Global apparel retail major Levi’s has opened its new store at DLF Mall of India in Noida. The brand is bringing alive its fullest expression in the newly-opened NxtGen store format, in India’s largest mall.
The new store design features cutting-edge digital upgrades, omnichannel capabilities, and it enables consumers to immerse themselves in brand experience across customization, fit, and style. The store, spread across about 3,400 sq ft, will offer the brand’s premium collections, collaborations and will be the home of India’s largest tailor shop experience.
Since 1873, Levi’s® has been a canvas for self-expression and the tailor shop helps consumers bring this to life. The store gives consumers an opportunity to make their Levi’s® pieces truly their own with patches, embroidery, paneling, and distressing. The state-of-the-art printshop allows for customized t-shirts with a range of seasonal, brand, and collaboration-based personalizations available.
The American clothing company started its operations in India by forming a wholly-owned subsidiary known as Levi’s Strauss India Ltd in 1994 and has grown invariably since then.