Philips Domestic Appliances has appointed Pooja Baid, as the new Head of Marketing for India. A seasoned business marketer, she comes with over 14 years of experience in building profitable businesses from scratch and establishing powerful brands across diverse industries. In her new role, she will be responsible for driving the overall marketing strategy for Philips Domestic Appliances, India.
Prior to joining Philips Domestic Appliances, she was working with Coca-Cola India Pvt. Ltd., working across all of their brands including ThumsUp, Sprite, and Coca-Cola. Her team has been instrumental in creating one of last year’s most memorable campaign ThumsUpPalatDe. She has also worked with ITC Ltd., where she played an integral part in building several brands through her various roles.
Drawn to challenges, with the vision to push her limits and go beyond, Pooja has also built, run, and divested an e-commerce portal in the food aggregation space, quite early on in her career. She enjoys working with and mentoring Startups to help them grow their business.
Pooja is an MBA from International Management Institute, Delhi, and is an alumnus of St. Xavier’s College, Kolkata from where she graduated with Honors in Economics.