Titan Company Ventures into a New Lifestyle Category with the Launch of IRTH Bags
Titan Company Ventures into a New Lifestyle Category with the Launch of IRTH Bags

Titan Company, the undisputed leader in consumer categories announced the launch of its latest brand, IRTH. 

Every woman carries a bag and owns multiple. However, to this huge potential market, the existing solutions today are largely catering to vanity. Hence, Titan sees potential in organized styling as a space that is unoccupied by anyone. Also given the large loyal base of women consumers that Titan caters to, this is yet another endeavor to enhance her every day.

Bags thoughtfully designed for women of today to elevate their everyday. Designed with deeper understanding, delivering premium quality at an affordable price. IRTH the next big venture from Titan addresses its consumers’ evolving ambitions by presenting a trusted, women’s bag brand that responds to all their requirements. 

CK Venkataraman, MD, Titan Company Limited said, “Titan has continuously pushed the boundaries to offer elevating experiences with our products. We saw a huge potential in the women’s bags category and are delighted to explore the opportunity with the launch of IRTH. The brand IRTH represents the values and trust of Titan and our understanding of the women consumer and their evolving needs. We are proud to present a brand that is centred on design and functionality.

Manish Gupta, CEO, and VP, Fragrance and Fashion Accessories Division at Titan Company Limited said, “IRTH intends to create long meaningful relationships with its consumers, making their purchase process exciting and special. Suggestive of the brand’s name, IRTH symbolizes the care and attention applied to the product design and exemplifies the sense of wonder and emotion inherent in the brand.

IRTH has a product portfolio ranging from workbags, tall totes, shoulder bags, handhelds, slings, cross body, clutches, and wallets. Delights and Organisers are the categories unique to IRTH.

Delights is a range of special bags. Many specific need-based bags today are carrying solutions but are not the most stylish. Delights range is an evolving cluster starting with Mom Bags. Mom bags come with insulated milk bottle slots, changing mats, water repellent slots for soiled clothes, and can be hands-free with detachable straps to be hooked onto the stroller. There are many more little pockets to organize the little things of both mom and baby. 

The detachable Organisers cluster is here to make mobility styling organized. The launch pack comes in four different sizes, S, M, L, and XL, basis the carrying needs. The delight in IRTH bags are the little features: padded shoulders, key holders, wire organizers, detachable sanitizer pouch, detachable pouches, etc. to keep your secret things secret and precious things safe. These packed IRTH bags are priced economically to suit every pocket, Rs 2595 - Rs 5995/-

The Launch pack of IRTH has a wide choice of 90 bags + 4 organizers in two colorways to choose from.

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