Iconic denim brand Levi’s has re-launches its store at Elante Mall in Chandigarh with a larger footprint showcasing the best expression of Levi’s brand with elevated experience and premium collections
The new store, spread across 4045 sq ft, in the brand’s cutting-edge NextGen store format is designed to give consumers an authentic, compelling, and consistent expression of Levi’s brand. Digitally enhanced and with a lighter, modern, and more open design elevating the in-store experience for consumers to explore the elevated store experience and collections.
By upsizing one of India’s best-performing Levi’s stores, the brand endeavors to bring consumers a seamless shopping experience conducive to finding the perfect pair of Levi’s jeans. Through revamping, Levi’s is set to tap into a new set of consumers establishing its foothold in the capital of two key cities.
Amisha Jain, MD and SVP, South Asia, Middle East, and Africa at Levi Strauss and Co said, “Levi’s aims at elevating the brand experience for consumers and we are raising the bar with each new store opening. In key markets like Chandigarh, known for its strong sense of fashion, discerning consumers will be exposed to the best of Levi’s brand through the NextGen Indigo store format and premium collections offered.”
Located inside one of the city’s premium malls, the store will feature the products the brand is loved for, from its iconic 501, Trucker jacket, and logo tees to a range of jeans.
The clothing company started its operations back in India by forming a wholly owned subsidiary known as Levi Strauss India Ltd in 1994 and has grown invariably since then. The brand aims to strengthen its physical footprint in the country and abroad with better stores and consumer experience in 2022.
Nippon Paint has taken a significant stride in expanding its footprint in Karnataka with the inauguration of Paint House in Bengaluru. Located at #236/2, Ground Floor, Jnan Jyothi Complex, Opp. Seshadripuram College, Magadi Road, B-23, this store marks a strategic move for Nippon Paint in the vibrant state.
The store launch event witnessed the presence of key dignitaries, including M Krishnappa, Vijayanagar Constituency MLA; Priyakrishna, Govindarajanagar Constituency MLA; Pradeep Krishnappa, Youth Leader Vijayanagar Constituency; Mark Titus, VP Marketing – Decorative Division, Nippon Paint India Pvt Ltd; and Vinay Padasalgi – Sales Director (Karnataka), Nippon Paint India Pvt Ltd.
Paint House aims to provide customers with a wide array of Nippon Paint products, ensuring a diverse range to suit various needs and budgets. The store is equipped with trained personnel offering expert advice to assist customers in selecting the perfect paint products for their projects. This expansion reinforces Nippon Paint's commitment to serving the retail market in India and offering quality solutions to a broader customer base.
Mark Titus, VP Marketing – Decorative Division, Nippon Paint India commented, “At Nippon Paint, we prioritize constant innovation and a commitment to quality, technology, and sustainability. Our expansion in Karnataka is a testament to the trust and support we receive from our valued customers. By opening these new outlets, we aim to make our diverse range of paints and coatings even more accessible to homeowners, businesses, and contractors across the state.”
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