Silvostyle by PNG Expands Offline Presence in Pune

Silvostyle by PNG announced the launch of its first stand-alone Flagship store, in Aundh, Pune, which will offer a wide range of Sterling silver High fashion jewelry. The 500 sq.ft store will be the brand’s flagship store in its hometown of Pune. The Brand aims to roll out 15 stores through 2023-24 across urban geographies in India through a mix of owned and franchise stores. Silvostyle by PNG currently clocks 20 crores in revenue annually and aims to clock over 100 crore in business in the next three years of retail expansion!

Silvostyle has been one of the leading silver jewelry brands in the country with many firsts to its name. Be it In Film merchandising with mega-hit films and top stars to tie-ups with leading fashion designers and introducing designer collections and more. With this new store, customers will see the unveiling of Silvostyle 2.0, a new vision and a new direction, aimed at becoming a one-stop destination for lovers of sterling silver jewelry.

The new store will feature 5 new extensive collections speaking the language of FashionNext in sterling silver jewelry, oxidized jewelry, marcasite jewelry, jewelry in silver and pearls, and Lightweight CZ jewelry.  The product lines are inspired by globally trending designs in rings, earrings, bracelets, and necklaces. The pieces are not only stunning but also affordable, making them accessible to a wide range of customers, especially first-time jewelry buyers, millennials, and GenZ. FashionNext jewelry is designed to be both fashionable and functional, with an emphasis on versatility and wearability.

The collections have been created with a deep emphasis on design and global trends. From bold necklaces to delicate bracelets, stunning rings to delightful earrings. The young generation believes in experimenting and is happy to experience a wide range of metals, semi-precious stones, and varied styles.

In addition to the silver collection, the new store will also feature a line of Lab-grown Diamond jewelry in 14 kt gold called “Omeeka”. The Omeeka collection will only be available at Silvostyle stores and is an offering to attract the new-age diamond jewelry buyer.

"We are thrilled to expand our Sterling Silver Jewellery offering and walk the path of FashionNext! The new store will create an engaging and immersive experience for young shoppers. With Silvostyle’s expertise in jewelry design and craftsmanship, we are confident that customers will love the new collections. We have always believed in making jewelry accessible to everyone, and this new line is a testament to that commitment. All 5 new collections Derya, Devi, Daysha, GoDark, and LiteMe will also be available at all PNG Jewellers stores. While Silvostyle by PNG will become the center of all things High Fashion in Sterling silver, PNG Jewellers will continue to focus on Fine jewelry and Natural diamond jewelry as always," said Saurabh Gadgil, Promoter, Silvostyle by PNG.