Italian sophistication finds a new home in India as Creaticity proudly reveals the debut of Alf Italia's inaugural showroom in Pune. This strategic collaboration not only marks a significant milestone for Alf Italia's foray into the Indian market but also promises a unique home decor experience that seamlessly blends Italian style with Indian preferences.
With origins dating back to 1951 as part of the artisan cooperative ALF (Artigiana Legno Francenigo), Alf Italia boasts a rich legacy rooted in a deep passion for wood and international craftsmanship. Under the guidance of Maria Cristina and Piero, the brand continues its tradition by unveiling an exclusive franchisee arrangement for the Pune region, introducing a pioneering store at Creaticity spanning nearly 2000 sqft.
Mahesh M, CEO of Creaticity said, “We are dedicated to reshaping the way people envision and experience home and interiors. Welcoming Alf Italia to India, particularly in Pune, aligns with the aspirations and design sensibilities prevalent in the region. This collaboration signifies the fusion of Italian style and Indian tastes, allowing us to set new standards for home lifestyles in India.”
Mahesh M said, “Our portfolio extends beyond mere aggregation, offering a wide range of services, including design support, product selection assistance, and post-sales maintenance. Creaticity is not just a marketplace; it's a one-stop source for all home and interior needs, embodying a smart ecosystem for home and living.”
ALF Italia, driven by a mission to spread beauty, meticulous attention to detail, and the quintessentially Italian savoir-faire in furniture worldwide, also distinguishes itself through a commitment to sustainability in furniture manufacturing for living and bedroom spaces. The brand's dedication to offering CARB-certified products reflects its commitment to environmental responsibility.
Nippon Paint has taken a significant stride in expanding its footprint in Karnataka with the inauguration of Paint House in Bengaluru. Located at #236/2, Ground Floor, Jnan Jyothi Complex, Opp. Seshadripuram College, Magadi Road, B-23, this store marks a strategic move for Nippon Paint in the vibrant state.
The store launch event witnessed the presence of key dignitaries, including M Krishnappa, Vijayanagar Constituency MLA; Priyakrishna, Govindarajanagar Constituency MLA; Pradeep Krishnappa, Youth Leader Vijayanagar Constituency; Mark Titus, VP Marketing – Decorative Division, Nippon Paint India Pvt Ltd; and Vinay Padasalgi – Sales Director (Karnataka), Nippon Paint India Pvt Ltd.
Paint House aims to provide customers with a wide array of Nippon Paint products, ensuring a diverse range to suit various needs and budgets. The store is equipped with trained personnel offering expert advice to assist customers in selecting the perfect paint products for their projects. This expansion reinforces Nippon Paint's commitment to serving the retail market in India and offering quality solutions to a broader customer base.
Mark Titus, VP Marketing – Decorative Division, Nippon Paint India commented, “At Nippon Paint, we prioritize constant innovation and a commitment to quality, technology, and sustainability. Our expansion in Karnataka is a testament to the trust and support we receive from our valued customers. By opening these new outlets, we aim to make our diverse range of paints and coatings even more accessible to homeowners, businesses, and contractors across the state.”
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