage ‘A-One’ spiced Buttermilk and Milkshakes have been launched across Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, Delhi, and NCR and it is available across General Trade stores, Heritage Happiness Points, Heritage Parlours, Modern Retail stores as well as online grocery platforms.
Bhuvaneswari Nara, Vice Chairperson, and MD said, “Launch of ‘A-One’ Spiced Buttermilk and new Milkshakes in Combi-block packs is yet another step in the direction of growing the contribution of value-added products (VAP) in our portfolio. I am sure these new products will not only delight our consumers but will also help them face the harsh summer season with a smile.”
Heritage Foods Ltd. is also gearing up for a busy summer season with the relaunch of its popular “Premium Badam milk with real Badam bits”. The new revised product recipe carries an extra generous dose of badam bits, and lives up to the promise of the new brand name ‘Badam Charger’ with the proposition of ‘Stay Charged’. Heritage Badam Charger will be launched with more youthful pack graphics in easy-to-carry 180ml plastic bottles, at a convenient price point of Rs 35.
The product will be available across General Trade stores, Heritage Parlors, Modern Retail stores as well as online grocery platforms in Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, Delhi, and NCR.
Brahmani Nara, Executive Director of Heritage Foods Limited, remarked, “Heritage ‘Badam Charger’ is a product targeted to thriving adults who hustle through the day to achieve their dreams. They always need to be on top of their game, a loss of energy for them means a loss of opportunity, and they need something nourishing and healthy to stay charged and face their challenges head-on. Badam Charger is quite unlike harsh energy drinks which are sugar and caffeine-laden and come with the nutrition of rich Heritage milk and the energy of real Badam bits. We have formulated this recipe to deliver great taste with absolutely no added artificial colors or flavors and with 30 percent less sugar as compared to other similar flavored milk drinks.”
This summer season the brand also plans to take consumers for a walk down memory lane with the launch of Ice-Lollies in unique and exciting desi Indian flavors such as ‘Kala Khatta’ and ‘Gol Gappa’. Both these desi flavors are sure to bring back fond childhood memories. Consumers can slurp on these familiar-tasting delicacies on a hot summer day at a price point of just Rs 10.