Victoria’s Secret Expands Offline Presence, Opens Store in Delhi
Victoria’s Secret Expands Offline Presence, Opens Store in Delhi

Following the success of its first-ever store launch in Mumbai in September, Victoria’s Secret, the leading specialty retailer of lingerie and beauty products with modern, fashion-inspired collections, fine fragrances, body care, loungewear, and Victoria’s Secret’s PINK, has expanded its presence with its second full assortment store opening, now in Delhi.

The store features innovative designs and is part of the brand’s newly introduced retail concept, 'store of the future', providing a unique shopping experience for all customers. Store Of The Future features streamlined navigation to effortlessly guide customers throughout the space, a modern fitting room, as well as a welcoming and seamless shopping experience. 

Prior to the new store’s opening, a Victoria’s Secret pop-up preview was unveiled in October at Ambience Mall, Vasant Kunj. Throughout the pop-up, customers were able to visit and browse the brand’s most popular fragrances, adding to the festivities of the season, while celebrating Victoria’s Secret newest store addition in Delhi.

The new Victoria’s Secret store will be located at Ambience Mall, Vasant Kunj, and will feature a wide selection of the brand’s signature bras, panties, and sleepwear across a multitude of collections. Personalized, one-on-one bra fitting appointments with specially trained Bra Fit Experts will also be available. Bra fittings are complimentary, and no appointment is required.

Alongside the brand’s best-selling lingerie, there will also be Victoria’s Secret Beauty including popular fine fragrances, scents, and mists. The store is now open and joins more than 1,350 Victoria’s Secret stores worldwide in addition to the brand’s online site.

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