KISNA Diamond and Gold Jewellery from HK Group Opens First Franchise Store in Telangana
KISNA Diamond and Gold Jewellery from HK Group Opens First Franchise Store in Telangana

KISNA Real Diamond and Gold Jewellery from the Hari Krishna (HK) Group, one of the world’s largest diamantaires and suppliers to marquee retailers, has launched its first franchise store in Hyderabad reflecting the new brand identity.

Making an important shift in its distribution strategy, the brand launched its first franchise store at Sarath City Capital Mall in the city, offers a full spectrum of the KISNA portfolio and houses a wide assortment of more than 10,000 designs including modern wearable diamond jewelry that is curated as per local preference.

Launched in 2005, KISNA has a robust retail footprint across the country with more than 3,500 outlets. Driving the evolving category landscape, the brand aims to further expand its offline presence by strengthening its associations with new and existing retailers.

Ghanshyam Dholakia, Founder & Managing Director, HK Group said, “We at the Hari Krishna Group, as global marquee retailers in the world, have a state-of-the-art, world-class diamond manufacturing hub that supplies to flagship brand KISNA. It is a vision to further strengthen our partnership with existing retailers as well as create a strong footprint with new partners, enabling growth and prosperity for the entire industry."

Parag Shah, Director, KISNA Diamond, and Gold Jewellery added, "We launched our first franchise store in Hyderabad as the city is a significant market for us. Our offline expansion plans through the adoption of the franchise model are in line with KISNA’s business approach and long-term vision. This store reflects the new brand philosophy and the design identity that we have crafted to represent the aspirations of modern Indian women."

Raashii Khanna said, "I am happy to be associated with KISNA on the occasion of its first franchise store launch in the city. I am glad to discover that KISNA has jewelry that is beautifully curated and resonates with modern sensibilities. The brand truly offers slight weight and versatile designs in jewelry that can be worn every day."

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