Wacoal, the renowned premium lingerie brand hailing from Japan, has appointed Hirokuni Nagamori as the Chief Executive Officer (CEO) of Wacoal India. In his new position, Nagamori will spearhead the brand's expansion efforts while focusing on delivering value to a broader customer base by accelerating channels such as e-commerce and multi-brand outlets (MBOs).
Nagamori's journey with Wacoal began in 2006 when he joined Wacoal Japan. Throughout his career, he has held various roles including Production Control and Merchandiser in Thailand and Indonesia. Having been involved in the global business department, Nagamori has gained valuable insights into the apparel industry. With his extensive experience in merchandising and supply chain management (SCM) in Japan, Nagamori plans to leverage his knowledge to strengthen Wacoal's product range and contribute to the achievement of its goals. He aims to introduce bestselling, high-quality products in countries worldwide, utilizing Wacoal's technology and innovation to develop products that cater to the specific needs of Indian women.
In the short term, Nagamori envisions establishing Wacoal as a prominent brand by expanding channels, and he is also determined to accelerate the company's growth by diversifying Wacoal India's product portfolio (to be confirmed with Kimaya). At every stage of product development, the focus will be on empowering women throughout the country to express their beauty confidently.
"We are excited to announce the appointment of Hirokuni Nagamori as CEO of Wacoal India. With his extensive experience and leadership, we are confident that Wacoal India will continue to expand its brand recognition and product offerings to meet the needs of Indian women. I am thrilled to work alongside Mr. Hirokuni Nagamori and the rest of our team as we strive toward our vision of becoming a leading brand in the Indian lingerie industry. With his guidance, we are confident that Wacoal India will continue to thrive and grow," said Pooja Merani, COO of Wacoal India.
Hirokuni Nagamori, CEO of Wacoal India, stated, "As the CEO of Wacoal India, I am incredibly thrilled for the opportunity to lead this dynamic organization and excited for what lies ahead. At Wacoal India, we are committed to offering innovative products that not only meet the diverse tastes of Indian women but also provide them with greater comfort and beauty - and this will further help in expanding our brand awareness. I have seen the power of the Wacoal brand in action ever since I joined Wacoal. With our team's dedication, Wacoal India is poised to become a true force in the Indian intimate apparel industry.”
Wacoal is all about science, technology, and innovation to provide the best and the most comfortable lingerie for women while boosting their confidence. Every Wacoal creation is an example of product uniqueness. With a customer loyalty rate of 70 percent + and a presence in online marketplaces, the brand's focus remains to provide the accurate fit to make women feel comfortable inside and confident outside.