Curefoods Joins Rajasthan Royals as Official Partner

Rajasthan Royals, a franchise under Royals Sports Group, has unveiled a comprehensive digital-focused alliance with Curefoods, a prominent F&B brand collective in India specializing in healthy food.

This partnership designates Curefoods as the official partner of the Royals, heralding the start of a strategic venture aimed at transforming fan and consumer involvement throughout the 2024 season.

"We are excited to announce this unique partnership with Curefoods which will unlock the power of digital platforms and help us connect with our fans and their consumers at a deeper level. This digital-first partnership will create customer delight at scale through unique experiences for our fans by leveraging our shared values of innovation and technology." said Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals.

Curefoods is renowned for its dedication to advocating healthy lifestyles, perfectly matches Rajasthan Royals' holistic approach to well-being.

The collaboration intends to motivate supporters to embrace healthier living practices and make educated decisions, encompassing both dietary preferences and physical activities.

“We are thrilled to be associating with Rajasthan Royals for the 2024 season. With this association, we want to promote the importance on healthy eating using the brilliant platform which Rajasthan Royals provides. This partnership will help us reach out to millions of potential consumers who are looking to start their health journey.” said Ankit Nagori, Founder, Curefoods.

During the 2024 season, Rajasthan Royals and Curefoods will team up for various ventures, encompassing unique digital content, engaging fan interactions, and health-focused campaigns.

Through the utilization of technology and digital mediums, both entities aim to creatively connect with fans, elevating overall fan involvement and interaction.