Wipro Consumer Care Invests in a Women’s Healthcare Brand Gynoveda

Wipro Consumer Care - Ventures, the venture capital arm of Wipro Consumer Care and Lighting, has invested in Gynoveda which is focused on addressing women’s healthcare issues including gynecological and lifestyle-related disorders faced by them from puberty to menopause. 

Gynoveda was founded in 2019 by the husband-wife duo Rachana Gupta and Vishal Gupta along with gynecologist Aarati Patil in an attempt to help women aged between 14- and 45 years cure disorders such as infertility, PCOS, irregular menstrual cycles, etc. 

Sumit Keshan, Managing Partner, Wipro Consumer Care - Ventures said, “We are excited to form this association with Gynoveda which work on noble causes of how to address the oft-ignored aspects of women’s health. We believe that there are large unaddressed needs of women who suffer and live with these problems and Gynoveda is already making a visible impact with their offerings as well as educational initiatives. The strong team of Vishal, Rachna, and Aarti has all the elements to make Gynoveda formidable with the aim of reaching a larger population. This is aligned with our interests in the health and wellness space, in addition to our existing focus on personal care, fragrances, food, nutrition, etc. This is the 10th investment from our fund.”

“Our philosophy is that we can solve gynecological disorders for women, without putting them on life-long medications. We can help them get rid of gynecological problems in a time period of 6-8 months or one year, based on their chronicity. Gynoveda has so far improved the health of 3 lakh women residing in 20,000 pin codes of India," said Vishal Gupta, Co-founder, and CEO.

With an aim to revolutionize the $9.6 billion global women’s healthcare industry, Gynoveda sells proprietary formulations certified by the United States Food and Drug Administration (FDA) and India’s National Accreditation Board for Testing and Calibration Laboratories. It sells these products via its website as well as e-commerce marketplaces such as Amazon, Flipkart, and Nykaa. They have strong initiatives in providing expert consultations thru teleconsultation mode, educational materials thru blogs and videos, webinars, etc.