As part of its ongoing retail portfolio strengthening strategy, Trehan Iris has added 3 premium brands at Iris Broadway Mall located in Sec 85-86, Gurugram, situated at the epicenter of New Gurugram. The 3 new brands that have started their operations recently are Starbucks, Rowan Toys, and The Beer Café.
Starbucks - one of the world’s best-known coffee-serving brands is operating from Block B of Iris Broadway and is spread across 2076 sq ft. A 50:50 joint venture company owned by Tata Consumer Pvt. Ltd. and Starbucks Corporation has had 300 outlets in India ever since they entered the Indian market in 2012. It is their 1st outlet in New Gurugram at Iris Broadway.
Rowan Toys' store from the house of RBL (Reliance Brands Limited) has opened the country’s 1st store at Iris Broadway Situated in Block A, this one-stop destination for toys is spread across a 2587 Sq. Ft. Likewise, The Beer Cafe, India's largest and fastest-growing alco-beverage service brand is spread across 1865 Sq. Ft. and is also situated in Block A.
Aman Trehan, Executive Director, Trehan Iris, said, "Iris Broadway is delighted to have Rowan Toys, Starbucks, and The Beer Cafe to its growing mix of retail and F&B brands. We are confident that these brands will contribute to strengthening our retail and F&B offerings. Moreover, the launch of these three premium brands will add to the festive cheer at Iris Broadway, making it the most sought destination in New Gurugram to enjoy a wholesome shopping and leisure experience."
In the last few months, Iris Broadway also launched Croma, India's first and trusted omnichannel electronics retailer from the Tata Group, as well as McDonald's fast-food restaurant. The launch of these premium brands is a testament to the constantly growing trust of brands across categories to own up a space and make their presence felt here in Iris Broadway, Gurugram.