Retail India News: Parineeti Chopra Becomes Strategic Investor in Clensta
Retail India News: Parineeti Chopra Becomes Strategic Investor in Clensta

Talented and versatile actor, Parineeti Chopra, has ventured into entrepreneurship through strategic investment, acquiring a significant minority stake in Clensta. This innovative personal care brand seamlessly integrates nature with technology, revolutionizing the health and personal care industry in India with its affordable and sustainable range of products.

Clensta's mission is to provide consumers with clean, effective, and sustainable solutions that enhance well-being while minimizing the carbon footprint. Their product lineup includes wellness, haircare, skincare, eye care, lip care, and body-care categories, combining cutting-edge science with eco-friendly formulations.

"I am delighted to announce my personal investment in Clensta. I am extremely excited to be a part of this brand, which not only revolutionizes the personal care landscape in India but also embodies the attributes of environmental consciousness, ethics, and sustainability that I personally endorse. I stumbled upon Clensta while browsing the internet and tried their Eggstreme shampoo and conditioner, which proved to be amazing. Upon further research, I was astonished by their extensive product range and was eager to be part of their evolution. This association gives me a unique opportunity to contribute to building a brand that will remain relevant for years to come, thanks to its focus on product excellence and its distinctive ethos of ethical and conscious creation. I strongly believe in treating our planet responsibly, and I am thrilled that Clensta's range of products fulfills the promise of providing consumers a better way," expressed Parineeti Chopra.

"We are thrilled to welcome Parineeti as a partner and investor in Clensta. Her environmental concerns and passion for innovation make her a perfect fit for our brand. She shares our vision of creating a better world, which aligns with our brand ethos of always seeking a better way. She understands our long-term goal of providing sustainable, affordable, and effective personal care solutions that are locally made for everyone, including our global customers. With her support, we look forward to elevating Clensta to new heights," stated Puneet Gupta, Founder of Clensta.

Clensta's commitment to innovation and growth has attracted notable debt and equity investors such as TradeCred, the Royal family from UAE, Ex-Im Bank of India, Mumbai Angels, Keiretsu, LetsVenture, O2 VC Fund, and others. In the past, Clensta has collaborated with institutions like IIT Delhi, Caspian Impact, and US-AID.

At IIT Delhi, Clensta develops all its proprietary technologies, including STAR (Safe Transdermal Absorption of Reactive Ingredients Technology) which ensures effective and safe transdermal absorption of reactive ingredients, and CRAN (Complete Release of Active Nutrients) facilitates seamless assimilation of vital nutrients for healthy hair, skin, and overall body wellness.

The brand incorporates natural extracts, such as red aloe vera (22x more potent than regular aloe vera) and plant-based egg protein, setting new industry standards by integrating nature with technology. Clensta's product range is competitively priced between Rs 299 and Rs 1199.

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