Electronics brand Samsung India has inaugurated its largest premium experience store spread over two floors across 3,500 sq. ft in North India at Connaught Place in Delhi. The new store showcases the brand’s complete product ecosystem through different zones such as connected living, smartphones, audio, gaming, lifestyle screens, wearables, and its multi-device connectivity with SmartThings.
“This is the largest Samsung experience store in North India offering the widest portfolio of Samsung devices. With this new store, our goal is to provide every consumer, especially Gen Z and millennials, the best of its products and experiences such as Connected Living, Gaming and Lifestyle Screens,” said Sumit Walia, Senior Director, Samsung India.
He further added, “This new store will also offer a one-of-its-kind phygital experience through Store+, further enhancing the shopping experience and choices for our young consumers.”
The electronic brand’s largest store in North India also offers occasional Galaxy workshops, live commerce activities, and cultural performances along a fully functional service Centre.
Recently, the global electronics brand revamped its Samsung Opera House in Bengaluru by offering new technology experiences to its customers such as its complete product ecosystem and new zones like connected living, gaming arena, audio, home theatre, and lifestyle TVs.