OBEETEE Carpets Plans to Expand Retail Presence
OBEETEE Carpets Plans to Expand Retail Presence

OBEETEE Carpets, a part of the Luxmi group, has chalked out plans to step up its retail presence across the country, an official said. Chairman of OBEETEE Rudra Chatterjee said presently the company has retail stores in Mumbai, Delhi, and Hyderabad. The first design studio of the company has been opened in Kolkata.

"OBEETEE is an old carpet brand with manufacturing units at Mirzapur in Uttar Pradesh and in Rajasthan. In the last 20 to 25 years, the Luxmi group has taken over the erstwhile brand which was owned by three Britishers Oakley, Bowden and Taylor," he said.

The Luxmi group, which also has interests in tea plantation, said that 99 percent of the products are exported to countries like US, UK, Europe, and the Middle East.

He said, "the carpet market is growing in India with north India being the biggest market."

Since the market is growing rapidly, plans are afoot to open stores in cities like Ahmedabad, Bengaluru, Pune and Jaipur. All the carpets are handwoven. Around 20,000 weavers are working for OBEETEE at its units in the two places, Chatterjee added.

With prices ranging from Rs 10,000 to Rs ten lakh, the company is targeting buyers of high-end apartments. Currently, OBEETEE's annual revenue stands at Rs 800 crore.

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading