McDonald's India-North and East Collaborates with GreenCell Mobility

McDonald's India – North and East has continuously shown its dedication to promoting sustainability within the green economy.

The company has taken various actions such as adopting renewable energy, using eco-friendly packaging, and responsibly sourcing materials to support the environment.

In alignment with this commitment, McDonald's India – North and East has formed a collaboration with NueGo, a leading electric bus service under GreenCell Mobility's umbrella.

“We are deeply committed to and invested in sustainable earth intention. We are excited about our collaboration with NueGo in jointly contributing to a carbon-neutral economy.” said, Mr. Rajeev Ranjan, Managing Director, McDonald's India – North and East.

This partnership arises from a mutual goal of embracing sustainability and advocating for eco-friendly transportation choices.

With a focus on meeting the preferences of modern, environmentally aware travellers, the collaboration intends to provide effortless and convenient dining choices for those who opt for NueGo's sustainable travel alternatives.

Travelers selecting the NueGo bus service from New Delhi's Inter State Bus Terminal (ISBT) to well-known locations like Chandigarh, Ludhiana, Dehradun, Agra, or Jaipur, will have the option to request McDonald's meals while they wait for their departure.

An exclusive lounge will be provided for this purpose. The collaboration's reach will gradually grow to encompass more routes, and a pre-booking option for meals will also be introduced to elevate the convenience for travelers.

“We at GreenCell Mobility, are thrilled to join hands with the renowned global entity McDonald’s India – North and East, to pilot a new-age food delivery approach tailored for NueGo’s environmentally aware travelers. This unique collaboration will reinforce our commitment to sustainable mobility and our dedication to delivering inventive customer experiences.” said, Mr. Devendra Chawla, CEO and MD, – GreenCell Mobility.

Demonstrating its commitment to environmental stewardship, McDonald’s India – North and East has embraced inventive approaches to decrease greenhouse gas emissions, mitigate the environmental repercussions of waste, and safeguard natural reserves.

The company utilizes FSC-certified paper-based packaging, sourced from recycled materials or well-managed forests, as a sustainable replacement for plastic packaging.

Remarkably, the brand's French Fries are manufactured in a zero-water discharge facility situated in India, leading to a substantial reduction in water usage.

The brand's dedication encompasses conscientious sourcing of ingredients, backing supply chains that have a positive impact on nature and the farmers involved.

As an illustration, the brand acquires coffee through sustainable means, backed by Rainforest Alliance certification.

This approach empowers coffee farmers to improve productivity while adhering to sustainable methods.

Furthermore, McDonald's India – North and East's involvement in procuring local lettuce has benefited over 250 small and less privileged farmers nationwide, fostering the adoption of sound agricultural practices.

The brand's dedication to sustainability is apparent in its utilization of palm oil, which is entirely obtained through sustainable production methods and supply chains that adhere to deforestation-free standards.

These supply chains hold certifications from the Roundtable on Sustainable Palm Oil (RSPO) credits and Mass Balance certification.

To reinforce their commitment to environmental responsibility, the brand transforms used cooking oil into biodiesel, offering a lower carbon emission option compared to traditional fuels.

McDonald's India – North and East and NueGo are joined by a common goal of sustainability and leading the way in environmentally conscious travel.

With a resolute aim to set innovative standards within the industry, this collaboration strives to bring about positive transformations for both travelers and the planet.

By harmonizing their values of customer contentment and ecological responsibility, these two entities aspire to forge a partnership that propels their shared objectives in a mutually advantageous manner.