Bira 91 and Crocs Launch Unique Limited-Edition Collection

Crocs, a renowned global brand known for its creative and laid-back footwear, will introduce a vibrant limited-edition collaboration with the Bira91 Merch store.

Crocs is embarking on its second collaboration in India. This alliance with Bira91 reinforces both brands' commitment to inspiring creators and encouraging imaginative expression.

The limited-edition Bira91XCrocs Classic Unisex Clog, designed specifically for urban Indians, embodies Crocs' inclusive philosophy of embracing individuality.

This partnership brings together India's most talented creative minds to celebrate and honor the spirit of artistic expression.

“We wish to contribute to India’s creative community with an unique design based upon India’s unique and playful personality by working with notable culture creators. The Bira91XCrocs collaboration embodies Bira91’s vibrancy and reflectsCrocs’ commitment to self-expression.” said Sumit Dhingra, Vice President & General Manager, Crocs India & SEA.

As part of the launch campaign, Crocs has collaborated with India's leading creative talents to create an engaging teaser video.

Accompanying the music are the lively illustrations by artist Nori Norbhu, adding a vibrant visual dimension to the video.

Crocs carefully selected these artists for their distinct styles and significant contributions to India's cultural and creative landscape.

“We are delighted to announce our collaboration with Crocs, a renowned global brand, that shares our brand ethos of being creative, playful, and colorful. With the limited-edition Bira91XCrocs Classic Unisex Clogs, we aim to combine the best of both worlds, and provide consumers with an experience that transcends boundaries. This partnership with

Crocs takes us a step closer towards that goal.” said Ankur Jain, Founder, and CEO at Bira 91.

The highly collection will officially launch on June 17th and will be exclusively available on the official Crocs web store. Priced at INR 5995, the Bira91 X Crocs Classic Unisex Clogs can be purchased at select Crocs stores, Superkicks.in, www.crocs.com, the Bira91 Merch store, and vegnonveg.com.