Retail India News: Piccadily Distilleries Unveils Camikara 3 Years Old
Retail India News: Piccadily Distilleries Unveils Camikara 3 Years Old

Piccadily Distilleries has unveiled Camikara 3 Years Old (YO), a distinctive 100 percent pure cane juice rum aged in American oak barrels for three years. Contrary to the prevalent use of molasses or grain ENA in Indian rum production, Camikara stands as India's pioneer in premium, pure cane juice rum. This launch aligns with the evolving preference for high-quality rum in India, a market poised for annual growth at a rate of 5.55 percent (CAGR 2023-2028), according to Statista.

Bottled at 42.8 percent ABV, Camikara 3YO challenges the notion of rum as a seasonal spirit, inviting young consumers to experiment and captivating rum enthusiasts with its complexity. Positioned as a versatile drink, Camikara 3YO can be enjoyed on the rocks or as the foundation for preferred cocktails throughout the year, showcasing the true essence of cane juice.

Camikara aims to elevate the legacy and tradition of rum in India by drawing inspiration from Punjab's culture, where the distillation of cane juice to create a local brew called Laahan has a historical precedent. Piccadily Distilleries endeavors to revive this age-old tradition, employing advanced maturing techniques to present the beauty of premium Indian rums through Camikara.

In extending the success of its award-winning 12YO variant, Camikara 3YO aligns with the company's vision to make premium Indian spirits more accessible. India, as the world's largest producer of sugarcane, boasts a rich history of producing cane juice distillates or rums. Despite this, the domination of Western whiskies and the devaluation of rum as a quality brown spirit hindered the production of premium category rum until now. Similar to the resurgence of indigenous Indian coffee and rum, Piccadily Distilleries seeks to reclaim space on a global scale for premium Indian rums.

Siddhartha Sharma, Founder, Piccadily Distilleries said, “We are very excited to expand our portfolio of pure cane juice rums and launch Camikara 3YO. Camikara was born out of a desire to revive the age-old distilling tradition from India and introduce an indigenous premium category rum. When we launched the limited-edition Camikara 12YO, it became the first ever Indian rum to win a ‘Gold Medal’ at the prestigious IWSC Awards 2023. This inspired us to expand our rum portfolio and make the golden elixir more accessible. We hope that Camikara 3YO will carry on the legacy and cater to a wider audience.

Camikara 3YO embodies purity, revealing classic, naturally sweet top notes of sugarcane. The nose delights with hints of funkiness, vegetal greenness, and a subtle embrace of wet leather, followed by fruity sweetness reminiscent of melons, complemented by hints of honey and vanilla. On the palate, a masterful alchemy of oak and cane juice spirit unfolds, resulting in a well-rounded and impeccably balanced spirit. Camikara 3YO delivers a gratifying finish with each sip.

Currently available in Haryana at Rs 1,500, Rajasthan at Rs 2,410, and Uttarakhand at Rs 1,830, Camikara 3YO will soon be accessible in Maharashtra, Goa, Punjab, Assam, Arunachal, Madhya Pradesh, Chandigarh, Uttar Pradesh, and more.

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