Hogar Controls and Super Surfaces Expands Offline Presence in Chennai
Hogar Controls and Super Surfaces Expands Offline Presence in Chennai

Hogar Controls has launched its first-of-its-kind experience center at Build HQ, Egmore, Chennai. Build HQ is India's biggest building material and interior design superstore spanning an area of over 1 Lakh Square Feet and housing 70+ luxury brands under one roof.

The flagship showroom of Hogar Controls and Super Surfaces was inaugurated by Ravi Meenakshi Sundaram, Hon’ble Chairman, IIID Chennai Regional Chapter; and Praneetha Varma, Hon’ble Secretary, IIID Chennai Regional; Manoj Manohar, COO – Super Surfaces; Jaspreet Singh Bhatia, Vice President – Hogar Controls; Ravi Simha, Zonal Sales Head – Hogar Controls; and Mahesh Nagendra, National Head – Super Surfaces, in the presence of India’s leading architects and interior designers.

Focused on building the omnichannel business in the home automation market and luxurious wall finishes, Hogar Controls and Super Surfaces have earmarked Chennai to begin their expansion plans in South India. Besides displaying a highly curated range of smart home products and solutions, the experience center also showcases luxury wall surfaces using Venetian plasters or natural minerals, thus offering the customer a whole new experience of modern living, all under one roof.

Hogar Controls and Super Surfaces are fully owned subsidiaries of TechWish Group, a diversified global corporation having business operations in IT and ITES solutions, Talent and Workforce solutions, IoT and Home Automation products, and Decorative paints and solutions for luxury homes.

Earlier Hogar Controls had launched a collection of Smart Touch Panels, World-Class Controllers, Digital Door Locks, and Smart Curtain Motors in the global and Indian markets. In 2019, the company set up its assembling unit in Hyderabad to manufacture products that combine cutting-edge technology and design thinking, thus offering homeowners, retailers, and professional integrators a range of innovative, intuitive, and stylish products. By the end of 2021, Hogar Controls redefined ‘connected living’ by manufacturing over 100 smart home products in India, besides offering a full range of retrofit home solutions that enable easy fitting to any existing switchboard without the hassle of rewiring or remodeling.

Super Surfaces is the latest addition to the TechWish Group and is the first Indian company to exclusively specialize in the design application and distribution of luxury wall surfaces using Venetian plasters and natural minerals. The brand uses Italian Venetian plaster finishes and decorative natural pigments to create enchanting, bespoke designs. Sourcing natural lime from Italy and other parts of the world, the company creates plasters that can be applied to surfaces in varying designs and patterns to achieve extraordinary special effects.

Vishnu Reddy, CEO – Hogar Controls and Director of Super Surfaces said, “The Indian smart home market growth is being driven by the increasing demand for automation solutions in residential and commercial buildings, growing awareness of energy efficiency and government initiatives to promote the adoption of smart home technologies. In addition, technological advancements such as voice control, artificial intelligence (AI), machine learning and the Internet of Things (IoT) are being increasingly adopted by consumers for convenience. To cater to this demand in a unique way, we have introduced our first experience center in South India.

This center will enable our clients, especially interior designers and architects and end users, to get a first-hand experience of the advanced technology, which is easy to install in our modern homes. We want to engage with our audience and imprint the concept of safety, sustainability, and quality in smart home solutions in their minds while keeping them up to date on the current developments in the space. As we aim to expand operations across India, we will soon launch more experience centers in Hyderabad, Mumbai, Chennai, Bangalore, and Kolkata,” he added.

Manoj Manohar, COO - Super Surfaces said, "At the Chennai Experience Centre, we are committed to providing our customers with the highest quality of luxurious wall finishes and flooring. The wall and flooring designs are based on the foundation of our three pillars – customization, creativity, and technique. Our experienced team of professionals strives to create a unique and luxurious experience for our customers that makes us stand apart from the crowd. We look forward to continuing our journey at the Chennai Experience Centre and bringing the best of wall and flooring solutions to our customers.

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