Alcobrew to Invest Rs 100 crore in its Manufacturing Unit
Alcobrew to Invest Rs 100 crore in its Manufacturing Unit

By Nusra

Alcobrew Distilleries, the growing liquor company, plans to invest nearly INR 100 crores in new manufacturing units and marketing of the brand.

The company intends to raise a fund of INR 65 crores through debt and 35 crores from company reserves.

With an aim to focus on premium and semi-premium whiskey segments, Alcobrew Distilleries has also received a letter of intent from the government of Himachal Pradesh to establish a malt distillation and saturation plant.

“The investment of INR 100 crores will help us double our business in the coming 2-3 years. We have gained exemplary command over the world-class manufacturing processes during our earlier collaborations, and the widespread recognition of W&B and Golfer’s shot has motivated us to grow bigger,” shared Romesh Pandita, Chairman and MD, Alcobrew Distilleries.

Alcobrew has already launched ‘Golfer’s Shot’ in premium whiskey range and ‘White & Blue’ in the semi-premium range. Alcobrew began its business in 2006 by manufacturing and bottling ‘Old Smuggler’ in India, a brand from Gruppo Campari.

It has refined its work-class manufacturing and business practices during its international collaboration and thrives to enhance itsquality services through its own product range.

“From the newly established plants in Himachal Pradesh, we estimate using 70% malt for our own brands because semi-premium and premium whiskey segment have the potential of the fastest growth in the market,” added Pandita.

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