Baskin Robbins Plans to Reach 1,000 Stores by 2024

Graviss Foods Pvt Ltd has gears up to open its 1000th Baskin Robbins outlet in India and the SAARC region in 2024.

Prioritizing Tier 2 and 3 cities strategically and reinforcing its foothold in major urban hubs, this achievement signifies a crucial juncture in the company's expansion.

Baskin Robbins' dedication to innovation has resulted in a continuous stream of new product introductions over the last three years, including a variety of ice cream cakes and desserts.

The brand's commitment to job creation is evident, with nearly 4000 individuals directly and indirectly benefiting from its operations.

Additionally, Baskin Robbins has allocated Rs 100 crore towards establishing a new factory in India in 2022 to fulfill its demand requirements.

In recent years, the brand has expanded beyond traditional parlors and is now accessible in over 4,000 premium retail outlets across major cities as it prepares to celebrate its 30-year journey in India in 2024.

Operating across more than 900 stores spanning over 250 cities, the brand is utilizing its strong franchise network to fuel its expansion.

Various initiatives have been put in place to strengthen ties with the extensive franchise network in India and the SAARC region.

“As India strides towards becoming the world's third-largest economy by 2030, Baskin Robbins India recognizes the impact of the country's sustained growth and rising aspirations & affluence. With a commitment to providing high-quality ice creams & desserts in vibrant and convenient locations across the nation, we are happy to aim to reach a major milestone of 1000 stores spread over 270+ cities in the country making BR the largest Ice cream Parlor chain in India. We believe in the power of ice cream to contribute to the nation's Happiness, economic growth, and job creation.” said Vikram Seth, Managing Director, Graviss Foods Pvt Ltd.

Graviss Foods, the Indian licensee of Inspire Brands for Baskin Robbins, has celebrated three decades of operations in India.

It operates a manufacturing facility near Pune, serving both domestic and SAARC region markets.

In addition to traditional ice cream parlors, Baskin Robbins has expanded its presence to modern trade formats, prominent e-commerce platforms, and general trade outlets, as well as partnerships with hotels, restaurants, and QSR chains.