Too Faced Cosmetics’ new store is now operational at Select Citywalk, Saket, Delhi, announced Vandana Singh, Leasing Senior Executive at Select Citywalk in a LinkedIn post. Too Faced Cosmetics entered the Indian market in 2021. The first store was opened in DLF Promenade Mall, Vasant Kunj, New Delhi.
Headquartered in California, Too Faced is a makeup brand that was launched in 1998 by Jerrod Blandino and Jeremy Johnson. It offers a range of high-quality and innovative formulas. With a total of 12.7 million followers on Instagram, Too Faced has created a strong community among millennials.
In 2016, the makeup brand was acquired by Estée Lauder Companies Inc., an American multinational cosmetics company, for $1.45 billion. This acquisition is the largest by Estée Lauder Companies Inc., known to be the second-largest cosmetic company in the world after L’Oréal.
Launched in 1946 by Estée Lauder and her husband Joseph H. Lauder in New York City, it made only four products – cleansing oil, skin lotion, all-purpose creme, and creme pack. Recently, the company announced that it has acquired designer fashion house Tom Ford in a deal worth $2.8 billion, with Ford remaining as creative director until at least 2023.