Superdry has announced a partnership with Bollywood actor Kartik Aryan, who joins Superdry as its newest brand ambassador for the Indian market. The campaign titled ‘YOU GOT THIS’, takes inspiration from anime animation to channel the consumer's inner super-self.
Kartik Aaryan will act as a Superdry ambassador to represent the brand in India, speaking to younger consumers within this market and helping to target an audience of a younger demographic within the Gen-Z community.
Julian Dunkerton, Founder and CEO, Superdry said, “We are delighted to have Kartik Aaryan on board as our newest brand ambassador for India. Kartik’s individual style and wide fan base speak to the Gen-Z consumer that we are targeting with this campaign. Kartik’s reach within the Indian market is incredible, with a massive 27M followers on Instagram, he has a real connection with young people in India. As a global brand, we really need to associate ourselves with talent who embody the brand values we stand for, which Kartik does for this market. I’m excited to see how this partnership progresses and to have Kartik as part of the Superdry family.”
The newly launched 'YOU GOT THIS' campaign was curated on the concept of everyone having a ‘super’ side to themselves, with an accompanying tagline that reassures and encourages the consumer to be confident in their ability to be a ‘super’ individual.
The new collection featuring Kartik as the face-of offers an array of Superdry signature styles, including biker and puffer jackets, statement hoodies, stylish tees, and polo shirts, as well as a wide range of denim.