SALT Attire, a home-grown, affordable luxury brand of formal wear and smart casuals for women has launched its 3rd store in Mumbai, at Nexus Seawoods Mall in Navi Mumbai.
Spanning over 600 square feet, the new store is designed to meet the growing demand of modern fashion enthusiasts looking for stylish but functional work essentials. The brand already has 2 outlets in Palladium – Lower Parel and Infiniti Mall - Malad, in Mumbai.
To celebrate the occasion, SALT Attire showcased its curated Core Collection along with a few unique pieces that have been designed and launched for the new store exclusively. The swanky event cemented SALT Attire’s unparalleled presence in the fashion capital along with showcasing its sharpest assortment of women’s wear of pants, shirts, dresses, skirts, and tops. The Core Collection consists of classic straight and slim-fit pants, and blazer suit sets in essential colors like black, navy, white, maroon and hot pink.
The store will house tailored fit blazers and pants, classic and chic tops, anti-gaping shirts, lightweight skirts, fuss-free tops, and the most flattering dresses that women can wear all day and carry comfortably from desk to dinner effortlessly. All these pieces of clothing are made with quality fabrics that are kind to women’s skin and comfortable for them to wear all day. The range starts at Rs1,650 and goes up to Rs 7,500.
SALT Attire is known for its deep understanding of the customer’s need for functionality along with fashion when it comes to formal wear, business casuals, or semi-formals. It is known to subject the size, fabric, and finishing of the clothes to multiple layers of tests so that customers get the most comfortable and practical work wear.
"This is our 3rd store in Mumbai and we have strategically selected Navi Mumbai to expand. Navi Mumbai is a fairly underserved market in women’s fashion with high potential. A lot of our existing customers live in and around Navi Mumbai and we are excited to serve them. The new store boasts a collection that reflects their confidence, individuality, and freedom. This year, we aimed to foray into Mumbai and we accomplished it by opening 3 stores at 3 different locations in the city to cover the breadth of the market,” said Dipti Tolani, Founder and CEO, SALT Attire