Godrej Yummiez and IRCTC Collaborate to Serve Millet Patties on Rajdhani and August Kranti Trains
Godrej Yummiez and IRCTC Collaborate to Serve Millet Patties on Rajdhani and August Kranti Trains

Godrej Yummiez, a frozen ready-to-cook product brand under Godrej Tyson Foods Limited (GTFL), has partnered with the Indian Railway Catering and Tourism Corporation (IRCTC) to introduce millet patties on passenger trains.

Launched earlier this year, the Godrej Yummiez Millet Patty has received a response from households, with people appreciating its nutritious and delicious qualities, crafted from millets such as Jowar (Sorghum) and Bajra (Pearl Millet).

The collaboration between Godrej Yummiez and IRCTC has led to the inclusion of millet patties as part of the breakfast menu on Rajdhani and August Kranti trains traveling between Mumbai and Delhi, enhancing the millet patty's availability to passengers.

Godrej Yummiez introduced the millet patty as a creative snack choice. These snacks are crafted using Individual Quick Freeze (IQF) technology, ensuring their freshness without the need for preservatives.

Combining the nutritional benefits of millets, including their high fiber content and vitamins, with a blend of herbs and spices, these patties offer a flavorful and nutritious snacking option.

“Till recently, the adoption of millets was low due to the perception that they are not tasty and are not easy to cook. This has changed drastically and now every household is embracing the goodness of millets. We supported this adoption by bringing together the nutrition of millets in a ready-to-cook convenient format and launching them in a mass accepted ‘patty’ variant. Godrej Yummiez Millet Patty is a preservative-free snack that symbolizes our commitment to innovation, nutrition, and convenience.” said, Abhay Parnerkar, CEO, Godrej Tyson Foods Limited.

He went on to say, "We are delighted to expand the availability of the delicious Godrej Yummiez millet patty to passengers traveling on Rajdhani and August Kranti trains. IRCTC is a highly esteemed organization known for its extensive railway catering services nationwide. Our exclusive partnership with IRCTC leverages their vast network and expertise in train catering, combined with Godrej Yummiez's culinary excellence, to create an exceptional millet-based food experience."

Rajdhani and August Kranti trains hold a distinguished place in the Indian railway system, renowned for their outstanding service and memorable culinary offerings.

The collaboration between Godrej Yummiez and IRCTC aims to raise awareness about millets, highlighting their importance even within the extensive railway network.

This partnership has already commenced as a pilot program on the Mumbai – Delhi – Mumbai routes of Rajdhani and August Kranti trains, benefiting a multitude of passengers traveling across Maharashtra, Gujarat, Rajasthan, and Delhi.

 “At IRCTC, we always pledge to provide passengers with quality and tasty food spread. Godrej Yummiez Millet patty on Rajdhani and August Kranti trains taken onboard on a pilot basis reinforces IRCTC's dedication to offer passengers interesting and delectable millet-based food options. We are proud to introduce this product as a pilot as it supports the vision of mainstreaming millets through IRCTC’s catering operations across the massive Indian railways’ network. We tried and tested the product before serving it to our passengers. We are anticipating positive acceptance of Godrej Yummiez Millet Patty which is a perfect snack that is nutritious and convenient ready-to-cook item.” said, Rahul Himalian, Group General Manager, Indian Railway Catering and Tourism Corporation (Western Zone).

Presently, Godrej Yummiez offers a diverse range of over 50 vegetarian and non-vegetarian products.

The Godrej Yummiez Millet Patty is easily accessible in supermarkets and major e-commerce platforms throughout India, priced at Rs. 180 for 370-gram packs.

The Yummiez Millet Patty is a convenient ready-to-cook option. It can be prepared by deep-frying, air-frying, or shallow-frying and served hot.

 

 
Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading