KISNA, from Hari Krishna Group, has launched its first franchise store in the city of Raipur. With this new store launch, KISNA continues to take a progressive step towards a shift in its distribution strategy as it aims to fulfill its promise and vision of making diamond jewellery accessible to all modern Indian women.
With the mines to market setup of Hari Krishna Group, KISNA caters to the ever-evolving consumer preferences for all occasions and budgets. KISNA’s newest showroom in Raipur, Chhattisgarh is designed to offer the best and most preferred collections and designs for each age group. With tastes and designs curated as per local preferences, this new store offers an extensive range of high-quality and trendsetting designs perfect for everyday wear as well as the festive season.
The showroom’s grand opening witnessed notable celebrities Nakuul Mehta and Tamanna Sharma, along with Ghanshyam Dholakia, Founder and MD, Hari Krishna Group, and Parag Shah, Director, KISNA Diamond, and Gold Jewellery.
Established in 2005, KISNA pioneered its distribution-driven model – with a current footprint of 3500 + stores across the country making it the largest distributed diamond jewellery brand in India. KISNA launched three showrooms in Siliguri, Hyderabad, and Hisar in 2022 and expanded into the state of Uttar Pradesh in 2023 with their first-ever stores Ayodhya and Bareilly.
Ghanshyam Dholakia said, “We are elated to establish KISNA’s first showroom in Raipur and bring some of our newest designs to the heart of central India. We are working towards making diamonds accessible to all women in the country and with our expansion plans we aim to fulfill every woman’s aspiration of owning diamond jewellery in the country. At the new showroom, we want consumers to experience the expertise of the Hari Krishna Group and provide them with a variety of diamond and gold jewellery options that they can wear for any occasion.”
Parag Shah added, "Launching our store in central India is our way forward to the next phase towards growth and expansion into the heartlands of the country. Chhattisgarh, as a state, is known for its unique designs in jewellery with the launch of the KISNA showroom in the city, we aim to curate jewellery as per local tastes and cater to the growing demand of the state. On our roadmap to make diamonds accessible to all women across the country, we are also looking at intensifying our bond with local consumers and bringing them the highest standards of customer service.”