Iconic denim brand Levi’s has re-launches its store at Elante Mall in Chandigarh with a larger footprint showcasing the best expression of Levi’s brand with elevated experience and premium collections
The new store, spread across 4045 sq ft, in the brand’s cutting-edge NextGen store format is designed to give consumers an authentic, compelling, and consistent expression of Levi’s brand. Digitally enhanced and with a lighter, modern, and more open design elevating the in-store experience for consumers to explore the elevated store experience and collections.
By upsizing one of India’s best-performing Levi’s stores, the brand endeavors to bring consumers a seamless shopping experience conducive to finding the perfect pair of Levi’s jeans. Through revamping, Levi’s is set to tap into a new set of consumers establishing its foothold in the capital of two key cities.
Amisha Jain, MD and SVP, South Asia, Middle East, and Africa at Levi Strauss and Co said, “Levi’s aims at elevating the brand experience for consumers and we are raising the bar with each new store opening. In key markets like Chandigarh, known for its strong sense of fashion, discerning consumers will be exposed to the best of Levi’s brand through the NextGen Indigo store format and premium collections offered.”
Located inside one of the city’s premium malls, the store will feature the products the brand is loved for, from its iconic 501, Trucker jacket, and logo tees to a range of jeans.
The clothing company started its operations back in India by forming a wholly owned subsidiary known as Levi Strauss India Ltd in 1994 and has grown invariably since then. The brand aims to strengthen its physical footprint in the country and abroad with better stores and consumer experience in 2022.