Scott Sports India rolled out its first Scott Technology Center in Gurgaon towards expanding the company’s presence and services in the north of India. The Swiss sporting company SCOTT Sports SA, completes 10 years of being present in India.
According to the company, the brand has targeted an overall 10,000 units of sale from Scott and its sister brands Bergamont and Avanti in FY 22-23. Scott launched the much-awaited STC in Gurgaon in association with Bicycle Adda. SCOTT Technology Centers are already present in Tier l, and Tier ll cities across the country. The first STC was opened in 2015 in Bangalore followed by cities like Surat, Imphal, Mumbai, Nashik, Coimbatore, Nagpur, Hyderabad, Mysore, and Cochin.
The Scott Technology Center is designed to enhance the purchase experience of the consumer. The store will offer a wide range of bicycles across - MTB, Road, Hybrid, Gravel, and Demo Bikes – for a consumer to have a good understanding of the range. Scott Technology Centers have certified bike specialists who are trained mechanics to ensure bikes are to the highest quality standards. STC provides other features to Scott’s every customer which include Test Rides that allow every potential rider to choose from a wide range of bikes available at the Scott Technology Center for a test ride before actually deciding on their ideal bike.
Jaymin Shah, MD, Scott Sports India said, “We are incredibly proud and happy to launch our 11th Scott Technology Center in the country and 1st in the NCR region. Cyclists and Triathletes specifically from the northern region have been waiting for a bike store that is designed to offer a personalized experience. SCOTT technology center is designed according to global standards, keeping in mind the needs of the Indian consumer and encouraging the consumer to take up cycling. The consumer now gets to experience the widest range of SCOTT bikes and accessories, SYNCROS, and Bergamont range of products under one roof.”
“In addition to products, a customer can also avail of the Exclusive Bike Fit service which has been developed in collaboration with Radlabor, Germany. The consumer has the opportunity to test, and try many of our products which makes this store a must-visit,” he added.
The aim of Scott Technology Center is to enhance the performance of the riders by providing a unique service to its customers, called Scott Bike Fit by Radlabor which provides the riders pain-free experience by customizing the bike according to the riders' requirements with a professional Bike Fit. Moving far away from the conventional cycle store, with Scott Technology Center, the brand aims to evolve at the retail level towards providing an experience center for consumers. The Scott Technology Centers also offers a complete range of Scott Bikes and accessories from the brand Syncros. Similarly, with accessories, parts, apparel, and equipment, the store features a distinct, sizable service area to ensure that the unique space is set aside for after-sales service.