Retail India News: Meesho Kicks Off Annual ‘Mega Blockbuster Sale’ with Record-Breaking First Day

boAt, one of India's leading audio and wearables brands, has unveiled its premium Enigma Series smartwatches, designed to merge luxury with cutting-edge technology. The new smartwatches, Enigma Orion and Enigma Radiant, target modern consumers seeking style, functionality, and advanced wellness features in a single device.

The Enigma Orion is engineered with elegance and durability. It features a 3.5CM (1.39”) round HD display with a resolution of 320x320, delivering sharp visuals that enhance user interaction. Its functional crown provides intuitive navigation, offering both style and practicality. Designed with a sturdy metal body, the Orion exudes luxury while ensuring durability. Other standout features include voice assistant integration (Google and Siri), IP67 resistance, over 100 customizable cloud watch faces, sports modes, notifications, and essential utilities like alarms and music controls. The Enigma Orion offers up to 7 days of battery life (3 days with Bluetooth calling), making it the perfect lifestyle companion.

The Enigma Radiant offers a perfect balance of style, performance, and health-focused features. Its 3.6CM (1.43”) round AMOLED display provides a resolution of 466x466, along with 600nits brightness and Always On Display capabilities, delivering vibrant visuals. Encased in a luxurious metal body, it combines elegance and convenience with a functional crown for easy navigation.

Wellness is at the heart of the Radiant, featuring health monitors for heart rate, SpO2, and sleep, along with guided breathing exercises. The smartwatch also supports Bluetooth calling, offering features like saving contacts and accessing a dial pad from the wrist.

Both smartwatches integrate with the boAt Crest App Health Ecosystem, providing users with gamification, badges, wellness crews, fitness buddies, and customized fitness plans. The ecosystem aims to elevate the wellness journey, with utilities like alarms, music and camera controls, and a world clock, enhancing the overall user experience.

The boAt Enigma Orion is available at an introductory price of Rs. 1,999, in Active Black, Metal Black, and Metal Silver strap options. The boAt Enigma Radiant starts at Rs. 2,699, available in Olive Green, Deep Blue, and Metallic Silver color variants. Both smartwatches are available on boAt-lifestyle.com, Flipkart, and Amazon.

Secret Alchemist, a holistic aromatherapy-based wellness brand, has announced the exciting addition of versatile actress Samantha Prabhu as a co-founder. In conjunction with this announcement, the brand has successfully raised $500,000 in a seed funding round led by Inflection Point Ventures (IPV).

With a strong emphasis on personal care and making aromatherapy accessible to a wider audience, Secret Alchemist plans to strategically utilize the new funding to foster growth. The investment will enable the brand to ramp up its marketing efforts while enhancing its presence, customer reach, and overall brand awareness. Additionally, the product portfolio will expand to include pure-grade essential oils, providing a holistic wellness experience through creams, mists, and shower gels.

Vinay Bansal, Founder & CEO, Inflection Point Ventures said, “The beauty segment in India saw a surge in the '90s, which unfortunately brought unrealistic standards. Secret Alchemist is redefining this by promoting mindful, affordable products that encourage well-being and relaxation. IPV believes in the team's strong foundation and is committed to supporting their sustainable growth." 

Co-founded by Ankita Thadani and Akash Valia, Secret Alchemist has a 30-year legacy in aromatherapy. The brand is dedicated to transforming personal care through wellness, offering natural, premium ingredients that focus on aromatherapy and essential oil-based solutions that are sustainable and non-toxic.

Samantha Prabhu's addition to the team aligns perfectly with the brand's ethos, given her deep connection to wellness. Her widespread popularity and influence, particularly in the South Indian markets, add significant value alongside Ankita and Akash.

“At Secret Alchemist, our vision is to make aromatherapy an essential part of everyday wellness. We aim to educate and inspire more people about the transformative healing properties of essential oils through purpose-driven personal care products.  Samantha’s personal journey with aromatherapy perfectly aligns with our philosophy of addressing wellness at its roots, and together we plan to utilize the new funds to expand our product line, invest in brand building, and enhance our customer reach while deepening our impact in the personal care industry,” added Ankita Thadani, Co-founder, Secret Alchemist. 

Samantha Prabhu, Co-founder, Secret Alchemist further added, “When I was on my healing journey and went for treatment abroad, aromatherapy became an unexpected source of comfort and healing for me. I realized just how much the healers in the West were making use of the power of essential oils to bring well-being. It made a big difference to my health that when I returned, I started searching for a brand that I could trust. And that’s when I found Secret Alchemist. After trying their oils and feeling their impact firsthand, I knew this wasn't something I wanted to keep a secret. I wanted to share it with the world. It’s not just about investing in a brand—it’s about believing in the power of natural remedies to bring true well-being. I’m proud to be a part of this journey.”

The beauty and personal care market in India is currently valued at $31.5 billion, with a robust 30 percent year-on-year growth. The direct-to-consumer (D2C) body care segment, valued at $2.6 billion, is expanding rapidly. Secret Alchemist is strategically positioned to tap into this high-growth niche, targeting consumers who seek sustainable, natural, and wellness-focused products.

Fixderma and FCL Skincare, dermatologist-recommended skincare brands, have officially launched their mobile app on October 1, 2024. Available for download on both iOS and Android platforms, the app is designed to provide a seamless shopping experience for users, allowing them to access their favorite skincare products with faster delivery options and exclusive app-only discounts.

The introduction of the app marks a significant milestone in the brand's efforts to create more personalized connections with its customers. This launch follows the recent opening of Fixderma’s physical store, furthering the company’s commitment to customer relevance.

“At Fixderma, customer experience is our top priority. Our new app offers a seamless and engaging shopping experience, offering complete skincare solutions. From product discovery to expert advice, we've got you covered. We aim to set a new standard for skincare accessibility with this app, and we can’t wait for you all to try it”, shared Shaily Mehrotra, CEO and Co-Founder, Fixderma.

"It's a big step in creating deeper, more personalized relationships with our customers. While mobile apps aren’t the norm in skincare, we wanted to go beyond the usual. It’s about providing an experience that keeps customers closer, and more engaged, and enhances retention. Here's to a new chapter in customer connection!”, added Preetam Jena, Chief Marketing Officer and e-Commerce Head, Fixderma.

The Fixderma app serves as a comprehensive skincare solution, empowering users to better understand their skin. The app features expert skincare advice at users’ fingertips and offers exclusive deals, quick delivery, and priority customer support. Future updates will incorporate advanced AI technology that will accurately analyze users' skin types and conditions, delivering personalized product recommendations.

Additionally, the app will soon provide options for users to book free consultations with certified dermatologists, allowing them to receive expert skincare advice and customized treatment plans. The launch of this app represents Fixderma and FCL Skincare’s dedication to enhancing customer experience and accessibility in the skincare market.

Taiwanese tech giant Asus is determined to establish itself as India’s leading personal computer (PC) brand, targeting a market share of 25-30 percent within the next two years, with aggressive retail expansion as a key strategy.

Asus has already seen significant growth, tripling its market share in India from 6.3 percent in 2017 to 17.8 percent in 2023, which has positioned it as the second-largest consumer notebook brand in the country, according to Arnold Su, Vice President of Consumer & Gaming PC, System Business Group, Asus India.

“It took us six years to triple the market share. Our target is to become the number one brand in the coming two years. And to reach number one, our market share should reach between 25-30 percent.

“We will continue to aggressively expand our retail touchpoints to ensure that consumers from tier-3 and tier-4 cities can experience Asus technology without having to travel to metro cities,” he stated in an interview with PTI.

As one of the largest gaming and consumer PC companies, Asus recognizes the importance of maintaining its momentum, Su noted.

Currently, Asus has a presence in over 400 districts and aims to expand its reach across India soon.

“We are currently present in over 400 districts, and in the next two years, we want to cover 600 out of 750 districts in India with our stores. Our touchpoints in these districts include a mix of ASUS-exclusive stores and those operated by our channel partners.

“In the next four years, we aspire to have at least one exclusive store in all 600 districts, and after we cover the districts, we will also target talukas to ensure that every Indian has the opportunity to experience ASUS products,” he affirmed.

Additionally, Asus has introduced six select stores dedicated to refurbished PCs.

Su emphasized that these strategies will help Asus maintain a leading position and achieve a substantial market share in the consumer and gaming PC segments in India.

He also mentioned that the company is actively working to reduce the time lag in product launches between the Indian and global markets, reaffirming India’s status as a priority market.

Mumbai-based skincare brand ClayCo Cosmetics, founded in March 2024, has successfully raised USD 2 million (approximately Rs. 16 crores) in its Series A funding round, marking a significant milestone in its growth journey. This investment, made by Unilever Ventures, represents the brand's first external funding.

With this new capital, ClayCo plans to scale its operations, enhance its product offerings, and ramp up marketing efforts. The investment will be primarily directed toward launching a Moroccan-inspired body care range, allowing the brand to diversify its portfolio beyond its current selections. Furthermore, ClayCo aims to intensify its customer engagement initiatives, drive research and innovation, and strengthen its marketing strategies to attract a wider audience.

Niharika Jhunjhunwala, founder, ClayCo Cosmetics explained, “We are thrilled to partner with Unilever Ventures, a pioneer in the beauty industry," Jhunjhunwala stated. "Their support aligns perfectly with our long-term goals. This funding will enable us to enhance brand awareness, introduce new products, invest in R&D, and fuel our growth. As consumers become more aware of global ingredients like fermented rice, ginseng, and CICA, they are willing to invest in high-quality, efficacious skincare."

ClayCo Cosmetics distinguishes itself in the beauty market by blending ancient beauty rituals with modern science. The brand's flagship collection, Rituals of Japan, includes products like the Rice and Sake Sleep Mask, Sake Glass Glow Essence, and Azuki Beans & Koji Rice Foaming Cleanser. These formulations marry traditional Japanese ingredients with advanced skincare technology, providing consumers with high-performance products that are both luxurious and affordable.

Pawan Chaturvedi, Partner-Asia at Unilever Ventures commented,” Unilever Ventures is pleased to support ClayCo in their mission to elevate India's beauty landscape by introducing global beauty rituals that celebrate individuality and innovation." 

Operating on a direct-to-consumer (D2C) model, ClayCo sells its products through its own e-commerce platform and major online marketplaces.

April Moon Retail Private Limited (AMRPL), a joint venture of Adani Airport Holdings Limited (AAHL), has made a major move in the Indian retail sector by acquiring a 74 percent stake in Cococart Ventures Private Limited (CVPL), an omnichannel travel retail brand. The acquisition, valued at Rs 200 crore (US$24 million), signals AMRPL's strategic expansion into the retail market, further cementing its presence in this rapidly growing space.

The acquisition was formalized through the completion of several legal agreements, including a Share Purchase Agreement (SPA), Joint Venture Agreement (JVA), and Share Subscription Agreement (SSA). Under the terms of these agreements, AMRPL will acquire 36.96 percent of CVPL's equity shares through the SPA and subscribe to an additional 37.04 percent through the SSA. These agreements ensure that AMRPL secures a controlling 74 percent stake in CVPL, giving it significant influence over the future operations and strategic direction of the company.

With a significant infusion of capital and resources, Cococart is expected to accelerate its growth plans, expand its product range, and strengthen its presence across multiple channels. The acquisition will not only help Cococart broaden its reach but will also offer customers an enhanced and seamless shopping experience, whether they are purchasing products online, in-store, or while traveling.

The retail market in India is undergoing rapid transformation, driven by increasing consumer demand for convenience, quality, and seamless shopping experiences. AMRPL's acquisition of Cococart Ventures places it at the forefront of this shift, positioning the company to capitalize on emerging trends in the sector.

This acquisition not only reflects the Adani Group’s commitment to expanding its presence in diverse sectors but also highlights the increasing importance of omnichannel strategies in modern retail, particularly in an era where customer experience and convenience are key drivers of success.

India’s one of the leading gadget brands, Portronics, has launched the Mopcop Pro, an advanced version of its popular portable vacuum cleaner, the Mopcop. This new product, designed to cater to various cleaning needs, is a 2-in-1 cordless vacuum cleaner and air blower, making it perfect for use in homes, cars, and even on sensitive electronics. The Mopcop Pro aims to provide an everyday cleaning solution for homeowners, car enthusiasts, pet owners, and anyone who prioritizes a clean and dust-free environment.

The Mopcop Pro stands out with its ability to switch between vacuuming and air blowing, offering versatility for different cleaning tasks. For example, it’s ideal for cleaning a car after a road trip by vacuuming dust and dirt from the seats and floor mats and then switching to air blower mode to remove debris from outdoor spaces like driveways. Additionally, tech enthusiasts can safely use the air blower mode to clean dust from keyboards, PC fans, and other electronics without causing any damage.

One of the key highlights of the Mopcop Pro is its cordless design, providing users with the freedom to clean without being tethered to a power outlet. Powered by a rechargeable battery, it ensures longer, uninterrupted cleaning sessions, perfect for deep-cleaning tasks. Its lightweight design also makes it easy to carry around, whether cleaning a room inside the house or detailing a car outside.

Pet owners will find the Mopcop Pro particularly useful, thanks to its powerful suction, which effectively removes pet hair from furniture, carpets, and vehicle interiors. With a suction power of 10,000 Pa, it delivers a deep clean on various surfaces, ensuring a spotless and fur-free environment.

The Mopcop Pro operates with an advanced brushless DC motor, which ensures energy-efficient performance with minimal noise. This makes it ideal for early morning cleaning sessions or shared living spaces, as it won’t disturb others while in use.

For individuals prone to allergies, the Mopcop Pro is equipped with a washable HEPA filter, designed to trap dust, allergens, and airborne particles. This filter helps create a healthier environment by capturing even the smallest particles, like pollen and dust mites.

In addition to its cleaning power, the Mopcop Pro comes with specialized nozzles to reach difficult areas, making it easy to clean tight spaces in cars, between furniture cushions, and other tricky spots. It also features a Type-C fast-charging port, allowing users to recharge quickly, minimizing downtime between cleaning sessions.

The Portronics Mopcop Pro Portable Vacuum Cleaner and Air Blower is now available for Rs. 1,899 and can be purchased from the company’s official website, Portronics.com, as well as from popular online platforms like Amazon.in, Flipkart.com, and other leading online and offline stores.

Portronics continues to innovate with practical solutions for everyday living, and the Mopcop Pro is a reflection of the brand’s commitment to providing high-performance, user-friendly products that enhance the modern lifestyle.

Bengaluru-based direct-to-consumer (D2C) home and sleep solutions company Wakefit has announced a significant revenue increase of 24 percent year-on-year, reaching Rs. 1,017 crore in FY24. Co-founder Chaitanya Ramalingegowda shared this milestone highlighting the company's impressive turnaround during the fiscal year. Additionally, Wakefit managed to cut its net losses by 90 percent, bringing them down to Rs. 15 crore, thanks to better cost management and improved factory utilization.

The improvement in Wakefit's financial performance comes at a time when investors are encouraging companies to reduce reliance on external funding and focus on profitability.

Ramalingegowda noted, “Our investors are extremely satisfied with our year-on-year (YoY) performance but we, founders, always feel we can grow more than 25 percent. A 25 percent increase YoY is also healthy. It essentially means that on a top line of over Rs 1,000 crore – we’re adding business of Rs 250 crore per year. During COVID, people were more inclined towards saving their money but now their spending capacity has gone up.”

The company expects to see another revenue increase of 30 percent in FY25, projecting earnings between Rs. 1,320 crore and Rs.1,400 crore, while maintaining a commitment to frugal operations.

Founded in 2015, Wakefit was EBITDA profitable until 2019, after which the company prioritized growth over profitability. In FY24, however, it marked a return to profitability, achieving an EBITDA of Rs. 65 crore.

Wakefit sells its products on major e-commerce platforms such as Flipkart and Amazon, with these marketplaces contributing 30-35 percent of its sales. The remaining 65-70 percent comes from its physical stores and its website. The company currently operates over 80 stores and plans to expand this count in the coming months, aiming to enhance its omnichannel presence and improve brand visibility.

Ramalingegowda also mentioned that the majority of the $40 million raised in 2023 remains in the company's bank accounts, indicating that capital is not an issue for Wakefit. Recently, the company saw Elevation Capital participate in a $10-12 million funding round, acquiring shares from the ESOP pool and joining the company's cap table.

To date, Wakefit has successfully raised around $150 million in funding from a roster of prominent investors, including PeakXV (formerly Sequoia Capital India), Verlinvest, SIG, Investcorp, and Elevation Capital.

Conscious Chemist has successfully raised Rs. 12 crore in funding from Atomic Capital. As part of the investment, Atomic Capital's Founder and Managing Partner, Apoorv Gautam, has been appointed to the board of directors at Conscious Chemist.

With a strong focus on delivering scientifically advanced, clinically backed beauty solutions, Conscious Chemist has been steadily establishing itself as a key player in India’s booming BPC market, which is projected to grow to USD 34 billion by 2028. The sector’s growth is fueled by rising disposable incomes, increasing online penetration, a heightened focus on self-care, and a shift toward high-quality, effective products. The industry is expected to grow at a compound annual growth rate (CAGR) of 25 percent from 2023 to 2028, with more consumers seeking science-backed skincare solutions.

The investment from Atomic Capital is expected to provide Conscious Chemist with significant strategic support as the company plans to scale its operations, enhance its supply chain, and boost marketing and distribution efforts. The brand is also preparing for new product launches and aims to elevate the customer experience using data-driven insights while expanding its presence in new markets within the beauty and wellness domain. As a digital-first brand, Conscious Chemist is well-positioned to capitalize on the growing popularity of online marketplaces and direct-to-consumer platforms, reaching tech-savvy customers across India.

Robin Gupta, CEO, Conscious Chemist stated, “We are glad to have Apoorv join our board in this new partnership with Atomic Capital. This is an exciting time for Conscious Chemist as we focus on scaling rapidly and bringing more innovative, science-backed skincare solutions to Indian consumers. Our vision is to transform beauty with products that deliver real results and transformative experiences.”

Apoorv Gautam brings a wealth of experience from his past role at Guild Capital and his current position as a board member for various high-growth consumer brands, such as Fitelo, Easebuzz, and Plix. He founded Atomic Capital, an early-stage fund with a focus on consumer-driven businesses, and has a proven track record of guiding brands through successful growth and exits.

Apoorv, Founder & Managing Partner of Atomic Capital said, “We believe Conscious Chemist has tremendous potential in the BPC space. Their science-backed approach resonates with today’s consumers, and the brand’s growth trajectory is incredibly promising. I’m looking forward to supporting the team as they work toward their 100 Cr. ARR goal.”

Founded in 2019, Conscious Chemist has quickly earned the trust of over 10 lakh customers across India. The brand gained wider recognition after being featured on Shark Tank India Season 3 and continues to reach customers through major e-commerce platforms like Amazon, Nykaa, Myntra, Flipkart, Blinkit, and Zepto, as well as its own direct-to-consumer website. Known for its innovative formulations featuring globally sourced, clinically proven ingredients such as Salicylic Acid, Kojic Acid, Peptides, and Hyaluronic Acid, Conscious Chemist has carved out a strong presence in a highly competitive market.

With the new funding from Atomic Capital, Conscious Chemist plans to accelerate product development, further expand its digital presence, and continue providing affordable, effective skincare solutions to Indian consumers. This new phase of growth marks a significant step in the brand’s journey toward becoming a leader in India’s BPC sector.

In a bold move, venture capitalists and co-founders of BizDateUp, Jeet Chandan and Meet Jain, have acquired a stake in Swiggy, India’s leading food and grocery delivery platform, during its highly anticipated pre-IPO round. This strategic investment, made through an off-market secondary deal, showcases their continued commitment to backing high-growth sectors. Among the other high-profile investors in this round are cricket legends Rahul Dravid and Zaheer Khan, tennis star Rohan Bopanna, and filmmaker Karan Johar.

According to recent reports, India’s food delivery market is projected to exceed Rs 2 lakh crore by 2030, growing at a compound annual growth rate (CAGR) of 18 percent. The share of online services within this market is expected to rise from 12 percent to 20 percent over the next seven years. The overall food services market, which includes dining out, food delivery, and other non-home-cooked food segments, is predicted to double by 2030, reaching Rs 9-10 lakh crore from its current value of Rs 4-5 lakh crore.

The acquisition of a stake in Swiggy is seen as a pivotal move by Jeet Chandan and Meet Jain, who have already established themselves as key enablers in India's startup ecosystem through BizDateUp. Their strategic focus on fast-growing sectors, coupled with their visionary leadership, further solidifies their reputation as astute investors in the ever-evolving tech landscape.

Swiggy’s Pre-IPO round has garnered significant attention, boosting confidence in the company’s potential for continued growth and market leadership. The capital infusion is expected to enhance Swiggy’s innovation capabilities as it continues to lead India's expanding food delivery sector.

“The Indian food services market, particularly in food delivery, has experienced remarkable growth in recent years. As an entrepreneur since the age of 13, I have always been driven by a passion for creating businesses that showcase disruptive potential and significantly impact consumers' lives. Swiggy’s innovative approach and leadership in the food delivery sector align perfectly with my investment philosophy,” shared Jeet Chandan. 

Meet Jain added, “The way people eat is changing dramatically today. The rise of appealing, user-friendly apps and tech-enabled driver networks, combined with evolving consumer expectations, has transformed ready-to-eat food delivery into a major category. We believe Swiggy is well-positioned to continue shaping the future of food delivery with its cutting-edge solutions and customer-centric approach.”

This investment by BizDateUp’s co-founders not only highlights their confidence in Swiggy’s growth trajectory but also strengthens their position as key players in India’s booming tech and startup ecosystem.

Pluckk, a digital lifestyle fresh food brand, has announced the acquisition of Upnourish, one of India’s fastest-growing nutrition brands, in a deal valued at $1.4 million. This acquisition marks a significant milestone for both companies and creates a new vertical focused on nutrition, further enhancing Pluckk’s product offerings.

Founded in 2021 by Aayushi and Kuonal Lakhapati, Upnourish, a venture under 23BMI Life Sciences Pvt Ltd, has been making waves in the nutrition industry with its award-winning meal replacement products, such as smoothies, soups, and bars, along with personalized nutrition plans. Their innovative approach addresses various health concerns, including weight management, PCOD, diabetes, and high cholesterol. The brand offers a wide range of unique flavors, from Double Chocolate and French Vanilla to Tomato and Manchow soups, catering to a health-conscious audience across major e-commerce platforms like Amazon, Flipkart, Reliance Freshpik, and Godrej Nature’s Basket.

Pratik Gupta, CEO, Pluckk said, “We are taking our commitment of providing the best quality fresh food to Pluckk’s customers to the next level by adding a nutrition dimension. We are thrilled to welcome Upnourish into the Pluckk family as this move directly benefits Pluckk customers. Their products have truly transformed the lives of their customers by making it easy to solve on-the-go nutrition needs through their meal replacement smoothies, soups, and bars.”

“India’s share in the global nutrition category is poised to grow by 6X from 2 percent to 12 percent by 2029. We are thrilled to join hands with Pluckk in this exciting new chapter. Pluckk’s commitment to delivering clean, fresh, high-quality produce, combined with Upnourish’s innovative and convenient nutritional products, positions us to make people leaner, fitter, and bolder,” shared Kuonal Lakhapati, Business head & Co-Founder, Upnourish.

Aayushi Lakhapati, Chief Nutritionist & Co-Founder, Upnourish further added, “With our current hectic lifestyles, the vast majority of people do not prioritize nutrition. We are solving this nutrition problem through easy-to-use and tasty meal replacement smoothies, soups, and bars in several exciting flavors that are convenient and accessible to all. With Pluckk’s commitment to clean and fresh produce, Upnourish will elevate their offering thereby enabling holistic health to a much larger audience.”

Pluckk, already a leader in the farm-to-table movement, offers over 300 varieties of fruits, vegetables, meal kits, juices, and more directly to consumers, bypassing intermediaries to ensure quality and freshness. The company serves major urban centers, including Delhi, Mumbai, Bangalore, and Pune, and its products are available through top online and offline platforms like Amazon, Swiggy, Zepto, and Blinkit.

By fostering a direct connection between farmers and consumers, Pluckk delivers over 2 million products each month to 500,000 households, and this latest acquisition marks a step forward in promoting a healthier, more nutritious lifestyle for its customers.

Holoware, a trailblazer in technology innovation, has achieved a significant milestone with the launch of India’s first AI laptop, the Gizmos M120, during the CIO Association – Chennai Chapter Anniversary Event. This landmark development positions Holoware as the first Indian brand to introduce an AI laptop, attracting industry leaders, tech enthusiasts, and top CIOs who gathered to witness this groundbreaking event.

Founded in 2020, Holoware began its journey with a vision to deliver cutting-edge technology to India. The company initially gained recognition for its high-performance workstations and later expanded its product lineup to include laptops in May 2024. In response to the global excitement surrounding artificial intelligence, Holoware proudly introduced the revolutionary Gizmos M120 AI laptop, setting a new benchmark for tech innovation in the Indian market.

The Gizmos M120 is available in two variants: the Core Ultra 5 and Core Ultra 7, featuring a full metal body design. Unique to this laptop is the Holoware launcher, which enables users to launch AI applications seamlessly. The two variants include the Core Ultra 5 125H with 16GB of RAM and the Core Ultra 7 155H with 32GB of RAM. Equipped with a 55Wh battery, the laptop offers an impressive 6-8 hours of battery backup.

During the launch event, Mr. Ragavendra Ganesh, CEO of Holoware, captivated the audience of top CIOs with a live demonstration of the AI-powered laptops. He showcased the laptop's capabilities by generating stunning images from text inputs, leaving attendees in awe.

"Today marks a monumental moment for Holoware and the Indian tech industry. Our Gizmos M120 AI laptop is designed to push the boundaries of what technology can achieve, offering unparalleled performance and advanced AI capabilities. We are excited to present this groundbreaking product at such a distinguished event and are committed to driving technological advancement in India. The 3 large use case of AI laptop is Image and Video analytics (41.8 percent), next is Customer support (29.8 percent) and fraud detection (10.4 percent). It took us 18 months to design this state-of-the-art laptop, the next series is under R&D and is expected to launch in Jan'25. At present Holoware's manufacturing capacity is 30000 laptops in a month which is the full production capacity and AI laptop production capacity is 20 percent from the overall production. We are aiming to sell 1 lakh laptops in the next financial year,” said Ragavendra Ganesh, Founder/CEO of Holoware.

The laptop received high praise from CIOs for its superior quality, impressive performance, and competitive pricing. "Holoware has taken the right approach to dominate India's AI laptop market," they remarked.

With the introduction of its innovative AI laptops, Holoware is set to disrupt the industry, empowering professionals and creatives alike. The company also offers comprehensive Pan India doorstep service across 20,000 pincodes, ensuring convenience and support for customers throughout the country.

Eureka Forbes Ltd, a leading name in India's health and hygiene industry, has officially launched its new Direct-to-Consumer (D2C) website, coinciding with the kickoff of the highly anticipated Great Eureka Forbes Festival. This exciting sale event commenced on September 26, offering customers fantastic deals on a variety of essential home products, including Aquaguard water purifiers, Forbes vacuum cleaners, air purifiers, and more, making it easier than ever to shop for high-quality items.

The Great Eureka Forbes Festival is designed to celebrate customer loyalty while providing unmatched savings. During this event, shoppers can take advantage of exclusive offers and the lowest prices on a broad range of products across various categories. The newly upgraded website further simplifies the purchasing process, ensuring a seamless shopping experience. To enhance customer satisfaction, Eureka Forbes is also facilitating the easy exchange of existing products. This initiative allows customers to conveniently and affordably upgrade their home appliances.

“We are indeed excited for the first-ever Great Eureka Forbes Festival. With our new website, we’re making the discoverability of our wide range of products easy and making the shopping experience seamless and more enjoyable for our customers. The festive season provides a great opportunity for us to ensure that the customers are getting the best of products at incredible prices,” said a Spokesperson at Eureka Forbes Ltd.

Eureka Forbes encourages customers to visit the new website and experience the ease of shopping. With over four decades of experience, Eureka Forbes Limited has become a multi-product and omni-channel organization, offering a diverse portfolio that encompasses water purification, vacuum cleaning, and air purification. The company has established various sales channels, including direct sales, retail, e-commerce, and institutional sales, supported by an inventive business partner network and one of the most expansive service networks across India.

The Great Eureka Forbes Festival presents a perfect opportunity for customers to enjoy significant savings on high-quality products while benefiting from the convenience of the new D2C platform.

French Crown, a leading luxury menswear brand, is making its offline debut, marking a significant step in its growth journey. Founded by Ilesh Ghevariya and Bhavdip Ghevariya in 2016, the brand has become known for its commitment to sustainable fashion. Now, the company has announced the launch of its first physical stores in key Indian cities.

Originally an online-only platform, French Crown quickly gained a global following for its premium yet affordable men’s fashion. Over the years, it has expanded its reach to over 90 countries, consistently introducing more than 300 new designs every week. The brand’s offerings are praised for their sophisticated combination of elegance, comfort, and contemporary style.

While online shopping has been the cornerstone of the French Crown's success, the brand recognizes the importance of providing customers with a more tactile shopping experience. With the opening of physical stores, French Crown aims to meet the growing demand for an immersive shopping experience where customers can feel the fabrics, try on clothes, and enjoy personalized services.

“The online space has allowed us to reach a wider audience and build a global presence, but we have seen that many customers still appreciate the in-store experience, especially when it comes to luxury fashion. Our offline stores will offer exclusive collections, providing our customers with something they won’t find online,” said Ilesh Ghevariya, Co-founder, French Crown. 

In addition to exclusive collections, French Crown’s stores will offer in-store tailoring services, ensuring that every customer can find the perfect fit while catering to their personal style preferences. 

“We want our customers to feel that they are not just buying clothes but stepping into a world of personalized luxury. Our stores will reflect this with sleek, modern interiors designed to offer an elevated shopping experience,” Ghevariya added further.

The brand’s offline expansion will begin with 10 stores in major Indian cities, offering local customers the opportunity to interact with the brand directly and experience its dedication to style, quality, and comfort firsthand. These locations have been strategically chosen to cater to fashion-forward and style-conscious consumers.

This move is part of the French Crown’s broader strategy to expand its presence across India. The brand is committed to making luxury fashion more accessible while continuing to emphasize sustainability and high-quality craftsmanship. With the introduction of the new “Frenchies” line, which features trendy and comfortable styles for everyday wear, French Crown aims to broaden its customer base.

The first wave of stores will open in Surat, Akola, Chandrapur, Nagpur, Delhi, and others. By combining its well-established online platform with immersive physical stores, French Crown’s offline expansion represents a pivotal moment in the brand’s evolution, offering customers the best of both worlds—luxury fashion at their fingertips and the personalized touch of in-store shopping.

Loom Crafts, India's one of the renowned manufacturers of all-weather luxury outdoor furniture, has named Bollywood diva Urvashi Rautela as its brand ambassador. This collaboration aims to amplify the brand's visibility, particularly across digital and social media platforms, aligning seamlessly with Loom Crafts' commitment to an elite and luxurious lifestyle.

The actress, known for her glamorous appeal, has been featured prominently in Loom Crafts' marketing, advertising, and endorsement campaigns. With her strong digital presence, Urvashi is set to help Loom Crafts expand its reach to a wider audience.

Rahul Jindal, MD & CEO, Loom Crafts stated, “Loom Crafts has over the decades adhered to the motto of luxury meeting nature, prioritizing comfort with eco-friendly outdoor set ups. While we have a robust offline presence with exclusive franchise stores across key cities like Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Jaipur, Coimbatore, Chennai, Dehradun etc, we intend to further bolster our online presence. This is in sync with our vision of catering to consumers directly and fulfilling their most pertinent outdoor needs. We are elated that Ms Urvashi Rautela is amplifying our message to a wider audience.”

Founded in 2005 by Rahul Jindal, Loom Crafts has revolutionized outdoor living at a time when iron benches and swings were considered the pinnacle of exterior décor. The company, which operates a state-of-the-art manufacturing unit in Ghaziabad, specializes in handmade, sustainable furniture with bespoke, high-quality, and international designs. The facility boasts a production capacity of 20,000 pieces annually, including loungers, dining sets, daybeds, and more.

Catering to a wide range of exterior spaces such as patios, terraces, poolside areas, open courtyards, and balconies, Loom Crafts initially focused on the luxury segment but has since diversified into mid-priced and affordable world-class furnishing options.

With Urvashi Rautela as the face of the brand, Loom Crafts is poised to continue its legacy of redefining outdoor luxury living, combining comfort, craftsmanship, and sustainability.

Libas, India’s fast fashion omnichannel Indian wear brand, is excited to announce the launch of its latest campaign, #UffTeriAdaa, featuring brand ambassador and renowned Bollywood actress Kiara Advani. The campaign captures the essence of individuality and the festive spirit through fashion, with a vibrant brand film showcasing Kiara Advani in the brand’s latest festive winter collection, exuding elegance in a shimmery, captivating avatar.

The newly launched collection acts as the perfect mood board for the season, offering designs that elevate the festive experience. Whether dressing up for grand celebrations, intimate gatherings, or festive get-togethers, each piece in the collection is crafted to make every moment special. From shimmering accents, zari embroidery, and sequins to gotta patti and playful, vibrant patterns, the collection allows women to embrace their unique style while embodying the festive spirit.

Sidhant Keshwani, Founder and Chief Executive Officer, Libas said, "As we unveil our Festive Winter Collection in collaboration with Kiara Advani, we are excited to bring forth a vibrant and sophisticated range that embodies the spirit of the season. This collection reflects our commitment to blending tradition with contemporary style, and we believe Kiara's charisma will resonate deeply with our customers, inspiring them to celebrate their individuality during the festivities."

Kiara Advani shared, "I am absolutely delighted to be a part of Libas' Festive Winter Collection. This collaboration allows me to celebrate the rich tapestry of Indian culture through fashion. I hope to inspire women to embrace their unique style and shine brightly during the festive season. Together, we are creating looks that not only enhance elegance but also empower self-expression."

The collection will be available across all major online platforms, including Myntra, Flipkart, Amazon, Tata Cliq, and Nykaa Fashion, as well as on Libas’s own website, app, and retail stores.

In addition to the collection, Libas is launching its annual ‘Big Diwali Sale’ starting October 5th, offering discounts of up to 70 percent with an additional 15 percent off on select products. With Kiara Advani as the face of the campaign, Libas aims to empower individuals to enhance their festive wardrobes and express their unique styles through elegant ethnic wear during the upcoming festive season.

Lavie Sport has unveiled new color options for its popular Emperor Laptop Backpack, just in time for the festive season. A favorite among professionals for its blend of sleek design and practical functionality, the Emperor Laptop Backpack now comes in a range of fresh hues, including Black & Green, Pink & Grey, Navy & Brown, Black & Choco, and the classic Black. This update makes it an ideal gift choice for those who value both style and convenience.

The Emperor Laptop Backpack is designed with the modern professional in mind, offering ample space and multiple compartments, including a padded sleeve that can hold laptops up to 15 inches, as well as a dedicated tablet compartment. Its clever layout ensures easy access to essentials such as phones, keys, power banks, and water bottles, thanks to the conveniently placed front and side pockets.

To enhance security, the backpack features a built-in combi-lock to safeguard valuables. It’s also designed for frequent travelers, with a pass-through trolley handle on the back panel that allows it to be easily attached to luggage. Comfort is a priority too, with mesh-padded shoulder straps and a cushioned back panel, ensuring ease even when carrying heavier loads.

Made from high-quality polyester fabric with premium zippers and metal pullers, the Emperor Laptop Backpack combines durability with style. Priced at Rs. 5,999, it is available in five distinct colorways, making it a versatile and thoughtful gifting option this festive season.

With its perfect balance of practicality, security, and fashion-forward design, the Lavie Sport Emperor Laptop Backpack remains a must-have for professionals on the move.

Lavie Signature, the exclusive online brand by Bagzone Lifestyle Pvt. Ltd., has introduced its latest offering, the Lavie Signature Frame Collection. This new range of structured hardbound handbags is designed for the modern woman who balances sophistication with practicality. Ideal for festive occasions, special events, and elegant celebrations, these handbags promise a blend of grace and playfulness while ensuring an effortlessly chic look.

Each piece in the collection is a testament to Lavie's commitment to superior craftsmanship and timeless style. The handbags are versatile enough to pair with both ethnic and contemporary outfits, making them the perfect accessory for any celebration. While exuding a sleek and stylish exterior, the bags also offer practical storage space, ensuring essentials like phones, makeup, and personal items stay organized, helping women stay polished at every event.

The Lavie Signature Frame Collection showcases the brand's ability to merge elegance with functionality. The rich color palette, featuring hues such as bold black, vibrant maroon, and delicate gold, adds a luxurious touch, making the bags a versatile addition to any wardrobe. As the festive season approaches, this collection offers the perfect balance of style and convenience for women looking to elevate their wardrobe.

The Lavie Signature Frame Collection features four distinct handbags including The Missouri Frame Bag comes in black, maroon, off-white, and pink, priced at Rs. 4,999. The Ohio Frame Bag is available in gold, pink, black, and blue, priced at Rs. 4,599. The Gaum Frame Bag offers color options like maroon, gold, black, and off-white, priced at Rs. 4,999. The Colorado Frame Bag is available in gold, maroon, black, and off-white, priced at Rs. 4,599.

Available exclusively on www.lavieworld.com, the Lavie Signature Frame Collection is now up for purchase, just in time to add a stylish flair to the upcoming celebrations.

Mul Secrets has introduced its latest innovation in wellness with the launch of its Gut Detox Drink. The brand, known for its commitment to gut health, has packed its secret ingredients into this refreshing and highly nutritious drink, aimed at enhancing both digestive health and skin radiance.

Boasting an improved formulation, the Gut Detox Drink offers a powerful blend of prebiotics and superfoods designed to support digestive health. Key ingredients include amla, apple peel, harad, raw turmeric, and sun fiber, all targeted to address common digestive concerns such as gas, acidity, bloating, constipation, and indigestion. The drink also targets skin-related issues like acne, which the brand connects to poor gut health.

In line with Mul Secrets’ philosophy, the Gut Detox Drink is designed around the GUT-SKIN Axis, a concept the brand believes to be critical in achieving overall health. “Your skin health is a reflection of your gut health,” the company advocates, emphasizing the importance of internal cleansing for external benefits.

Puja, Founder, Mul Secrets stated, “Skincare is a holistic journey that demands both external care and internal nourishment. It’s not merely about what you apply to your skin, but also about what you consume and how you nurture your body from within. Your diet has a big role in maintaining your skin health because your skin needs nutrition too. A weak gut health leads to faster aging and acne breakouts. Our Gut Detox Drink will prove to be a testament to the Gut-Skin connection that we preach and I am thrilled about its launch.”

This drink, formulated to metabolize and expel toxins, helps regulate pH levels, supports bile production for digestion, and even filters airborne toxins while combating acne-causing bacteria. The Gut Detox Drink from Mul Secrets promises to be more than just a beverage—it’s a comprehensive tool for enhancing well-being from the inside out.

NeceSera, the innovative Indian loungewear brand, made its highly anticipated debut at Milan Fashion Week, unveiling its exclusive Spring/Summer 2025 collection, aptly named Arrivato. The brand, known for its fabric innovation and commitment to comfort, has officially stepped onto the global fashion stage, marking a significant milestone in its journey.

Milan Fashion Week, renowned for showcasing the latest collections from iconic designers and emerging talents, witnessed the debut of NeceSera, positioning the Indian loungewear brand alongside luxury labels. This achievement highlights the growing international recognition of Indian craftsmanship in the global fashion landscape.

Founded by sisters Riddhi Jain and Sudiksha Jain, NeceSera has built a reputation for meticulously developing innovative fabric blends, creating the brand’s signature buttery-soft textiles. These fabrics not only offer unparalleled comfort but are designed for longevity, ensuring they maintain their quality even after multiple washes. The Arrivato collection features transeasonal essentials, combining NeceSera's signature fabrics with the latest trends to create pieces that seamlessly transition across seasons and occasions.

Riddhi Jain, Founder, NeceSera expressed, “We are honored to present NeceSera’s vision of quality and timelessness in everyday wear on the global fashion stage. As a loungewear brand, NeceSera showcases a slow-fashion range with long-term trends and the most comfortable fabrics. We are taking our  Indian craftsmanship and research to the world.”

Sudiksha Jain, Co-Founder, NeceSera added, “NeceSera was born with a vision to revolutionize loungewear, and now with the introduction of transitional clothing, We’re revolutionizing the way people seek comfort and style. Each garment in this collection is easily usable from one social setting to another, and it is our way of promoting a conscious living.”

NeceSera’s debut not only elevates its visibility on the global fashion platform but also demonstrates that homegrown brands from India can thrive alongside established luxury labels. As the brand continues its expansion, Arrivato represents the next chapter in NeceSera’s mission to promote comfort, self-care, and sustainability through fashion.

First Coffee, India’s grab-and-go specialty coffee brand, has secured $1.2 million in seed funding in a round led by venture capital firm BEENEXT. The funding round also attracted participation from prominent investors such as Ashish Gupta (Helion Venture Partners), AngelList India, Dr. Ritesh Malik (Founder, Innov8), Sahil Malik (Founder, Da Milano), Chandini Purnesh (Owner, Harley Coffee Estate), Aman Arora (Co-Founder, Board - Keventers), Agastya Dalmia (Director, Keventers), Aman Bahel (Apex Group), Nakul Dev Chawla (Art Mumbai), and Dr. Shriram Nene.

The youth-driven, tech-enabled brand plans to use the funds to expand its store presence across New Delhi, NCR, and key Tier I cities in North India. First Coffee aims to launch 35 stores by the second quarter of the next fiscal year, focusing on small-format QSR (Quick Service Restaurant) outlets in high-traffic areas such as malls, corporate parks, high streets, and metro stations. Additionally, the funds will be allocated to recruitment and ramping up marketing initiatives.

“First Coffee is uniquely placed where they are not just selling a product but rather a coffee experience, blending tech, sustainability, and coffee. Under the abled leadership of Sohrab and Shiv, industry veterans in the space of quick service restaurants, the brand is creating a new standard in India's specialty coffee market,” commented Anirudh Garg, Partner at BEENEXT, on First Coffee and its offerings. 

Founded in 2024 by Sohrab Sitaram and Shiv Dhawan, First Coffee integrates premium coffee, cutting-edge design, and a tech-driven customer experience. The brand’s innovative approach uses big data and AI analysis to enhance customer interaction and optimize operations. First Coffee also focuses on sustainability, using shade-grown coffee and eco-friendly practices like man-made lakes for irrigation and traditional insect traps to ensure responsible sourcing.

Sohrab Sitaram, Co-founder of First Coffee and Keventers, known for his expertise in hospitality and quick service restaurants (QSR), plays a key role in shaping First Coffee’s strategy to offer premium coffee experiences at scale. Sitaram shared, “My background in the Quick Service Restaurants (QSR) has taught me the importance of efficiency without compromising on quality. Our grab-and-go model, combined with a focus on sustainability and tech-driven customer engagement, is enabling us to carve a strong niche. Our current four stores have seen 25 percent month-on-month growth. Each outlet serves around 100 cups of specialty coffee every day, showcasing consistent customer loyalty and engagement.”

Shiv Dhawan, Co-founder, First Coffee expressed, “We are the first brand to bring true specialty coffee scoring 91 percent on the Specialty Coffee Association (SCA) scale to the Indian market. At First Coffee, we’re not just serving coffee; we’re crafting a unique, premium experience while still catering to the fast-paced lifestyle of our customers. We’re committed to delivering exceptional coffee at a competitive price point, making world-class coffee accessible to everyone."

First Coffee sources 100 percent Arabica beans from Harley Coffee Estate in Chikmagalur, which score 91 percent on the Specialty Coffee Association (SCA) scale. Each cup is brewed at a precise pressure of 9 PSI to ensure optimal flavor and quality. The brand also collaborates with local artists and influencers to foster a community around coffee culture, aiming to build strong customer loyalty.

With the Indian coffee market projected to reach $1227.47 million by 2032, growing at a 9.87 percent CAGR from 2024 to 2033, First Coffee is positioned to tap into the rising demand for specialty coffee and convenience. The brand aims to cater particularly to Gen Z consumers, delivering not just coffee but an entire lifestyle centered around coffee culture.

The Derma Co, a leading name in advanced skincare, has introduced its latest innovation, the Hyaluronic Sunscreen Compact SPF 50 PA+++. This new product promises to revolutionize daily sun protection by combining powerful broad-spectrum UV defense with high-performance coverage, making it an essential tool for anyone seeking both skincare and beauty benefits in one convenient package.

The Hyaluronic Sunscreen Compact offers a seamless way to reapply sunscreen throughout the day, ensuring that users remain protected from harmful UVA and UVB rays. The product’s compact design makes it easy to carry and use on the go, providing instant protection with just a quick swipe. "No more worrying about sun exposure during your busy day—just a quick swipe refreshes your protection and keeps your skin glowing," according to the company.

What sets this product apart is its dual-action formula, which blends Hyaluronic Acid and Ceramides—two highly regarded ingredients in the skincare world. Together, they work to deeply hydrate the skin while fortifying its natural barrier. This innovative combination not only protects the skin from sun damage but also locks in moisture, leaving the skin feeling nourished and resilient throughout the day.

The compact also boasts an ultra-lightweight texture that blends effortlessly into the skin, giving it a smooth, even finish. It reduces the appearance of pores and imperfections, resulting in a flawless, radiant look that lasts. "The result is an even skin tone that radiates health and vitality, making it the perfect companion for any occasion," shared a spokesperson for The Derma Co.

Whether you’re spending a day at the beach, running errands, or heading out for an evening event, the Hyaluronic Sunscreen Compact SPF 50 PA+++ provides the perfect blend of protection, hydration, and coverage. Its sleek design and powerful formula offer both convenience and skincare benefits, allowing users to maintain a fresh, radiant complexion while keeping harmful UV rays at bay.

Since its inception, The Derma Co has been at the forefront of skincare innovation, offering products designed to meet the evolving needs of its customers. The Hyaluronic Sunscreen Compact is the brand’s latest commitment to merging beauty with functionality, delivering a product that not only protects but enhances the skin's overall health and appearance.

Stove Kraft, a leader in home, kitchen, and lighting solutions, has announced the launch of its latest innovation, the Airturbo Handheld Dry Vacuum Cleaner, designed to redefine cleaning for both home and automotive use. The new vacuum cleaner boasts advanced HEPA+STEELMESH FFT Technology and an impressive 18 kPa suction power, ensuring a deep and thorough clean for all surfaces.

Equipped with a 600W copper motor, the Airturbo provides robust suction capabilities, easily lifting dirt, dust, and debris from a variety of surfaces. Its low-noise operation offers a quieter cleaning experience, making it an ideal choice for homes with children or pets.

Rajendra Gandhi, Managing Director, Stovekraft stated, “Our commitment to innovation inspires us to develop products that meet and exceed customer expectations. The Airturbo is a testament to our dedication to quality, performance, and affordability, offering a next-level cleaning solution without the need for bulky, heavy vacuum cleaners. Designed to make cleaning effortless and accessible for everyone, it combines power and convenience in a lightweight package.”

One of the standout features of the Airturbo is its lightweight design, which makes it easy to handle and maneuver. Weighing only a few kilograms ensures comfortable cleaning without fatigue. The vacuum also comes with a HEPA filtration system that captures even the smallest particles, making the air cleaner and reducing allergens in the home. The automatic cord rewind feature adds convenience, saving time during cleanup, while the included accessories, such as a dusting brush and an accessory nozzle, enhance its versatility for various cleaning tasks.

With a 600 ml dust capacity, users can enjoy extended cleaning sessions without frequent emptying, and the 4.5M power cord provides excellent reach, making it easier to clean large spaces without constantly switching outlets.

M. Nanda, Chief Marketing Officer, Stovekraft added, "At Stove Kraft, we’ve always believed that home cleaning should be an effortless experience. Our consumer research study revealed that consumers often found traditional vacuum cleaners too bulky, difficult and space-consuming to store, and inconvenient with the constant need to change filtration/dust bags. With the Airturbo Vacuum Cleaner, we’ve incorporated those learnings into a product that addresses these pain points. It’s lightweight, designed for easy storage, equipped with a sturdy plastic dust collector eliminating the hassle of bag changes, and features a HEPA filter to trap even the finest dust particles. Additionally, the sufficiently lengthy cord ensures greater flexibility. Airturbo combines cutting-edge technology with practical features, making cleaning as seamless as possible." 

Not only is the Airturbo built for performance, but its sleek black design also enhances the aesthetic of any modern home. Whether cleaning a car’s interior or tackling everyday messes at home, the Pigeon Airturbo Handheld Vacuum Cleaner delivers power, convenience, and advanced technology, ensuring a spotless clean every time.

With the Airturbo, Stove Kraft continues to lead the market with innovative, user-friendly solutions that make everyday chores easier and more efficient.

Vintage Coffee Private Limited, a wholly-owned subsidiary of Vintage Coffee and Beverages Limited (VCBL), has achieved a major milestone by inaugurating its first Premium Café Lounge in Navi Mumbai and launching its new e-commerce platform. This strategic move marks the company’s significant entry into the Indian market and its shift from traditional B2B operations to direct consumer engagement.

Renowned globally for its coffee expertise, Vintage Coffee has been manufacturing and exporting Instant Coffee, Roasted Coffee, and Roast & Ground products since 2018. The company has established a strong presence in over 21 countries and is now bringing its unique coffee blends to Indian consumers. The new Premium Café Lounge is a pivotal step in entering India’s growing hot beverage sector.

Tati Balakrihna, Chairman & Managing Director, Vintage Coffee and Beverages Ltd stated, “Today’s consumers' needs and expectations are changing fast. We are confident that this coffee-loving city will have a great experience with the unique blends of Vintage Coffee, from plantation-fresh coffees to the Lounge format café services. The Master franchisees, M/s. Dhruvatara Marketing Private Limited has extensive experience and aggressive plans for expanding Vintage Coffee Café footprints across Indian cities and commercial centers as needed.”

This expansion into India’s retail coffee market represents a strategic transition for Vintage Coffee. The new Premium Café Lounge promises to offer a unique and immersive coffee experience, featuring the brand’s signature rich taste and aroma, which have been well-received by coffee enthusiasts worldwide.

The company's growth trajectory is also set to accelerate with plans to significantly boost its top line in the coming months. Vintage Coffee’s latest venture will seamlessly blend the freshness of plantation-sourced coffee with over 100 years of collective expertise in coffee processing. This dedication to quality and excellence is poised to deliver a premium coffee experience to the discerning Indian consumer.

Vintage Coffee Private Limited continues to focus on producing and exporting high-quality coffee products globally, aiming to bring its legacy of coffee craftsmanship to India’s booming coffee culture.

EUME, India’s premium travel luggage and lifestyle brand, has announced the launch of its new Aluminium Collection as part of its ongoing focus on product innovation. The collection, available in Silver and Black options, features TSA-friendly locks, durable aluminium designs, and customizable accessories such as handles, tags, and wheels. The Aluminium Collection is available in two sizes, 20-inch (Rs. 19,999) and 24-inch (Rs. 24,999), with customization options starting at Rs. 1,499. Customers can purchase the collection through EUME’s new outlets or via major e-commerce platforms, including Amazon, Flipkart, Myntra, Ajio, Tata Cliq, and Nykaa.

As part of its expansion strategy, EUME is preparing to open several new outlets across India in the coming months, solidifying its position as a leading player in the Indian and international luggage markets. The brand has set an ambitious revenue target of Rs. 40 – 45 crores for FY 2024-25, driven by new product launches and an expanding retail presence.

Naina Parekh, Founder, EUME said, “Our goal has always been to make premium, innovative travel gear accessible to modern travelers. The new Aluminium Collection is just a glimpse of the innovations we’re working on, and we’re eager to introduce more exciting products in the premium segment.”

EUME continues to focus on transforming travel experiences with an emphasis on personalization, premium quality, and customer convenience. As the brand expands its footprint, travelers across India will gain greater access to its innovative products, both online and in-store. The recent openings of outlets at Lucknow and Bangalore airports underscore EUME’s growth as a prominent player in the premium travel segment.

The Natural Wash (TNW), one of India's leading skincare brands, is celebrating its 5th anniversary. Founded with the vision of creating natural, organic, and chemical-free skincare solutions, TNW has successfully carved a niche for itself in the highly competitive Indian market by offering products that cater to skin concerns such as pigmentation, acne, and tanning. With a focus on holistic skin healing, TNW’s product line combines the best of science and Ayurveda, providing both internal and external nutrition for the skin.

Akshit Goel, Co-Founder, The Natural Wash said, “As a bootstrap company, we couldn’t be prouder to hold our ground in the market and stand neck to neck with investor-backed brands. In a market as competitive as India, staying profitable for five years is a milestone”, to which Shivangi Goel, Co-Founder added, “We are proud that customers who were with us from Day 0 are still associated with us. There cannot be a bigger feedback we could have asked for.” 

TNW’s journey is nothing short of remarkable. What began with a single product category, their now-iconic face washes, has expanded into a diversified portfolio spanning seven categories with over 130 products. Their offerings now include skincare, haircare, makeup, and body care products, solidifying their position as an industry leader. Over the years, TNW has remained committed to delivering premium quality products at affordable prices, a strategy that has been instrumental in driving its growth. The brand’s revenue has soared from Rs. 10 crores to four times that amount, a testament to its success and consumer loyalty.

Looking ahead, TNW has set ambitious goals to double its growth in the next three years, further cementing its position as a key player in the beauty and wellness industry. With a strong customer retention rate, largely fueled by word-of-mouth recommendations, the brand has built a solid community of loyal customers who continue to support it.

Currently available on over 30 e-commerce platforms such as Amazon, Myntra, Flipkart, and Nykaa, TNW aims to expand its presence on these platforms to capitalize on their growth potential. The brand also leverages Instagram, its website, and its mobile app to engage with customers and drive sales. Serving over 1 million Indian households, TNW’s future plans include opening offline stores to further increase its reach.

TNW’s unwavering commitment to its ethos, innovative product line, and customer-centric approach have positioned the brand for continued success in the years to come.

Aqualogica is set to transform the skincare landscape with the unveiling of its innovative Barrier+ range, a dynamic collection crafted to elevate daily skincare routines. Featuring Avocado and five essential ceramides as the star ingredients, this new lineup promises exceptional hydration and protection, making it an essential addition for anyone aiming to strengthen their skin’s barrier and maintain a luminous glow.

The Barrier+ range consists of four standout products: the 5 Barrier+ Hydra Gel Moisturizer, 5 Barrier+ Repair Moisturizer, 5 Barrier+ Repair Gentle Cleanser, and 5 Barrier+ Repair Sunscreen. Each product is meticulously formulated to tackle various skin concerns while enhancing overall skincare regimens.

Targeting the prevalent issue of weakened skin barriers, the Barrier+ range aims to combat dryness, redness, and irritation that can leave skin susceptible to environmental stressors. By rebuilding and safeguarding this crucial layer, Aqualogica ensures that skin remains healthy, hydrated, and resilient.

Avocado, known as a skincare powerhouse, is packed with antioxidants and rich fatty acids that provide deep hydration, enhance elasticity, and prevent dryness. Its natural enzymes also offer gentle exfoliation, revealing smoother and more radiant skin. The five essential ceramides—1, 2, 3, 4, and 6 II—play a crucial role in maintaining the skin’s natural barrier, working synergistically to lock in moisture, defend against environmental aggressors, and minimize dryness and flakiness. This potent blend ensures a fortified skin barrier that stands strong against daily challenges.

Among the products in the lineup, the 5 Barrier+ Repair Moisturizer stands out as a silent guardian against everyday skin woes. Infused with avocado and five essential ceramides, this moisturizer effectively protects against dry spells, dullness, redness, and irritation. The ceramides create an invisible barrier that seals in moisture and enhances the skin’s resilience. The product offers a lightweight, butter-like texture that hydrates and heals, leaving skin looking healthy and radiant.

The 5 Barrier+ Repair Sunscreen is designed for optimal sun protection and skin barrier care. With an SPF of 50+ and PA++++ protection, this lightweight, non-sticky formula shields the skin from harmful UV rays and blue light. The inclusion of avocado hydrates and combats dryness, while the five ceramides bolster the skin’s natural barrier. Dermatologically tested for sensitive skin, this sunscreen provides 24-hour moisturization without leaving a white cast.

For those struggling with dry, irritated skin, the 5 Barrier+ Repair Gentle Cleanser offers a mild yet effective solution. Enriched with avocado and five essential ceramides, this creamy, non-foaming cleanser effectively removes dirt, oil, and makeup while preserving the skin's moisture. Avocado’s rich content of fatty acids and vitamins A, C, and E combats free radicals, promoting youthful skin, while ceramides lock in moisture and strengthen the skin barrier.

With the launch of the Barrier+ range, Aqualogica is poised to provide consumers with powerful skincare solutions that emphasize hydration and barrier protection, making it an essential part of any skincare routine.

The Health Factory, a health-focused bread brand, has announced the successful completion of a $3.5 million Seed funding round led by Peak XV’s Surge. This significant investment represents a crucial milestone for the company as it continues to redefine the bread market with an emphasis on quality, authenticity, and consumer well-being.

Founded in 2018 by Vinay Maheshwari and Mohit Sankhala, along with bakery expert and mentor Jos Vast, The Health Factory has gained prominence for its innovative product range, which includes India’s first Protein Bread and Vegan Protein Bread. The brand is also known for its popular zero maida bread, with all products being chemical and preservative-free. The Health Factory’s products are now available in major cities such as Mumbai, Pune, Bangalore, Delhi, Chandigarh, Ahmedabad, Lucknow, Hyderabad, and Chennai, and are sold through leading quick commerce platforms like Zepto, Swiggy Instamart, and BlinkIt.

In recent months, the company has expanded its presence into new markets, including Chandigarh, Ahmedabad, Lucknow, Chennai, and Hyderabad. With the growing demand for healthier bread options, The Health Factory now aims to increase its reach in both Tier I and Tier II cities. The newly secured funding will accelerate these efforts, allowing the company to focus on product development, research, and innovation. It also plans to expand its retail presence in both general and modern trade channels while enhancing logistics and operational technologies to support its rapid growth.

Vinay Maheshwari, Founder, The Health Factory said, “We are thrilled to have the backing of Peak XV’s Surge along with Kartik Mehta and Ali Tambawala, Sunil Tulsiani as we enter our next phase of growth. This investment will enable us to disrupt additional markets with our health-focused offerings. We have received interest from numerous Tier I and Tier II cities, and this funding will allow us to expand our reach to more pin codes, ensuring our products are accessible to more consumers seeking healthier options.”

The Health Factory has experienced remarkable growth over the last 24 months, with a 65x increase in sales. This latest funding will be pivotal in further amplifying the brand’s retail footprint, making its health-focused bread products more readily available to consumers across India. The company is poised to lead the charge in transforming the way healthy bread is consumed, with a bright future ahead as it continues its mission to provide wholesome, nutritious options for the modern consumer.

Dreame Technology, a global leader in smart home cleaning appliances, has introduced its latest flagship product, the Dreame X40 Ultra. This advanced robot vacuum and mop promises to transform home cleaning with its state-of-the-art technologies and hands-free operation. Now available on Amazon and Dreame’s official website, the Dreame X40 Ultra is poised to set new standards in intelligent home cleaning solutions.

Manu Sharma, Managing Director, Dreame India stated, "The Dreame X40 Ultra represents the pinnacle of home cleaning technology. It goes beyond simple cleaning by learning and adapting to the user's home environment. With its AI-driven mapping, intelligent obstacle avoidance, and industry-leading suction power, the X40 Ultra is designed for those who demand the very best in-home care. Our mission is to make life easier for our customers, and the X40 Ultra delivers on that promise by handling even the toughest cleaning challenges effortlessly."

The Dreame X40 Ultra is equipped with cutting-edge features designed to enhance its cleaning capabilities. One such feature is the Side Reach Technology, which ensures efficient cleaning in difficult-to-reach areas, such as wall corners and around curved furniture legs, while also preventing cross-contamination between wet and dry messes during carpet cleaning.

Additionally, its innovative MopExtend RoboSwing Technology allows the mop to extend up to 4cm, enabling the X40 Ultra to clean under low-profile furniture. This feature ensures that hard-to-reach spots, such as corners and gaps, are cleaned thoroughly without manual intervention. The vacuum’s powerful Vormax™ Suction, offering 12,000 Pa of suction power, guarantees effective removal of pet hair, dust, and debris while maintaining quieter cleaning operations.

The Dreame X40 Ultra also features a 7-in-1 Auto Base Station that handles self-maintenance tasks such as automatic dustbin emptying, mop cleaning with hot water, and self-cleaning. This ensures users experience a seamless, hands-off cleaning routine.

Equipped with advanced Omni Sensitivity and Obstacle Avoidance technology, the X40 Ultra can detect obstacles with its RGB camera and 3D structured light technology, ensuring efficient cleaning in dimly lit environments. The robot vacuum also automatically adjusts its cleaning methods to target stubborn stains.

Designed with versatile carpet cleaning strategies, the X40 Ultra can lift its mops when it encounters carpets to prevent wetness, giving users the option to avoid carpets, apply extra suction, or perform deep cleaning as needed.

Priced at Rs. 1,29,999, the Dreame X40 Ultra will be available for purchase on Amazon. As part of the Diwali festivities, the brand is offering an exclusive promotional price of Rs. 99,999. Amazon Prime members will have early access to Diwali discounts from 26th September, with sales open to all customers from 27th September to 30th October 2024. The Dreame X40 Ultra comes with a one-year warranty, ensuring peace of mind for customers.

With the launch of the Dreame X40 Ultra, Dreame Technology reaffirms its commitment to delivering cutting-edge, intelligent solutions for home care, bringing powerful and effortless cleaning to consumers across India.

Overdrive Shoes has officially launched its Fall/Winter 2024 collection, "Urban Highland," combining rugged charm with urban sophistication. Known for blending classic craftsmanship with modern design, Overdrive’s latest range takes inspiration from the highlands while maintaining a sleek city-ready aesthetic.

The Urban Highland collection offers a variety of footwear, including sneakers, moccasins, and boots, all designed in rich, earthy tones such as deep greens and warm browns. The pieces are crafted from premium natural leather with intricate patchwork, ensuring both durability and a refined, artistic look. Designed to seamlessly transition from outdoor adventures to city life, the collection embodies both style and practicality.

Adding to its "old money" aesthetic, the collection features elegant details like fancy perforations, embroidered accents, T-straps, apron-toes, and polished metal closures. This unique mix of rugged elements and preppy sophistication makes Urban Highland a standout line for those who appreciate fashion that combines tradition with contemporary style.

Kalsi, Founder, Overdrive Shoes shared, “Urban Highland is where the untamed meets the elegant. We’ve taken heritage materials and infused them with a modern, urban twist. It’s a collection that speaks to both tradition and trend, creating footwear that’s as luxurious as it is approachable."

With its launch, Overdrive continues to solidify its position as a brand that understands the needs of today’s consumers, offering them footwear that combines luxury, durability, and style. The Urban Highland collection is now available online and in select stores, ready to elevate the wardrobes of those looking to embrace the best of both worlds this Fall/Winter season.

Whether you’re looking for something rugged yet refined or stylish yet practical, Overdrive’s Urban Highland collection delivers in every aspect, offering shoes that are as versatile as the people who wear them. As the Fall/Winter 2024 season approaches, this collection promises to be a must-have for anyone looking to elevate their footwear game with a touch of elegance and a dash of urban cool.

Pakka, a leading manufacturer of compostable packaging solutions, has unveiled an exciting new range of flexible compostable packaging aimed at addressing the rising demand for sustainable packaging options in the food and beverages sector. This innovative product line is designed to contribute to a cleaner planet while providing effective solutions for various packaging needs.

The new range includes three groundbreaking offerings tailored for the food packaging industry. The M1 is a paper-based compostable structure that boasts superior barrier properties and heat and cold sealability, making it suitable for various primary food packaging applications. The M3, another eco-friendly option, is a recyclable and compostable paper-based structure that combines excellent barrier qualities with effective heat sealability, catering to environmentally conscious brands. Both options are ideal for packaging chocolates, confectioneries, granola bars, nuts, and tea. Additionally, the NM1 is a specialized non-metalized structure designed with outstanding barrier qualities, specifically tailored for chocolates and confectioneries.

All of Pakka's products are compatible with digital, flexographic, and gravure printing technologies. These packaging solutions are food-grade, compostability certified, and feature high barrier properties, heat or cold sealability, printability, a premium look, and lightweight design. Notably, last year, Pakka introduced India's first compostable flexible packaging for food products in collaboration with Brawny Bear, a nutrition company recognized for its date-based healthy food offerings.

Jagdeep Hira, India Business Head, Pakka said, "For more than four decades, we have been working toward our vision to make the earth cleaner. Last year, we forayed into compostable flexible packaging in association with a brand, hence, expanding our product range was a natural progression. There is a huge demand for flexible packaging in the food industry. With our new offerings, we are ensuring that we offer businesses and consumers a variety of compostable packaging solutions. This will not just serve the purpose of flexible packaging, it will be a step toward reducing packaging waste.”

Flexible packaging plays a crucial role in India’s consumer market, revolutionizing product packaging, distribution, and consumption across various sectors. This versatile solution has become commonplace in daily life, from single-serve sachets of shampoo and detergent, making branded products accessible to rural and price-sensitive consumers, to convenient ready-to-eat food packets catering to the growing urban population. However, traditional non-biodegradable flexible packaging presents significant recycling challenges. Pakka's compostable solutions offer an eco-friendly alternative without compromising performance or versatility, reinforcing the company's long-standing commitment to sustainable packaging.

Mismatchd, a new premium fashion brand, has officially launched, dedicating itself to celebrating the universal concept of duality. Drawing inspiration from various philosophical and cultural themes, including the harmonious balance of Yin & Yang, the interplay of Day & Night, and the divine nature of Shiva as both creator and destroyer, Mismatchd aims to capture the essence of the intricate and contrasting elements that exist within each individual. The brand's thoughtfully designed collections reflect this complex blend, encouraging wearers to embrace and express their multifaceted identities through fashion.

Founded by D2C marketing veteran Sakshi Sharma, Mismatchd is deeply rooted in a passion for philosophy, fashion, and sustainability. 

“Mismatchd is born from the philosophy of duality. We hope that every time you wear Mismatchd, you are reminded of your own dualities. The brand seeks to resonate with individuals who appreciate the depth and complexity of their identities, creating pieces that allow for personal expression while embracing the dual aspects of life. We are dedicated to creating fashion that is both environmentally responsible and stylish,” said Sakshi Sharma.

Mismatchd employs a mindful approach to production, utilizing carefully selected fabrics that are both eco-friendly and high-quality. The brand operates on a no-waste, low-inventory model, ensuring that it minimizes its environmental impact while promoting a more intentional and thoughtful wardrobe.

Currently, Mismatchd’s collection is available online, with delivery options across India, making it accessible to a wide audience. The brand has exciting plans for the future, including expansion into offline retail and marketplaces, allowing customers to experience the unique philosophy and aesthetic of Mismatchd in person.

With its distinct focus on duality, rich cultural inspirations, and commitment to sustainability, Mismatchd is poised to make a significant impact in the fashion industry. As it launches, the brand invites fashion enthusiasts to explore its offerings and discover how they can express their individuality through the lens of duality. Whether it’s a bold statement piece or a subtle, sophisticated item, Mismatchd encourages everyone to embrace their complex identities and celebrate the beauty of being multifaceted.

Fixderma, India’s one of the leading brands in the pharmaceutical skincare sector, has unveiled its latest innovation—a groundbreaking moisturizer range named Durave. This new line consists of seven products designed to deliver comprehensive skincare solutions, featuring lightweight and quick-absorbing formulations that provide “More Than A Moisturizer.” Each product offers a two-in-one action, delivering 24-hour intense hydration while addressing specific skincare concerns tailored to various skin types.

The Durave range includes four face moisturizers and three body lotions, each crafted to target distinct skin concerns such as acne marks, dry skin, dark spots, and sensitivity, while also working to strengthen the skin barrier. These dermatologist-approved formulations are enriched with potent ingredients, positioning Durave as the ultimate hydrating solution.

For its exclusive launch, Durave will be available on Amazon, and customers can also visit Fixderma’s official website at www.fixderma.com to find their preferred product.

Shaily Mehrotra, CEO and Co-founder, Fixderma India Pvt Ltd said, "We are thrilled to introduce our new Durave range. Our previous Shadow Sunscreen range was well-received by consumers as a Summer Essential. With the onset of winter, we are confident that Durave will gain immense popularity and become a go-to product for individuals seeking a complete 360-degree solution to winter woes.”

Preetam Jena, CMO and eCommerce Head, Fixderma India Pvt Ltd said, “Fixderma has launched the Durave range on Amazon, Fixderma website & stores as a part of our omni channel expansion strategy. As we continue to expand our online reach through collaboration with multiple e-commerce platforms, we aim to complement the same with our retail presence and provide customers with multiple touchpoints to experience the essence of Fixderma.

With a robust presence in over 35 countries, Fixderma's dermaceutical solutions are currently catering to more than 5 million satisfied customers dealing with skin and hair-related issues. The launch of the Durave range signifies Fixderma’s commitment to providing effective and innovative skincare solutions, particularly as winter approaches.

Borges, a prominent brand in the Mediterranean space, has introduced its latest innovation, the Borges Olive Leaf Infusion, at World Food India 2024, held at Bharat Mandapam in New Delhi. Known for its dedication to promoting health through its renowned olive oils, Borges is now venturing into the beverage category with a product that taps into the often-overlooked benefits of olive leaves.

While olive oils have long been celebrated for their ability to boost immunity, reduce inflammation, and support heart health, Borges is highlighting the power of olive leaves in their new Olive Leaf Infusion. Made from 100 percent real olive leaves sourced in Rajasthan, India, the infusion contains oleuropein, a compound known to help reduce stress and regulate blood pressure. The drink is also caffeine-free and boasts twice the antioxidants of green tea. Available in four distinct flavors—Classic, Lemongrass, Basil, and Mint—Borges is positioning this product as a unique and health-conscious addition to the beverages market.

“In our fast-paced world, filled with responsibilities and distractions, self-care often takes a back seat. We rush from task to task, forgetting to stop and breathe. It is very important today to take good care of oneself. At Borges we know what matters: YOU matter. Self-care isn’t selfish, it is essential. We encourage everyone to do it. This was the inspiration behind our newest product: Olive leaf infusion. It’s more than just a beverage; it’s an opportunity to pause, breathe, and reconnect with yourself, enrich your “Aha” moment because YOU matter,” commented Vishal Gupta, Managing Director, Borges India Private Limited.

The Borges Olive Leaf Infusion is now available on Amazon and other online platforms, making it easier for health-conscious consumers to integrate this mindful beverage into their daily routines.

This product launch is not just about introducing a new drink but promoting a lifestyle of mindfulness and self-care. Borges is encouraging individuals to embrace healthier habits and create space for their own “Aha” moments, cultivating a happier, more balanced life.

Tikitoro, a trusted name in holistic skincare and parent education, is excited to announce the launch of two new products aimed at addressing common skin and scalp concerns: the Tikitoro Anti-Acne Spot Corrector and Tikitoro Anti-Dandruff Scalp Serum. These innovative solutions reflect the brand's commitment to offering natural and effective skincare products.

The Tikitoro Anti-Acne Spot Corrector, priced at Rs. 425, offers a fast-acting remedy for those dealing with acne-prone skin. The product has been carefully formulated using natural botanicals and calming ingredients to tackle acne breakouts while minimizing inflammation. What sets the Anti-Acne Spot Corrector apart is its ability to prevent future blemishes while treating existing ones. Featuring key ingredients such as Neem, Caviar Lime, and Green Tea, this spot corrector works to combat acne-causing bacteria, reduce redness, and soothe irritated skin, all while promoting a clearer and healthier complexion.

In addition to addressing acne concerns, Tikitoro is also venturing into scalp care with the launch of the Anti-Dandruff Scalp Serum. Priced at Rs. 800, this serum is designed as a leave-in treatment that directly targets the root causes of dandruff. The non-greasy formula combines powerful ingredients with a soothing touch to eliminate dandruff flakes, balance the scalp’s natural oil production, and alleviate itchiness. By doing so, it helps promote long-term scalp health while keeping hair feeling fresh and clean. With key ingredients like Joazeiro, Black Pepper, and Neem, the serum creates a healthier scalp environment and fights against dandruff-causing fungi.

Consumers can now purchase the Tikitoro Anti-Acne Spot Corrector and Anti-Dandruff Scalp Serum directly through the Tikitoro website and select retail partners, where they join a growing lineup of Tikitoro's holistic skincare products. With the addition of these two new offerings, the brand continues to solidify its reputation for providing trusted, effective, and natural solutions that address everyday skincare challenges.

Krishival Foods Limited (NSE: "KRISHIVAL"), a fast-growing FMCG company in India’s nuts and dried food segment, has made a strategic investment by acquiring a 52.94 percent stake in Melt ‘N’ Mellow Foods Private Limited, a leading ice cream manufacturer. This marks a major milestone for Krishival as it ventures into the ice cream, dairy, and bakery sectors.

Melt ‘N’ Mellow produces a wide range of ice cream products, including cups, cones, candies, family and party packs, novelties, tubs, and catering packs, under its brand ‘Melt N Mellow.’ The company also manufactures milk products under the ‘Hamma’ brand. Despite being a relatively young player, Melt ‘N’ Mellow has built a strong reputation for delivering high-quality ice creams to a diverse customer base. The brand is available in 20,000 retail outlets across Maharashtra and North Karnataka, and the company reported sales of Rs. 28.38 crore for FY23 and Rs. 37.28 crore for FY24 (unaudited).

Expanding beyond its core focus on nuts and dried fruits, Krishival Foods’ entry into the ice cream and bakery sectors offers significant synergies in distribution and scaling potential. The addition of these product lines is expected to optimize the company’s existing resources and unlock opportunities for cross-selling. This acquisition strengthens Krishival’s position in the fast-evolving food sector and allows the company to tap into India’s rapidly growing ice cream market.

Abhishek Puranik, Sandeep Shelke, and Amol Palshikar , Co-founders, Melt ‘N’ Melow stated, “We are excited about the journey of Melt ‘N’ Mellow with Krishival. We are confident of Melt ‘N’ Mellow emerging as the numero uno brand in ice cream in India in coming years.”

Aparna Bangar, CMD, Krishival Foods Ltd shared, “This strategic acquisition is a significant building block for value creation for Krishival shareholders through profitable sustainable growth over the long term. This acquisition aligns with Krishival’s broad vision to emerge as an overarching FMCG player in aspirational food products and diversify its business operations aligning with this vision.”

With this move, Krishival Foods is set to solidify its presence in the FMCG sector, leveraging its expertise to expand into new markets and further enhance its product offerings. The acquisition signals Krishival’s intent to become a leading player in India’s growing ice cream and bakery industries.

The iconic French consumer electronics brand THOMSON, known for its 130-year legacy of innovation, is making a significant foray into the Indian audio market with the launch of its latest range of soundbars. The company has set its sights on capturing 10 percent of the online audio segment, investing Rs 50 crore in a state-of-the-art manufacturing unit for speakers under the ‘Make in India’ initiative.

Located in Noida, Uttar Pradesh, the new facility is set to produce half a million units annually, underscoring THOMSON’s commitment to the Indian market. The brand is kicking off its Indian audio journey with the launch of two flagship soundbars—AlphaBeat25 and AlphaBeat60—which will be available on Flipkart starting September 21, 2024. Over the next six months, THOMSON plans to roll out more than 20 models, catering to a wide range of consumer preferences and price points.

Avneet Singh Marwah, CEO, Super Plastronics Pvt. Ltds.(SPPL) and India Brand Licensee of THOMSON said, "We are committed to bringing world-class audio experience to Indian consumers with products that blend cutting-edge technology with affordability. Our goal is to redefine the way India experiences sound. The launch of our soundbars is just the beginning. With our Make in India initiative, we aim to become a household name in the Indian audio market.”

THOMSON’s entry into the audio accessories market comes at an opportune moment, as India has witnessed a surge in demand for home entertainment solutions. A report by Marketbrew estimates that the audio market in India had an addressable base of 350 million users in 2023, a number expected to rise to 540 million by 2027. This growth is driven by factors such as advancements in audio technology, increasing smartphone penetration, and the shift away from bundled earphones with mobile phones.

With a rich heritage in consumer electronics and a robust manufacturing strategy, THOMSON is well-positioned to become a key player in the Indian audio market. The brand's commitment to affordable, high-quality products ensures that it will continue to offer ‘Friendly Technology’ to meet the needs of Indian consumers. THOMSON is poised for significant growth in 2024, as it expands its portfolio and strengthens its foothold in both the large and small appliance sectors.

Luxury skincare brand No.9 has officially launched its Advanced Anti-Aging Vitamin C Serum in India, bringing the best of Dubai’s high-end beauty scene to Indian consumers. Known for its premium formulations and cutting-edge technology, No.9 aims to revolutionize skincare routines across the country by offering a serum that promises to brighten, firm, and protect the skin, all while delivering a youthful, radiant glow.

Crafted after nine years of rigorous research and development, No.9's Advanced Anti-Aging Vitamin C Serum combines concentrated 20 percent pure Vitamin C with 1 percent Hyaluronic acid and 0.5 percent ferulic acid for maximum effectiveness. This powerful blend not only enhances skin radiance but also addresses common signs of aging, such as fine lines, wrinkles, and uneven skin tone. The formula is designed to nourish and rejuvenate the skin, leaving it softer, more hydrated, and visibly smoother. Despite its high potency, the serum is suitable for sensitive skin, making it accessible to a wider range of users.

“No.9 anti-aging vitamin C face and neck serum leaves skin more radiant, softer, and hydrated. As a result, wrinkles look visibly reduced, and skin texture and tone are more even and refined,” the brand stated.

The introduction of No.9’s serum to India marks an important milestone for the brand as it continues to expand its presence in global markets. The serum, which has gained a strong following in Dubai for its transformative effects, is now set to captivate Indian consumers who are looking for effective, high-quality skincare solutions.

The serum’s ingredients are sourced from the best global markets and are backed by No.9’s commitment to scientific innovation. Vitamin C, a powerful antioxidant, is known for its ability to neutralize free radicals and boost collagen production, making it a key player in anti-aging skincare. Hyaluronic acid, on the other hand, helps retain moisture in the skin, ensuring deep hydration, while ferulic acid enhances the performance of Vitamin C, offering even better protection against environmental stressors like pollution and UV rays.

With its launch in India, No.9 is inviting consumers to experience the transformative glow that the brand has become known for in Dubai. As more people seek out advanced skincare solutions, No.9’s Advanced Anti-Aging Vitamin C Serum is set to become a staple in beauty routines across the country, offering a luxurious yet effective approach to skincare.

JUST CORSECA, a leading name in audio innovation, has unveiled its latest collection of premium wireless chargers and portable speakers, designed to cater to the evolving needs of today’s tech-savvy consumers. The newly launched products seamlessly blend advanced technology with sleek design, providing functionality and style for audio enthusiasts.

Among the new offerings are the SwiftCharge JST930 and JST932 wireless chargers, which feature an array of cutting-edge capabilities, including 360° free rotation, fast magnetic charging, and an ultra-slim profile equipped with an LED atmosphere lamp. Additionally, the SwiftCharge JST912 offers a 3-in-1 charging option that allows users to power their mobile devices, smartwatches, and earbuds simultaneously. This stylish charger also boasts an RGB lighting effect, magnetic charging, and smart-touch control.

The new portable speaker lineup includes three standout models: the compact 10W Sushi Shine (JST638), the powerful 30W Seagle (JST622), and the feature-rich 40W Sushi Boomer (JST614). Each speaker promises rich audio quality wrapped in a sleek and portable design, ideal for on-the-go listening.

"At JUST CORSECA, we've always been committed to pushing the boundaries of innovation while keeping user experience at the forefront. Our new SwiftCharge wireless charger and portable speaker range embody this philosophy, offering smart features that cater to the dynamic lifestyles of today's tech-savvy consumers. We're thrilled with the positive reception our products have received till now, and we believe this new range will also exceed the expectations of our customers, providing them with superior charging solutions and immersive audio experiences,” said Ritesh Goenka, MD, Damson Technologies.

The SwiftCharge Wireless Chargers JST930 and JST932 exemplify modern design and functionality. With a 90° tilt and 360° rotation, these chargers ensure optimal viewing angles while powering devices. Their magnetic charging feature secures devices firmly, and the built-in LED lamp adds an elegant touch to any environment. Featuring a Type-C charging interface, these chargers promise a seamless experience for all compatible devices.

The SwiftCharge JST912 stands out as a versatile 3-in-1 charger, allowing simultaneous charging for smartphones, smartwatches, and earbuds. With its RGB lighting, smart-touch control, and foreign body detection, it seamlessly integrates into the lives of tech lovers.

All speakers in the new range boast quick charging times, compact designs, and various color options, allowing customers to choose according to their preferences. With these innovative products, JUST CORSECA aims to enhance the audio and charging experience for consumers, reflecting its commitment to quality and modernity in technology.

Minimalist, a leading name in skincare innovation, has announced the launch of its latest product, the Retinal 0.2 percent Liposomal Cream. This advanced anti-aging solution is designed to tackle visible signs of aging, helping users achieve a more youthful and radiant complexion.

The new cream is formulated with Retinal 0.2 percent, a potent form of Vitamin A known for its effectiveness in reducing fine lines, wrinkles, and uneven skin tone. Minimalist’s formula features an innovative liposomal delivery system, which ensures deeper penetration of active ingredients, maximizing the cream’s efficacy and enhancing skin rejuvenation. The cream also combines powerful antioxidants, including Resveratrol and EUK-134, which protect the skin from environmental damage and oxidative stress, further improving skin texture and resilience.

"We've dedicated countless hours to developing the Retinal 0.2 percent Liposomal Cream. It is a formula that delivers exceptional results without compromising on skin health. Our goal is to provide consumers with a potent solution that addresses the visible signs of aging, helping them achieve more youthful skin. By leveraging this new technology, incorporating breakthrough molecules, and utilizing advanced formulations with potent ingredients, we’ve created a product that delivers superior efficacy while minimizing irritation, providing consumers with effective, science-backed solutions. With this new launch, we are setting a new standard for skincare that combines innovation with our core values of transparency, efficacy, and comprehensiveness,” shared Mohit Yadav, Founder, Minimalist.

The Retinal 0.2 percent Liposomal Cream is noted for its ability to stimulate cell turnover, revealing a brighter and more youthful complexion while minimizing irritation. The cream’s liposomal structure has been validated through TEM studies, ensuring optimal delivery and performance. Suitable for all skin types, the cream is designed for nighttime use, making it a gentle yet powerful addition to any anti-aging skincare routine. However, it is not recommended during pregnancy or lactation.

Priced at Rs 1499, the product is now available for individuals seeking a high-performance anti-aging solution. As Minimalist continues to innovate in the skincare industry, the launch of this new cream reaffirms its commitment to providing science-backed, transparent, and effective skincare solutions.

Rich’s, a global leader in bakery and culinary innovations, has announced the launch of its latest product, Versatie Gold Cooking Cream, an all-in-one solution designed for both hot and cold culinary applications. Billed as "One Cream, Endless Possibilities", the new product caters to the diverse needs of professional chefs and industrial kitchens, promising to be a game-changer in the culinary world.

With its rich and creamy texture, Versatie Gold Cooking Cream is a versatile kitchen essential that enhances a wide variety of dishes. Unlike other creams that tend to split or release fat at high temperatures, Versatie Gold maintains its consistency, ensuring perfect results every time. It is ideal for gravies, pastas, dips, and tandoori dishes such as Butter Chicken, Dal Makhni, Paneer Lababdaar, and Soya Chaap, without the risk of curdling. Its smooth coating and luxurious mouthfeel elevate the appearance and flavor of dishes, making it a favorite among chefs.

Pankaj Chaturvedi, Managing Director, Rich Products & Solutions Pvt. Ltd. (RPSPL), expressed, “Versatie Gold Cooking Cream is a game-changer in the culinary world. Its versatility and exceptional performance in both hot and cold applications make it an indispensable tool for chefs, Industrial kitchens & caterers. We believe this product will inspire culinary creativity and elevate dishes to new heights in the HORECA segment.”

The cream's shelf-stable format offers convenience in storage and use, and its versatility extends to both savory and sweet dishes. It thickens when refrigerated, making it ideal for fruit creams and desserts with a silky texture.

Culinary experts have also praised Versatie Gold for its ease of use and its ability to maintain thickness and enhance texture across a variety of dishes, particularly in Indian gravies. Its stability with acidic ingredients like tomatoes, pineapple, and tamarind ensures it won’t curdle, even when mixed with citrus or vinegar.

With the introduction of Versatie Gold Cooking Cream, Rich’s continues to strengthen its reputation as a leader in providing innovative solutions to the culinary industry, empowering chefs to create dishes that deliver both taste and visual appeal.

Type Beauty has introduced its latest offering, a stunning collection of hydrating, exfoliating, and brightening jelly tints, designed to nourish the skin while delivering a flawless, dewy glow. Known for combining skincare with makeup, the brand's new jelly tints are an exciting extension of its unique collection, offering products that cater to both beauty and skin health.

These jelly tints are easy to apply, mess-free, and feature a soft, jelly-like texture. In addition to their vibrant color, they offer anti-pollution properties, blue light protection, and a natural stain-like finish, making them an essential addition to any beauty routine. The collection is multipurpose, designed for use on the lips, cheeks, and eyes, with each variant addressing specific skin needs.

The tints come in four shades, including Mango Tango, Bubble Gum, Black Cherry, and PH Pink, and provide a refreshing cooling sensation with long-lasting wear of up to 12 hours. As part of Type Beauty's commitment to skincare-infused makeup, the tints not only add color but also nourish and hydrate, leaving skin dewy, bright, and balanced while gently exfoliating for a smooth finish.

Ananya Kapur,  Founder and CEO,Type Beauty Stated, “Type Beauty was made with a vision to ensure that our products are not just used for makeup but skincare. Be it the lipsticks, our makeup setter, which has SPF, or the concealers that help balance the skin tones, I’ve been very clear about what I wanted to offer the Indian market. These new Jelly tints are so close to my heart because they are so light and quick to use. Girls these days are super busy and need products that not only make them look good from the outside but also nourish them from the inside. These tints do just that.”

The Jelly Tints collection is now available on Type Beauty’s website and Nykaa, following its launch on September 17, 2024. For more information or assistance, customers are encouraged to reach out through Type Beauty’s social media channels.

Siolim Coffee is excited to announce the release of its highly anticipated 2024 microlot collection, featuring a range of premium coffees sourced from the esteemed Ratnagiri and Raxidi Lobo Estates. This new collection highlights Siolim’s commitment to quality and innovation in the specialty coffee sector, offering consumers the opportunity to experience the best of Indian coffee craftsmanship.

The star of this collection is the Ratnagiri Yeast Washed (RDNW), which reflects Siolim’s dedication to advanced processing techniques. The RDNW is produced using a careful yeast carbonic maceration process, delivering a cup with bright acidity, refined sweetness, and a balanced body. With notes of citrus, cardamom, and floral undertones, this coffee offers a vibrant, layered flavor profile that promises to impress even the most refined palates.

In addition to the Ratnagiri Yeast Washed, the collection includes several other distinctive microlots, each showcasing unique flavor profiles through various processing methods. From complex cocoa and raisin notes to rich, fruity finishes, these coffees demonstrate the diversity and depth of India’s specialty coffee industry.

“We are incredibly excited to share these exceptional microlots with our customers. our partner estates, and our relentless pursuit of quality. The Ratnagiri Yeast Washed, in particular, exemplifies our commitment to innovation and we believe it will set a new standard in the specialty coffee market,” said Gaurav Sethi, CEO at Siolim Specialty Coffee Roasters. 

The 2024 microlot collection is now available for purchase through select specialty coffee retailers and the Siolim Coffee website. Coffee enthusiasts and professionals are encouraged to explore the range and discover the unique flavors that Indian specialty coffee has to offer.

Alongside the coffee launch, Siolim Coffee has also introduced an exclusive line of merchandise, including stylish t-shirts for coffee lovers. These high-quality designs are inspired by Siolim’s passion for coffee and craftsmanship, allowing fans to represent the brand in their everyday lives. The t-shirts are available for purchase alongside the new coffee collection on the Siolim Coffee website.

With this new collection and merchandise, Siolim Coffee continues to set high standards in the specialty coffee market, offering consumers a taste of India’s finest coffees along with a stylish way to connect with the brand’s ethos.

SEREKO, India’s pioneering Psychodermatology Skincare brand, is taking a bold step forward in its mission to make holistic skincare solutions more accessible. The brand has announced a strategic retail expansion in collaboration with TATA 1mg, debuting across 20 stores in the National Capital Region (NCR) starting this August. This marks a major milestone for SEREKO, which is also extending its presence through Broadway, an experiential store initiative led by Vivek Bhiyani.

This partnership with TATA 1mg is expected to significantly boost SEREKO's market presence, making it easier for consumers to access its unique “mind-first” skincare products. By leveraging TATA 1mg’s wide-reaching retail network, SEREKO is poised to achieve an ambitious 120 percent month-over-month growth through this new retail venture. The brand's focus on increasing its retail footprint demonstrates its confidence in the quality of its products and the rising consumer demand for high-quality, holistic skincare.

Expanding into these 20 TATA 1mg stores will enable SEREKO to connect directly with a broader audience, enhancing the visibility and accessibility of its skincare range. This move aligns with the company’s commitment to meet the evolving needs of its customers and make its products available at key locations across NCR.

Malvika Jain, Founder, SEREKO said, “At SEREKO, our mission has always been to offer high-quality, holistic skincare solutions. This retail expansion marks a pivotal milestone in our journey. By partnering with TATA 1mg and Broadway,  we are significantly enhancing the accessibility of our innovative skincare products to consumers. We believe that this will not only drive growth but also solidify our brand's presence in the market allowing us to reach more people and make a greater impact. Moreover, offering consumers the chance to physically experience our products will enrich their overall experience and enable them to fully experience the quality and effectiveness of our products.”

Looking ahead to the fiscal year 2024-2025, SEREKO is planning a balanced distribution approach, with 70 percent of its sales projected to come from online channels and 30 percent from retail. This strategy reflects the brand’s dedication to catering to a variety of shopping preferences, ensuring that customers can enjoy both online and in-store experiences.

The retail expansion will not only complement SEREKO's strong online presence but will also provide a seamless shopping experience across multiple platforms. This holistic approach is expected to drive growth, enhance the brand’s visibility, and strengthen customer loyalty as SEREKO continues its mission to revolutionize skincare with its psychodermatology-driven solutions.

Numour, one of India’s rapidly growing beauty tech brands, has been selected to join Amazon’s prestigious Launchpad program, marking a pivotal moment in its growth trajectory. The Amazon Launchpad initiative, renowned for catapulting breakthrough brands like Mamaearth to prominence, is an exclusive, invite-only platform that offers emerging brands expert consultation, premium product placements, and advanced analytics tools to refine their market strategies.

Numour’s inclusion in this elite program highlights the brand's innovative approach to skincare and reaffirms its rapid growth in the beauty tech sector. The opportunity presents the brand with a unique advantage, allowing it to enhance its market presence while continuing its mission of making professional-grade skincare accessible to a wider audience.

In today's fast-paced world, where skincare routines often seem complicated and time-consuming, Numour stands out by offering a simplified approach without compromising results. The brand was built on the understanding that modern consumers lead busy lives yet still seek professional-quality skincare at home. To meet this demand, Numour combines cutting-edge technology—such as LED therapy and EMS (Electrical Muscle Stimulation) treatments—with everyday convenience. These dermatologically approved, at-home solutions are redefining how consumers achieve professional-level results from the comfort of their own homes.

“We are thrilled to be part of Amazon Launchpad. This platform reinforces our focus on innovation and quality while giving us the opportunity to grow faster and connect with more customers seeking advanced skincare solutions that genuinely simplify your skincare routines,” shared Numour spokesperson.

As Diwali approaches, Numour's range of products is becoming a popular gift choice, offering a blend of luxury and practical skincare solutions that appeal to discerning consumers. With the backing of Amazon Launchpad, Numour is poised to lead the skincare technology revolution in India, bringing advanced, professional-grade treatments to more homes across the country.

This partnership represents a major milestone for Numour, helping the brand bridge the gap between high-end skincare and everyday convenience. By empowering consumers to take control of their skin health with ease and confidence, Numour is setting the stage for a new era in beauty tech, combining luxury with the practicality of at-home skincare solutions.

New Delhi-based beauty brand Mila Beauté has officially partnered with the quick-commerce platform Zepto to offer rapid delivery of its products, ensuring that customers can receive their orders within 10 minutes in all cities where Zepto operates. This move aligns with the growing demand for convenience and speed in e-commerce, making Mila Beauté's products more accessible to a wider audience across India. 

“By leveraging Zepto’s fast and efficient delivery network, we intend to fulfill our customers’ last-minute makeup requirements. Currently, our sales distribution is 80 percent offline and 20 percent online, but we aim to shift this balance to 60 percent offline and 40 percent online in the coming years,” said Saahil Nayar, Co-founder, Mila Beauté.

Through this partnership, Zepto will offer a curated selection of Mila Beauté's beauty products, catering to various makeup categories, including face, lip, and eye cosmetics. This allows customers to access a wide range of high-quality makeup products on demand, further enhancing their shopping experience.

Chandan Mendiratta, Chief Brand Officer, Zepto further added, “We welcome Mila Beauté to our ever-expanding range of beauty essentials. I thank our sellers for having enabled this.”

Mila Beauté is the rebranded version of Milap Cosmetics, a well-established name in the Indian beauty industry. The brand was co-founded by Saahil Nayar, who previously served as the chief executive officer of Swiss Beauty, along with Sachin and Keshav Chadha from Milap Cosmetics. The rebranding reflects the company’s evolving vision and mission as it seeks to capture a larger market share in both the offline and online spaces.

Currently, Mila Beauté boasts a robust retail presence with over 10,000 counters spread across India. However, the company has ambitious plans for expansion, aiming to double this figure to 20,000 outlets by the end of FY25. As part of its growth strategy, the brand is also focusing on strengthening its overall presence throughout the country. With a target of reaching one million consumers and projecting a revenue of Rs 100 crore over the next 12 months, Mila Beauté is positioning itself as a leading player in the Indian beauty market.

This partnership with Zepto marks a significant milestone for the brand as it continues to innovate and adapt to the fast-paced demands of modern consumers, ensuring they receive both convenience and quality in equal measure.

Ayyappan R, the former chief executive of Flipkart-owned Cleartrip, is preparing to launch a new quick-commerce retail venture in India. The venture is currently seeking substantial seed funding from venture capital firms Accel and RTP Global, according to sources familiar with the discussions.

The new venture will focus on delivering a curated selection of premium products within 20 to 30 minutes and will also include an offline retail presence. This dual approach necessitates larger seed funding. The venture will span several retail categories including FMCG, health and fitness, and fashion, offering both international and local brands.

Tentatively named FirstClub, the venture is being likened to a ‘Costco for India.’ While Ayyappan has yet to finalize a brand name, the initial model will concentrate on quick commerce for premium goods with plans for future iterations.

“They are starting with the quick commerce for premium goods and the model will see iteration from there,” a source familiar with the model stated.

Ayyappan, who previously held various leadership positions at Flipkart, including chief business officer of Myntra, departed the company following a senior-level restructuring.

The new venture aims to offer a range of products from unbranded items like dry fruits and local products such as freshly ground atta (flour) to premium goods like blueberries and avocados. It will also include direct-to-consumer (D2C) products like organic Supima cotton t-shirts and healthy gummies.

Additionally, the venture will operate on a subscription model, providing platform access exclusively to members or offering better pricing.

This launch comes as the demand for quick delivery services surges, with major industry players such as Zepto, Blinkit, and Instamart expanding rapidly. Walmart-owned Flipkart has also entered the quick-commerce space with its service, Minutes.

Kaatil, a hot condiments brand specializing in Indian chilies under Smerc Food & Beverages, has announced the successful completion of its seed funding round, raising an undisclosed amount. The funding round was led by Mumbai-based Prajay Advisors, along with investors Shivaan Ghai and Romil Ratra from Mumbai’s Graviss Group. This news comes on the heels of Kaatil winning the prestigious Great Taste Award 2024 by the Guild of Fine Foods, U.K.

Kaatil, known for its diverse range of products including Hot Sauces, Hot Ketchups, and Chilli Oils, plans to utilize the new capital to expand its product offerings and enhance its distribution channels both nationally and internationally. The company aims to broaden its reach through e-commerce platforms, quick commerce, offline retail outlets, and the establishment of a B2B supply arm catering to restaurants, hotels, and cafés.

Sagar Merchant, Founder, Kaatil said, “We are very excited to have this investment from Prajay Advisors & other strategic investors, who have demonstrated a very sharp acumen in understanding the food and beverage space. Our observation from the last five years indicates that India’s food consumption behavior has drastically evolved and people are now willing to experiment with new brands and products than ever before. Most importantly, they are constantly seeking alternative products to upgrade their pantry and have moved beyond the loop of purchasing the same products every month for the sake of traditional loyalty. Keeping in mind the palette of Indian consumers, we have curated the most flavourful hot condiments with different levels of heat, all made using Indian chilies. Our aim hereon is to reach consumers, who possess a strong liking for hot condiments, not only in India but also globally.”

“We are grateful to have raised this capital, which we plan to utilize for solidifying our presence and distribution and expanding our product suite. Our goal is to also educate consumers on how these products fit into their everyday meals and can go well with all cuisines. We want to be their go-to partner for all the meals and in all their food choices. We also believe, our products can help uncover the story of Indian chilies to the world, which, by far, is lesser known to the people, despite being one of the biggest producers of distinct chilies,” shared Arjun Panwar, Co-Founder, Kaatil.

Prakash Mody and Jayendra Shah of Prajay Advisors expressed, “We are very bullish about the category and are backing Sagar and Arjun for their varied experience and deep understanding of the market. Kaatil is perfectly poised to make a dent in the rapidly growing global condiments sector in India and the world.” Cignas from N. A. Shah Advisors LLP situated in Mumbai, acted as a transaction advisor to Prajay Advisors. Cignas is a niche professional services firm rendering a suite of value-added services to its clients (website: www.nashahadvisors.com).

Founded in Mumbai in 2021, Kaatil was created to fill a gap in the hot condiments market by highlighting the variety of Indian chilies. The brand’s products feature a number-based nomenclature to indicate the heat level, making it easy for consumers to choose their preferred spice level. Recently, Kaatil was honored with the Great Taste Award 2024 by the Guild of Fine Foods, U.K., and is the only Indian chili-focused hot sauce brand to receive this accolade.

Kaatil continues to adhere to its omnichannel strategy, with its products available on its direct-to-consumer site (www.kaatil.in), Amazon, Big Basket, Nature’s Basket, and in leading offline stores across Mumbai, Pune, and Hyderabad. The brand’s offerings are also available on Amazon USA and in offline stores in Canada and New Zealand.

The Indian seasoning, dressing, and condiments market remains vibrant, with industry projections estimating growth to Rs. 19,000 crore by FY25. The sauces and condiments segment is anticipated to reach Rs. 3,000 crore, reflecting a robust growth rate of 23.10 percent by FY25, driven by the expanding needs of home chefs, party hosts, caterers, and quick meal enthusiasts.

Tata Soulfull, a brand under Tata Consumer Products, has unveiled its latest innovation, Tata Soulfull Masala Muesli, aiming to transform the traditional muesli category with a savory twist. Available in two flavors—Mast Masala and Teekha Twist—this new product offers a uniquely Indian take on breakfast and snacking.

Blending the goodness of muesli with a flavorful masaledaar twist, Tata Soulfull Masala Muesli is crafted with 16 percent crunchy millets, offering an exciting alternative to the typically sweet muesli options. The product is specially designed to be enjoyed with curd, providing a satisfying breakfast or snack enriched with millet, wheat flakes, and cornflakes that align with Indian taste preferences.

This innovative blend enhances the product’s texture, delivering a high-fiber, wholesome breakfast that is baked, not fried, and free from preservatives or trans fats. As Indian consumers increasingly seek convenient yet nutritious options, Tata Soulfull’s Masala Muesli stands out as a ready-to-eat cereal that caters to the demand for both taste and health.

Rasika Prashant, CMO, Soulfull commented, “Our Masala Muesli is set to be a game-changer in the muesli market. Millets have long been a staple in Indian diets, prized for their health benefits and cultural significance. By infusing this traditional grain with masaledaar flavors, we are not only offering a new taste experience but also honoring the deep-rooted preference for spiced foods in Indian culinary traditions. This approach sets our product line apart from typical muesli options. We are confident that this novel combination in line with our purpose of #ForBetter will attract a broader audience to the muesli category and become a highly popular choice among consumers.”

Tata Soulfull Masala Muesli comes in two sizes: 500g priced at Rs. 389 and 160g priced at Rs. 120 (MRP inclusive of all taxes). This addition to the Tata Soulfull Millet Muesli range promises to bring more joy to breakfast and snack times, offering a delicious and nutritious choice.

Tata Soulfull continues to lead the way in the packaged foods market with a diverse portfolio of cereals and snacks, focused on delivering affordable and high-quality food options that cater to contemporary tastes.

Dusky India, a brand inspired by India’s Ayurvedic heritage, has launched two new face washes, reinforcing its mission to make Ayurveda accessible for all. Celebrating the natural tone and texture of Indian skin, Dusky India's products are crafted to cater to the modern lifestyle while honoring traditional Ayurvedic principles.

Among the new releases is the Delay Ageing Face Wash with Gotu Kola, a product designed to combat the early signs of aging. Formulated with powerful natural ingredients like Gotu Kola Powder, Rose Water, Bakuchi Powder, Lactic Acid, Aloe Vera Extracts, and Dahlia Oil, the face wash promises to rejuvenate skin, restoring youthful radiance and firmness.

The blend of these key ingredients helps boost collagen production, improve skin elasticity, and reduce the appearance of fine lines and wrinkles. It also promotes skin cell renewal, reduces pigmentation, and helps fight the visible signs of aging. The formula’s gentle exfoliation process enhances skin texture while keeping it hydrated and soothed.

The Delay Ageing Face Wash is suitable for all skin types, including dry, combination, and mature skin. It is a 100 percent Ayurvedic product, free from harmful chemicals such as parabens, sulfates, and artificial substances. The formula is cruelty-free and dermatologically tested, designed to be used in both morning and evening routines.

Tea Tree Face Wash is ideal for those with oily and acne-prone skin, this face wash is formulated with powerful, skin-friendly ingredients including Tea Tree Leaves, Rose Water, Lactic Acid, Aloe Vera Extracts, Glycerine, Tea Tree Essential Oil, and eco-certified preservatives. It works to effectively remove dirt, excess oil, and impurities from the skin.

Packed with antibacterial and antimicrobial properties, this purifying cleanser targets bacteria and fungi, helping to prevent skin infections. Tea Tree Oil, known for its light and fast-absorbing qualities, helps reduce redness, swelling, and inflammation often linked to acne and blemishes. It also works to tighten and clear clogged pores, reducing the likelihood of future breakouts while providing a cooling, soothing effect on the skin.

With regular use, this face wash promotes clear, glowing skin. It is specifically designed for oily and acne-prone skin types. The formulation is 100 percent Ayurvedic, free from harmful chemicals, parabens, sulfates, and artificial substances. It is cruelty-free, dermatologically tested, and can be used as part of both morning and evening skincare routines. For best results, follow up with a moisturizer.

Rivona Naturals, a personal care brand known for simplifying self-care with multi-purpose products, is excited to unveil its latest breakthrough product, Genie. Designed with an innovative "11-problems-1-solution" formula, Genie offers an effective remedy for a wide range of skin concerns, from acne and redness to overall skin healing.

At the heart of Genie is hypochlorous acid, a potent ingredient celebrated for its antimicrobial and anti-inflammatory properties. Hypochlorous acid is naturally produced by white blood cells as part of the body's immune response, acting as a powerful oxidizing agent that helps fight off pathogens. This makes it an essential ally for clearer, healthier skin. Widely endorsed by dermatologists, this star ingredient has been recognized for preventing breakouts, especially those caused by travel and workouts. Its redness-reducing properties have also made it a favorite among beauty editors, influencers, and celebrities.

In addition to hypochlorous acid, Genie is formulated with a blend of beneficial ingredients including Rosa Damascena (rose) extract to soothe irritated skin, Niacinamide to improve skin texture, D-Panthenol for deep hydration, and Alpha Arbutin to brighten and even out skin tone.

This versatile product can be used in multiple ways: as a toner after cleansing, as a serum before moisturizing, or as a mist before and after workouts to combat acne-causing bacteria.

“Genie was inspired by my personal journey with persistent itching and skin issues, much like my grandmother’s struggles. After years of relying on basic remedies, I discovered the remarkable properties of hypochlorous acid. Intrigued by its potential, I began researching and testing hypochlorous acid, and I personally experienced its benefits for my eczema, allergy redness, and acne. This journey led us to create Genie, a natural solution for various skin concerns, designed to provide gentle relief and support healing for all skin types,” said Inara, Co-Founder, Rivona Naturals. 

Committed to safety and efficacy, Genie is cruelty-free and free from harmful chemicals such as parabens, silicones, phthalates, and sulfates. Its gentle formula is pH balanced, ensuring it is kind to all skin types, while avoiding harmful substances like mineral oil.

Genie will be available for purchase starting September 17, 2024, at Rivona online stores, offering customers a simple yet powerful tool for their skincare routine.

Two Brothers Organic Farms, a direct-to-consumer (D2C) brand, has appointed Arijit Gorai as Chief Growth Officer (CGO) as part of its ongoing leadership expansion. In his role, Arijit will focus on strengthening the company’s retail presence across multiple channels, enhancing customer experience, and leading product innovation to meet the increasing demand for organic food products. Additionally, he will play a crucial role in growing the brand’s presence in key international markets. This leadership appointment comes shortly after the company named a new Chief Operating Officer (COO) and follows its successful Series-A funding round, led by Rainmatter, an initiative by Zerodha, aimed at fueling its future growth.

Satyajit Hange and Ajinkya Hange, Co-Founders, Two Brothers Organic Farms said, "We welcome our new CGO Arijit Gorai to our growing family. His expertise would be crucial in positioning Two Brothers Organic Farms as a global name, especially in international markets like the USA. With Arijit's background in D2C growth, strategic leadership, and operational optimization, we are confident his insights will support our growth initiatives and help us easily achieve our revenue target of Rs 500 crore in the next four years. We also believe his business management tactics could help us capture the rapidly growing customer base of e-commerce and quick commerce marketplaces."

Arijit brings extensive experience from his previous roles across various sectors, both in online and offline businesses. He previously served as the Head of Revenue and Growth at Zivame, overseeing the D2C and marketplace businesses with revenues exceeding Rs 400 crore. His professional background also includes leadership roles at the Boston Consulting Group (BCG) and PwC, where he worked on projects for Fortune 500 companies and managed SAP implementations in sectors such as retail, FMCG, manufacturing, and mining.

“I am excited to be a part of the Two Brothers Organic Farms family. The brand has done remarkable work over the years, evolving into a customer favorite. However, there is significant potential for growth, and I look forward to supporting the company in scaling its operations and expanding its global reach,” said Arijit Gorai, CGO.

This appointment underscores Two Brothers Organic Farms' commitment to expanding its retail footprint in India while focusing on global growth and innovation in the organic food sector.

Gurugram-based Direct-to-Consumer (D2C) tech accessories and lifestyle brand, DailyObjects, has secured more than Rs 86 crore (over $10 million) in a new funding round led by 360 One Ventures. This fresh capital infusion comes after a gap of 30 months, marking a significant development for the brand as it continues its growth trajectory.

According to regulatory filings accessed from the Registrar of Companies (RoC), the board at DailyObjects passed a special resolution to issue 8,118 compulsory convertible preference shares to raise Rs 72 crore, or approximately $8.6 million. Sources reveal that the company is poised to close its Series B round at $10 million.

The funds will be directed toward several key areas, including working capital, future expansion plans, and other general corporate purposes.

Alongside the funding announcement, DailyObjects has expanded its Employee Stock Option Plan (ESOP) pool by adding 1,450 options, bringing the total pool to 2,780 options. This move increases the total value of the ESOP pool to Rs 24.65 crore, reflecting the company’s focus on rewarding its employees as it scales.

Following this funding round, Roots Ventures remains the largest external shareholder in DailyObjects with a 27.8 percent stake, while new investor 360 One Ventures holds 18.84 percent. Co-founders Pankaj Garg and Saurav Adlakha cumulatively own 43.07 percent of the company.

Founded in 2012, DailyObjects has steadily grown into a prominent lifestyle accessories brand, offering a wide range of products including bags, wallets, charging solutions, stationery, and other tech accessories. The company’s strategic push into offline retail began in December last year when it opened its first physical store, further expanding its presence in the market.

DailyObjects has reported impressive financial growth, posting over two-fold revenue growth to Rs 83 crore in the fiscal year ending March 2023, while maintaining a positive bottom line. Although the firm has yet to release its annual financial results for FY24, the recent funding round signals continued optimism for its future.

In the highly competitive D2C space, DailyObjects faces competition from brands like Chumbak, which was acquired by e-commerce roll-up firm G.O.A.T Brand Labs in January 2023. Despite the competition, DailyObjects’ latest funding round and ongoing expansion efforts underscore its strong position in the market.

This latest investment will help propel DailyObjects to new heights as it continues to innovate and scale its product offerings while meeting the growing demand for tech and lifestyle accessories both online and offline.

Swizzle, India's leading premium natural mocktail brand, has unveiled its ambitious plans to expand into international markets, with a strong focus on Southeast Asia. The brand is targeting entry into Singapore, Malaysia, Indonesia, and Vietnam by 2025, aiming to solidify its position as a premium natural beverage brand on the global stage.

Swizzle's international growth strategy is firmly rooted in its commitment to creativity, high-quality natural ingredients, and the empowerment of Indian farmers. As part of this expansion, Swizzle intends to introduce a range of new flavors, tailored to appeal to the diverse tastes of international consumers. The brand will emphasize the use of locally sourced fruits and natural ingredients to cater to regional preferences.

In India, Swizzle’s rapid rise has seen its premium mocktails reach over 250 locations across Bangalore, including 150 vending machines and major retail outlets. The company’s success is evident in its remarkable 210 percent sales growth during FY2023. To enhance customer experience, Swizzle also plans to roll out same-day delivery services in Tier I cities, offering quicker access to its refreshing natural beverages.

Currently, Swizzle serves over 1 lakh drinks every month through 300 restaurant partners and maintains an impressive 4.2 average customer rating. The brand has also built strong relationships with more than 350 HoReCa (Hotel, Restaurant, Café) partners, including well-known names such as Chung Wah and Beijing Bites. Swizzle supports these partners with special pricing and marketing incentives, further strengthening its position in the market.

The brand remains dedicated to its mission of empowering Indian farmers by sourcing local fruits, driving sustainable growth in the agricultural sector, and championing eco-friendly business practices.

Swizzle’s expansion into Southeast Asia marks a significant step in its journey to becoming a globally recognized brand, and its continued focus on sustainability and innovation positions it as a key player in the premium natural beverage industry.

India’s first all-white lifestyle brand, Kingdom of White, has announced the grand opening of three new stores in Bhubaneshwar, Indore, and Surat. This expansion marks a key milestone in the brand’s journey to bring its signature white clothing to a broader audience, emphasizing the elegance and simplicity of white fashion.

The new stores are strategically located in Utkal Galleria Mall (Bhubaneshwar), C21 Mall (Indore), and Ashirwad High Street (Surat). Each store will showcase Kingdom of White’s renowned collection of premium white apparel, including shirts, bottoms, and accessories, meticulously crafted to offer both style and comfort.

Vineet Haralalka, CEO, Kingdom of White shared, “Expanding our footprint to Bhubaneshwar, Indore, and Surat is an exciting milestone for us. These new stores are a testament to our commitment to bringing the simplicity and elegance of white clothing to even more customers. We are thrilled to introduce our unique offerings and create memorable shopping experiences in these vibrant cities.”

The expansion comes at a time when Kingdom of White is gaining increasing popularity for its premium, sustainable, and versatile styles. The new stores promise to offer customers a dynamic shopping experience, featuring a wide array of white fashion pieces that cater to a variety of occasions, from casual wear to sophisticated ensembles.

The brand’s success is also reflected in its growing online presence on major platforms like Ajio, Myntra, Flipkart, and Amazon. Customers across India can now explore Kingdom of White’s collections both in-store and online, making high-quality white fashion more accessible.

Kingdom of White is India’s first all-white lifestyle brand, known for creating timeless and elegant styles crafted from premium fabrics. The brand’s mission is to make white a wardrobe staple, offering versatile, high-quality apparel that blends simplicity with sophistication for every occasion.

Growel Group, a key player in the aquaculture feeds and seafood processing industry since 1994, has announced its strategic entry into the pet food sector with the launch of its new premium brand, Carniwel. The brand aims to address the evolving needs of pet owners, offering high-quality, nutrient-rich food at affordable prices.

In the wake of COVID-19, the bond between people and their pets has deepened, leading to a shift in pet parenting. Recognizing this trend, Carniwel has been developed to cater to the growing demand for premium pet nutrition. “Carniwel meets the growing demand of pet nutrition, falling under the category of premium nutrition without being heavy on pocket for pet parents,” the company said in its official statement.

Carniwel offers a diverse range of products designed to meet the specific needs of pets throughout their life stages. With super high palatability, the range includes options for both dogs and cats, enriched with nutrient-dense superfoods like Antarctic Krill, Algal Oil, and Spirulina. These ingredients provide essential proteins, Omega-3 fatty acids, and antioxidants that support brain development, immune function, and skin and coat health.

In a first for the industry, Carniwel incorporates fresh protein sources—such as chicken, lamb, and fish—into almost all of its products, a feature usually found in more expensive, super-premium pet foods. The brand also introduced a vegetarian pet food line, catering to over 30 percent of Indian households that follow a vegetarian diet.

M.S.R Karthik, Promoter Group, Growel said, “Formulated in the United States with over 50 years of expertise in animal nutrition and carefully adapted for the Indian market by Growel’s in-house team, Carniwel meets stringent global standards for premium quality and safety. The Indian pet food market is on track to surpass one billion dollars by 2027, with a CAGR of over 25 percent. This surge is driven by increasing pet adoption, evolving consumer preferences towards high-quality nutrition, and rising disposable incomes among urban households. As we strive to make the pet food industry self-sufficient and domestically robust, we are set to commence exports in the coming months. We are committed to supporting the nation’s efforts in this growing sector."

J.S. Rama Krishna, Business Head, Growel Pet Nutrition stated, “As the number of pet food brands continues to grow, a noticeable gap remains for high-quality food at affordable price points. Carniwel is the only brand in India that includes ‘Fresh Meat’ and ‘Superfoods’ in its recipes, perfect for both dogs and cats. Our proprietary blend of essential nutrients and vitamins supports the holistic health of pets at different life stages. Each recipe guarantees flavor and taste without compromise (96 percent palatability as per extensive trials of over 1000 pets). With the launch of Carniwel, we are committed to offering pet owners a diverse range of products that cater to the specific needs of their pets, from brain development and joint support to weight management and skin and coat health. Made with high-quality ingredients that are also GMO-free, our aim is to ensure pets receive the best possible nutrition, with all products proudly made in India. With Growel’s presence in over 4,000+ pet outlets, supported by a robust distribution network spanning over 200 cities and an omnichannel presence, we are ensuring widespread availability of our products.”

Carniwel caters to both small and large breed dogs, with specialized formulas to support brain development, joint health, digestive support, and immune resilience. It also offers premium cat food products for kittens and adult cats, focusing on digestive health, a healthy coat, and heart wellness.

With its focus on quality, affordability, and innovation, Carniwel is poised to become a household name in the Indian pet food market.

Alpino, the renowned healthy foods brand that gained national attention on Shark Tank India, has announced Bollywood star Shilpa Shetty as its new brand ambassador and key investor. This strategic partnership marks a major milestone for Alpino, which recently raised $1.2 million in its first funding round, with support from prominent investors including Paresh Ghelani and others from Aashar Capital.

Alpino has made waves in the health food industry by creating a diverse product range from a single ingredient: peanuts. As the world’s only company dedicated entirely to peanut-based products, Alpino has revolutionized healthy eating with its protein-rich offerings. The brand’s lineup includes peanut butter, super rolled oats, super muesli, and the world’s first peanut protein isolate powder. Looking ahead, Alpino plans to introduce more than 20 new products in the next two years.

Shilpa commented, "I’ve always believed in living a balanced life—staying healthy, but without stressing over it too much. Alpino embodies this philosophy perfectly, they truly make healthy eating fun. Their natural peanut butter has been a staple in my home; my kids love it too. It’s a brand I’ve trusted and enjoyed, so when the opportunity arose to become a part of Alpino, it felt like a natural fit, just like their products."

Despite facing a significant setback last year when a fire at their Surat warehouse caused over  Rs. 2 crore in losses and halted operations for six months, Alpino made a strong comeback. With the launch of “Alpino 2.0,” the company achieved record-breaking revenues, showcasing its resilience and ability to bounce back from challenges.

The funds raised in the recent round will be directed towards boosting Alpino’s offline presence, expanding internationally, and driving product innovation. With a growth rate exceeding 150 percent this year, Alpino is rapidly emerging as a market leader. The brand is a top seller on e-commerce platforms such as Amazon and Flipkart and is available at over 6,000 retail touchpoints across India, including Reliance, Metro Wholesale, and Godrej’s Nature’s Basket. Alpino’s products are also available in more than 10 countries globally.

Founded in 2016 by six friends—Chetan Kanani, Hiren Sheta, Umesh Gajera, Priyank Vora, Milan Gopani, and Mahatva Sheta—Alpino aims to become a  Rs 500 crore brand within the next two years. Shilpa Shetty’s partnership strengthens this goal, aligning with Alpino’s mission to make India a protein-rich nation without compromising on taste.

"We are beyond thrilled to welcome Shilpa Shetty to Alpino. Shilpa’s dedication to transforming India's approach to health and her genuine love for our products make her the ideal face for our brand. Her zestful, fun-loving nature & passion for fitness align perfectly with our brand positioning that healthy eating should be fun & not a burden. We are confident that Shilpa’s influence will inspire more people to embrace a protein-rich lifestyle,” shared Chetan Kanai, CEO & Co-founder of Alpino Health Foods.

Paresh Ghelani, Board Member, XPRIZE Foundation, who also joined the Brand as a key Investor & advisor said, “As someone deeply committed to innovation and impact, I see Alpino as more than just a brand - it’s a movement towards healthier living. The founders’ passion for creating high-quality, accessible nutrition aligns perfectly with my vision of empowering individuals to lead better lives. I am excited to support Alpino in its journey to make healthy eating a fun, enjoyable, and integral part of daily life, not just in India but across the globe. Together, we can drive a significant shift in how people perceive and consume nutrition.”

With Shilpa Shetty on board, Alpino is committed to bringing its protein-rich products to every household in India, ensuring the nation becomes protein sufficient while maintaining exceptional taste and quality. Alpino and Shetty share a common vision of making the brand a household name, championing health and nutrition across the country.

Bengaluru-based athleisure sportswear start-up Agilitas Sports has announced a strategic investment from Spring Marketing Capital, though the exact amount remains undisclosed. The investment will support Agilitas in scaling its operations and positioning itself as a leader in the sportswear industry. The exact financial details of the funding were not disclosed.

“Celebrating a year of strategic collaborations, Agilitas is thrilled about our latest alliance with Spring Marketing Capital. This strategic partnership stands apart because it’s not just about capital infusion; it’s about fostering strong brands from the ground up,” said Abhishek Ganguly, Chief Executive Officer of Agilitas.

“What truly attracted us to this partnership is Agilitas‘ ambitious vision to achieve something remarkable on both domestic and international stages. Agilitas is uniquely positioned to lead this change, not just by building a brand for India but by creating one that resonates globally,” shared Vineet Gupta, Founder, Spring Marketing Capital.

Founded in 2023 by Abhishek Ganguly, former Managing Director of Puma India, along with Atul Bajaj and Amit Prabhu, Agilitas Sports has previously secured over Rs 530 crore in funding through two rounds from Convergent Finance LLP, Nexus Venture Partners, and various individual investors. The company recently acquired Mochiko Shoes Pvt Ltd., a sports footwear manufacturer, that produces products for prominent brands such as Adidas, Puma, New Balance, Skechers, Reebok, Asics, Crocs, Decathlon, Clarks, and US Polo.

Agilitas’ innovative approach, combined with its strategic alliances, promises to redefine the landscape of sportswear in the coming years, setting a high bar for quality, innovation, and sustainability.

With this latest partnership with Spring Marketing Capital, Agilitas is set to continue its journey toward becoming a dominant player in the sportswear industry. Both companies are optimistic about the future, seeing this collaboration as the beginning of a new chapter in Agilitas’ growth story.

FREYAA, a leading fashion brand known for its versatility and innovation, has announced a prestigious collaboration with the distinguished TAJ Group of Hotels. This partnership marks the debut of "Couture by FREYAA," an exclusive line of Indo-Western and Indian Ethnic wear designed to embody elegance and sophistication. The collection will be showcased at Khazana, the in-house brand of TAJ Hotels, offering a blend of meticulous craftsmanship with contemporary designs.

“We are very happy that the luxury collection Couture will be launched at the right place. This partnership opens up new avenues for growth and innovation. We're excited about the journey ahead and proud to see ‘Couture by FREYAA showcased at such iconic TAJ properties,” said Vibha Shah, Director, FREYAA.

This new venture with TAJ Group, renowned for its unparalleled elegance and exceptional service, represents a significant milestone for FREYAA. Guests at select TAJ Hotels will have the exclusive opportunity to explore the Couture by FREYAA collection, set against the backdrop of luxury and refined hospitality.

“Joining hands with TAJ Group is a significant step forward in FREYAA's journey. It allows us to bring our unique blend of fashion into a luxurious setting, aligning perfectly with our vision of growth and innovation. We believe this collaboration marks the beginning of an exciting new chapter for the brand shared,” Dharmesh Shah, CEO, FREYAA.

The partnership promises a unique fusion of fashion and luxury, with Couture by FREYAA offering a curated selection of Indo-Western and Ethnic outfits. Initially available at TAJ Lands’ End in Mumbai and TAJ Coromandel in Chennai, the collection is designed to cater to those seeking timeless elegance and sophistication.

Couture by FREYAA is a premium range and sister brand of FREYAA, an Indo-Western apparel brand led by Dr. Dharmesh Shah and Vibha Shah. FREYAA is known for blending Indian and Western styles to cater to modern, fashion-conscious women. With a strong commitment to quality and innovation, FREYAA aims to redefine fashion and make a significant impact in the industry.

Orkla India, the parent company of renowned brands MTR and Eastern, has announced a strategic partnership with CleanMax, a Brookfield-backed company, to bolster its sustainability initiatives and accelerate its journey toward achieving net-zero emissions. This collaboration marks a significant step in Orkla India's commitment to environmental responsibility.

The partnership includes a 25-year power purchase agreement (PPA) for the generation and supply of renewable energy through a 6.6 MWp Solar Captive Power Project located in Jagaluru, Karnataka. This project will ensure that Orkla India’s factories in Karnataka operate entirely on renewable energy.

The solar power project is structured under a Special Purpose Vehicle (SPV), with Orkla India holding a 26 percent equity stake and CleanMax maintaining the remaining 74 percent. Under this arrangement, CleanMax will oversee the energy generation, operation, and maintenance of the solar plant, guaranteeing its optimal performance throughout the 25-year term.

The 6.6 MW solar plant is expected to produce 10 million kWh of energy annually, which will reduce carbon dioxide emissions by 7,500 tons per year—equivalent to planting approximately 130,000 trees annually. This initiative aligns with Orkla India’s global sustainability goals and will significantly reduce the company’s carbon footprint, achieving net-zero emissions across its Karnataka manufacturing units upon full implementation.

Niklas Stoltz, Director, Orkla said, “Orkla India’s partnership with CleanMax is about powering change. We want to set a new standard for sustainable manufacturing in India's FMCG sector. With this partnership, Orkla India factories based out of Karnataka will run on 100% renewable electricity, and at a pan India level 70% of our electricity consumption will be from renewable sources."

Kuldeep Jain, Founder and Managing Director, CleanMax stated, "Our journey with Orkla since 2018 has been exciting, and I’m glad to expand this partnership further. We’re focused on enabling Orkla's shift to clean energy with solutions that align with their broader sustainability and net-zero goals. Together, we’re making a significant impact on reducing carbon emissions and advancing a more sustainable future."

Orkla India continues to demonstrate its commitment to creating a resilient and healthier future, emphasizing that sustainable production and consumption are key to a healthier tomorrow.

2.Oh!, a leading name in science-backed hair care known for its vegan and cruelty-free products crafted in Italy and tailored for the Indian market, has launched a stunning new range of semi-permanent hair colors. This collection is designed to help individuals embrace the season’s vibrant hues and make a bold fashion statement.

The latest offerings from 2.Oh! include three distinctive shades that capture the essence of autumn. The Vivid Orange semi-permanent hair color is perfect for those who are ready to stand out and make a splash. With its fresh, happy, and positive tones, this vibrant orange shade promises to bring a touch of excitement and energy to any autumn look. It’s an ideal choice for anyone looking to draw attention and express their playful side.

For those who prefer a more delicate touch, the Peach semi-permanent hair color is an elegant option. This warm, Barbie-pink hue channels a dainty, feminine vibe that stands out beautifully against the backdrop of fall. It’s designed to give your hair a sophisticated, dreamy quality that complements the season’s colors.

Adding a bit of spice to the collection is the Ginger Spice semi-permanent hair color. This shade blends fiery ginger-orange tones with deep brown undertones, making it particularly well-suited for Indian hair. The Ginger Spice color adds a unique, vibrant twist to your look, combining warmth with a touch of boldness.

“Our goal with these new shades was not just to offer new hair colors but to redefine how our customers experience autumn,” said a spokesperson from 2.Oh!. “Feeling bold, playful, and ready to make a statement with a splash of color in your hair? Vivid Orange is the shade for you! This fresh, happy, and positive color will get you all the attention you need this autumn.”

2.Oh!’s new hair colors are designed to be more than just a cosmetic enhancement—they embody the spirit of the season and provide an opportunity for self-expression. Each shade has been carefully developed to blend seamlessly with the rich palette of autumn, offering a touch of luxury and creativity to your everyday look.

The new semi-permanent hair colors from 2.Oh! are now available for purchase, allowing you to step into the season with confidence and flair. 

Salt Oral Care, a leader in merging luxury with sustainable oral hygiene solutions in India, has announced the launch of two new groundbreaking products: Amalfi Spearmint Mouthspritz and Souk Fennel Mint Mouthspritz. These additions to Salt's premium range highlight the company's commitment to transforming daily oral care into a luxurious ritual.

The Amalfi Spearmint Mouthspritz combines the hydrating benefits of hyaluronic acid with the invigorating essence of spearmint. This sugar-free mouthspritz, sweetened with stevia, is designed for health-conscious consumers, including those with diabetes. It features aloe vera extract, which acts as a natural pH neutralizer and aids in tissue regeneration. This formulation is designed to combat bacterial and plaque buildup, ensure long-lasting fresh breath, and help protect against cavities.

Similarly, the Souk Fennel Mint Mouthspritz introduces a unique flavor profile tailored to the Indian palate while appealing to international customers. Fennel, known for its digestive benefits, helps naturally balance oral pH levels. Responding to customer feedback, Salt Oral Care has introduced a pocket-sized version of this mouthspritz, making it easy to maintain fresh breath on the go.

Karan Raj Kohli, Co-founder, Salt Oral Care said, “When we set out to create these new products, we weren't just thinking about oral care – we were envisaging up a whole new experience for our customers. With the Hyaluronic Amalfi Spearmint Mouthspritz and Souk Fennel Mint Mouthspritz, we’re not just introducing new products; we're redefining oral care rituals. These innovations embody our commitment to blending luxury, efficacy, and sustainability, ensuring our customers never have to compromise on health, aesthetics, or environmental consciousness."

The new mouthspritzes align with Salt Oral Care’s ethos of combining natural ingredients with scientific advancements to create effective and eco-friendly oral care solutions. Both products are backed by a panel of dental experts, ensuring that they meet the highest standards of dental care. The presence of renowned dental professionals on Salt Oral Care’s leadership team further underscores the brand’s dedication to excellence in product development and oral health strategies.

Viraj Kapur, Co-founder of Salt Oral Care added, “Our new product line represents a culmination of extensive research, consumer insights, and our search for excellence in the field of oral health. By integrating unique ingredients like hyaluronic acid and fennel, we're offering a premium oral care experience that's both results-driven and indulgent. This launch marks another step in our mission to elevate oral care from a routine to a luxurious ritual.”

In keeping with Salt Oral Care’s commitment to sustainability, both new products are packaged in glass, minimizing environmental impact. The formulations are PETA-certified vegan and free from harmful toxins, reflecting the brand’s dedication to ethical and health-conscious production.

The Hyaluronic Amalfi Spearmint Mouthspritz and Souk Fennel Mint Mouthspritz are set to be launched nationwide by Q4 2024, marking a significant milestone in Salt Oral Care’s journey and further solidifying its position in the premium oral care market.

South Delhi-based medical cannabis wellness startup Awshad is marking its third anniversary this September, celebrating a series of significant milestones that reflect the growing acceptance and demand for medical cannabis in India.

Over the past year, Awshad has reported a 30 percent revenue growth, and the company expects an additional 40 percent rise by the end of the year. The startup’s high-quality, clinically tested products, which are vegan and gluten-free, have driven a 60 percent expansion in its customer base. Growth trends of 60-65 percent are projected to continue into 2024, further underscoring the startup’s rapid progress.

Awshad has been actively expanding its footprint through strategic collaborations with hospitals, clinics, and luxury spas, aiming to make their medical cannabis products more accessible to a broader audience. Although currently self-funded, the company is exploring opportunities with strategic investors who align with their vision of revolutionizing wellness through medical cannabis. Presently, 90 percent of Awshad's sales are made through its website, with the remaining 10 percent coming from select pharmacies, contributing to the company's steady upward trajectory.

As a leading brand in India's emerging medical cannabis sector, Awshad is tapping into the profound therapeutic potential of medical cannabis, drawing inspiration from ancient Ayurvedic traditions. Recent studies have highlighted its effectiveness in managing a range of conditions, including chronic pain, anxiety, insomnia, epilepsy, cancer symptoms, multiple sclerosis, and mental health disorders, positioning medical cannabis as a compelling alternative to conventional treatments.

Globally, the medical cannabis market is expected to reach $20.24 billion by 2024, according to a Statista report. In India, the market is projected to grow to $225.90 million by 2024, with Awshad playing a pivotal role in driving this transformation. The company's mission extends beyond wellness; they aim to contribute to economic growth and job creation through their Ministry of AYUSH-licensed Full-Spectrum CBD products.

As Awshad continues to lead the way in India’s medical cannabis revolution, their unwavering focus on quality and innovation positions them for even greater success in the years to come.

Leezu’s, India’s one of the leading brands in the intimacy and pleasure products sector, has successfully completed its latest pre-seed funding round, securing an undisclosed amount. This strategic investment will support the brand’s efforts to expand its innovative product line and enter new markets, marking a significant milestone in its growth journey.

Founded in 2023, Leezu’s was born from a shared mission to create a more pleasure-positive India. The brand combines the expertise of award-winning sexuality educator Leeza Mangaldas and Bozzil CEO Hanna Strömgren Khan, a seasoned brand builder. Together, they aim to challenge the stigma around sexuality and pleasure by offering cutting-edge, locally relevant sexual wellness products and educational resources.

Within its first year, Leezu’s has experienced an impressive 5x growth, driven by the popularity of its best-selling products, including the Pyaari massager, Toofan stroker, and Love Jelly personal lubricant. With the newly acquired funding, the brand plans to accelerate product development, broaden its catalog, and optimize distribution channels to further solidify its presence in the market.

"My vision is for sex toys and lubricant to become as widely available, affordable, and destigmatized as any other everyday wellness item—like toothbrushes or face wash. I want sexual wellness and pleasure to become more gender-equal, inclusive, and accessible for all. My hope is that conversations about pleasure become something people are eager and happy to engage in, without embarrassment. I envision a future where consumers have access to a wide array of high-quality products and the joy of discovering a universe of options, backed by scientifically accurate, judgment-free information and solutions for all their sexual wellness needs. My goal is for Leezu’s to be at the forefront of a pleasure revolution. From the inception of my digital platforms seven years ago, my overarching vision has been to create a world where all sexual experiences are consensual, safe, and pleasurable. This vision remains my core motivation and continues to drive all my efforts," said Leeza Mangaldas, Co-Founder, Leezu’s.

“Pleasure is a universal human aspiration, and the market potential for pleasure products is immense. These products can bring positive change to people’s lives, and everyone deserves access to the best options at the best prices. Our mission is to deliver millions of moments of joy—quite literally. We are thrilled to announce our successful fundraise with Leezu’s, which will enable us to expand and scale up our product range, team, and distribution channels, and further accelerate our brand’s growth,” commented Hanna Strömgren Khan, CEO of Swedish Brand Incubator Bozzil, Co-founder of Leezu’s.

The investment was secured from a group of angel investors who recognize the unique impact Leezu’s is making in the Indian sexual wellness market. One of the investors commented, “Education and safety are at the heart of everything the company does. Leeza and Hanna are building a great business that is already making a positive impact on the conversation around sexual wellness in India.”

This strategic investment is expected to propel Leezu’s into its next phase of growth, allowing the brand to make significant strides in the sexual wellness industry while continuing to provide exceptional value to its customers and stakeholders.

The initial public offering (IPO) of PN Gadgil Jewellers Ltd saw a strong response, with subscriptions reaching 6.88 times on the second day of the share sale on Wednesday.

The Rs 1,100-crore IPO garnered bids for 11,61,92,123 shares, significantly surpassing the 1,68,85,964 shares available, according to data from the National Stock Exchange (NSE).

Breaking down the subscriptions, the non-institutional investor portion was oversubscribed by 15.74 times. Retail individual investors (RIIs) also showed strong interest, with their category receiving 6.97 times subscriptions. The portion reserved for qualified institutional buyers (QIBs) saw a subscription of 8 percent.

The IPO was fully subscribed within a few hours of its opening on Tuesday, eventually ending the day with a two-fold subscription.

Earlier in the week, PN Gadgil Jewellers Ltd announced it had secured Rs 330 crore from anchor investors. The IPO is set to close on September 12, with a price band fixed at Rs 456-480 per share.

The offering includes a fresh issue of equity shares worth up to Rs 850 crore and an offer for sale (OFS) of equity shares amounting to Rs 250 crore by the promoter SVG Business Trust. SVG Business Trust currently holds a 99.9 percent stake in the company.

The fresh issue proceeds will be used for various purposes: Rs 393 crore for setting up 12 new stores in Maharashtra, Rs 300 crore for debt repayment, and the remainder for general corporate purposes.

PN Gadgil Jewellers Ltd, known for its diverse range of precious metal and jewellery products, including gold, silver, platinum, and diamonds, operates under its flagship brand ‘PNG’ and various sub-brands. The company currently has 39 retail stores as of July 31, 2024, and offers products through online marketplaces.

Motilal Oswal Investment Advisors Ltd, Nuvama Wealth Management Ltd, and BOB Capital Markets Ltd are serving as the book-running lead managers for the issue.

Nisara, a rapidly growing name in the fragrance industry, is set to expand its offline presence through a strategic partnership with Purplle stores across India. This move will see the brand's high-quality fragrance products available in 16 stores nationwide, marking a major milestone in Nisara's growth and making its offerings more accessible to beauty enthusiasts.

Nisara's range of fragrances, catering to men, women, and unisex preferences, will now be available in key cities like NCR, Mumbai, Bangalore, and Kolkata. The stores, located in high-street markets and malls, will offer customers the chance to explore Nisara's products firsthand. With around 10 percent of the brand’s sales currently driven by offline locations, the company sees immense potential in expanding its physical retail footprint to connect with a wider audience.

Tarvinder Pal, Co-Founder & CEO, Nisara stated, “Expanding to offline stores marks a significant milestone in our growth journey. By bringing our products closer to consumers, we aim to enhance their shopping experience and accessibility to our range of clean, high-performing products. We believe that this strong partnership with the Purplle store will not only strengthen our brand’s footprint but will also enhance the fragrance category range to consumers.”

Known for its budget-friendly and sustainable offerings, Nisara has built a reputation for delivering effective and affordable fragrances. The offline expansion through Purplle is seen as the beginning of many exciting developments for the brand, as it continues to explore new ways to serve its customers and strengthen its presence in the fragrance market.

This partnership with Purplle is expected to significantly boost Nisara’s growth, giving customers across India better access to its innovative fragrance products.

Fast&Up, a leading name in the wellness and nutrition industry, is celebrating its 9th anniversary with the launch of its latest campaign, "Life Feels Good with Fast&Up." The campaign, featuring Bollywood actor Varun Dhawan and athlete Avinash Sable as brand ambassadors, marks nearly a decade of innovation, growth, and commitment to improving health and well-being in India.

To mark this milestone, Fast&Up is offering a FLAT 50 percent OFF on its entire product range on September 12, 2024, through its website, along with exclusive freebies. This annual initiative is part of the brand's mission to make India more active, engaging with customers through its community of ambassadors and influencers.

Since its founding in 2015, Fast&Up has been dedicated to providing high-quality nutritional products that support active and healthy lifestyles. With a product range that includes hydration solutions, energy boosters, and ready-to-drink supplements, the brand has impacted millions of lives both in India and globally.

One of Fast&Up’s standout features is its commitment to quality, being among the few brands offering Informed-Sport-certified protein supplements. This certification ensures that Fast&Up's products are trusted by Olympians, national teams, and athletes worldwide.

In addition to sports nutrition, the brand offers products addressing various lifestyle concerns, including sleep issues, sexual health, and pollution-related health problems.

The new campaign, "Life Feels Good with Fast&Up," reflects the brand’s core philosophy of empowering people to achieve their best health while giving back to communities. Through this initiative, Fast&Up aims to promote wellness and create a positive impact both on individual lives and society at large.

Varun Khanna, Co-Founder,  Fast&Up expressed, “As we celebrate our 9th anniversary, we aim to make India Active. Our 'Life Feels Good with Fast&Up' campaign reaffirms our commitment to improving lives while giving back to society. We are immensely grateful for the support of our customers and are excited to mark this milestone with initiatives that embody our core values."

Brand Athlete Avinash Sable shared, “I’m proud to be a brand ambassador for Fast&Up. The commitment Fast&Up shows to promoting health and wellness resonates deeply with my values as an athlete. Their products have been an essential part of my training regimen, and I’m excited to share this journey with them and inspire others to feel good and perform at their best.” 

As Fast&Up celebrates its 9th anniversary, the brand continues its mission to transform lives with innovative, high-quality nutrition products. The company remains focused on building a healthier future, empowering individuals to live their best lives, and supporting meaningful causes.

Botnal, a renowned name in the skincare industry, has launched Kare Taker 2.0, an advanced version of its popular Kare Taker Neck Cream. This new formulation underscores the brand’s commitment to delivering powerful anti-aging solutions through natural alternatives to chemical ingredients.

Targeting the neck, an area that often shows the earliest signs of aging, Kare Taker 2.0 is designed to boost collagen production and firm the skin. Botnal highlighted the product’s key benefits, stating, "As we age, the delicate skin on our neck tends to reveal the first signs of ageing. Botnal’s Kare Taker 2.0 addresses this concern head-on with an enhanced formula that boosts collagen production and firms the skin, helping you maintain a youthful and radiant look. The formula specifically addresses wrinkles, fine lines, and sagging, providing a much-needed solution for aging skin.”

The product's formula combines Tri & Tetra Peptides, Phytofirm Biotic, probiotics, and Prickly Pear, an ingredient known for boosting natural collagen production and restoring elasticity. With Hyaluronic Acid added for deep hydration, the cream works to rejuvenate the delicate skin of the neck.

“Our philosophy at Botnal is to embrace aging with confidence and grace. The neck, often exposed and vulnerable, deserves specialized care. With Kare Taker 2.0, we’re not just addressing the signs of aging—we’re empowering our customers to love the skin they’re in.  Our aim is to provide targeted solutions for wrinkles, fine lines, and sagging of the neck. We’ve listened to our customers and enhanced the formula they already loved, ensuring it remains true to our core values of kindness to the planet and ourselves,” shared Hemangi Dhir, Founder and CEO, Botnal. 

Kare Taker 2.0 continues Botnal’s tradition of clean, high-performance skincare. The product is biocompatible, gender-neutral, and suitable for all skin types. Made with ingredients sourced from BASF in Germany, it has undergone clinical trials registered with the Clinical Trial Registry of India (CTRI) to ensure both safety and effectiveness. In line with the company’s ethical stance, Kare Taker 2.0 is cruelty-free and free from harmful toxins.

The application process is straightforward: users are advised to apply the cream generously to the neck and chest area in the morning, followed by sunscreen, and as the final step in their evening skincare routine. With regular use, customers can expect firmer, more hydrated skin with reduced signs of aging.

Priced at Rs. 1,099, Kare Taker 2.0 is available on Botnal’s official website, as well as popular online retailers such as Nykaa, Amazon, and select Tata 1MG stores.

Youneek Pro Science, a trailblazing digital-first personal care and beauty brand, has announced an exciting collaboration with renowned influencers Ali Merchant and Andleeb. This dynamic partnership will showcase the couple’s creative representation of the brand across various digital and offline channels, celebrating individuality and diversity—key values of Youneek Pro Science.

Ali Merchant, a popular figure in the entertainment industry, and Andleeb, a highly influential advocate for self-expression, are set to play a pivotal role in promoting Youneek Pro Science’s latest product line. This new range boasts exotic ingredients from around the globe, such as Australian Kakadu Plum, known for its high Vitamin C content, and Japanese Camellia Oil, celebrated for its nourishing properties. The collaboration aims to highlight these innovative, eco-friendly, and cruelty-free products that deliver visible results while upholding sustainable practices.

Rishab Chandan, CEO, Youneek Pro Science said, “We are incredibly excited to on-board stellar couple Ali and Andleeb, who embody the spirit of authenticity and self-expression that is at the heart of Youneek Pro Science, as our digital brand ambassadors. This collaboration is more than just a promotion—it’s a celebration of diversity, individuality, and the incredible power of nature, all encapsulated in our cutting-edge product range. We are confident that this partnership will help us connect with individuals who are passionate about their wellness routines."

Ali Merchant stated, “I am truly delighted to be the digital face of Youneek Pro Science. Their range of products, which are eco-friendly and cruelty-free, resonates with my values. I am excited to engage with our audience, sparking conversations about scientifically supported personal care that incorporates unique exotic ingredients to enhance overall well-being. I believe this collaboration will help us achieve our shared goal of promoting wellness in a meaningful way.”

Andleeb further added, "I have always been a strong advocate for self-care and personal wellness. Youneek Pro science's commitment to harnessing exotic ingredients to address the unique challenges of Indian skin and hair aligns perfectly with my values and the needs of my audience. I'm thrilled to collaborate with Youneek and confident in our ability to bring these innovative solutions into homes across the country."

This partnership marks a significant milestone for Youneek Pro Science as it continues to make waves in the personal care and wellness industry. Through digital platforms, Ali and Andleeb will share their personal experiences with the brand’s products, offering followers exclusive insights and promotions.

Homegrown socks brand Balenzia has officially launched its latest retail outlet at Pune International Airport, Lohegaon, further cementing its growing presence in the Indian market. This store marks the brand’s third outlet located at an international terminal, signaling Balenzia's continued focus on expanding its footprint in key travel hubs and catering to a diverse customer base. 

“We are excited to establish our presence at Pune International Airport, a key location that aligns with our strategy to expand our footprint and connect with a diverse customer base. This new store reflects our commitment to being available wherever our customers are,” stated Shruti Gupta, head of strategy, Balenzia.

The airport setting is expected to bring Balenzia’s premium, curated socks to a wide audience of both domestic and international travelers, enhancing accessibility to the brand’s signature products. The opening at Pune International Airport, known for its growing footfall, adds to Balenzia's vision of making high-quality socks readily available to customers on the go.

Balenzia, a part of the Jagran Group, has established itself as a go-to brand for socks with a diverse range of designs catering to men, women, and children. The brand’s extensive catalog features over 70 licensed designs from some of the world’s most iconic franchises, including DC Comics, Warner Brothers, HBO, Cartoon Network, Disney, Marvel, and Playboy, among others. This wide selection enables customers to choose from playful, pop culture-inspired designs, making Balenzia a popular choice for fans and fashion-forward individuals alike.

In line with its expansion strategy, Balenzia has steadily grown its retail network, operating over 20 outlets across the country. The new store at Pune International Airport is part of a broader effort to increase brand visibility and connect with travelers, who often seek premium yet accessible products during their journeys. The brand’s commitment to quality, comfort, and design has helped it establish a loyal customer base, with the new store further reinforcing Balenzia’s position in the competitive socks market.

As the demand for travel-friendly, fashionable accessories grows, Balenzia’s move to expand into airport terminals demonstrates its awareness of evolving consumer trends and its intent to meet customers where they are, whether in transit or at home. With its presence now extending across various retail formats and locations, Balenzia continues to focus on delivering high-quality, stylish socks to customers across India.

Looking ahead, the brand is expected to explore further opportunities for growth and innovation, building on its current success in both physical and online retail.

Mitra, a rapidly growing FMCG direct-to-consumer startup, has successfully raised Rs. 11 crores in its Pre-Series A funding round. This investment round was led by Bestvantage Investments, with notable participation from a Dubai-based strategic family office led by Surya, who contributed Rs. 5 crores.

The substantial funding will accelerate Mitra’s expansion plans, particularly with the establishment of a new state-of-the-art manufacturing unit in Mathura and Gurgaon, covering over 40,000 square feet. This facility, which boasts the capacity to produce more than 800 tons of flour and 3 lakh liters of oil each month, represents a significant milestone for Mitra, marking a year of impressive growth since its inception.

Bestvantage Investments, as the lead investor, played a crucial role in facilitating key partnerships and providing strategic guidance throughout the funding process. The round also saw investments from other strategic figures including Mr. Arjun Vaidya (Founder of V3 Ventures and ex-Dr Vaidya), Mr. Ashok, Mr. Ajay Kumar (former COO of Pizza Hut), and Mr. Shatrughan, with support from strategic mentors like Mr. Mahesh from Hyderabad.

In its first year of operation, Mitra has achieved remarkable results, reporting Rs. 14 crores in sales and an astounding 3200 percent growth. The company has built a robust distribution network with over 300 distributors and more than 15,000 retailers across 14 key locations.

The new funding will bolster Mitra’s supply chain, open doors for export opportunities in European markets, and enable the company to participate in strategic government tenders, including those with NAFED and Bharat Aata. Mitra's expansion also includes targeting Tier II and Tier III cities, aiming to provide affordable, high-quality products in regions underserved by major metros.

Abhishek Kaushik, Founder, Mitra remarked, "The strategic investment of the Dubai-based family office signals a turning point for us, not only in expanding overseas markets but also helping us in the next leap of Growth. We are now eyeing to increase the production capacity with new categories and international growth along with the domestic market. We are grateful to our investors for their confidence and support as we embark on this exciting growth trajectory.”

Raman Sharma, CEO and Founder, Bestvantage Investments added, "We are proud to be part of Mitra's success story and are confident that the company will continue to achieve incredible growth. Together with our partners, we look forward to propelling Mitra to new heights, Let’s Make it Big Together." 

Looking ahead, Mitra aims to triple its sales to over Rs. 35 crores this fiscal year, reflecting a 3.5x year-over-year growth. With a positive net EBITDA and a strategic focus on essential categories, Mitra is well-positioned for exponential growth and aims to become a leader in the FMCG sector.

The funding round also attracted interest from Ah! Ventures, Soonicorn Ventures, Beej Network, Planify, and 1000 Unicorns, demonstrating strong investor confidence in Mitra’s business model and future prospects. As Mitra continues to scale, it remains dedicated to delivering high-quality products, expanding its market presence both domestically and internationally, and driving sustainable growth in the competitive FMCG landscape.

XYST, a premium skincare brand that is both FDA-approved and derma-certified, has announced a strategic partnership with some of India’s largest e-commerce platforms, including Amazon, Nykaa, Myntra, and Flipkart. Powered by nature and driven by science, this move is aimed at expanding XYST’s market presence and reinforcing its commitment to an India-first approach. The collaboration is expected to significantly enhance the brand's consumer reach and support its goal of achieving Rs. 100 crore in revenue over the next three years.

The timing of this partnership is particularly significant as India’s skincare market is experiencing rapid growth, with projections estimating a revenue of $9.88 billion in 2024. XYST’s premium skincare line, known for beating the industry’s average growth of 8 percent year-on-year, will be further strengthened by its collaboration with these leading e-commerce marketplaces. This strategic alliance is expected to bolster XYST’s value creation and solidify its position as a key player in the booming market.

Gunjan Agarwal, co-founder, XYST shared, “The Indian skincare market is witnessing unprecedented growth and our objective is to align our expertise to supplement this rise with premium products that offer a unique combination of nature and science. XYST is dedicated to offer derma-certified, solution-based formulas that deliver visible results. Through this major strategic initiative, our goal is to address the accessibility challenges of clinically proven and highly effective skincare products consisting of safe ingredients beyond urban India, and we hope to impact the broader market favorably soon.” 

XYST has earned a loyal following for its research-backed and derma-certified skincare products, which will now be more accessible through major e-commerce platforms. The brand's formulations are derived from plant-based ingredients, including nature-forward extracts like Cica and Hemp, combined with high-performing active ingredients such as Hyaluronic Acid, Niacinamide, and Vitamin C in their purest forms. This unique blend of nature and science has allowed XYST to cultivate an intimate connection with its consumers, contributing to its impressive growth since its inception in 2022.

The brand primarily caters to the 18-35 age group, offering solutions for all skin types and genders. As XYST expands its presence on platforms such as Amazon, Nykaa, Myntra, and Flipkart, it is also planning further collaborations with more mainstream and consumer-focused marketplaces. These expansion plans are designed to penetrate key geographies across India, ensuring continued growth and further market penetration.

With the Indian skincare market on an upward trajectory, XYST’s strategic partnership is expected to not only boost its growth but also contribute to the evolving landscape of skincare in India by making high-quality, derma-certified products more accessible to a wider audience.

Eggoz, India’s leading egg-based consumer brand, has launched its latest ready-to-cook snacks—Egg Nuggetz and Burger Pattiez—continuing to expand its popular frozen food range. Building on the success of its innovative Egg Bhurji Momoz, Eggoz is further solidifying its position as a pioneer in nutritious and convenient snacking options.

As consumer demand for healthy yet tasty frozen snacks continues to grow, Eggoz’s new offerings strike a balance between superior taste and nutritional benefits. The brand has made a name for itself by being the first to introduce egg stuffing in frozen snacks such as nuggets, burger patties, and momos. This latest addition widens the scope of healthy snacking, offering consumers a convenient and protein-packed alternative to traditional fast food.

The Egg Nuggetz and Egg Burger Pattiez are designed with health-conscious consumers in mind. Both products are preservative-free and easy to prepare, making them an ideal choice for those who want quick, nutritious meals.

“Eggoz is proud to introduce our latest offerings, Egg Nuggets and Egg Burger Patties, which reflect our dedication to providing high-quality, nutritious snacks. Following the success of our Egg Bhurji Momos, we are excited to set a new standard in the frozen snack industry. These products are not just about taste; they represent our commitment to quality and health,” stated Abhishek Negi, Co-founder & CEO, Eggoz.

The Egg Burger Pattiez, which Eggoz claims are the "perfect addition to everyone’s favourite meal," are versatile, flavourful, and juicy, making them ideal for creating healthy homemade burgers. These patties aim to provide a "proteinaceous experience with a tasteful treat," giving food lovers a nutritious option for both casual meals and gourmet creations. Ideal for any occasion, these patties offer a delicious and health-conscious alternative to conventional burger options.

For those looking for a quick, tasty snack, Eggoz’s Classic Egg Nuggetz promise "a perfect blend of crispiness and flavor in every bite." Made from farm-fresh eggs, these nuggets are designed to provide both a satisfying snack and a nutritious meal option, perfect for serving at any gathering or enjoying as a standalone treat. “Eggoz invites epicures for luscious gratification by serving Classic Nuggetz,” the company stated, emphasizing that these bites are a wholesome experience for all.

Eggoz’s frozen snack range has been crafted to meet the evolving needs of consumers who are increasingly seeking convenient and nutritious meal options. Their unique approach of incorporating egg into frozen snacks sets them apart in a competitive market, offering both innovation and health benefits.

These new products are readily accessible to consumers across multiple platforms. The Egg Nuggetz and Burger Pattiez can be purchased through the Eggoz website, as well as on popular delivery services such as Blinkit, Swiggy Instamart, and Zepto. Additionally, they are available at various retail stores, ensuring that these snacks are easily accessible across multiple channels.

With this latest launch, Eggoz continues to push boundaries in the frozen snack sector, delivering high-quality, nutritious, and convenient food options that cater to the growing health-conscious market.

RENÉE Cosmetics, a prominent name in India's beauty and skincare industry, has launched its latest makeup collection, RENÉE Everyday. This innovative range merges skincare and beauty, offering a fresh, effortless look that complements daily self-care routines. Specially designed for Indian skin tones and the country’s diverse weather conditions, the RENÉE Everyday collection aims to deliver flawless beauty without compromising on skincare.

The collection is infused with beneficial ingredients such as Vitamin C, Hyaluronic Acid, and SPF, ensuring skin stays nourished, hydrated, and protected all day long. RENÉE Everyday products cater to young, active women who are always on the go, providing quick, easy-to-apply solutions that offer long-lasting wear.

Aashka Goradia, Co-founder & CMO, RENEE Cosmetics commented, “We wanted to create a range that not only looks good but feels good on your skin. RENÉE Everyday offers effortless beauty for all young women without compromising on your skincare routine. With shades that complement Indian skin tones, formulas and textures perfect for our climate, and nourishing ingredients, we are introducing this range to help you achieve a flawless look quickly and effortlessly.”

The RENÉE Everyday collection features essential makeup products including matte lipsticks, eyeliners, matte liquid lipsticks, eyeshadows, lip glosses, primer, and compacts. Each product is crafted with high-quality ingredients to ensure exceptional coverage and long-lasting results.

ENÉE Cosmetics is an Indian beauty brand committed to delivering cruelty-free, high-quality cosmetics. The brand offers a wide range of FDA-approved products, designed to empower women to embrace their bold, ambitious personas. RENÉE Cosmetics is redefining beauty with timelessly inspired products, catering to the evolving needs of modern women.

Nestasia, a prominent home decor and lifestyle brand, has successfully raised $8.35 million in its latest funding round. This investment comes from Susquehanna Asia VC, Stellaris Venture Partners, and notable angel investors. The fresh capital will support the company's expansion into offline retail, the launch of new product categories, brand development, and hiring.

Founded in 2019 by Aditi Murarka Agrawal and Anurag Agrawal, Nestasia offers a curated range of home decor and lifestyle products across six key categories. The brand’s commitment to quality, utility, and beauty, combined with its weekly new product launches, has earned significant traction among Indian consumers, resulting in over a million processed orders. Looking ahead, Nestasia plans to broaden its product range to include kitchenware, drinkware, cookware, and appliances, as well as introduce new themed categories like Nest Baby & Kids, focusing on home products for children.

“With strong support from our investors, we’re excited and driven to establish Nestasia as India’s leading home decor and lifestyle destination. This funding empowers us to stay true to our mission to ‘Make Home Special’ by introducing fresh, on-trend products, expanding our offline presence, and strengthening our brand connection with customers,” said Aditi Murarka Agrawal, Co-founder, Nestasia.

In the past year, Nestasia has grown its offline presence to include seven exclusive brand outlets across six cities. The company aims to further solidify its presence and expand into new markets with plans to open 30 stores by the end of 2025. During the upcoming festive season, Nestasia intends to enhance sales through new brand initiatives, weekly product launches, and targeted campaigns across its website, marketplaces, quick commerce platforms, and physical stores.

Bhavani Rana, Investment Advisor to Susquehanna Asia VC said, “Nestasia is well-positioned to capitalize on India’s Home & Living market trends. Its strong online presence and diverse product range drive growth in the expanding e-commerce sector. Offering a stylish yet functional blend of décor items, Nestasia meets modern needs for both aesthetics and practicality. Emphasizing quality, affordability, and sustainability, the brand aligns with evolving consumer preferences and the premiumization trend, effectively capturing a growing market share.”

Rahul Chowdhri, Partner, Stellaris Venture Partners added, “We are proud to have partnered with Nestasia in its early days and been a part of their journey over the past 3 years. The founders have consistently demonstrated a deep understanding of consumer needs and market trends. Their unique strategy of offering fresh assortments weekly has created a strong brand pull among consumers. Our continued investment in the company reaffirms our excitement in the space and our confidence in the future growth of the business.”

This funding round follows a Series A investment of $4 million led by Stellaris in 2021.

Minimalist, renowned for its effective and streamlined skincare solutions, has announced the launch of its newest product: the HOCL Skin Relief Spray 150 PPM. This innovative spray toner utilizes Hypochlorous Acid (HOCl), a naturally occurring substance in the body known for its role in the immune response. HOCl helps fight bacteria, soothe irritated skin, and support overall skin health.

The HOCL Skin Relief Spray 150 PPM is designed to tackle various skin issues, including acne, eczema, redness, itchiness, and inflammation on both the face and body. By leveraging the natural benefits of HOCl, this spray aims to enhance the skin’s natural barrier while offering effective relief.

This new toner features stabilization technology to ensure consistent performance and protection against harmful microorganisms. Its spray format provides a convenient and easy application, making it a valuable addition to any skincare regimen. The spray is formulated with an optimal pH of 4.7 to maximize HOCl’s effectiveness while remaining gentle on the skin.

“We are excited to introduce HOCL Skin Relief Spray 150 PPM to our customers. This product embodies our commitment to providing innovative, science-backed solutions that address real skincare concerns. We believe this toner will become a staple in many skincare regimens,” stated Mohit Yadav, Founder, Minimalist.

Suitable for all skin types, the HOCL Skin Relief Spray 150 PPM is free from fragrances, parabens, sulfates, dyes, and essential oils, making it ideal for sensitive skin. It is priced at ₹399 for a 200ml bottle and is available for purchase on Minimalist’s official website: Minimalist HOCL Skin Relief Spray.

Minimalist is an award-winning skincare brand known for its high-performance products, rooted in scientific research and transparency. The brand’s extensive range includes serums, cleansers, moisturizers, and sunscreens, addressing a variety of skincare needs such as acne, pigmentation, texture, aging, and dehydration. With a growing global footprint, Minimalist continues to expand its portfolio to include body and haircare products.

Portronics, a renowned brand in the gadget and accessories market, has announced the release of its latest innovation, the Hexacharge. This 6-in-1 wireless charging station is designed to streamline and upgrade the tech experience for users, making it an ideal addition to modern workspaces, whether at home or in the office. With a focus on convenience, efficiency, and functionality, the Hexacharge promises to simplify daily tech routines in a sleek, compact package.

The Hexacharge sets itself apart from traditional wireless charging solutions by offering additional features that boost both convenience and organization. Equipped with a powerful 15W wireless charging output, the device provides fast and efficient charging for compatible devices such as smartphones, earbuds, and smartwatches. Users can enjoy hassle-free, quick charging by simply placing their devices on the charging pad. The station also includes a versatile Type-C charging port, enabling users to power the Hexacharge through a laptop, power bank, or wall charger, ensuring flexibility in any environment.

In addition to its charging capabilities, the Hexacharge includes a sleek digital clock with an integrated alarm function. The clear, easy-to-read display allows users to keep track of time and set alarms effortlessly, making it a perfect fit for professionals looking to manage their schedules more effectively. Whether placed on a desk or a bedside table, the Hexacharge not only keeps devices charged but also helps users stay organized and on time.

Further enhancing its utility, the Hexacharge features a built-in pen stand, offering a convenient storage solution for writing instruments. This thoughtful addition ensures that workspaces remain tidy and efficient, keeping essential tools within easy reach.

The Hexacharge is available for purchase at an introductory price of Rs. 2,249 through Portronics' official website. Customers can also find it on leading e-commerce platforms like Amazon.in, Flipkart.com, and other online and offline stores. The product comes with a 12-month warranty, providing buyers with peace of mind.

Apple’s annual Glow event once again showcased the brand’s ability to blend cutting-edge technology with sleek design. CEO Tim Cook opened the event with a speech that celebrated Apple’s ongoing commitment to innovation, sustainability, and user-centric features. The event focused on a suite of new products, including the Apple Watch Series 10, Apple Watch Ultra 2, the new AirPods 4, and the iPhone 16 lineup, each packed with features that push the boundaries of technology.

Apple Watch Series 10: The Biggest and Thinnest Yet

Kicking off the event, Tim Cook introduced the highly anticipated Apple Watch Series 10, a device that delivers significant advancements both in terms of design and functionality. The Series 10 features Apple’s largest and most advanced display yet, surpassing even the Watch Ultra in screen size. The new wide-angle OLED display is not only brighter but is also designed with rounded corners for a sleek, seamless look.

The Series 10 offers a thinner, lighter form factor, thanks to its new polished titanium finish. The premium materials don’t just make it look great – they also contribute to the watch’s durability. Apple also touted the environmental benefits of the Series 10, noting that it is the first carbon-neutral Apple Watch.

Under the hood, the S10 chip powers the watch, featuring a four-core neural engine that delivers enhanced performance for everyday tasks. One of the standout health features is its ability to detect sleep apnea, a potentially life-saving feature that could help identify a condition that often goes undiagnosed.

In addition to sleep apnea detection, the Series 10 also supports advanced metrics for fitness enthusiasts, water temperature measurement for swimmers, and enhanced smart stacks for more efficient app usage. Available in black, silver, and rose gold, the Apple Watch Series 10 starts at $399 for the GPS model and $499 for the GPS + Cellular version.

Apple Watch Ultra 2: The Ultimate Adventure Companion

For those seeking a more rugged experience, the Apple Watch Ultra 2 takes durability and functionality to a new level. This year’s model boasts a new Satin Black finish, offering enhanced scratch resistance, perfect for outdoor adventurers. Made from mostly recycled titanium, the Ultra 2 supports Apple’s push towards sustainability.

Collaborating with Hermes, the Ultra 2 is loaded with features aimed at outdoor enthusiasts. The watch offers the most accurate GPS in any sports watch, a depth gauge for scuba divers, and hiker-friendly apps that include offline maps with turn-by-turn directions. The dual-frequency GPS ensures precision, even in challenging environments.

Additional features include a new titanium Milanese loop band and advanced training metrics for cyclists and swimmers. The watch, priced at $799, is available for pre-order now and will ship on September 20.

AirPods 4: Comfort Meets Innovation

Apple also took the wraps off its latest iteration of the iconic AirPods, introducing AirPods 4. According to Apple, these are the most comfortable AirPods ever, thanks to their unique design, which was developed using 3D modeling and laser topography. The AirPods 4 are powered by the H2 chip, delivering significantly improved audio quality and enhanced noise cancellation.

With 30 hours of battery life and the smallest charging case Apple has ever produced, these AirPods are designed for all-day use. The charging case now supports USB-C for faster charging and improved convenience.

The AirPods 4 also feature personalized spatial audio and Active Noise Cancellation (ANC), which dynamically adjusts to your environment, ensuring you always hear the right sounds. The AirPods 4 retail at $129, while the ANC model is priced at $179.

iPhone 16 Series: Built for the Future

Apple’s crown jewel of the event, the iPhone 16 series, made a splash with its sleek design and cutting-edge hardware. Apple introduced the iPhone 16 as a device built from the ground up to support Apple Intelligence, the company’s new AI platform. Available in colors like ultramarine, teal, pink, white, and black, the iPhone 16 promises a tougher ceramic shield and glass finish.

The iPhone 16 series comes in two sizes: the 6.1-inch iPhone 16 and the 6.7-inch iPhone 16 Plus. Both models feature up to 2,000 nits of brightness, ensuring a crisp, clear display even in bright sunlight. One of the key innovations is the customizable action button, which allows users to create shortcuts for various functions, such as launching the camera or flashlight with a single tap.

The Camera Control button is another standout feature, offering instant access to the camera and allowing users to take photos or start recording videos with ease. The main camera is 48MP, featuring a new quad-pixel sensor that combines 12MP pixel-binned photos for enhanced light capture.

The new A18 chip powers the iPhone 16, delivering a 30 percent performance boost compared to the previous model. Built on a second-generation 3nm process, the A18 chip features a six-core CPU and five-core GPU, enabling users to enjoy demanding applications like AAA games and Apple Intelligence features. This next-gen chip also ensures greater energy efficiency, prolonging battery life.

The iPhone 16 starts at $799, while the iPhone 16 Plus is priced at $899.

iPhone 16 Pro and Pro Max: Pro-Level Features, Premium Performance

Apple also unveiled its premium models, the iPhone 16 Pro and iPhone 16 Pro Max, featuring the new A18 Pro chip, which is built to handle generative AI workloads. The Pro models come with upgraded displays, offering 6.3-inch and 6.9-inch screen sizes, respectively. Apple claims these are the thinnest borders ever on an iPhone, offering an immersive visual experience.

The A18 Pro chip includes a 16-core neural engine, providing a 15 percent increase in memory bandwidth. This new chip powers Apple’s ProRes video recording and ray tracing capabilities, making the iPhone 16 Pro ideal for content creators and gamers. Apple has also enhanced the camera system on the Pro models. The 48MP main camera uses a second-gen quad-pixel sensor to eliminate shutter lag, while the 5x telephoto lens ensures crisp, detailed images even from a distance.

For video enthusiasts, the iPhone 16 Pro supports 4K120 video recording, allowing for frame-by-frame color grading. The Pro models also feature studio-quality microphones and spatial audio capture, making them ideal for content creators looking to capture high-quality audio.

The iPhone 16 Pro starts at $999, while the iPhone 16 Pro Max is priced at $1,199.

Apple Intelligence: The AI Revolution Begins

One of the most anticipated announcements at the event was the introduction of Apple Intelligence, Apple’s next-generation AI platform designed to enhance user experience without compromising privacy. Apple Intelligence is built into the iPhone 16 series, offering a range of features from generative emojis to Siri improvements.

Apple Intelligence is designed to understand the user’s context and offer personalized suggestions. For example, the Visual Intelligence feature allows users to point their phone at an object to get more information about it. Whether it's recognizing a dog breed or identifying landmarks, this feature brings a new level of interactivity to the iPhone experience.

Importantly, Apple has focused on user privacy, ensuring that data processed through Apple Intelligence is not stored or shared with third parties. Instead, all processing happens through private-cloud compute. This ensures that your personal information remains secure while enjoying the benefits of advanced AI.

A Leap Forward in Technology

Apple’s Glow event showcased the company’s commitment to pushing boundaries, with significant upgrades across its product line. From the environmentally-conscious Apple Watch Series 10 to the powerhouse performance of the iPhone 16 Pro, each product reflects Apple’s dedication to innovation, sustainability, and user experience. Whether you're an outdoor enthusiast, a gamer, or simply someone looking for the best in mobile technology, Apple’s latest lineup has something for everyone.

Toniq Retail Brands, a leading multi-brand fashion accessories company, has officially acquired Ayesha Accessories, an award-winning brand renowned for its trendy and affordable fashion accessories. This acquisition further strengthens Toniq Retail Brands' portfolio, bringing its total to seven distinct brands, and significantly expands its retail presence with 140 store-in-store (SIS) formats across major retailers like Lifestyle and Shoppers Stop. Additionally, the acquisition enhances the company’s digital presence, extending its reach across popular e-commerce platforms such as Myntra, Nykaa Fashion, and Tata Cliq.

Founded in 2010 with the mission to democratize fashion accessories by making them accessible to young people everywhere, Toniq Retail Brands has established itself as one of the few fast fashion accessories companies with a robust distribution network across both online and offline channels. The acquisition of Ayesha Accessories is part of a strategic move to scale up Toniq’s distribution capabilities, broaden Ayesha’s core signature designs to a larger audience, and position it as a full-range accessories label catering to Gen Z and Gen Alpha demographics.

Sonali Bulchandani, CEO and Founder of Toniq Retail Brands shared, “Acquiring Ayesha Accessories is an important step for us and a moment of pride for my team and me. This acquisition perfectly aligns with our growth strategy, allowing us to reach a wider audience with contemporary, high-quality fashion jewelry. Ayesha has always been a fun, playful brand with a strong identity and loyal customers. Our aim is to extend the brands core signature design to a much larger landscape by becoming a full-range accessories label, offering premium fashion jewelry with contemporary design and functionality at the core of the customer experience for young Gen Z and Gen Alpha audiences.”

The acquisition has already borne fruit, with Ayesha Accessories being launched in 45 Shoppers Stop stores across India in just two months. Commenting on the rapid growth, Sohel Lalvani, COO and Co-Founder of Toniq Retail Brands said, “This acquisition not only broadens our offerings but also provides our customers with a wider selection. Our teams have done an exceptional job launching the brand in 45 stores, and we are planning to expand Ayesha’s footprint to 100 stores in the coming months. The past few months have been a period of consolidation for us, allowing us to leverage our strengths in our product portfolio and our distribution network across offline and online channels. We are confident we can leverage these capabilities across all our brands.”

Toniq Retail Brands is proud to be a women-led company, with women making up 80 percent of its key management. The company’s portfolio includes a wide array of segments, ranging from fashion and hair accessories to ethnic jewelry and men’s accessories. Over the years, Toniq Retail Brands has built a strong reputation for its customer-centric approach and commitment to delivering high-quality, on-trend products.

With the acquisition of Ayesha Accessories, the company is furthering its mission to provide fashion-forward products that resonate with a growing customer base, particularly Gen Z and Gen Alpha consumers. This move is part of Toniq Retail Brands’ broader strategy to establish itself as a next-gen fashion accessories company. The company is leveraging a robust supply chain, advanced inventory management, and data analytics to scale operations efficiently, while also exploring the potential for exclusive brand stores in select cities and partnerships with quick-commerce companies to expand its market reach.

As Toniq Retail Brands continues to grow, the acquisition of Ayesha Accessories represents a significant milestone in its journey, positioning the company for further expansion and success in the fast-evolving fashion accessories market.

In a significant move that underscores its ambitious growth trajectory, Minimalist has announced the commencement of work on a new 200,000 sq. ft. manufacturing facility in Jaipur. The new unit, located in Mahindra World City, marks a pivotal moment for the company as it seeks to scale its operations and meet rising global demand.

“Today, we’re not just announcing another milestone - we’re laying the foundation for the future. I’m excited to share that work has begun on our new 200,000 sq. ft. manufacturing unit in Jaipur. But this isn’t just a bigger space - it’s a bold statement about where we’re headed,” stated Mohit Yadav, Co-Founder, Minimalist.

Minimalist’s commitment to building world-class infrastructure stands in contrast to industry norms, where many companies opt to outsource production. The new plant is designed to support a 3x scale-up in operations, enabling the brand to continue delivering the highest quality products to consumers around the world.

“While many companies take the easier route by outsourcing production, we believe in investing in world-class infrastructure. This plant, located in Mahindra World City, will help us scale 3x, meeting the growing global demand and ensuring the highest quality for our consumers. This is more than expansion - it’s transformation. With GMP and NSF compliance, we’re building not just for today, but for a future where iBeauty (India’s beauty) becomes synonymous with global standards of innovation and trust, just like kBeauty and jBeauty. The company attributed this bold new step to the tireless efforts of its team, expressing gratitude for their dedication. “None of this would be possible without the relentless dedication of our team. Thank you to every Minimalist team member for your tireless efforts in making this dream a reality,”  Mohit Yadav added. 

In line with Minimalist’s vision of becoming a global leader in the beauty industry, the new facility will adhere to stringent standards, including GMP (Good Manufacturing Practices) and NSF (National Sanitation Foundation) compliance. The company is positioning itself to rival global beauty giants like Korea’s kBeauty and Japan’s jBeauty, while showcasing the best of India’s beauty innovations.

Minimalist’s journey, it seems, is just beginning, with the promise of more exciting developments on the horizon. “The journey has only just begun, and the best is yet to come.”