Victoria’s Secret Aims Physical Presence in all Major Cities of India
Victoria’s Secret Aims Physical Presence in all Major Cities of India

Renowned US lingerie giant Victoria’s Secret is all set to expand its global presence in India and will be unveiling its second physical store in Ambience Mall, Delhi, Vasant Kunj by the end of 2022.

Prior to the launch of the store, the specialty retailer of lingerie and beauty products brand launched its pop-up store in the said mall.

Already having a store in Mumbai, the Delhi store will be the brand’s second initiative toward global expansion. 

The Delhi store will offer products from Victoria’s Secret Beauty, Victoria’s Secret Lingerie, and Pink.

The newest store will be similar to the Mumbai store in terms of category representation, however, will be slightly bigger in size.

“VS is a very iconic brand, there is no other brand in lingerie space that has a following similar to Victoria’s Secret. So, we are very excited for the launch and hope it goes as per our plan," said the brand's representattive.

The brand has received phenomenal feedback from the Mumbai store, and the customers are loving the products, and the store in total is doing great in all terms.

“The opportunities into every major city in India is great, and we aim to be present in every major city gradually. We aim to give the best experience to our customers being present in the best of the malls,” added the brand's representative.  

Victoria’s Secret opened its first physical store in India in September 2022, in Phoenix Palladium Mall, Mumbai. The new store features innovative designs and is a part of the brand’s newly introduced retail concept, Store of the Future which provides a unique shopping experience for all customers.

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