Starbucks India Teams Up with Manish Malhotra for Exclusive Artful Merchandise

Starbucks India joins forces with Manish Malhotra to unveil an exclusive line of limited-edition lifestyle drinkware, available only in India.

This collection aims to honor Starbucks' commitment to enhancing the everyday coffee-drinking experience, personalized for consumers and infused with the distinctive craftsmanship of the renowned fashion designer.

“My aim was to design something deeply rooted in India while complementing the iconic tradition that Starbucks is renowned for. Kashmir holds a special place in my heart, serving as both a personal connection and a cornerstone of my brands’ identity. In crafting a signature collection for my collaboration with Starbucks, my aim was to seamlessly integrate the beauty and craftsmanship of Kashmir into everyday moments. The decision to use gold as a prominent colour in my designs’ stems from its powerful statement and resonance with my brand’s aesthetic. Gold, much like the intricate art and craft of Kashmir, embodies a sense of opulence and timelessness,” said Manish Malhotra.

Over time, Starbucks has engaged in global collaborations with renowned brands, presenting a range of collectibles that provide consumers with access to international style, glamour, and fashion.

The partnership with Manish Malhotra is set to deliver an unparalleled experience for enthusiasts of coffee, art, design, and fashion alike.

The collection comprises stoneware ceramic mugs, stainless steel tumblers, and reusable cups. Inspired by Kashmiri motifs, the design features traditional floral techniques rooted in the cultural heritage of the region.

Incorporating the signature Kashmiri embroidery from the Manish Malhotra brand, the cups and tumblers showcase intricate patterns with cultural significance.

The color scheme incorporates black, gold, white, and carmine, seamlessly blending traditional craftsmanship with contemporary style.

“At TATA Starbucks, we have always believed in the power of design, art and community in sharing elevated experiences for coffee-lovers across India. From our stores to our packaging – each touchpoint at Starbucks is testament to this thought. As we continue to lead growth in India, we are thrilled to partner with Manish Malhotra. Mr. Malhotra is one of India’s most prominent voices in fashion and has played a pivotal role in the country’s approach to style. We hope this collaboration elevates our consumer’s daily cup of coffee with Manish Malhotra’s inimitable design language,” said Sushant Dash, CEO, TATA Starbucks.

This collaboration emphasizes the artistry and natural influences from Kashmir, enhancing the coffee experience by seamlessly merging global aesthetics with local heritage.