Banyan Tree Growth Capital Invests in Angels in my Kitchen
Banyan Tree Growth Capital Invests in Angels in my Kitchen

BanyanTree Growth Capital, the renowned private equity fund behind the iconic Nirula’s brand, has further solidified its presence in the Food & Beverage industry with a strategic investment in the beloved North Indian bakery and confectionery chain, "Angels in my Kitchen" (Angels).

The partnership with "Angels in my Kitchen" marks an exciting expansion of Nirula’s offerings, introducing a delectable assortment of pastries, cakes, and desserts to complement its renowned all-butter bakery, promising to tantalize the Indian palate.

“Our investment in Angels transcends business; it represents the fusion of two culinary legacies. We're thrilled to deliver the best of both worlds to our customers, redefining the dining experience while remaining faithful to our core values of offering high-quality, artisanal, and fresh ingredients in every dish,” shared Sumedha Singhal, Director of Nirula’s and a member at BanyanTree Growth Capital.

Founded in 2003 by two culinary enthusiasts turned entrepreneurs, Bijoy Majhi and Bhupesh Kumar Jain, Angels has carved an inspiring success story. From its modest beginnings in Delhi’s New Friends Colony, Angels has blossomed into a network of 20 outlets across Delhi-NCR. 

The infusion of capital from BanyanTree Growth Capital is poised to propel Angels into a new era, leveraging Nirula's national presence boasting 175+ outlets, thus ensuring that more locations across the country will soon be "touched by an Angel."

Anticipated revenue synergies will emerge from co-branded outlets, as both Angels and Nirula’s plan to introduce Shop-in-Shop concepts at their respective locations. The first co-branded outlets are now open in M Block (GK-II) and Qutub Plaza, with Defence Colony and Moti Bagh locations set to follow.

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading