Levi's has announced the opening of its largest store in Asia, situated in the busy shopping district of Brigade Road in Bengaluru. The opening of this store is part of Levi's expansion focus and direct-to-consumer strategy in Asia.
With a total retail space of 7521 square feet, Levi's Brigade Road store features the brand's NextGen store format, providing unique shopper experiences through digital innovation and offering an unmatched product assortment tailored to the local consumer.
The store showcases Levi's most popular products, including the iconic 501, which celebrates its 150th anniversary this year, and classic Trucker jackets. In addition, the store features the newest range of fits for both men and women, more relaxed silhouettes in line with the latest trends, as well as premium collections and collaborations. By opening this store, Levi's is committed to providing an elevated brand experience to consumers.
At the heart of the store is the Levi’s Tailor Shop helmed by skilled tailoring professionals, which seeks to give consumers an opportunity to personalize their purchases especially with self-expression being key for today’s consumers. In addition to tapping on expert alteration and restoration services, customers can further customize their Levi’s apparel through embroidery, patches, pins, and more. From reinventing existing jeans to elevating a newly-purchased pair, the Tailor Shop unlocks a spectrum of personalization for Levi’s customers looking for unique pieces tailored to their taste and expression.
Amisha Jain, MD and SVP, South Asia, Middle East and Africa at Levi Strauss and Co said, “With consumer behaviour shifting in the ever-changing retail landscape, we at Levi’s continue to prioritize how we deliver our iconic products and an impactful brand experience, especially to our growing base of young, savvy consumers in India and across Asia. With this year marking the 170th anniversary of Levi Strauss and Co., the Brigade Road store – our largest in Asia – aims to be a premium one-stop-shop in one of the region’s most vibrant cities. It will allow us to engage with Levi's fans who are looking to create a style statement and connect with one of the most well-loved apparel brands in the world. India, in particular, is a priority growth market for Levi Strauss and Co. As we look to scale up our investments in Asia, the opening of the Brigade Road store signifies our commitment towards offering quality and innovation in the latest fashion to consumers in both India and the wider Asia region.”
The Brigade Road store in Bengaluru is yet another step in Levi’s inroads within Asia, and marks another milestone in the brand’s strategy of diversifying its business across geographies, apparel categories, and distribution channels. It brings the brand closer to its goal of making its stores premium destinations around the world by delivering premium shopping experiences to its customers across the globe.
For the store’s launch weekend, Levi’s worked with artists Sachin Bhatt, Osheen Siva, The Doodle Mafia, and public art collective, The Aravani Project to create artworks that showcase the city from past, present, and future perspectives. Delving into the city’s evolution, the artworks blend vintage and futuristic elements to capture the local culture and subtleties of the city. These designs can be customized onto Levi’s trucker jackets and t-shirts at the store.