In keeping with the latent appeal of the offering, the premium packaging of the product carries a depiction of an evocative Kolkata street scene, sketched by the renowned painter Amit Bhar.
It has launched RoohAfza Fusion with real fruit juices in five flavours of litchi, lemon, orange, pineapple and mango in a convenient ready to drink, Tetrapak format for the Indian market.
According to industry insider, due to the shortage of high quality premium tea supply in India, branded tea marketing companies are forced to buy premium tea from Kenya and Sri Lanka at a very high 100 percent import duty.