Salvatore Ferragamo ss15 collectionrn

Incosi Fashions, an Indian fast fashion e-commerce company founded with a vision of becoming world’s leading fast fashion & lifestyle Technology Company, unveils a new watch brand Ralph Pierre for Indian Youth

Ralph Pierre is a fast fashion brand offering trendy watches catering to the youth. The collection comprises 10 watches assorted under 3 categories - Actif, Bande and Sublime. These watches come with high performance features and latest designs comprising of trendy colors, unique styling, aesthetic appeal and premium quality.

Ralph Pierre is designed to bring stylish & premium quality fashion goods at aggressive prices for today’s youth. In addition to the looks and design, quality of the watches as well has been well defined.  Every watch in the Ralph Pierre collection comes with Citizen Miyota Movement & SONY batteries with a 3 years life span. 

Fast Fashion is emerging as an aggressively growing category in the Indian Retail Sector. Indian fashion retail market has witnessed several significant changes in recent years, which speaks for country’s evolving fashion retail market. One of the most significant changes is advancing online retail or e-retail of fashion products across the country. 

With the increased adoption of smartphones and the increased usage of the internet, the consumers' awareness about international trends is increasing and consequently, they are seeking the same. Due to the improved living standard and higher disposable income, today’s young consumers are willing to spend on the latest fashion trends at the best value prices.

Ralph Pierre bridges the gap between the quality and affordability in the fast fashion segment. It has been launched with watches for now and soon other fashion categories are to be added. With trendy international designs and aggressive pricing, Ralph Pierre provides a viable option to users to own quality trendy fashion goods at reasonable prices.

Groupe SEB, world leader in small domestic equipment with a turnover of 5 billion Euros in 2016, is all set to revolutionize the cookware and small electrical appliances segment in India. The France-based consortium today launched Tefal with a premium range of products across segments such as Cookware, Food & Drink Preparation, Breakfast, Linen Care and Home Care. Tefal ingenious and durable products will ensure Indian consumers “get the best out of everyday”, with the assurance of making their home a better place, in a fast-paced and ever-changing world.

Groupe SEB India CEO Sunil Wadhwa said: “Groupe SEB is pleased to launch the flagship premium Brand Tefal in India. This launch is in sync with the Groupe's strategy to establish leadership position in the market. Tefal's launch is the next phase in Groupe SEB’s expansion strategy to dominate the market with products which are designed in France, acknowledged for their innovative solutions and are equipped with patented technologies providing perfect results”.

To begin with, Tefal Non-stick Cookware, Steam irons and Air Purifiers will be available in Delhi-NCR, Chandigarh and Ludhiana. By June 2017, Tefal would be available across 13 metros and mini metros in the country and product range would also be expanded with the addition of Food Preparation and Breakfast categories. With a gradual expansion in range, Tefal would have an extensive product portfolio available in the market by end of 2017.

Italian lighting brand iGuzzini has launched its new product family called “Trick” through its partner company LSI at its newly developed light studio and experience center in Delhi.  This collection of light art installations are also based on the “Trick” family of products called “Trick by Trick”, highlighting the versatility of  this product family and its potential to allow designers to create lighting effects previously not possible to achieve using conventional architectural lighting products. 

With the festive season just around the corner, it is time to celebrate and show your loved ones just how much they mean to you. Make this year’s gifting experience memorable and magical through Godrej Nature’s Basket's unique gift hampers.

Godrej Nature’s Basket presents festive hampers for all seasons starting from just Rs. 500. Choose from pre-packaged options or put together your own customised hamper, by choosing from a range of gourmet gifting options.  The hampers are available across the stores in Mumbai, New Delhi, Pune, Bangalore and Hyderabad. You can also order them online on @ www.naturesbasket.co.in or through Nature's Basket Android and iPhone Application.

Corneliani, the luxury Italian men’s wear brand by OSL Luxury Collections Pvt Ltd, has unveiled the ‘Winter Shield’ collection for the Suavé man. The collection includes sophisticated quilted jackets with intelligently designed detailing. The fusion between formal and luxury casual has been crafted to capture the classic sophistication.

Noble fabrics needled with exclusive yarn wefts – to cashmere designs with leather details; they multiply the many different solutions, as multi-faceted and urbane as the natural world around him. The use of dark colours is dominant in this edition to exhibit the elegance of the mysterious beauty.

The structure of the jacket is never restrictive: it does not overlook the sartorial ethic but the historic elegance has been reinterpreted to make its way in the wardrobe of today’s connoisseur.

An international player, Corneliani stands out for its values of tradition and quality that – together with its modern brand - make it a world landmark in men’s elegance.

Ankit Arora, CEO of Streamline India and Samay Dutt owner of Looks Salon, introduced international acclaimed brand OLAPLEX, Insurance of your Hair in the city of Delhi at Looks Salon. Go Blonder. Push the envelope further without compromising the integrity of hair. From the photo shoot to the salon chair, colorists are set free from the fear of damaged hair. Olaplex treatment demonstration had been done on Models hair, people were enjoying and getting the feel of Olaplex treatment. Olaplex is a single active ingredient invented by Dr. Eric Pressly, PHD in materials, and Dr. Craig Hawker, PHD in Chemistry. This is their first invention in the beauty industry. This is a great treatment that can be used on any client whether they have had a chemical service or not. Great way to help sustain the structure of the hair and leaves hair feeling soft and manageable. 

Ankit Arora, CEO of streamline India says- “Olaplex is a rage, a revolution which will take the delhi hair industry by surprise! It’s repairing the hair like no other product has ever done”. “The top hairstylists and colorists all over the world cannot stop raving about it. Olaplex will actually strengthen your hair, making it look shiner” he says.

Samay Dutt, Owner of Looks Salon says-“Olaplex is a new chemistry and new super power for hair. It has swayed the hair industry and will make a huge difference in the health of your hair, s ii am very hopeful towards introducing Olaplex in Delhi”. “One week and 5 washes later, your hair will be just as soft, lustrous and strong as the first day you received the stand alone treatment” he says.

Guest spotted at the launch are Designer Anuradha Ramam, Poonam Dubey,  Fashion Designer Priyanka Batra, Deepika Krishna, Malvika Kaura, Shivani Wazir Pasrich, Rod Anker, Deepika Krishna and others

Olaplex is free of silicone, sulfates, phthalates, DEA, aldehydes, gluten and is never tested on animals. Olaplex reconnects broken disulfide sulfur bonds in the hair. Hair bonds are broken during thermal, mechanical and chemical services.

Carlton the premium luggage brand presents ‘INCA’ the latest in business fashion. Crafted in pure crunch leather each bag is strategically designed to ensure optimum utilization of space along with durability. Exuberant yet practical, INCA offers a variety of solutions to suit business needs of different individuals.

Paytm, India’s largest mobile commerce platform announced the unbelievable Home & Kitchen sale! On for three days between 20^th and 22^nd May 2015.The  sale offers up to   100% cashback on home furnishings, kitchen appliances, home care products, furniture, tools, hardware, utility items and much more.

The consumer can choose from over three lakh products and more than 45,000 sellers. The best of brands including Philips, Godrej and Prestige Cookware are up for grabs during the mega sale. All those coveted items that one always desired for at home   are now just a click away.  

Quality and affordability come in one neat package during the incredible Paytm Home & Kitchen sale. Don’t forget to log on and drape your home in style!    

Foodpanda.in, India's online food ordering platform & The Akshaya Patra Foundation have joined hands to support under-served children in a unique initiative called - 'Ticket to Cheer'.

 In tune with the ongoing World Cup fever, the 6 week long campaign 'Ticket to Cheer' urges cricket lovers to showcase their love and passion for the game and their team with a personalized 'ticket to cheer'.

The microsite, tickettocheer.com, has been created to facilitate cricket fans to support their favourite team, in a match of choice, during the World Cup by generating their own 'Ticket to Cheer'. One ticket implies a contribution of Rs. 750/- to provide mid-day meals to a child for an entire school year.

Foodpanda will also be sharing posts to cheer India on social media and for every cheer foodpanda will donate a meal from their side.

Rohit Chadda, MD and Founder, foodpanda.in said, "It is a matter of great pride for us to associate with Akshaya Patra Foundation and contribute towards this endeavour.

The World Cup is a great occasion to unite people for a common cause. We take this opportunity to encourage people to join us in serving 1.4 million children with the potential to lead a healthy and progressive life like any of us."

Shridhar Venkat, CEO, The Akshaya Patra Foundation, said, "The 'Ticket to Cheer' campaign is an attempt to fulfill the basic need of satiating the hunger of children in school through mid-day meals. We are united in this cause with foodpanda which shares our desire to provide nourishment to children. By targeting cricket lovers during the World Cup, we are hoping to add purpose to their passion and bring a ray of happiness into the lives of children."

Besides foodpanda, this initiative is also being supported by ESPNCricinfo and Freecharge. 'Ticket to Cheer' is an online communication tool/format, with no real value. It does not entitle the donor to any privileges related to the ongoing cricket World Cup.

Participants can purchase one or more than one ticket. Payments are acceptable through Credit Card, Debit Card, Net Banking or International Donation.

Confectionary player Parle products, has launched the TVC campaign, focusing on 'Mindful Eating and Soulful Living' for their new range of healthy biscuits - 'Simply Good', whichconsists of three products: Simply Good Digestive cookies, Simply Good Cream Cracker, Simply Good Digestive Slimz biscuits.

Catering to the health conscious consumer, the Simply Good range of biscuits focuses on the little joys of eating healthy. The TVC is about simply enjoying what you eat, rather than worrying about whether it's healthy or not. It's about how you feel and what you experience while eating that really matters and translates into a good life.

Speaking about the TVC, Pravin Kulkarnii, General Manager (Marketing), Parle Productssaid, "The TVC is all about simplifying life and staying close to nature, which is exactly what the brand represents. With this new 'Simply Good' range, we encourage our valued consumers to live a healthy and fulfilling life."

 Commenting on the new range of biscuits, Mayank Shah, Deputy Marketing Manager, Parle Products said, "We did an extensive research on what our customers want and are proud to present the Simply Good range that is both delicious and healthy. Indian consumers are well aware about their wellbeing and there is an increase in healthy food consumption, which is becoming a part of their lifestyle. With the Simply Good Range, we are offering our consumers a choice of healthy snacks without compromising on the delectable taste."

 "With this TVC, we wanted to bring out the fact that people should take a break from their routine life and encourage them to live a life that is pure, natural and Simply Good", said Mr.Rahul Jauhari, NCD, Everest Brand Solutions.

 Parle's Simply Good Digestive cookies are available across India in two packs sizes, the 250 gms pack is available at Rs. 50/- and the 100 gms pack is available at Rs. 20/-.

The premium readymade apparel brand Allen Solly from the Aditya Birla Group—owned Madura Fashion and Lifestyle has entered into an exclusive partnership with the famed tennis grand slam tournament Wimbledon to sell men’s wear.

The partnership will also mark the launch of Allen Solly’s sub—brand Solly Sport, the company said in a statement here today.

“Solly Sport will market an exclusive line of men’s wear lifestyle apparel under a licensing agreement with Wimbledon. The line was designed in collaboration with a French design firm to bring cutting edge on and off court tennis fashion to the domestic market,” it said.

The new collection will be available in more than 200 stores, it added.

Leading women’s fashion apparel brand, 1090F launched its exuberant Spring-Summer 2015 line amidst the crème de la crème of the city at Aquaba in South Mumbai.

The extravagant evening was hosted by the vivacious Suchitra Pillai, who kept the momentum of the show soaring high. Sizzling hot supermodels Carol Gracias, Deepti Gujral, Alicia Raut sashayed down the ramp in 1090F’s Spring-Summer Collection 2015.

 Speaking at the occasion,  Rahul Mehta, Managing Director, Creative Lifestyle, “Our Spring Summer Collection is for the contemporary young women out there who work towards their dreams and make a difference. We at 1090F have always been committed to fostering a culture that empowers women and that is why we are using this platform to highlight and recognize achievements of young women who have contributed to society and are a source of inspiration to their peers.”

 When comfort marries style, the outcome is the vivacious and trendy collection that makes up the SS’15 line, which has been carefully designed keeping in mind the young cosmopolitan women having multiple facets.

 The launch event celebrated the fierce, fun, flirty, fiery and funky spirit of women who take on the world in style. 1090 F identified four such young women who are achievers in their own right and perfectly reflect the brand philosophy.

 The brand believes it is very important to be yourself and this is the exact attitude that the 1090F woman exudes - she is sharp yet carefree, powerful yet fun! With the Spring-Summer Collection 2015, 109°F puts the ‘F’ back in fashion as a salute to the free-spirited, stylish, independent women of today.

New Delhi: With the advent of the big fat Indian weddings and growing number of newly wedded couples, Da Milano launches a new premium wedding collection specially targeted at brides.

The collection varies from bags to slings and luggage trolleys which will aimed at keeping the bride's trousseau the way it should be.

Da Milano's wedding collection includes clutch, lipstick, a veil for the ceremony etc for honeymoon travel.

The collection is designed for men & women respectively keeping the different needs of the respective individuals in mind.

Leading international premium accessories lifestyle brand, Furla has teamed up with world-class photographer Mario Testino and his creative agency, to shape the brand's artistic image across the board.

Starting with the Spring Summer 2015 Collection, the brand will develop a 360-degree project that will set the tone of voice and the communication codes of the brand, developing a media-neutral creativity, which will roll out to all platforms: point of sales, media and web.

Only in the early stages of a long-lasting collaboration, the creative partnership between Testino and Furla will transmit the brand's colorful, joyful and contagious Italian lifestyle mood that celebrates both its iconic and novelty products with a strong mix of quality and innovation. 

The lively and dynamic images will be reflected in the ad campaign for media and outdoor, in window display, in store and web catalogs as well as in videos for the website, social media platforms and PR purposes.

This new challenge is the first initiative of a strong and focused marketing strategy, aimed at bringing Furla into the next level of its international growth.

"This is a very exciting and positive time for the brand. We are proud to begin this partnership with such a great artist like Mario Testino. His creativity will project Furla to the next level of its global evolution," declares Eraldo Poletto, Chief Executive Officer of Furla. 

"Furla is about energy, life and colors. When I look at the product, I imagine whoever is wearing it is having a great time. It's a great journey we are beginning together," said Mario Testino about the brand.

New Delhi: Indian wear brand BIBA has launched Tricolor Collection on the occasion of 66th Republic Day of India.

 'There is no better way to showcase your patriotic streak with a little style flaunt. Hence, this Republic Day, go an extra mile to express your pride on being an Indian, be clad in BIBA tricolor collection,' says the fashion brand.

 The new collection includes suits, kurtis, Kaftaans and skirts in the flag color of Saffron, White and Green.

 These stylish outfits from BIBA will definitely add the patriotic fervor to your wardrobe!!

 Saffron and White are two colors which spell unity. Give your pride an expression with this attractive kesariya (Saffron) skirt and team it up with the beautiful white colored top. The kurtais is in cotton fabric with embroidered yoke and slight detailing on neck. The kalidar skirt is priced at Rs. 1699 while the kurtais for Rs.1099.

White is the color of peace and what can be a better way to spread this wonderful message than with this beautiful cotton suit comprising of intricate embroidery on the neck with further detailing on the dupatta border. It is priced at Rs. 3399/-

Dress in the color of growth and prosperity with BIBA's beautiful tricolored suit which consists of immaculate embroidery. This beautiful piece from BIBA is priced at Rs. 2599/-

Get into the patriotic mood by donning this lovely kurti in bright saffron color with green patterns making it a perfect republic day fit. With some beautiful detailing in gotapatti on the neck, this piece from BIBA is priced at Rs.1099/- 

Amorio, one of the finest footwear brands in terms of quality and style, launches its chic and stylish collection of handcrafted footwear for both men and women. Amorio is more than just a brand; it is a medium of expression for the curious, the crazy, the renegade, the wanderer, the nomad and for people who have a whole other side to them.

Crafted from the finest Italian leathers and fabrics that the brand sources from across the world, Amorio footwear is high on comfort and style. The materials include Calf Skin, Calf Hair, Lamb Suede, Lamb Brush on leather, Goat leather, Cow leather, Salmon skin and Crust leather.

What makes a pair of Amorio footwear unique and stand out, is the best quality materials and the array of designs that the shoes are available in. Amorio’s collection of women footwear is chic, sexy and sophisticated, reflecting a modern style sensibility. The brand offers footwear for all occasions ranging from bright court shoes, chic loafers, high block heels and printed trainers in an array of trendy colors.

There are a bundle of emotions and intangible values that come with the pair of Amorio footwear and it is the outcome of passionate craftsmanship that makes a pair of AMORIO shoes just the right pair for you. Knowing that it takes months to complete your pair of handmade shoes and that they last a few decades, it surely doesn’t seem extravagant to invest in a pair of sheer luxury and comfort.

AMORIO’s chic and stylish collection consists of classic designs & styles like Slip on’s, loafers, Monk strap, Chukka boot, Jutis, Riding boots and leather brogues.  Apart from the above, customers can choose the designs and colors and the footwear can be customized as per the customer’s requirement and demand. Apart from footwear, the brand has also forayed into Unisex Tote bags and reversible tote bags using selected calf hair and two-colored suede.

Known for their punchy prints and iconic logotype, notable British streetwear brand HYPE will exclusively be available at KOOVS.COM from January onwards. Currently it is the menswear collection making its debut on the site.

Started in 2011, HYPE has successfully created a niche market among London's young and statement conscious. It is stocked by some of the finest independent retailers of streetwear worldwide. HYPE has rapidly grown from a new, aspiring home grown brand into a popular urban-cool force to reckon with.

The edit to be available at KOOVS.COM will comprise of the brand's signature look of bold prints, overgenerous patterns and attention-grabbing designs in clothing & accessories. The range includes a healthy dose of bold prints and highly distinguishable streetwear in t-shirts, sweatshirts, backpacks and more. The collection will be priced between Rs. 2295/- and Rs. 2495/-

Jewelsify ventures into the online retaile space with its portal -www.jewelsify.com. Nowadays, e-commerce has become a very essential platform. In this fast paced life the consumer does not have the time to come down to the store and yet has a need to purchase authentic jewellery from a credible source.

Jewelsify.com offers an array of unique designs from trendy bracelets to earnings, pendants, and necklace.  Every diamond jewellery product from Jewelsify.com is fashioned from solid gold or platinum and is adorned with high quality diamonds of different cuts and scopes.

Founder of Jewelsify.com, Mr. Hardik Kapoor says, “Recent years has seen a remarkable transformation the way customers are shopping. E-commerce has taken the world of retail by storm and captivated the imagination of an entire generation of entrepreneurs, with e-commerce models.” He further adds, “Jewellery purchase is an emotional decision as well as a huge investment.

So, it is important that the consumer is not only aware of what they are buying but also taking the right decision. Jewelsify.com today enjoy a strong association and trust, thus we felt the need to educate our clientele on gold, diamond, and the available options to help them make an informed purchase decision.

Every piece at Jewelsify.com is certified IGI, EGI or HRD and solitaire by GIA, IGI, HRD. Being the 5th generation into jewellery business, we have inherited the responsibility of providing quality and priceless jewellery products."

Jewelsify possess a legacy that facilitates them in mastering the art of casting stones into precious ornaments.

South Korean electronics giant Samsung Electronics has recently unveiled its first smartphone powered by its Tizen operating system, a major development in the tech giant's aim to build a software ecosystem to rival Google Inc's(GOOGL.O) Android, says a report in Reuters.

In India the Z1 device went on sale for 5,700 rupees ($92) each.

As per the company statement the company targeted the first time buyers. Further, this no-nonsense handset - one of Samsung's cheapest comes with a  sports a 4-inch display, a plastic body and a simplified user interface and much more.

Besides, the launch is a key step in the company's strategy to break free from the Android platform, which powers Samsung's flagship Galaxy devices and most other smartphones on the market.

At less than $100, the Z1 will be able to compete with low-price offerings by manufacturers like Micromax Infomatics Ltd in India. The price will also help convince first-time smartphone buyers to try a Tizen-powered device, analysts said.

"Samsung has better chances of success with first-time smartphone users, who may have limited exposure to the huge ecosystem offerings from Android or (Apple Inc's (AAPL.O)) iOS," IDC analyst Kiranjeet Kaur said ahead of the launch.

While India is already the world's third-biggest market for smartphones, most consumers in the country do not yet own one of the devices, meaning the growth potential is huge.

A Samsung spokeswoman said the firm had not decided whether to launch the Z1 in any other countries. Samsung is however pushing to grow Tizen on other platforms such as televisions.

Until now, Tizen has been deployed only in Samsung smartwatches and cameras, leading some analysts to doubt if it would ever power devices in the crucial smartphone business. The mobile division as a whole accounted for about 68 percent of the firm's operating profit in 2013.

Delays in a Tizen smartphone launch undermined confidence and dissuaded third-party developers from creating software applications needed to populate a Tizen ecosystem.

Samsung says more than 1,000 apps will be available for download in the Tizen Store - a tiny fraction of the number of offerings on Google Play. The Z1 comes with pre-installed apps and web links to services like Amazon.com, Flipkart, Facebook, Twitter, LinkedIn, Yahoo and YouTube.

Z1 buyers will also get free data from Indian mobile operators Reliance Communications Ltd (RLCM.NS) and Aircel for six months, as well as free music and video content worth a combined 1,750 rupees per year.

Zivame, leading online lingerie store has recently launched a teenage collection, in association with their private label brand CouCou.

CouCou Teens is a colourful collection of innerwear and nightwear made for young girls between the age group of 8 to 18. Besides, when it comes to night wear, the teenage category is underserved in India. A good collection that covers all the teenage sizes and offers a good variety is hard to come by in the market today.

Zivame aims to address this gap with CouCou teens. The collection consists of sporting, playful prints that can be mixed and matched. Designed keeping in mind the growing girl, teen bras come in 2 varieties - slip-on bras and triangle bras. Other fun nightwear that is a part of the collection includes hooded jumpsuits, comfy PJs and easy nightdresses.

Richa Kar, Founder and CEO, Zivame said, “At Zivame, we have always focused on offering a large variety of lingerie across different sizes and types to cater to the needs of all women. We realised that the teens category is underserved and therefore decided to launch our own collection. We have created CouCou Teens to ensure teenage girls are able to find bras that fit them well and that too in designs and patterns that they will love to wear! Our range in 100 % cotton and it will be very comfortable, especially for the first timers who are used to wearing slips.”

The collection is exclusively available on Zivame.com and can be explored here. For mothers who are looking to help their daughters buy their first set of bras and for teens who are looking to explore and buy new designs, the collection offers a lot of variety.

Zivame believes getting fitted is the first step to buying the right bra, especially when it is a first time experience. Teenagers in Bangalore and mothers who are helping their daughters in finding right lingerie can visit Zivame’s fitting lounge in the city where experts will help them find out their right size.

The collection ranges from Rs. 195. You can view the range.

Global fashion brand Being Human Clothing has recently announced its Real Heros campaign. The campaign introduces the autumn winter '14 collection and features the people behind three of the organizations that are supported by Being Human - The Salman Khan Foundation.

This includes Dilbur Parakh, founder of Aseema, Mridula Chakraborty, Director of the Akshara High School in Mumbai and Viji Venkatesh, country head of The Max Foundation, India. The campaign is designed by Pulp India and shot by photographer R Burman.

Expressing his views, Salman Khan, Brand Ambassador and Founder of the Being Human Foundation, added, "The work that Dilbur, Mridula and Viji are doing is truly exemplary and as a Foundation, we are proud to work with them and the organizations they represent. Some organizations need awareness, some need funding and some need a combination of both. By the simple act of buying a Being Human garment, you help shape a life through education or help save a life through healthcare."

Speaking about the campaign, Mr. Manish Mandhana, Managing Director, Mandhana Industries Ltd, says, "Being Human - The Salman Khan Foundation focuses on education and healthcare for the underprivileged. Royalties from the sale of Being Human clothing support the initiatives undertaken by the Foundation in both areas. Through this campaign, we would like to recognize some of the individuals, who by their selfless dedication are real, everyday heroes" 

Alberto Torresi- the Italian shoe brand comes along, more individually and relaxed than ever before with their Winter Boots Collection that depicts skilful interaction of modernity, tradition and sustainability that generates lots of new and interesting impulses.

The collection which is available at www.albertotorresi.com is another outcome of their corporate philosophy of creating durable fashion wear, points with a new surge of comfort apart from its typical and reliable style. To refresh their visual identity Alberto Torresi recently has come up with their e-commerce website www.albertotorresi.com for the customers to make a convenient reach.

Alberto Torresi's top-of-the line, beautifully designed leather boot seamlessly blends style and performance with high-quality materials and finishes. Making it a versatile pair with distinctive branding on the collar of the shoe, the collection also delivers an unmatched aesthetic and unbeatable weather protection.

With four decades of expertise in the footwear making, the Italian brand combines heritage looks with modern styles for an authentic collection that perfectly walks on the lines of urban lifestyle. The focus, however, always stays on high-quality materials to quench the continually increasing thirst for quality. Whereas the colour spectrum rolls out a more calm and noble tonality, in addition to lots of warm wood and earth colours, shading in black, brown and tan tones playing a central role.

Together with the subtle colour details in the sole and shaft, these shoes form a perfect match for the new winter fashion. The striking leather features are an important element, whether patent, washed, greased, milled or oiled: the authentic look is decisive and lends the shoes an unmistakable appearance.

The new winter styles utilize the brand's latest advancements in technology to create the most comfortable, durable, footwear experience on the market. These ankle boots are designed with a slip-resistant outsole for a solid foundation on even the slickest surfaces maintaining a moisture-free environment inside the shoe, and crafted with buttery smooth leather; they feature a classic round-toed design.

Conceptualized by the best of designers and made by skillful craftsmen who ensure to delight the soul through product durability and reliability. The pure leather boots are crafted to satisfy the customers that suit every style and match every persona.

 Together with the subtle colour details in the sole and shaft, these shoes form a perfect match for the new winter fashion. The striking leather features are an important element, whether patent, washed, greased, milled or oiled: the authentic look is decisive and lends the shoes an unmistakable appearance.

About Alberto Torresi: Alberto Torresi is an iconic foot wear brand defined by an empowered sense of glamour and a confident sense of style.

Together with an expertise exceeding a century and finest craftsmanship, Alberto Torresi' was launched in the year 2010 by Agra based Virola Shoes Pvt Ltd. This Indian enterprise is an offshoot of a 40 year old family run business of rolling leather products.

Currently, Alberto Torresi is spearheaded by a second generation entrepreneur Ishaan Sachdeva who entered the family business with a vision to take footwear industry to the next level.  With a wide and exotic range of footwear designs, Alberto Torresi embodies elegance in an effortless combination of classical and contemporary influences. The brand has been growing exponentially and has successfully created a strong foothold across every nook and cranny of India.

After receiving immense recognition and success in India, the brand has concentrated its effort on retail and has forayed into opening of exclusive brand outlet. Today, Alberto Torresi enjoys a presence in over 600 sales points across 21 cities in India. Alberto Torresi offers a premium array of footwear which is made up of 100% leather that appeals to customers between the ages of 18-45 years.

Price Details: Rs. 3995 - 4995

Yepme.com has introduced its new collection by Shah Rukh Khan featuring new styles, patterns, prints and colors is designed for both men and women with a distinctive look. It is a ready-to-wear collection and celebrates fresh combinations in style and silhouettes. From hooded sweatshirts in bright colors & trendy sleeveless jackets to cropped sweatshirts, printed tops & washed denims, stylish winter wear is what dominates Yepme’ s  Fresh Fashion collection.

Adding on to the collection is a line of dark and light washed denims for a more relaxed, club wear feel. The range is dominated by hooded jackets & sweatshirts, denim shirts, sweaters, soft knits and cardigans. Staying at par with global trends this season, the SRK collection at Yepme allows for sharp edged layering, be it vintage inspired or the more modern take on wearing prints on prints.

 Besides, the price starts at Rs 249 for Shirts, Rs 719 for Jackets, Rs 539 for Sweatshirts, Rs 539 for Sweaters.

VoxPop brings to you a  range of quirky mobile covers to flaunt this party season.This phone case is a one-piece hard plastic case with super slim profile. It provides solid durability, impact resistance, and easy access to all ports and controls. Wearing VoxPop’s cool designs give you another expression to speak your mind and wear your attitude.

An ode to popular culture, the VoxPop mobile covers bear distinct designs inspired from your favorite superhero characters and cool and funky colors to choose from. The collection includes covers for I – phone 5, I – phone 6, Nexus 5, HTC M8, Samsung S4, S5, and Note 3. The covers are designed in various characters like Mickey, Dexter, Hulk, Superman, Avengers, Captain America etc.

Designed with new and unique form fitting, the VoxPop phone covers offer excellent protection to the handset against daily bumps, drops, scrapes and scratches in order to keep it looking newer for longer.

Price Range – Rs. 850/

Shazé a premium lifestyle and gifting brand launches a beautiful range of Inlaid Boxes for the wedding and festive season. The gift of music is always appreciated by many people and for different occasions. We offer a selection of Italian Wood Inlay boxes to choose from. Whether the box is plain or has a picture story, they have the finest movement and are truly delight for the eyes and ears.​ You can keep your precious jewellery or watches in these boxes which will surely adorn for a lifetime.

These spectacular boxes series captivates because of its classic elegant exterior and presents your valuables in a remarkable way. The inlaid boxes are finely crafted out of Mahogany, White Maplewood, Walnut wood, Ebony and Poplar and given a royal finish. Each box is handmade by a dedicated craftsman and takes 3 months to complete. Some of these boxes are musical and keyed in to play a lovely melody.

Inspired by local artisans in Italy, these inlaid boxes exude the charm and sophistication of European craftsmen. Perfect for holding your silverware and bijoux, the boxes will keep your jewels safe and sound, while looking elegant on your dresser or anywhere in the house.

The Inlaid Boxes Collection is a series of 3 boxes, namely; Oriental Design Inlaid Box, Raye Inlaid Box and Barocco Puzzle Box. Deriving its inspiration from the city of love each one is simply beautiful and very chic. Available at ​all the shazé stores across India.

Yepme.com,  online fashion brand just released its new TV commercial, introducing its brand ambassador Shah Rukh Khan. This makes Yepme the first Online Fashion Brand in the country to be endorsed by Shah Rukh. In the 30 seconds commercial, the legendary actor, who is the national style icon is seen endorsing Yepme’ s Autumn-Winter 2014-15 fresh fashion collection.

The commercial is running across leading TV entertainment, lifestyle, and news channels. Yepme has associated with top TV Shows for promoting their association with Shah Rukh Khan and will also launch its print media campaigns on leading newspapers and magazines as well. To promote the campaign digitally, the brand has launched its hash tag “#freshfashion” digital campaign to engage its customers and promote their fresh fashion range.

Mr. Sandeep Sharma, Co-founder and COO, Yepme.com, said, “We are extremely excited about the latest ad campaign featuring Shah Rukh Khan. Shah Rukh is known for his effortless and casual style and yet he is a class apart and that is what Yepme is all about. We are confident that millions of his fans across the globe will explore our latest collection and connect with brand Yepme.”

Expressing his excitement at joining hands with Yepme.com, Mr. Shah Rukh Khan said, “This is the first time that I am endorsing an online fashion brand and I am very excited to partner with Yepme for this! For fashion to be impactful, it has to evolve with time and maintain freshness. Yepme, with its focus on fresh fashion is an extremely innovative and fashion right brand, offering the most current fashion trends internationally. Their sense of style matches mine and I look forward to join the fashion revolution that they have started which is creating quite a wave with the youth across the country!”

Started in 2011, Yepme.com is India’s first online fashion brand. The brand’s mission is to democratize fashion in India and ensure that men and women, even in the smallest of cities have access to the latest designs in couture, accessories and footwear, at affordable price points. The company has built its business around the Fresh Fashion Model with an inherent advantage of single warehouse servicing and real time analytics developed on its own technology backend.

In a bid to increase visibility and reach, Rangriti has marked its presence by launching its e-store recently. With this move Rangriti.com is the first brand store for Rangriti. 

Commenting on the new development Mr. Siddharth Bindra, Managing Director, Rangriti, said,” We wanted to create a store where the entire Rangriti range could be offered. E commerce being a prevalent & growing channel serves as a perfect platform for us to launch the first brand shop for Rangriti & provide our customers the ease of shopping.”

The brand claims to offer the best online experience for its users with maximum choice in styles, colors and sizes. The website has been designed in a user friendly way, which can be accessed from any device including desktop, mobile as well as tablets. The online store is available 24x7 with multiple payment options, free delivery and covers all major cities.

In the future, Rangriti plans to introduce additional features and collectionsto the e- store.​

This is a unique time of the year where the wedding season conveniently coincides with festive shopping season. A time when consumers are looking for the best deals in the market, scurrying to find not only the finest attire, accessories and gifts, but also making sure to not miss out on bargains that are easy on the wallet. All this in a packed schedule filled with numerous commitments makes it laborious to really make the most of this special season ahead of us.

In keeping with the shopping mood of the customers, High5Store.com envisaged High5Store Online Shopping Festival (#HOSF14) - more savings, more shopping - as home to the greatest offers of the season that brings together great savings on its finest array of ethnic wedding collection, accessories, gifts, designer sarees , fashion jewellery and much more.

High5Store Online Shopping Festival (HOSF) will be a buzzing hub of exclusive offers, time-based discounts, great savings and a whole load of bargains every day. There will also be a contest everyday with exciting winnings and gifts, along with great offers from our best season sellers, all the while having a great time at it.

High5Store Online Shopping Festival (HOSF) is scheduled to run between 9th December 2014 and 13th December 2014 promoting 'Made in India' products that cater to our ethnic fashion and unique style sensibilities.

Speaking on the vision behind HOSF, Vineshkumar Kunhiraman, Founder and CEO of High5Store.com said, "We are always eager to offer discounts all round the year, especially during Indian festive season as we appreciate the importance it holds for our esteemed customers. But if you see the worldwide retail market, December month is a thriving shopping period and we are keen for our customers to avail great offers that complement their need for our products, at the best prices, curated from the best sources, all the more so, when it comes to Indian and ethnic-wear."

Moreover, with the wedding season underway, it is an ideal opportunity to shop for the family and relatives and make this season truly splendid while making great savings in its midst,"he added.

The season of weddings, festivities and endless evening soirees is here. This party season, choose from Giovani’s range of elegant evening dresses and tunics in classic Italian taste and stand out in the crowd.

Giovani Woman brings premium Italian ramp fashion to their patrons, offering a niche and unique collection for the more discerning woman with a more elegant sense of style. Giovani combines flare, flamboyance & fit to offer Fashion from a Finer World.

Giovani Woman offers a wide selection of party wear that has hints of ceremonial heritage, vintage drama and smooth modern dressing. Evening wear in interesting new patterns as well as embellishments lend sophistication and glamour to the Giovani Woman.

Taking a cue from runways across the globe, Giovani Woman has used laces in a big way. Soft laces with intricate detailing in shades of red, white and black are used to create a range of elegant and classy dresses. For those who like their bold prints, Giovani also has statement pieces in animal & floral prints in organza, jacquard, knits and even leather. 

Rich beadwork and appliqués have been tastefully used to add a touch of glamour hence the tunics, dresses and tops have a regal feel without being overtly traditional. This collection uses jewel tones like midnight blue, bright fuchsia, vibrant orange and emerald green with an occasional hint of gold and silver.

The women’s-wear range is priced between 1399 for a top to 4999 for dresses and jacket. This holiday season, stand out in Giovani!

Smartphone major, BlackBerry is wooing Apple customers with a cash offer for trade-ins of iPhones for its new square-screened, keyboard-equipped Passport, says a PTI report.

Besides, the phone will be available starting next month until February 13, in Canada and the United States. Customers who trade in their iPhones could receive up to $400 cash back depending on the model and condition of their trade-in, plus a $150 gift card.

This move marks that this is the first time that BlackBerry has gone head-to-head with Apple since the Canadian firm launched a turnaround plan last year aimed at stemming massive losses.

 Further, named for its approximate size to the travel document, the phone was designed to win back key corporate users after BlackBerry was effectively knocked out of the highly competitive consumer smartphone market dominated by Apple and Samsung.

 However, with this move the Investors seemed pleased, pushing up the Waterloo, Ontario-based company’s share price slightly in morning trading.But analysts were more sceptical. Carl Simard of Medici called it a very “desperate move”.

Master couturier Sabyasachi Mukherjee has recently tied up with global luxury e-store Carmaonlineshop.com for his gorgeous designer accessories. Carma, has given fashion retailing a new dimension with the launch of their online e-retail portal called Carma Online Shop.

Besides, Carmaonlineshop.com has set out a loud calling to its target audience of people who seek luxurious Indian couture with just a click in the comfort of their home, anywhere in the world.

Conceptualised by Malvika Poddar, Carmaonlineshop.com as of now houses sought-after designer labels  such as Sabyasachi Mukherjee, Varun Bahl, Nikasha, Simar Dugal, Reynu Tandon, Poonam Bhagat, Amethyst by Rahul Popli, and beauty expert Colorbar, to name a few. The carefully selected merchandise on Carma Online Shop are designer made, hand crafted and specially handpicked from various part of India.

With an easy-to-browse interface and offering free shipping in India, together with an easy return policy and exceptional customer service, the online portal will be a one stop shop for designer fashion and accessories. From Los Angeles to Ludhiana, Carmaonlineshop.com promises to be a delight for all its patrons and connoisseurs of Indian fashion and design.

Carmaonlineshop.com now has the indulgent range of accessories by Sabyasachi, from clutch bags to hairbands, to assorted bangles, that celebrate the grandeur of vintage.

The hand embroidered and hand crusted minaudiere with handmade 'pull-up' leather lining spell sheer luxury, making it apt for all newly-wed ladies and style divas.

The creations are reflective of Sabyasachi’s signature style – detailed thread embroidery, sequins, zardozi, and beading. Floral undertones, with some of best elements of Sabyasachi like elegance, subtlety and feminine grace are the highlights of these designs.

Amalgamation of creations from different parts of the country, Carma has always been known for giving fashion a new dimension. A combination of ‘new and old’, Carma stores have brought together the most sought-after designers and the brightest of new young talents under one roof.

Several established names in the world of fashion have found home in the early stages of their career at Carma. This destination boutique is recognized for high quality Indian and trousseau wear. The loyal, discerning customer is assured of finding the most beautiful designs and ensembles at Carma.

Leading marketplace for global jewellery designers, VELVETCASE.com  has designed and handcrafted the Coca-Cola IPTL Challenge Trophy' trophy that will be awarded to the winning team at Coco-Cola International Premier Tennis League (IPTL) 2014.

The league is helmed by tennis ace Mahesh Bhupati, commences November 28 onwards. Players like Roger Federer, Pete Sampras, Serena Williams, Sania Mirza and Novak Djokovic will be seen participating in the league.

Speaking about the trophy, Mahesh Bhupathi on behalf of the Coca-Cola IPTL said, "I think the trophy looks absolutely sensational! Having the mix of diamonds on the tennis racket makes it all the more interesting and it will certainly be treasured by the winning team! I congratulateVELVETCASE.com for putting this piece of art together"

Designed by Velvetcase.com, the trophy is studded with more than 100 carats of diamonds and gemstones and weighing 14.4 kgs. Besides, the trophy is a life-size tennis racquet measuring 24 inches in length, completely gilded with gold and silver, posing on a on a teak-wood base. Imported from Italy, this base is mounted with a thick sheet of silver representing the tennis court.

"We are thrilled to partner with the Coca-Cola IPTL in its inaugural season and provide a special and unique trophy to celebrate the champions participating in the league. The trophy has been conceptualized in collaboration with our designers in New York, Milan and Mumbai and crafted using diamonds, gold, silver, teak and gemstones to exquisite precision. We're pleased with the outcome and take immense pride in being associated with the Coca-Cola International Premier Tennis League", said Kapil Hetamsaria, Co-Founder & CEO, VELVETCASE.com, commenting on the trophy's design.

A tennis ball exquisitely crafted with gemstones and diamonds accompanies the racquet perfectly representing the global presence of the sport.

After nearly 40 designs and 10 prototypes created by VELVETCASE.com using its unique 3D printing technique, Coca-Cola IPTL Challenge Trophy was finalized; most parts of which were crafted by artisans in Jaipur and Kolkata.

Premium beauty brand, Za from the house of Shiseido will now be available on Nykaa.com,an e-commerce destination for beauty & wellness.

Since its launch in April 2014, Za is available across multiple retail formats, including department stores & multi-brand outlets in both modern and traditional trade in Mumbai, Delhi NCR and Bangalore.

Speaking on the matter, Benjamin Suzuki, Managing Director, Shiseido India Pvt. Ltd. said, “We are delighted to partner with Nykaa.com as our first step into the e-commerce channel. This partnership further strengthens our business in India by offering Shiseido India Pvt. Ltd. an exclusive beauty ecommerce platform with a premium imagery and a wide distribution network”.

Founded in 2012, Nykaa.com has emerged as a beauty e-commerce sites, with an assortment of over 250 luxury and premium brands. 

Nykaa.com founder and CEO, Falguni Nayar said, “We are excited and thrilled to have partnered with Za, to enhance our portfolio and offer our customers the highest quality of beauty products from the House of Shiseido”.

Taiwanese tech major, Asus is all set to introduce a wearable gadget, Zenwatch in the Indian market by the next year. Eyeing the increasing demand for affordable wearable devices in the country, the product is priced below Rs 20,000, according to a PTI report.

This feature enriched watch will have a curved display and can be synced with smartphones running Android 4.3 or higher versions.

Commenting on the matter, Asus South Asia Regional Head and Country Manager, Peter Chang, told PTI: “We are still finalising the launch and pricing of ZenWatch. It will work with Android phones and we expect to bring it to India in the beginning of next year,” The ZenWatch will compete with the likes of Moto 360, LG G Watch and Samsung Gear Live in India.”

When asked about the pricing, he said: “It will be priced under Rs 20,000, though we are trying to bring the price down further. It will be competitively priced.”

The demand for such devices is growing globally with the likes of Samsung, LG and Apple coming out with their smartwatches across various price points.

Online restaurant guide Zomato has raised USD 60 million (over Rs 365 crore) from Vy Capital and existing investors Info Edge (India) Ltd and Sequoia Capital to fund global expansion and new product development.

“This round of funding is being led jointly by Info Edge (India) Ltd and Vy Capital, with participation from Sequoia Capital,” Zomato said.

This takes Zomato’s total funding to over USD 113 million. Zomato had earlier raised USD 53 million from Info Edge (India) Ltd and Sequoia Capital over multiple rounds, it added.

Commenting on the development, Zomato Founder and CEO Deepinder Goyal said: “This is an exciting point in our journey, as we accelerate our way across the globe, and build a product that will continue to redefine the way people dine.”

In the past year, the company has added eight countries and millions of new users to it’s foodie truck, he added.

“Zomato is one of the first Internet companies out of India with a consumer product that is scaling on a global basis....We look forward to being long-term partners of the company as it establishes itself among the global Internet leaders,” Vy Capital Founding Partner Alexander Tamas said.

Over the next year, the company plans to expand to 14 more countries across Europe, Southeast Asia, Australia, and the Americas, Zomato said.

Zomato provides detailed information, menus and photos for over 300,000 restaurants across 18 countries. It is present in over 100 cities across India, UK, Canada, Lebanon, UAE, Turkey, New Zealand, Poland, Czech Republic, Slovakia, South Africa, the Philippines, Portugal, Brazil, Chile, Indonesia, Sri Lanka and Qatar.

Arvind ltd leading integrated textile and branded apparel players has recorded strong growth upward trend in the consolidate revenue by 14% at Rs.1965 crores for the quarter ending  on  30th September 2014, as against Rs.1718 crores in the corresponding quarter of the previous year.

Besides, the consolidated EBlDTA is up by 8% at Rs. 242 crores as against Rs. 225 crores in the corresponding quarter of the previous year. However, the Profit after tax grew by 3% to Rs. 97 crores as compared to Rs. 94 crores in the corresponding quarter for the last year.

 Commenting on the results of the Company, Mr. Jayesh Shah, Director & Chief Financial Officer said: "The revenue growth of 14% is led by 29% growth in Brands &Retail business with growth of Textile business remaining muted. We are pleased to note that our all Brands as well as retails formats have achieved decent growth. "

 Leading online portal for licensed apparel merchandise, VoxPop Clothing has secured additional funding of USD 1 mn.  This is after a seed round which it completed in June 2013 of $400,000.  The investment is led by Blume Ventures and a few other strategic investors. 

Futhur, VoxPopClothing develops limited edition t-shirts in partnership with international and domestic entertainment, sports and other brands which have fan following.  The Company since inception has witnessed remarkable growth and been offering creative designs to fans of brands such as Disney, Marvel, Batman, Superman, Game of Thrones, Mumbai City Football Club and others. 

Commenting on the investment, Siddharth Taparia, CEO & Founder said, “The funds would be utilized to increase product category in higher margin products, ramp up team and widen brand partnerships”.  Additionally the company has recently launched a crowd-funding platform for designers and independent brands to develop and sell customized apparel to their fans.  This has seen participation both on the supply and demand side. Besides, a part of the money would also be used to build the network effects that are inherent in this model”. 

Speaking on behalf of Blume Ventures, Karthik Reddy, Managing Partner commented “The Company has shown that there is a tremendous market amongst the younger consumer target group and we believe that the business is already on a path to being a multi-100cr brand, leveraging Siddharth's deep experience in making thepotential of licensed brands come alive. We're excited to support himthrough this round and more”.  Their additional investment in VoxPopClothing cements their belief in the brand’s current traction, value proposition and growth potential.

Marks and Spencer Group’s strong foothold in the menswear and lingerie segments contributed to a growth of 35% in the Indian market, in the recent half yearly result of the company.

The international sales of M&S was up by 1.2%, and India being one the priority markets for the brand, has emerged strongly with a double digit sales growth of 35% on a constant currency basis. Sales in India were driven by the strong performance across its womenswear, menswear, lingerie, kidswear and beauty departments, with highlights in men’s formal shirts and bra categories.

Commenting on the development, Venu Nair, Managing Director of Marks & Spencer Reliance India, said: “India is a priority market for Marks & Spencer. We are pleased to have opened a further four stores during the first half of the year as we accelerate our expansion in the market. We continued to see a good performance in India with sales increasing by 35% on a constant currency basis. From our stylish men’s formal shirts to our everyday and special occasion bras, our quality products resonate well with our customers in India.”

During the half year, M&S’s menswear sales were up 46% on last year, with its formal shirts proving particular popular with Indian customers with sales up by 76%. Marks & Spencer’s formalwear design expertise is highlighted in its comprehensive formal shirts offer comprising a broad selection of classic British tailoring styles including Oxford and Savile Row Inspired designs, the range includes classic, regular and slim fits in a range of collar sizes making it simple for customers to shop for the perfect fit. Innovative fabric finishes developed exclusively by M&S offer easy to iron options and perfectly combine style with practicality.

In May, M&S opened its first standalone lingerie and beauty store at Infinity II shopping mall in Mumbai. The move capitalises on the growth opportunities in the lingerie and beauty in the Indian market – during the half M&S saw its lingerie and beauty sales increase by 30% respectively on the previous year.

Gold prices may be sky rocketing but that does not stop today’s fashion savvy woman to indulge in buying gold jewellery. Considering the ever growing demand for fine jewellery, Dillano, the luxurious jewellery brand introduced the ‘Glittery collection’ made up  of 18 carat gold and natural Pearls.

Talking about the collection, Chitwn D Malhotra, jewellery designer and director of the Dillano, said, “The collection is perfect for today’s modern and independent women. Those who care for perfection and subtle beauty and want to flaunt beautiful concoctions of gold and pearl jewellery will no more be deprived of accomplishing their dreams. Dillano’s latest offering, an entirely new medley of gold ensembles for this festive and sizzling spring accentuates your evening and office look.”

Filled with life, vibrancy and aristocratic appeal, gold earrings studded with 5 carats of diamonds goes well with the formal attires of working women who love dull finish ornaments. Besides, the collection offers some exclusive earrings, bracelets and much more to jazz up every attire.

Zicom has recently launched a unique CCTV surveillance kit, designed to secure business and home premises. This CCTV solution is easy to install and even simpler to use.

All cameras are equipped with infrared Array LED (IR) sensors which gets activate automatically in low-light or no-light situations to allows the user to see up to 30 meters (95 feet) away and deactivate once lighting conditions are brighter to allow for round the clock monitoring.

The camera delivers true color image with no color variation. The digital video recorder utilizes cutting edge H.264 compression to record video simultaneously from all cameras. With real time recording the users can easily playback the entire video.

What’s more, two more cameras can be added to this kit at a later stage. It enables the user to securely access your system from practically anywhere in the world from almost any computer connected to the internet, or even from your smartphone. Besides, it is priced at Rs14,300.

Handset maker, Lava launched a new series of Iris smartphones under the 'Fuel' brand which will focus on offering longer battery life.

The first device launched in the series is the Iris Fuel 50, priced at Rs 7,799. The Android Kitkat operating system-based smartphone features a 3,000 mAh battery capable of lasting up to 1.5 days without charging. It has a five-inch display, 8MP auto-focus rear camera, 2MP front camera and 8GB internal memory (expandable up to 32GB).

What’s more, the device is powered by 1.3 GHz quadcore processor and has a 1GB RAM.

The super-efficient smartphones under this series are specially designed to last for long working hours without the need of frequent charging, Lava said in a statement.

"Amidst the hardware progression that has happened ever since smartphone category was introduced, battery has remained a cause of concern with the users throughout. Smartphones are increasingly becoming a very integral part of our daily lives and drive a lot of tasks for us," LAVA International Chairman and Managing Director Hari Om Rai said.

Devices that are able to support heavy usage without having the need to carry power banks for frequent charging are needed, he added.

"Our new Fuel series of smartphones will address just that. We shall soon come up with more products at different price points in this series," he added.

Multi brand retail outlet and the potpourri of fashion, Buzzaria has announced the launch of home décor accessories for this festive season.

The intricately designed collection which comprises of remote holder, tissue box with unique and different prints, also they have folding tables, wooden coasters, table mats, trays featuring Hollywood stars and other different prints. 

Mamta Mamta, owner & founder, Buzzaria says, “The right accessories can liven up any space. It can add fun and drama. As the designs, styles, products are conversation pieces. A feast for your eyes. This season we have brought you some very unique, funky accessories for you and your home. Add them to add some funky quotient, some Uber Living.”

‘Buzzaria is all ready to serve your needs that you need for your home. It will be difficult to take off your eyes from the artistically designed home décor accessories. These are ideal to not only personalize the décor of any interior, but also add a certain panache that otherwise would be sorely missed, ‘ added Mamta.

Taking this unique expertise to the next level, Buzzaria presents the latest selection of Accessories to make your interiors come alive.

The Accessories also serve as the perfect gifting option; with a diverse portfolio, you can find the ideal present for any occasion.  The products of Buzzaria evoke an aura of glory and comfort.

All spaces need that something to enhance the atmosphere and give emphasis to a unique furniture piece. You can do many smart tricks like these and Buzzaria can offer you all the newest tips and all the best products to make this possible.

Fashionara.com, leading women’s e-fashion mall recently announced the launch of a first F.lea Bazaar in Indian ecommerce.  F.lea Bazaar is an online marketplace that brings together a curated collection of the best off-beat, eclectic products from select sellers and boutiques from across the country. With this move, the company has also effectively changed its model from being a pure play fashion portal high on brands, to a curated marketplace for fashion of all hues.

Arun Sirdeshmukh, Co-founder and CEO, Fashionara said, “Women are our largest segment of customers and as a brand we aim to map and satisfy their requirements closely. A close look at the wardrobes of our customers, show that while branded products form a large part of what they wear, they are also keen on unique and kitsch products which they can mix and match to design a unique and sophisticated look for themselves.

However, “finding these products is a tough task as they are not available online or in the comfort of a mall, but in small chic shops at flea bazaars!. We thought if we could get the best of these sellers to sell online, we could satisfy the needs of a large number of our customers, add a lot of variety to what we offer on Fashionara as well as enable flea merchants to sell their products pan India. This win-win combination made us work at a breakneck speed and in just 4 months from conception, we are proud to offer the largest online flea market to our customers,”added Arun.

Inspired by the famous Santa Fe Flea Market in Mexico, London’s Portobello Road Market and our own Janpath and Commercial Street in Delhi and Bangalore respectively.

 The F.lea Bazaar marketplace currently offers an array of over 15000 products ranging from quirky home products and stationary to kitschy mugs, fancy accessories, personal care products, funky footwear and bags and Apparel.

It will be a platform for niche sellers who may not have a branded shop but sell through stalls at renowned flea markets and platforms like Facebook. Fashionara aims to have 500 merchants on the F.lea Bazaar, by this Diwali.

Premium luggage brand, Carlton presents Clifton, an exclusive luggage with a focus on securing travelers belongings with style.

Built from lightweight components, Clifton is easy to travel with and does not compromise on strength and durability, making it ideal for frequent travelers.

According to Sudip Ghose, Vice President-Marketing, VIP Industries said, “We are excited to launch Clifton, a range that strongly reflects the two essential elements of travel-security and style. We firmly believe that one’s luggage is not only a travel essential but infact in many cases, a home out of home and hence we do not compromise on quality and security.”

It is designed with an inbuilt with iTrak-The global lost and found device making it your best travel companion. This 4 wheel roller luggage ensures a smooth stroll with an expandable case that is useful for lengthy trips. 

Leading online fashion destination, is today reiterating the very same idea in a unique expression to inspire and encourage the youth of India to be comfortable in their own skin by launching a new brand campaign on the theme “Be You”.

On the launch of the brand campaign, Praveen Sinha, Founder and Managing Director, Jabong.com, said, “Jabong.com is constantly innovating to churn out something new for its customers and this time we are not merely promoting clothes but a concept which never goes out of fashion. ‘Be You’, allows the youth to realize where their true identity lies rather than chasing the latest fad, we are encouraging the youth to fall back on what they already had since the very beginning. Our TVC is very simple in terms of the message it plans to send out, be true to yourself not only in terms of attitude but also in terms of fashion you carry around”.

The campaign features a 360-degree multimedia integration of television, print, outdoor and digital platforms. The new TV commercial conspicuously emanates the philosophy around which Jabong functions today with a message directed in two simple yet assertive words, “Be You”.

The TVC which will be aired across channels, has been innovatively shot across many cities in India, capturing the personal styles of youngsters, and emotions derived from the sense of empowerment and confidence from fashion, the commercial showcases the latest styles and trends across clothes, shoes and accessories. 

Zivame.com, leading online lingerie store launched its first television campaign bringing to light how Indian women from all walks of life are now exploring themselves through lingerie.

Richa Kar, Founder and CEO, Zivame said, “We are very excited to launch our first television campaign. Lingerie as a category is underserved through offline retail with limited availability of sizes, types and designs. With our campaign we want to highlight how women from across the country are increasingly coming to Zivame and exploring the huge collection that we have on offer, including products they may have never heard of before!”

The campaign does not show any lingerie while communicating the message that Zivame has a huge collection available for women to explore. The 1 month long TV campaign will appear on leading Hindi and English general entertainment, movies and music channels. 

Conceptualized by Fisheye Creative Solutions, the ad campaign features Indian women from different age groups, professions and walks of life sharing what they have found at Zivame. From a middle-aged lady policeman who found a ‘Pink Thong’, to a pregnant bride who found a ‘nursing bra’, to a grandmother who found a‘Tummy Tucker’, the bold ad campaign aims to break many taboos prevalent in the Indian society, while communicating how Zivame has a huge variety of products available to suit each person’s individual needs.

 Dave Banerjee, Creative Director, Fisheye Creative Solutions added, “Lingerie as a category, has always been showcased either in a utilitarian setting or in an obviously sensuous manner. This campaign negates that aging stereotype by showing women comfortably and confidently exploring various lingerie. Something they've never been able to do before."

Leading retail major, Future Group,   will use the hybris Commerce Suite to support its omni-channel retail operations.  Comprising a number of different retail brands covering sectors such as fashion, sportswear, food and groceries, electronics and homeware.

Speaking about the choice of hybris, Kishore Biyani, Group CEO of Future Group, said; “In the world over, physical retailers who have developed themselves into omni-channel merchants are driving to attract customers and business across both digital and physical platforms. hybris has successfully developed omni-channel capabilities for leading retailers across the world.”

“With its modern architecture and modular approach, hybris will transform the way we are able to leverage our omni-channel retail model across all our brands and businesses. With hybris, we see a whole lot of new possibilities in retailing opening up, including the endless aisle vision becoming a reality, he added”

Besides, Future Group wanted to find the technology that would allow a seamless convergence of its emerging digital and physical commerce touchpoints  like physical facilities/store network, human assisted digital commerce network Big Bazaar Direct, e-commerce sites, catalog/phone order; mobile devices; TV/new media etc.

Eric Toon, Country Manager South East Asia and India at hybris said; “India is a key global market and we are delighted that a major retailer in this region such as Future Group has seen how the hybris approach to commerce can transform the way they sell and interact with their customers. Given the diversity of brands and size of its customer base, we know Future Group has considered carefully before deciding to select the hybris Commerce Suite. We look forward to working closely with Future Group on the roll-out and implementation of this project to realize the benefits that it will bring to its business.”

True omni-channel retailers are able to seamlessly integrate the best of both digital and physical worlds at each step of the customer experience. Even before a customer comes to a store, many customers are researching and making their product decisions online.