Muscle and Strength India Expands Retail Footprint in Haryana, Opens Third Store

Muscle and Strength India has extended its retail presence in Haryana with the inauguration of its third store in Panipat. This new store, located at Huda, Panipat, was inaugurated by the well-known Fitness Model and Influencer, Mohmmad Iqbal. The company already operates stores in Panipat and Rohtak, making this it's third store in Haryana. Muscle and Strength India aims to expand its reach in Northern India by pursuing franchisee opportunities, and taking advantage of the thriving nutritional supplement industry in the country.

Currently, Muscle and Strength India has approximately 15 stores in North India, spanning New Delhi, Punjab, Rajasthan, Haryana, Jammu and Kashmir, and Uttarakhand. With over 50 percent market share in the Northern region, the brand plans to fortify its presence by opening 20 additional stores within the next year.

Muscle and Strength India presently boasts 25 stores in multiple cities, offering an extensive selection of more than 1000 fitness supplements and nutrition products from over 42 renowned brands. These products cater to athletic performance, fitness, and overall well-being. Alongside its expansion strategy, the company will also establish partnerships with various gyms nationwide and introduce a broader range of products in the near future.

“We are delighted to introduce our third store in Haryana. It has been our top priority to widen our network and deepen our penetration pan India. Our new stores are also a testament to our unwavering commitment of providing genuine and economically priced supplements which have increased consumers’ trust in our brand. Apart from metros, we are also witnessing demand in tier ll and tier lll cities where the availability of the latest, genuine, and economically priced supplements is still a challenge. Our ideal target audience is those who are interested in fitness and sports nutrition, gym-goers, sports enthusiasts, health gurus, health-conscious individuals, etc,” said Praveen Chirania, Founder, Muscle, and Strength India.

“I am happy to be here in Panipat and advocate healthy ways to be fit and use genuine health supplements. We are witnessing a paradigm shift in consumer mindset to adopt self-care with a focus on holistic well-being and strengthening immunity, which is further strengthening the market of dietary supplements. Maintaining good health and being fit is a modern-day need among all generations today. However, it is important to make the distinction between genuine and fake supplements and hence one should buy them from genuine dealers of reputed brands,” said Mohmmad Iqbal, Renowned Fitness Model, and Influencer.

“The driving factor of the dietary supplements market is the increasing health consciousness and proactive health mindset amongst the consumers now. We are happy to join hands with Muscle and Strength India which has become one of the fastest-growing retail chains in the health supplement market in India. In a short span of time, Muscle and Strength India has already made its mark with its authentic and genuine products,” said Sumit Grover, Store Owner, Muscle and Strength India.

Founded in 2018 by Praveen Chirania, Muscle and Strength India is a leading brand in the supplements space today endorsed by celebrities and athletes like Mika Singh, Shreyas Talpade, and Tarun Gill amongst others. The company offers a comprehensive range of genuine high-quality fitness supplements and nutritional products across categories such as proteins, vitamins, minerals, herbal supplements, etc manufactured by international fitness brands under a single roof.

Committed to providing world-class fitness supplements and nutritional products, Muscle and Strength India is creating a niche for itself by creating a mark as one of India's leading health supplement brands, providing high-quality, authentic products to fulfill the demands of new-age customers. Muscle and Strength India aims to expand in the near future and further launch products in various variants, focusing on different health and wellness categories and segments.