Johnson Controls - Hitachi Air Conditioning India Limited, the joint venture company of Johnson Controls and Hitachi Appliances, Japan, and manufacturer of India’s one of the premium air-conditioner brands ‘Hitachi’ is bullish and all set to seize the market leadership position in the North Indian region.
With over 16 percent market share in the Delhi market, the company is betting big on the festive season and is aggressively expanding its offline presence with a unique Brand Shop concept for a seamless consumer experience. The company intends to scale up its channel partner network and strategic alliances in the promising air conditioner market of North India. ‘Hitachi Home’ is aimed to be a one-stop shop for consumers of the region to experience the stunning designs, path-breaking innovations, and product solutions in Premium residential air conditioning and refrigerators, from Hitachi under one roof.
Hitachi Cooling and Heating India is offering a wide range of 30+ models and 90+ SKUs in the Room AC category which caters to the ever-evolving needs of Indian customers in both residential and light commercial spaces for their homes, villas, shops, boutiques, and offices, etc.
Johnson Controls-Hitachi Air Conditioning India Ltd. has partnered with leading consumer electronics stores-Jeevan Jee Plaza and Shri Mangla Electronics to open two exclusive ‘Hitachi Home’ retail outlets in the Lajpat Nagar and Dwarka region of the capital. The new ‘Hitachi Home’ in Lajpat Nagar and Dwarkawill display a wide range of room air conditioners, refrigerators, one to one cassette air conditioners, SET FREE mini, its IDUs & airCloud Home, Cassette ACs, Flexi Split AC (ductless type) among others. These amazing festive offers are available throughout the festive season across the country.
Gurmeet Singh, Chairman, and Managing Director, Johnson Controls - Hitachi Air Conditioning India Limited said, “Consistent lockdown in the last two years have pushed a pent-up demand for air conditioners and refrigerators. The festive shopping spree is also in full swing and we expect the industry to further recover and boost as compared to the last year. The trending work-from-home culture has also fueled the demand for room air conditioners. Our new ‘Hitachi Home’ outlets in Delhi will boost the festive spirit of consumers and contribute towards strengthening our position in the promising market of the Delhi-NCR region.
“To boost the festive spirit amid the tough times we have also introduced cashback offers, attractive long Tenure EMI, and Rs. 1 down payment offers on its world-class air-conditioning and refrigeration products. These offers are valid at around 10,000 retail outlets and leading e-commerce platforms across India. Johnson Controls - Hitachi Air Conditioning India has earned a special reputation with good brand recall amongst the consumers for its superior quality, advanced technology, unbeatable performance, and long-life products. Our festive offers come as an add-on value for the customers,” Singh further added.
To boost the festive shopping spree, consumers can avail up to 10 percent cash back with ICICI Bank’s Credit and Debit cards on shopping Hitachi Air Conditioners and Refrigerators. The brand is also offering a unique scheme wherein consumers can avail themselves of higher star-rated inverter air conditioners with lower and attractive fixed EMIs. Free installation of Hitachi Inverter ACs are being offered to ensure on-time and hassle-free installation during the festive season. Free installation of 5 Star Inverter Air Conditioners will also allow consumers to save up to Rs 1,500.
Consumers can also own an air conditioner or refrigerator at the unbelievably low down-payment of just Rs 1. With amazing extended warranties offers, consumers can get a 1+1 years warranty on Split Air Conditioners and save up to Rs 2,700. The company is also offering 5+5 years warranty on compressors and 1+4 years warranty on PCB and controller on Inverter Air Conditioners with a benefit worth Rs 18,000.
Hitachi currently has a strong nationwide distribution network. It currently consists of over 10,000 sales points and more than 290 exclusive sales and service partners. In a drive to become the country’s most preferred air conditioning brand, the company with its good market share and high brand recall in the top 20 metro cities is now focusing on expanding its reach with a deeper penetration in Tier II and III cities and towns.