The company has partnered with Bangalore-based Amrut Distilleries to produce, distribute, and sell select Amrut premium brands across North India, marking a strategic move into higher-end industry segments.
Recently, the company entered the premium lager segment with two distinct beers – Six Fields Brute, with up to 8 percent ABV, and Six Fields Pilsner, with up to 5 percent ABV.
The collaboration aims to merge traditional Tamil dishes with contemporary dining techniques. SHROT, which represents the concept of "source," is part of Hyatt's initiative to blend tradition with modernity.
The venture aims to drive quicker decision-making, adapt more efficiently to market trends, and leverage specialized marketing strategies for luxury products.
Arambam – Starts with Millet" introduces an innovative dine-in concept centered around the nutritional benefits of millet, boasting a menu that highlights this grain.
The Messi Kids Menu features an array of dishes, including the Messi X Cheeseburger and Messi's Golden Chicken Sandwich, alongside classics like the Bacon Cheeseburger and Hot Dog.