Burger King Launches 'Tasty Meals' Starting at Rs.99

Olio Pizza, from the house of Curefoods, has launched a limited edition ‘Olio x Hustle Box’ in partnership with MTV Hustle 4 Hip Hop Don’t Stop to match the dynamic energy of MTV Hustle, India's first hip-hop reality program. 

Combined with the robust flavors of Olio Pizza, the ‘Olio x Hustle Box’ will provide fans with a distinctive, culturally influenced experience.

“We are excited to collaborate with MTV Hustle to provide our customers with something very special. Every slice of the Olio x Hustle Box is a celebration of creativity and culture, making it more than just pizza. We are excited to see fans enjoying the exclusive experience this month,” shared Ankit Nagori, Founder, Curefoods.

The ‘Olio x Hustle Box’ offers unique pizzas made with high-quality ingredients and has been carefully chosen to embody hip-hop culture. Launched at the beginning of the month, this limited special edition offering aims to satisfy a variety of palates while upholding Olio's dedication to quality and freshness. The Box perfectly embodies the dynamic essence of MTV Hustle 4 this season, fusing entertainment, and cuisine in every bite.

Fans can grab the ‘Olio x Hustle Box’ at their nearest Olio Pizza outlet or order them on Zomato or Swiggy. 

Curefoods is a leading house of F&B brands in India. It was founded by Ankit Nagori in 2020. It houses brands like EatFit, Cakezone, Nomad Pizza, Sharief Bhai Biryani and Frozen Bottle, among others. It has over 450 cloud kitchens and offline stores that cater to over 10 cuisines, across 40 cities in India. 

Gallops, one of the recognised symbol of luxury dining in South Mumbai, unveils an exclusive dessert menu in collaboration with the celebrated Indu Ice Cream. 

Launched on 25th October 2024, this menu is going to be delighting customers till 15th November, 2024. 

Set within a scenic ambience, Gallops has been appealing to the palates of Mumbai audiences since almost four decades. Known for mastering the integration of tradition with modern cuisine, Gallops unveils a dessert feast in collaboration with Indu Ice Cream, yet again combining the essence of tradition with innovation.

“Gallops and Indu both love celebrating the culinary heritage of India, and we came together to create lovely festive flavours as a very special way to celebrate Diwali, to add a little more sweetness to everyone’s festive season,” said Yajush Malik, Partner and Chef at Gallops. 

With a focus on authentic and rich flavours, enhanced with modern techniques, this menu offers two sections, the Matka Ice Creams and Exclusive Desserts. The Matka Ice Creams seamlessly blend the flavors of ice cream with Indian sweets, with four offerings for guests to enjoy. Exclusively curated for Gallops and available at Gallops and Indu Ice Cream both, the Jalebi Cheesecake Ice Cream is a Gallops’ classic reimagined as matka ice cream. 
 
“The entire team at Indu ice cream is so excited to be collaborating with an iconic restaurant like Gallops! This Jalebi cheesecake ice cream with Rabri is the ultimate festive dessert. The vibrancy of flavours and textures makes it an experience like no other,” added Saloni Kukreja, Founder at Indu Ice Cream.

Rebel Foods, the world’s largest internet restaurant company’s homegrown brand, Behrouz Biryani, has announced Bollywood actor Saif Ali Khan as its brand ambassador. 

The association focuses on introducing a new ‘Nawabi Handi Dum Biryani’ range, representing the epitome of royal essence. With this collaboration, the premium biryani brand aims to deliver an unmatched premium royal biryani experience to its customers.

The partnership between Behrouz Biryani and Saif Ali Khan, for the introduction of the 'Nawabi Handi Dum Biryani' range, is not a mere collaboration, but rather co-creation. This endeavour is a reflection of the brand's promise to deliver an unparalleled biryani experience, marrying the rich culinary tradition that Behrouz Biryani is celebrated for with the aristocratic legacy that Saif Ali Khan embodies, making him the ideal choice as Behrouz’s brand ambassador.

“This is not just any brand ambassador partnership but a confluence of values, legacy and a commitment to bring the best for our customers. The Nawabi Handi Dum Biryani is a symbol of our dedication to culinary excellence, a deep rooted legacy and our commitment to craftsmanship, much like the roles that Saif is well known for, that resonate with depth and authenticity,” shared Nishant Kedia, Chief Marketing Officer- India, Rebel Foods.

Seven years since its inception, Behrouz Biryani continues to set the gold standard for premium biryani. The range is now available in Tier 1 cities in the North, South, East, and West markets. The Nawabi Handi biryani range promises an unparalleled dining experience as it is dum-pukht and packaged in a premium metal handi with accompaniments including Raita, Salan, and Gulab Jamun.

“Embarking on this journey with Behrouz Biryani to bring the 'Nawabi Handi Dum Biryani' to life has been a delicious experience. It's about intertwining the richness of royal culinary traditions with the craftsmanship that Behrouz is renowned for. This collaboration is more than just bringing a dish to the table; it's about reviving a legacy and presenting it with a touch of modernity and elegance, ensuring each serving is reminiscent of a royal dawat,” added Saif.

From the fried chicken chain that brought you the Double Down, KFC has done it again – pairing the unexpected to create another mouth-watering meal. Starting Feb 26 for a limited time, KFC is introducing the international smash hit, Chizza ("cheet-za"), to KFC menus in the US.

Chizza first debuted on KFC menus in the Philippines in 2015 and since then the KFC exclusive has made its way around the world to Korea, Taiwan, India, Thailand, Germany, Spain and Mexico, among other countries. 

"Fried chicken and pizza collaborated to create something even better – the Chizza," said Nick Chavez, CMO KFC US by adding that the fan-favorite mashup is finally available in the US after making its way around the world.

To celebrate its stateside debut, KFC will transform its restaurant at 242 E 14th St. in New York City – the pizza capital of the US – into a one-of-a-kind "Chizzeria" pop-up where customers will get to try Chizza before anyone else for free.

The KFC Chizzeria offers one menu item only, hot & fresh Chizza, in a KFC-ified, modern take on a classic pizzeria. The world's first Chizzeria (probably) opens its doors for a limited time, Friday, Feb. 23-Feb. 24 (1-9 p.m. ET), but don't worry, Chizza is available to the rest of the country starting Monday, Feb. 26.

Swiggy, a prominent on-demand convenience platform in India, reveals the introduction of Pockethero, an affordable solution designed to enhance accessibility and cost-effectiveness for online food ordering among budget-minded customers.

Pockethero guarantees free delivery and discounts of up to 60%, promising substantial savings and positioning itself as the top economical option for consumers.

It is already active in Delhi-NCR, Jaipur, Lucknow, Chandigarh, Pockethero is set to roll out soon in major cities such as Bangalore, Mumbai, Pune, Chennai, Hyderabad, and Kolkata.

"Pockethero aims to make food delivery accessible to a set of users who today may find online food delivery less value for money. True to its name, Pockethero delivers the best of discounts from our partner restaurants and gives free delivery on top of it to give our customers a taste of convenience without having to think much about their pockets! As a company, we keep innovating on behalf of our customers, and this is one other initiative that is being piloted by our teams"  said Sidharth Bhakoo, VP, National Business Head at Swiggy.

Swiggy continues its dedication to creating a win-win situation for both users and restaurant partners, further solidifying its commitment to improving the overall food delivery experience.

Restaurants involved benefit from increased visibility, becoming a preferred choice for users seeking more affordable online food delivery options amidst budget limitations.

Users can explore Pockethero by accessing the Swiggy app, locating it within the Food category, conveniently positioned alongside the Offer zone.

Ishita Nigam with more than ten years of experience in the hospitality industry, assumes the role of Corporate Marketing Manager at Pride Hotels Group.

Her achievements in marketing and brand management during her tenure at Holiday Inn Mumbai mark her as a valuable addition to the team.

Ishita's tenure in hospitality spans significant positions at renowned entities like Marriott, Sterling Holidays, and Radisson Hotels Group.

“We are excited to have Ishita Nigam on board, her creative approach is the key to further enhancing our brand in this competitive hospitality market.” said Atul Upadhyay, Executive Vice President, Pride Hotels Group.

She's committed to shaping strategies that not just acknowledge but enhance the unique aspects of each hotel. As the head of marketing at Pride Hotels Group, she'll spearhead initiatives, crafting and implementing strategies that resonate with the company's goals and enhance the brand's presence across diverse platforms.

This role holds paramount importance in furthering the expansion within India and upholding the commitment to delivering exceptional hospitality.

One of India’s leading football teams, Bengaluru Football Club is geared up for the ongoing Indian Super League 2023 (ISL) with an exciting association with India’s first food court on an app, EatSure as the official food delivery partner. 

In addition to curating the dining experience at all home games in Sree Kanteerava Stadium, EatSure, will also have exclusive deals available on its app platform on Bengaluru FC’s match days. 

“We’re really delighted to have EatSure as our partners for the coming season. Fan experience is something we are constantly trying to improve and a brand like EatSure coming on board will surely go a long way in that aspect. We’re looking forward to a fruitful association,” said Blues’ Director of Football, Darren Caldeira.

With this partnership, EatSure became the first food-tech player to partner with Bengaluru FC and curate F&B experiences at the stadium with several prominent brands during ISL. 

“We are delighted to announce our partnership with the Bengaluru FC football team, a dynamic squad that embodies the spirit of football—a sport that unites fans and communities across the world. With EatSure - the Foodcourt on an App, regardless of tastes, moods, or preferences - families, couples, groups and even individuals can order meals of their choice while cheering for their favourite team,” added Addarsh Barathi, Brand Marketing Head, EatSure.
EatSure customers and The Blues Fans will also get a chance to get their hands on match tickets & exclusive merchandise. 

Launched in 2020, EatSure aims to address customer problems while ordering food and allows users to easily order food from multiple trusted restaurants in a single order, thereby bringing the food-court experience to your phone. EatSure is a full-stack player with an omnichannel presence that includes physical food courts in Pune and the EatSure app that has been loved by customers across India with 10 Million + downloads across 80+ Indian cities.
 

Bira 91, one of the world’s fastest-growing beer brands, and NAO Spirits, the disruptors in the Indian craft gin space with their London Dry Gin – Greater Than, have joined forces to launch a Limited Release gin-inspired beer – Greater IPA. 

The Greater IPA takes its inspiration from the captivating world of gin botanicals infusing Macedonian Juniper, a key element in Greater Than’s London Dry gin, giving the IPA a bold and spicy twist. Unlike the usual fruity hops found in IPAs, the hops in this brew have a piney character that complements the unique juniper flavor, creating a balanced mix of piney and spicy notes. 

The beer will be exclusively available, until stocks last, at Bira 91 Taprooms in Gurugram at the DLF Cyberhub and Bengaluru at Koramangala, starting 14th September 2023. 

Commenting on the launch, Ankur Jain, Founder and CEO, Bira 91 said, “We are thrilled to unveil Greater IPA, a Limited Release gin-inspired beer created in collaboration with Greater Than Gin, a crowd-favorite and one of the fastest growing brands in the country. This collaboration reaffirms our commitment to innovation, bringing together two exceptional brands to offer a distinctive and remarkable consumer experience.”

To celebrate the launch, Bira 91 and Greater Than will offer an exclusive cocktail menu and brewer led tastings. Greater IPA will be exclusively available starting 14th September 2023, at Bira 91's Taproom in Cyberhub, Gurgaon and Koramangala, Bengaluru. 

“We’re absolutely delighted about this collaboration with the passionate lot of brewers at Bira 91, the trailblazers behind India's craft beer revolution. As the first Craft Gin in India, Greater Than has naturally taken a lot of heart from Bira 91’s success in the country and it made absolute sense to bring our two brands together for something fun,” added Anand Virmani, Co-founder & CEO, NAO Spirits and Beverages Pvt Ltd.
 

As a salute to 52 years of coffee heritage and toast to the future, TATA Starbucks proudly welcomes back the timeless classic – Anniversary Blend.

As coffee has transitioned from a humble morning ritual to a canvas for personal expression, a social experience, and a cultural statement, this treasured blend offers coffee connoisseurs a cup of coffee that is both divine and meaningful.

Introduced first in 1996 to commemorate the company's 25th anniversary, the Anniversary Blend swiftly became a seasonal favorite. This year's celebration presents a reimagined blend, meticulously aged for five years, underscoring the brand's commitment to continually enhance the coffee experience for consumers across the country.

Distinguished by its pronounced flavours, full-bodied character, and unmistakable boldness, the Anniversary Blend 2023 is a symphony of ethically sourced beans exclusively from Indonesia – a region that has inspired Starbucks since its inception in 1971. The blend’s unique composition draws from the coffee-growing regions of Sumatra, West Java, and Sulawesi, resulting in a remarkable cup of Starbucks’ boldest blend. Infused with spicy undertones, fragrant notes of smoked cedar, and allspice, complemented by subtle accents of black truffle and fresh tarragon, this dark-roasted masterpiece delivers an intense, earthy richness that truly defines exceptional coffee.

The packaging of the Anniversary Blend encapsulates the nurturing spirit of the siren – a symbol synonymous with Starbucks – radiating a warm, welcoming, and confident vibe.

“The Anniversary Blend is our homage to Starbucks' rich coffee heritage. Crafted with the finest ethically sourced Indonesian coffee and aged to perfection for five years, this blend showcases our steadfast commitment to innovation, offering a timeless taste. As Starbucks commemorates its 52nd year, we find immense joy in extending this extraordinary coffee experience to coffee aficionados nationwide. Coffee is no longer just a beverage; it's an integral facet of our lives, a culture that binds us and the Anniversary Blend is here to further enrich this very culture,” shared Sushant Dash, CEO, Tata Starbucks.

The limited-edition Starbucks® Anniversary blend is available in 250 grams or customers can choose any of their favorite beverages with the anniversary blend as their espresso of choice across Starbucks stores in India, or via various delivery platforms.

Starbucks currently operates 347 stores in India across 47 cities and are operated by the joint venture, TATA Starbucks Private Limited, and branded as Starbucks Coffee - A TATA Alliance. 

In the recent promotion of the limited-edition Double Down Burger at KFC India, Colonel Sanders has a straightforward note for all chicken enthusiasts - 'No need for explanations, just relish it.'

"Innovation, while being distinctive, is at the core of everything we do at KFC. It is an offering where you just satisfy your cravings, no questions asked! Like the OG Colonel Sanders says in the new campaign, “isse samjho mat, bas khao”. We are already seeing great offtake for the Double Down Burger, as chicken lovers across the country indulge in this cult product.” said, Aparna Bhawal, CMO, KFC India & Partner Countries.

In the television commercial, pair of identical twins is depicted, gazing at the Double Down Burger placed before them with astonishment.

A series of inquiries follow as they attempt to unravel the mysteries of the all-chicken, bun-less burger before them. The initial question comes from the first twin, who asks, "Bro, ye cheez kya hai ye?" To this, his counterpart responds, "Bro, ye kya hai cheez?"

“The campaign idea came from the name itself. Double Down. And that's what we played with. The double irony of a set of twins, discovering the marvel of the Double Down Burger in a really fun, crazy, way.” said, Ritu Sharda, CCO, North, Ogilvy India

The exclusive KFC Double Down Burger, available for a limited time, consists of two succulent chicken fillets enveloping delectable sauces (a combination of spicy and creamy Dynamite Mayo along with Sriracha) and crispy vegetables in-between.

Sharief Bhai, a brand from the house of Curefoods has onboarded esteemed Indian cricketer T. Natarajan as its brand ambassador. 

A distinguished name in the world of cricket, T. Natarajan brings his remarkable achievements and indomitable spirit to enhance the essence of Sharief Bhai's culinary legacy with this announcement.

“T. Natarajan's journey and dedication mirror the essence of Sharief Bhai – a commitment to excellence and heritage. Natarajan's prowess on the field has earned him respect and admiration across the entire country. We are honoured to have him as our brand ambassador and while he supports us in this journey, we look forward to embarking a fruitful partnership,” said Gokul Kandhi, Chief Business Officer of Curefoods.

Popularly known as T. Natarajan or also Thangarasu Natarajan, the cricketer was born on 4th April 1991 in Chinnappampatti, a village near Salem in Tamil Nadu. He entered the world of cricket in December 2020, when he was named as one of the four additional bowlers to travel with, for the Indian cricket team to their tour to Australia. 

Currently representing Sunrisers Hyderabad in the Indian Premier League (IPL), he achieved a historic feat during India's 2020–21 tour of Australia by becoming the first Indian cricketer to debut across all three formats in the same tour. The collaboration between T. Natarajan and Sharief Bhai signifies a union of values – excellence, authenticity, and a deep connection to one's cultural roots. As the brand ambassador, T. Natarajan will further accentuate the essence of Sharief Bhai's classic flavours and genuine hospitality.

"I am thrilled to be a part of the Sharief Bhai family as its brand ambassador, for a brand that resonates with my love for biryani, an authentic taste and culture. Just as cricket brings diverse people together, food unites us Indians too,” shared Natarajan.

The cricketer also graced the launch of Sharief Bhai’s traditional restaurant in Coimbatore, where he actively participated in the event by conducting the inauguration and ribbon cutting ceremony at restaurant while additionally engaging in a meet-and-greet session with the guests. 

Curefoods is a leading house of F&B brands in India. It was founded by Ankit Nagori in 2020. It houses brands like EatFit, CakeZone, Nomad Pizza, Sharief Bhai Biryani and Frozen Bottle among others. It has over 200 cloud kitchens and offline stores that cater to over 10 cuisines, across 15 cities in India. 

Tim Hortons India, the iconic Canadian coffee chain is elated to celebrate its first birthday across the Indian region. 

To celebrate this milestone occasion, Tim Hortons announced an exclusive offer which will allow their customers to indulge in their favourite signature beverages and melts at ₹199. 

The brand launched its flagship outlet in Delhi last year. Since then, it has rapidly expanded to 17 outlets in marking its remarkable journey in the Indian market. 

"It's a moment of immense pride and joy for us as we complete our first year in India. We’re overwhelmed by the warmth and enthusiasm with which Indian customers have embraced Tim Hortons," said Tarun Jain, CEO, Tim Hortons India by adding that the journey has been incredible in the last one year.

Currently Tim Hortons operates in Delhi NCR, Punjab, and Mumbai, and is soon expanding its presence to Bangalore.

On August 10th, 2023, all small beverages on the Tim Hortons menu will be available for just ₹199. Additionally, on August 11th, 2023, customers will be able to pamper their taste buds with both small beverages and signature cheesy melts for only ₹199. “

Tim Hortons has more than 5,600 restaurants around the world with 17 stores across 5 cities in India. 
 
 

ITC Aashirvaad Soul Creations, gives it tribute to Tarla Dalal the Veteran Chef through its biopic, the role is played by the amazing actress Huma Qureshi the film.

The film is already streaming since July 7, 2023 at Zee5. 

The pillars of this movie are Piyush Gupta who wrote and directed the film, and Ronnie Screwvala, Ashwiny Iyer Tiwari, and Nitesh Tiwari served as producers. 

Tarla was honored for introducing and making diverse cuisines more widely embraced, She incorporated various non-vegetarian recipes from other cultures into vegetarian versions. She was the most prominent cookbook author in India as she revamped the cooking industry altogether. 

"We are excited to partner with ITC Aashirvaad Soul Creations and showcase their commitment to promoting healthy living. We believe that this association will help us create a positive impact and provide our viewers with wholesome and nutritious food options,” shared Piyush Gupta the director.

ITC Aashirvaad Soul Creations, a company dedicated to offering pure, nourishing, guilt-free, and comfort vegetarian food, is pleased to announce its partnership with the upcoming Tarla biographical drama from Bollywood. The story of the author's life is the focus of the film, which serves as an example for all homemakers that "Sky has no Limit".

The brand, which has its cloud kitchen in Bangalore, provides a variety of scrumptious and healthful vegetarian cuisine options, with its unique menu of Mohan Thal, Dudhi chana dal nu shaak, Sev tamatar nu shaak, aloo gobhi, daal pachhmel, chapati, and paneer bhurji and many more and honor the partnership with the upcoming Bollywood biopic play, Tarla.

Thanks to the company's collaboration with online food delivery services like Swiggy and Zomato for delivering its foods to audience doorsteps, viewers can grab their favorite meals from ITC Aashirvaad Soul Creations while streaming the movie. 

QSR chain Pizza Hut recently tested ‘Underground Deliveries’ as part of a tie in with the upcoming feature film "Teenage Mutant Ninja Turtle: Mutant Mayhem" premiering on Aug. 2.

As per the reports, the pizza chain has partnered with Paramount Pictures, Nickelodeon Movies and Point Grey Production held in New York City only.

Since the home of the title characters is an abandoned subway, it was fitting for the underground deliveries to take place at a local NYC subway station.

Select pizza lovers in Manhattan experienced an underground delivery by texting the turtle emoji to a dedicated hotline number which then placed an order for Pizza Hut pizza. Once ordered, Pizza Hut prepared and delivered the pizza within minutes directly to the marked "Pizza Drop Zone".

"Pizza Hut and Teenage Mutant Ninja Turtles have a longstanding history that goes back to the'90s. Bringing the two together again for a new generation was a no brainer," shared Lindsay Morgan, CMO, Pizza Hut.

Pizza Hut operates about 19,000 restaurants in more than 100 countries.

Crocs, a renowned global brand known for its creative and laid-back footwear, will introduce a vibrant limited-edition collaboration with the Bira91 Merch store.

Crocs is embarking on its second collaboration in India. This alliance with Bira91 reinforces both brands' commitment to inspiring creators and encouraging imaginative expression.

The limited-edition Bira91XCrocs Classic Unisex Clog, designed specifically for urban Indians, embodies Crocs' inclusive philosophy of embracing individuality.

This partnership brings together India's most talented creative minds to celebrate and honor the spirit of artistic expression.

“We wish to contribute to India’s creative community with an unique design based upon India’s unique and playful personality by working with notable culture creators. The Bira91XCrocs collaboration embodies Bira91’s vibrancy and reflectsCrocs’ commitment to self-expression.” said Sumit Dhingra, Vice President & General Manager, Crocs India & SEA.

As part of the launch campaign, Crocs has collaborated with India's leading creative talents to create an engaging teaser video.

Accompanying the music are the lively illustrations by artist Nori Norbhu, adding a vibrant visual dimension to the video.

Crocs carefully selected these artists for their distinct styles and significant contributions to India's cultural and creative landscape.

“We are delighted to announce our collaboration with Crocs, a renowned global brand, that shares our brand ethos of being creative, playful, and colorful. With the limited-edition Bira91XCrocs Classic Unisex Clogs, we aim to combine the best of both worlds, and provide consumers with an experience that transcends boundaries. This partnership with

Crocs takes us a step closer towards that goal.” said Ankur Jain, Founder, and CEO at Bira 91.

The highly collection will officially launch on June 17th and will be exclusively available on the official Crocs web store. Priced at INR 5995, the Bira91 X Crocs Classic Unisex Clogs can be purchased at select Crocs stores, Superkicks.in, www.crocs.com, the Bira91 Merch store, and vegnonveg.com.

Haldiram's has introduce its latest campaign, titled "Haldiram's Pack Kiya Kya?" encouraging customers to bring along their preferred Ready-to-Eat (RTE) food packs from Haldiram's for a home-like experience while traveling.

"Haldiram's is an integral part of every household. Understanding the emotional connection that the Indian masses share with Haldiram's on every occasion, we wanted to ensure that they never miss out on our astounding flavors, even when they are away from home. That's why we encourage them to carry their favorite RTE foods from Haldiram's by simply asking them, 'Haldiram's Pack Kiya Kya?'" said Divya Batra, Head of Marketing at Haldiram's.

As an integral part of the campaign, Haldiram's is dedicated to offering Indians a diverse selection of nutritious Ready-to-Eat (RTE) food choices, encompassing beloved curries like Dal Makhani, delightful combinations such as Rajma & Rice, and convenient instant cups like Poha and Upma, among various others.

These options can be obtained through offline packing services at the nearest GT/MT stores in Delhi NCR, online orders via popular E-commerce platforms like Bigbasket, Zepto, Blinkit, or direct purchases from nearby Haldiram outlets.

 

Adding another degree of excitement to its signature McSpicy Fried Chicken range, McDonald's India (West and South), has taken a power-packed leap by signing the Young Tiger of Tollywood, NTR Jr as its brand ambassador, who recently made the entire world dance to the tune of Oscar-winning ‘Naatu-Naatu’.

The brand has launched an action-packed TV commercial conceptualized by DDB Mudra, featuring the mass super star wherein he is seen driving the message #DontExplainJustShare in his quintessential cheeky style.

“I'm happy to join McDonalds’s (W&S) as their brand ambassador for McSpicy Chicken Sharers! It is an iconic brand that resonates with millions of people across the world, and to be a part of this journey feels amazing. I have always believed in collaborating and sharing, and the McSpicy Chicken Sharers speaks volumes about this spirit - #DontExplainDontShare,” said NTR Jr.

The brand has reimagined the offering of its marquee chicken range – McSpicy Fried Chicken by introducing the ‘McSpicy Chicken Sharers’ in first-time ever sharing buckets. The brand film highlights this proposition of ‘just sharing’ the McSpicy Chicken with everyone without any need for explanation, as the delectable spicy flavour must be experienced by all.

This latest TV commercial features a delightful surprise with the actor in a playful and whimsical setting. With a touch of magic and a cheeky remark, NTR Jr perfectly captures the essence of the #DontExplainJustShare theme of the new offerings. In the TVC, he is seen tinkering with the moon charismatically to make sure his favorite McDonald’s store remains open so that he can keep devouring the McDonald’s McSpicy Chicken sharers with his friends.

“We are ecstatic to have NTR Jr join the McDonald's India family as our brand ambassador. His incredible on-screen presence, charismatic personality, and relatability among the youth and families complement our vibrant brand and this new offering very well. We look forward to captivating our fans with our latest campaign that spotlights the joy of sharing our delicious McSpicy Fried Chicken with friends and family,” shared Arvind R.P., Chief Marketing Officer, McDonald’s India (West and South).

McSpicy Chicken Sharers is available at McDonald’s India restaurants in South India for dine-in and drive-thru and on the McDelivery® app for delivery, takeaway, and on-the-go consumption.

McDonald’s India- North and East launched its latest TVC taking viewers down memory lane, showcasing familiarity with the brand across generations, while standing true to its value promise.

The relatable campaign features a well-known fan truth of how McDonald’s has been a part of small moments of happiness across generations, with a focus on the value it delivers. The TVC conveys a heart-warming message capturing a relatable feeling for viewers.

“Our customers have fond memories associated with our brand. This TVC takes the viewers down the memory lane and helps her re-live the Joyous and ‘happy times she had with loved ones at McDonald’s. Through thoughtful gesture of care, love and reciprocity, the TVC gently touches heart and reassures that it does not take much to create and enjoy feel good delicious memorable moments at McDonald’s – ‘Kisi ka din banaane ke liye, bas dil bada hona chahiye’, We are hopeful of this resonating well with our customers,” shared Rajeev Ranjan, Managing Director, McDonald’s India – North and East.

Conceptualized by DDB Mudra, the TVC features a fun and beautiful banter between a grandfather and granddaughter. The TVC opens with a grandfather holding a cotton ball on his arm while travelling in an autorickshaw with his granddaughter. The grandfather is cranky as he just got an injection. The little girl tries to blow air on the injection site which leaves him puzzled, and he questions her gesture. The girl smiles and calmly reminds him of the same gesture that he used to do when she was a kid. Soon after, she asks the autorickshaw driver to stop which further confuses him. He questions his granddaughter while stepping out of the auto rickshaw only to feel embarrassed when the granddaughter reminds him of their happy place post doctor appointments. They step out of the auto and enter a McDonald’s where they are seen relishing a McAloo Tikki Meal while reminiscing the old times of the girl’s childhood. The banter and McDonald’s role in creating memories, is set to be a relatable instance for viewers.

The McAloo Tikki Value Meal comes with McAloo Tikki burger, regular fries and regular beverage, priced at INR 99/-.

Domino's Australia has recently unveiled an exciting collaboration with Red Bull, aiming to provide an energizing boost to pizza enthusiasts nationwide.

Expressing enthusiasm, Domino's ANZ CEO Josh Kilimnik has announced the introduction of Red Bull in all of their 760+ stores across Australia.

This move comes after the successful implementation of the partnership in international markets, marking the first-time availability of Red Bull in Domino's outlets nationwide.

Miles Wilson, the managing director of Red Bull Australia, expressed excitement about providing an energy boost to Domino's customers throughout the country.

He highlighted the opportunity to reach more Australians and emphasized the synergy between the two market-leading brands. Wilson noted that Red Bull, being the top-selling beverage item in convenience stores in Australia, found it fitting to unite with Domino's in an enjoyable and thrilling manner.

To commence their collaboration, Domino's is hosting a contest offering a chance for 10 fortunate individuals to win an exclusive house party catered by Domino's and Red Bull.

Among the prizes, two major winners will enjoy a grand package worth over $5,000, including a variety of Red Bull beverages, a professional DJ, and a generous supply of freshly-made pizzas for themselves and their friends.

Additionally, eight other winners will receive a prize valued at over $450, consisting of a supply of Domino's pizza and Red Bull to create their own exciting house party with their friends.

Mexican-inspired restaurant chain Taco Bell has introduced Naked Veggie Taco - a disruptive, plant-based protein option in its diverse menu that compliments the existing fan-favorite, Naked Chicken Taco.

Encouraging consumers to #GetNaked, the brand is also launching a digital campaign to highlight the family of Naked taco offerings.

“Taco Bell® India has established itself as the most innovative QSR in the country. I am delighted to announce that Taco Bell® India is today launching the delicious Naked Veggie Taco, our Plant-based Protein signature Taco to compliment the Naked Chicken Taco which has become one of our leading products,” shared Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India by adding that the group worked hard to create a vegetarian option that was as delicious, nutritious, and unique as their Naked Chicken Taco.

The new Naked Veggie Taco has a shell made entirely out of plant-based protein. A crusted and spice coated protein patty, its fried shell is made up of peas, corn, and nutritious soya. Layered with nacho cheese sauce with the filling of lettuce and signature Mexican Pico de Gallo - a tangy tomato and onion mix- along with the goodness of the two-cheese blend makes it a craveable combination.

The Naked Veggie Taco is available with Unlimited Pepsi at all Taco Bell restaurants across India for just INR 199*.

Emboldening the customers to #GetNaked, Taco Bell® India is urging everyone to substitute the traditionally boxed pizza and fried chicken offerings with the deliciously unique Naked Veggie and Naked Chicken tacos, respectively.

The brand has also released a digital film on its social media platforms that showcases the tantalizing creations and gives viewers a mouthwatering glimpse of both offerings.

In 2019, Burman Hospitality became the master franchisee for Taco Bell India. Burman Hospitality aims to have a pan India presence with more than 600 outlets by 2029. 

William Grant & Sons, a company that produces luxury spirits, has announced the appointment of Kapila Sethi Kad as the Head of Marketing.

In her new role, Kapila will be leading the marketing team in India and will be part of the management team.

Her primary responsibility will be to create innovative marketing experiences that provide value to customers and consumers, showcasing the company's range of Scotch whisky and premium spirits brands.

"I'm thrilled to be joining William Grant & Sons.  The unique opportunity to join an independent family-owned Company with such an extraordinary history and heritage was irresistible to me. I am excited to contribute my vision for our world-leading portfolio of brands." said Kapila Sethi Kad.

Kapila has an extensive 19-year career in the field of Brand Marketing. Her expertise includes a range of areas such as consumer insights, marketing communication, influencer marketing, above and below-the-line strategies, account development, and engaging with both customers and consumers.

"I am delighted to welcome Kapila to the William Grant & Sons family. Her experience in the luxury and premium category will enable further growth for the business," said Sachin Mehta, Country Director for India, William Grant & Sons.

Kapila has worked across various industries including consumer, durables, retail and services, gaining extensive experience. Her previous role was as the Head of Marketing for Luxury and Premium Retail at DLF Ltd.

In the past, Kapila has also worked with renowned brands such as Kohler, Grohe and Samsung, in both India and the Asia Pacific region.

Pizza Hut is introducing a diverse range of 10 pizzas that are designed to cater to different moods of consumers.

To promote the new range, the brand has partnered with popular stars Saif Ali Khan and Shehnaaz Gill for a quirky "Mood Badle, Pizza Badle" campaign.

The new pizzas will be available across all 800 Pizza Hut restaurants in India for a great value price, starting at Rs. 299 for two personal pizzas, through dine-in, delivery, and takeaway options.

Pizza Hut's latest pizza range consists of 10 unique and thrilling flavours, such as Mazedar Makhni Paneer, Dhabe Da Keema, Cheezy Mushroom Magic, Mexican Fiesta, Awesome American Cheesy, and Nawabi Murg Makhni, among others.

Each flavour of the range has been carefully curated to make the pizzas irresistible, such as the buttery Makhni sauce used in Mazedar Makhni Paneer, or the creamy and cheesy base sauce of Cheezy Mushroom Magic with distinct flavours of mushrooms and olives.

“Our mood plays an important role in deciding our food cravings and we wanted to give consumers different options for their varied moods. This was our inspiration behind launching an extensive range of 10 new pizzas with so many added flavourful ingredients, for the first time. We are confident that consumers will love the wide variety being introduced and elevate their mood anytime, any day with Pizza Hut pizzas.” said, Aanandita Datta, Chief Marketing Officer, Pizza Hut India

Pizza Hut aims to engage with customers through an extensive 360-degree "Mood Badle, Pizza Badle" marketing campaign.

This campaign will be rolled out across various mediums, including television, digital and social media platforms, public relations and influencer outreach, out-of-home advertising, and in-store branding.

Pizza Hut has achieved a milestone by launching its 800th store in India, and has now extended its reach to a total of 199 cities.

The brand is committed to its new brand platform, 'Dil Khol Ke Delivering', which guarantees fresh, delicious, and heart-satisfying pizzas made with fresh dough every day.

Bira 91 has revealed the release of two exclusive beers, namely 022 Session Ale and 011 Gully Pilsner, along with custom-made merchandise that honor the Mumbai Indians and Delhi Capitals franchises.

Being the official partner of both teams, Bira 91 has created distinct beers and merchandise that take inspiration from the spirit of Mumbai and New Delhi.

The packaging design of the limited-edition beers features significant landmarks of the two cities.

Bira 91's 022 Session Ale and 011 Gully Pilsner are named after the dial codes of Mumbai and Delhi respectively.

The 022 Session Ale is a suitable tribute to the Mumbai Indians and the city, delivering a smooth taste accompanied by sweet hoppy flavors.

On the other hand, the 011 Gully Pilsner is brewed with pilsner malts and noble hops, resulting in a refreshing floral hop finish that reflects the bold vibe of Delhi Capitals.

Bira 91 has also launched a personalized barware range for both Mumbai Indians and Delhi Capitals, which can be purchased from the Bira 91 Merch Store.

The 022 Session Ale and 011 Gully Pilsner will be sold in 330ml bottles and 500ml cans in Mumbai and New Delhi. Meanwhile, the merchandise can only be purchased from Bira 91's official merch store.

Chaayos, a chai cafe chain in India, has launched a new summer beverage called Chai Frappe along with an innovative campaign called #AisaBhiHoSaktaHai.

The unique Chai Frappe combines the traditional taste of chai with the refreshing texture of frappe, breaking the stereotype that chai can only be served hot.

It is offered in three delightful flavors - Caramel, Dark Chocolate, and Magic Spice.

Through the campaign, Chaayos encourages people to think beyond their limits and celebrate creativity and innovation by challenging preconceived notions.

"We at Chaayos are thrilled to launch our newest product, the Chai Frappe, and our #AisaBhiHoSaktaHai campaign. This campaign aims to break free from the traditional stereotypes that limit our thinking, and encourages everyone to explore new horizons, said Mr. Nitin Saluja, Co-founder of Chaayos.

“We wanted to create something as refreshing as the product itself, keeping the unique tone of voice of brand Chaayos that’s relatable and quirky at the same time” said Amit Akali, Co-founder and Chief Creative Officer and Mandar Sawant, Content Director of Content Platform, Wondrlab

To extend the #AisaBhiHoSaktaHai campaign, Chaayos has partnered with several Indian brands, such as Sugar Cosmetics, My Glamm, Colorbar, The Hosteller, EazyDiner, Spotify, Bharat Matrimony, and Wingreens, among others.

The Leela Palaces, Hotels and Resorts is delighted to host the latest edition of 'Shefs at The Leela’ in association with Dean With Us ( Rupali & Akanksha Dean) at The Leela Palace Chennai with 4 globally renowned women chefs - Neha Deepak Shah, Marina Balakrishnan, Adhira Swami and Tejasvi Chandela.

On 21^st April 2023, these 4 talented chefs will come together to curate an exceptional dining experience that will showcase a menu featuring their signature dishes with a global spin.

“Shefs at The Leela is a celebration of talent and skill. With a series of 3 editions hosted already, it has become a platform that appreciates the achievements of women chefs and builds a community to inspire, encourage and nurture diversity in our kitchens,” shared KM Chengappa, General Manager, The Leela Palace Chennai.

‘Shefs at The Leela’, a unique and innovative concept to celebrate women chefs was launched last year, in partnership with Dean With Us, as a platform to promote equity in the kitchens.

It provides an opportunity for talented women chefs who have carved a niche for themselves to share their journey and showcase their talent through curated dinners, panel discussions, and special masterclasses to inspire young and budding women chefs.

The brand previously hosted two very successful editions of Shefs at The Leela at The Leela Palace Bengaluru and The Leela Ambience Gurugram. It also presented an exclusive curation of the concept as a run-up to Women’s Day with a 3-day long extravaganza at The Leela Palace Bengaluru.

Spread across 2 days, ‘Shefs at The Leela’ will open with a Masterclass by the Shefs on 20th April and will lead into a spectacular sit-down dinner on 21st April curated and serviced by an all women workforce. Led by the trailblazing women chefs - Neha Deepak Shah, Marina Balakrishnan, Adhira Swami and Tejasvi Chandela, an all-women culinary production and service team of The Leela Chennai will orchestrate this delightful evening which promises to be a mélange of flavors, cuisines and cooking styles and tells a powerful story of diverse backgrounds, experiences and learnings.

Mexican QSR chain Taco Bell has on-boarded cricket all-rounder and youth-icon Hardik Pandya as its first ever brand ambassador in India.

For Hardik’s first campaign with the brand, he will be seen promoting Taco Bell’s® partnership with Microsoft Xbox for a month-long giveaway. To bolster participation in the contest and ensure active consumer engagement, the brand will go-live with multiple digital activations throughout the month, featuring Hardik Pandya.

To kick off the campaign with the all-rounder, Taco Bell® has launched an engaging digital film that captures the collaboration for its audiences. 

In its third year, this collaboration between Taco Bell® and Microsoft Xbox will run from 3^rd April 2023 till 30^th April 2023 wherein Taco Bell® fans and gaming enthusiasts can place order at Taco Bell® via dine-in or delivery app and aggregators and stand a chance to win the Xbox Series S, 12-month game pass.

“I’m excited to partner with a super cool brand like Taco Bell as their first brand ambassador in India. I’m a big foodie. Whenever I can, I feast on their tacos. I’m sure the consumers will enjoy the innovative experience Taco Bell offers in this campaign. I look forward to being a part of this journey with Taco Bell across their partnership with Microsoft Xbox,” shared Pandya.

“Hardik Pandya is one of the world’s greatest cricket superstars, a brilliant athlete, and a wonderful role model. Taco Bell India is honoured and delighted that as a result of his love for our food and brand he has agreed to become Taco Bell India’s first Brand Ambassador. Taco Bell India has over 130 stores and is adding a new store every 100 hours, our success has been a result of our focus on delivering our customers the most innovative food at the most affordable prices.,” added Gaurav Burman, Director, Burman Hospitality, Taco Bell’s Master Franchise Partner in India.

The Taco Bell® App and website will also provide the participants with extensive and explicit terms and conditions. To be eligible for the giveaway, consumers can either place an order with their valid 10-digit mobile number, for delivery via the Taco Bell® App or food aggregators, dine-in at any nearby restaurant or opt for Takeaway.  

The brand will give-away 28 Xbox Series S gaming consoles and 12-month game pass to the lucky winners for this installment of the collaboration.

Bihar Tourism has partnered with Gurugram based Premium Modern Indian diner, SAGA for ‘The Unsung Magadh’- a food & cultural festival from the rich land of Bihar & Jharkhand.

This festival is the second chapter of ‘The Great Indian Platter’ Series, a series dedicated to exploring & unearthing the rich food heritage of different states of India.

This 15-day Cultural Festival is on from February 18^th to March 5^th 2023.

The special festival menu has been curated by Head Chef Kush Koli, under the guidance of Michelin-Star Chef Atul Kochhar & Founder of SAGA, Vishal Anand, who both have deep roots in Bihar as their common birth place.

“The Great Indian Platter is a beautiful initiative by SAGA to promote the diverse regional cuisines and cultures that are lost in time. The Bihar Tourism in association with the SAGA, Gurugram is making all out efforts to actively encourage the culture, heritage and cuisines of the state. It is a vision of our Hon’ble Chief Minister that every Indian thali should at least have a dish from Bihar in its serving. We are hopeful that this initiative shall indeed win taste buds of everyone and will make them connect with Bihar’s Culture and Cuisine,” shared Shri Abhay Kumar Singh, IAS, Secretary, Department of Tourism, Government of Bihar.

Bihar has remained the seat of ancient civilization. Its history dates back to the very dawn of human evolution. It is the melting pot of all the prominent religions, the land of enlightenment for Gautam Buddha and Lord Mahavira and the birth place of Guru Gobind Singh Ji Maharaj. It is the place where the world’s first democracy was born. The region has much unsung history when it comes to it's culinary journey.

What to expect at The Unsung Magadh? Litti Chokha, Nimona, Samosa Chaat, Bihari Boti, Steamed Posto Machli, Litti Mutton, Goli Kebab, Kathal ki Tarkari, Dal Pitthi,  Besan ki Sabzi, Makhana Paneer ki Sabzi, Ahuna Mutton Curry, Dehati Murgh, Ranchi ka Pulao to name a few. From the handcrafted cocktails section, try out Gud Sherbet, Spicy Sattu, Aam Jhora, and Bhaat Sunrise.

The culinary adventure will be enhanced by elements of live bands, chat shows and other Performances.

Highlighting the festival, Founder & CEO Moonshine Food Ventures, Vishal Anand said, “Each State of India is such a treasure in food & culture that I feel truly honoured getting an opportunity to curate & present a series on them. Bihar is one unsung hero. I hope, through this festival, we are able to take some steps towards bringing back the glory that the State truly deserves”.

A collection of intricate food stories, SAGA is woven with culinary art on the historic fabric of India, finished with modern day class and sophistication. The amalgamation of Founder Vishal Anand’s Vision & Michelin Star Chef Atul Kochhar’s Culinary Art, SAGA transcends into an experiential marvel.

India's largest pizza chain Domino’s Pizza has announced the launch of its first ever heart-shaped pizza.

The limited-edition product launch is supported by a special social media campaign, ahead of Valentine's Day for people who are determined to make no commitments.

The campaign #SayItWithAPizza showcases this aspect of the dating arena including all the confusion and gushing that comes along with it.

“We have always positioned Domino's as the perfect companion for special moments and creating an experience for those who share a pizza, whether it be family, friends or more. For those who aren't sure, valentine's is the perfect time to #SayItWithAPizza. The campaign has taken a unique spin on a story relatable to all the younglings out there in a situation ship,” said Sandeep Anand, EVP and Chief Marketing Officer, Domino’s Pizza India.

In a three-part Instagram reel series highlighting the protagonists' experience of ‘situationship’, the brand speaks to millennials and Gen Z in a language, attitude and format that resonates with them.

In the campaign, Domino’s acts as the catalyst to elevate a romantic relationship between two people over the course of their pizza orders, and culminate into an expression of commitment.

The limited edition heart shaped pizza is available to order in two variants: Veg Tomato Pizza and Chicken Pepperoni Pizza in regular size and can be ordered at Domino’s restaurants as well as online via the Domino’s app.

It will be available for a limited period between 12^th February and 14^th February 2023 in top metropolitan cities, viz., Delhi NCR, Mumbai, Bangalore, Chennai, and Kolkata.

After the astounding success of the first edition of ‘Shefs at The Leela’ at The Leela Palace Bengaluru, The Leela Ambience Gurugram Hotel and Residences along with Dean with us (Rupali Dean and Akanksha Dean) now presents its 2^nd edition with a sublime culinary repertoire celebrating 3 Indian women Chefs who are creating ripples in the culinary world with their passion and commitment to excellence.

On 21^st January 2023, Shreeya Adka, Hanisha Singh and Sneha Singhi Upadhaya, 3 globally renowned chefs will come together to curate a unique dining experience that will showcase a menu that will feature their signature dishes with a global spin.

“Shefs at The Leela’ is a unique and innovative concept that is a celebration of talent and skill. It commemorates equal opportunity for all not just in thought, word and spirit but is backed by tangible and concrete action creating a platform that appreciates the achievements of women in hospitality and builds a community that will inspire, encourage and nurture diversity in our kitchens. We are taking the first step and hope that this will cascade into a movement that will be embraced by the industry at large,” shared Anuraag Bhatnagar, Chief Operating Officer, The Leela Palaces, Hotels and Resorts.

Spread across 2 days, ‘Shefs at The Leela’ will open with a Masterclass on 20^th January and will lead into a spectacular sit-down dinner on 21^st January curated and serviced by an all women workforce.

Led by the trailblazing women chefs - Shreeya Adka, Hanisha Singh and Sneha Singhi Upadhaya, an all-women culinary production and service team of The Leela Ambience Gurugram will orchestrate this delightful evening which promises to be a mélange of flavours, cuisines and cooking styles and tells a powerful story of diverse backgrounds, experiences and learnings.

McDonald’s India - North and East has roped in one of India’s most popular and charismatic actors Kartik Aaryan as the brand’s ambassador.

The actor’s strong youth connect will further strengthen the bond between McDonald’s and its fans.

“Kartik is a youth icon and a popular name in families, just like McDonald’s. We feel that Kartik’s strong youth connect, mass appeal and captivating personality has made him emerge as an icon for India’s youthful populace, which resonates strongly with the ethos of McDonald’s brand. We are excited to welcome Kartik to McFamily and look forward to a great partnership,” shared Sanjeev Agrawal, Chairman, McDonald’s India - North & East.

Kartik’s association with McDonald’s India – North and East as the brand’s face is poised to foster consumer outreach across all platforms in an appealing way. The actor, through his versatile and magnetic personality, will engage people from all age groups especially Gen Z and Millennials in a myriad of settings, thus generating high brand salience for McDonald’s.

“McDonald’s has been a part of my growing up years. The name elicits so many happy memories from my teenage days and the brand continues to be special in my life. It gives me immense pleasure to be associated with McDonald’s. I am excited to be a part of the family and look forward to working on interesting, cool, and fun-filled projects with the brand,” added Kartik Aaryan.

Also, as a part of the brand strategy, McDonald’s India - North and East has been continuously evolving its menu items, adding new and exciting options, as per the tastes and preferences of its customers. Most recently, McDonald’s introduced Cheesy Fries with Smoky Chipotle Sauce. Among one the most notable launches this year is the Butter Chicken Grilled Burger & Butter Paneer Grilled Burger. The brand has also recently re-launched its famous Veg Surprise Burger across all restaurants and re-introduced Breakfast menu in select restaurants across North and East India.

McDonald’s restaurants in North and East of India are operated by Connaught Plaza Restaurants Pvt. Ltd that operates 150 restaurants across North and East of India and provides direct employment to more than 5,000 people.

Hard Rock Cafe Kolkata is expanding upon its partnership with world-renowned soccer legend Lionel Messi with its latest release of its fan-favorite Messi Burger – Champion’s Edition.

Exclusively available at Hard Rock locations worldwide, the Messi Burger Champion’s Edition is fit for the G.O.A.T and now features three complimentary dipping sauces:  aioli,  Latin chili and Messi’s favorite, chimichurri.

"It is an honor to continue our partnership with world-renowned soccer star, Lionel Messi, and take the LIVE GREATNESS campaign to the next level with the Messi Burger Champion’s Edition," said Anibal Fernandez, SVP of Cafe Division, Hard Rock International. "We couldn’t be more excited to help Hard Rock and Messi fans get in on the action and they are going to love the new sauces, each of which, complements the Messi Burger in its own unique way."

The Messi Burger launched in March 2022 to worldwide fandom. The fan favorite burger features a juicy double stack of fresh ground beef patties, met with a winning combination of toppings: provolone cheese, sliced chorizo, caramelized red onion and Hard Rock's signature, spicy, smoky sauce, served on a toasted brioche bun with shredded romaine lettuce and vine-ripened tomato.

As part of Hard Rock International's "LIVE GREATNESS" campaign in partnership with Lionel Messi, the brand is releasing a brand-new retail collection, including hoodies now available for purchase in the Rock Shop at Hard Rock Cafe locations worldwide.

Fans can also immerse themselves in the action and unlock unique 3D augmented reality experiences with select hoodies in the collection when they scan a QR code. These QR code AR experiences can be shared with friends and family and will also be available to share on Instagram.

All merchandise from the collaboration between Hard Rock and Lionel Messi is available in stores and online. With venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes.

The Leela Palaces, Hotels and Resorts announced the launch of ‘The Leela Palace Trail’ - a thoughtfully curated itinerary that is a majestic celebration of India’s palatial grandeur defined by its rich cultural heritage, immersive rituals and bespoke signature programing with the true graciousness of Indian hospitality.

The Leela Palace Trail offers multi-day itineraries to six exquisite award-winning palaces and resorts in the country’s most alluring destinations including New Delhi, Jaipur, Udaipur, Bengaluru, Chennai and Kovalam.

Each palace will not only astonish you with its unique architecture and exquisite environs but will present to you India at its luxurious best.

Marvel at the ornate Vijayanagara inspired architecture of The Leela Palace Bengaluru. Learn the culinary secrets of Rajasthan at The Leela Palace Jaipur. Discover the grandeur of the royal heritage of the land of the Mewars at The Leela Palace Udaipur perched on the banks of the majestic Lake Pichola. Explore lively city bazaars with The Leela Palace New Delhi or restore inner balance with the ancient science of Ayurveda at The Leela Kovalam. This is the essence of India to be savoured with all your senses.

“For over three decades, The Leela brand has come to be known for delivering an uncompromising level of personalized experiences which stems from the timeless Indian tradition of Atithi Devo Bhava - Guest is God. Built on this ethos, The Leela Palace Trail allows for an immersive experience of everything that is quintessentially India with authenticity and grace,” shared Anuraag Bhatnagar, Chief Operating Officer, The Leela Palaces, Hotels and Resorts.

The Leela Palace Trail is a thoughtfully crafted offering with two distinctive packages, The Leela Palace Trail and The Leela Palace Trail - Curated. While the former allows you to experience the opulence of India’s finest palaces with the flexibility of weaving in your own destination experiences, while The Leela Palace Trail – Curated is a well thought out itinerary that anticipates your every need and offers a distinctive Leela lens on the destination from the time you arrive until your departure.

The itinerary extends a local immersion of the destinations along with signature Leela offerings. Some of the highlights include a traditional welcome, The Leela Palace Service, unique dining experientials, ceremonial rituals, wellness therapies, palace tour, guided city tours, rejuvenating yoga sessions, local transfers, and savings on hotel services. The itinerary requires a stay of minimum 5 nights spread across two resorts and one city hotel as mandatory.

KFC India has joined hands with the Hero Indian Super League (ISL) as the official partner this season.

As a part of this collaboration, football fans will get a chance to enjoy the first-ever KFC Street Football – a unique platform for young football enthusiasts across the country to showcase their talent to millions of viewers.

“Football culture in India has been growing rapidly and leagues like Hero ISL bring fans closer to the sport. Joining the frenzy with KFC Street Football, we promise football fans an exciting opportunity to showcase their talent on national television, at the biggest league in the country,” shared Moksh Chopra, General Manager, KFC India.

KFC Street Football will be scouting for players with some cool moves & great footwork across 5 cities of Bengaluru, Mumbai, Chennai, Kolkata & Kochi.

Indian football legend Baichung Bhutia was present at the inaugural match on the 3rd of December in Bangalore and cemented this association while announcing the biggest and most anticipated football championship in the country. Popular Indian Rapper, Siri, was also present on-ground to enliven the game with her bars and add to the spirit of the sport.

Talking about the association, Indian Football phenom Bhaichung Bhutia said “India has an unexplored reservoir of football talent, especially at the grassroot level. With KFC’s partnership with the Hero Indian Super League and the introduction of KFC Street Football we are looking at the first-ever platform in the country that allows young football enthusiasts to showcase their talent to a national audience. I am thrilled to announce this unique collaboration and look forward to an amazing gaming season this year.”

Starting December, football fans across the country will be asked to post online videos showcasing their footwork and freestyle moves using the hashtag #KFCStreetFootball. That’s not all, spectators will also have a chance to take part in on-ground challenges including The Dribble Challenge, the KFC Bucket Challenge, and the Freestyle Challenge at the KFC Selection Zone. The top 3 will get a chance to showcase their skills live during each game, at half time, where a life-size KFC Bucket will take center-stage. These performances would be aired on Star Sports giving young talent a national audience.

After going through all the performances, a panel of freestylers and coaches will choose the final 15 contestants to play in the Battle of the Streets Finale based on individual innovation, style, and flair. The final 5 teams will have 3 players in each team who will be the best from the 150 enthusiasts who get a chance to perform at the half time street football challenge.

Starting off the first 5 games in Bangalore, Chennai, Kolkata, Kochi, and Mumbai with a performance by rap artists from each of these cities, all the matches will be broadcast in the following home game of that venue.

For the first time in what undoubtedly is the most epic collaboration of 2022, KFC India partners with Nestle to delight fans with the KFC Popcorn Bowl Made with Maggi.

The two iconic brands have joined hands to create the one, the only, the crunchiest and slurpiest combo of KFC’s signature Chicken Popcorn & Maggi noodles in one perfect bowl!

Bringing together hot, steaming, deliciously masaledaar and so so slurpy Maggi noodles, with flavorful Chicken Popcorn, tender on the inside but unbelievably crispy on the outside, this limited time bowl of happiness is sure to add much crispiness to your undying love for Maggi noodles & KFC Chicken.

“Both Maggi and KFC are iconic brands that consumers love and truly enjoy. The coming together of this epic collab was therefore very much on the cards, and perhaps something that our fans always hoped for. We are thrilled to offer KFC & Maggi fans the limited-edition KFC Popcorn Bowl Made with Maggi,” shared Moksh Chopra, GM, KFC India.

The bowl comes in two distinct much-loved flavours – with Chicken Popcorn & Veg Patty - and is sure to get you slurping & crunching. The Chicken popcorn bowl starts at INR 159/- while the Veg patty bowl starts at INR 129/-.

This crunchy masala packed innovation will be available across all 600+ KFC restaurants in the country. You can get your bowl of happiness in a completely contactless & safe manner - through delivery, takeaway, KFC to your Car/Bike and during dine-in. All KFC favorites can also be easily ordered on the all-new convenient KFC app, available on Google Play and the App Store. 

Ice cream brand NIC Honesty Natural Ice Cream has brightened up the Diwali celebrations by offering special combos for its customers ahead of the festive season.

Known for ice-creams made from natural ingredients and offering Indian flavours, it is offering six special combos to celebrate the festival of lights.

“Diwali is the biggest celebration of the year in India, and it also holds a lot of significance for Indians living anywhere in the world. It is also the time to meet and greet people, exchange gifts, and celebrate together through parties. Keeping this in mind, we have introduced our combos so that the customers can enjoy our natural ice creams guilt-free and add exciting flavours to their Diwali celebrations,” said Sanjiv Shah, Director of Walko Food Company Pvt Ltd.

NIC had also launched its special combos during the Raksha Bandhan festival which had received a positive response from the customers.

This time, the company is offering six different combos. These are – Mithai combo includes two ice cream flavours, Motichoor ladoo (500ml) and Gulab Jamun (500ml),  Joyful combo has a combination of Motichoor ladoo (500ml) and Malai Barfi (500ml), Celebration Combo includes combination of Gulab Jamun  (500ml), Dry Fruit Overload (100ml), and Malai Barfi (100ml) to name a few.

All the combos are available on Food-Tech platforms like Swiggy and Zomato.

In an attempt to build deeper connections with users across Delhi and Punjab, Swiggy, one of the leading on-demand convenience platform, has collaborated with popular singer and actor- Ammy Virk for a series of TVCs.

The humorous TVCs showcase local delicacies across the two states, which are now easily accessible at the tap of a button on Swiggy.

“We are delighted to partner with Ammy Virk, one of the most loved artists in the North. The love for food in this region has always been well known. With a growing population of young, internet and convenience-savvy users, the demand for our services in the region has been heartening. With this partnership and through the fun stories this campaign highlights, we hope to inspire more users to make their meals more interesting with the wide range of food and restaurants available on Swiggy,” shared Ashish Lingamneni, Head of Brand at Swiggy.

The organically shot commercials highlight the unique, sassy, and charming relationship between Ammy and his bodyguards. Though a foodie who is keen on eating all the scrumptious delicacies available in Delhi and Punjab, it is not always convenient for him to step out and travel long distances to enjoy a meal, unlike his bodyguards.

In the film, we see Ammy’s bodyguards tease him with their local food escapades. But without taking it too far, they introduce him to the expansive range of dishes and restaurants on Swiggy, which changes the game completely.

Swiggy has a great presence in Delhi and Punjab, with lakhs of dishes and thousands of restaurants, available at a click. Through these ad films, Swiggy is leveraging people’s passionate love for food and talk to them about the convenience of ordering through the platform.

“To showcase how we have all the dishes and restaurants you can think of to eat in Delhi and Punjab, we chose to tell this story with someone who never has a choice to go an eat out as freely as us. A celebrity. More precisely, a celebrity of the stature of Ammy Virk. We crafted a campaign that flaunts the tongue-in-cheek relationship of Ammy Virk with his bodyguards,” added Sukesh Nayak, Chief Creative Officer, Ogilvy India.

The campaign will be rolled out in Delhi, Punjab, Haryana and Jammu across multiple touch points like TV, Print, OOH and digital.

This Pujo, to celebrate the biggest festivities of the east and be part of the fervour, Domino's Pizza, India's largest pizza chain has announced the launch of a new range of 6 new delectable pizzas inspired by the traditional Bengali palate. Taking a cue from the authentic local relishes, often prepared and enjoyed during Durga Pujo, the most celebrated festival in the eastern region, Domino’s has introduced pizzas in Bangla's famous flavours - Kasundi, Kosha, and Malai.

Domino’s, known for consistently innovating its menu to cater to the varied tastes and preferences of consumers across India, has always considered the eastern region one of its flagship markets. The launch of this new range is strategically aligned with the focus on east India and the festivities people celebrate here. This is the first time any QSR brand has crafted its menu inspired by Bangla cuisine and the flavours of the eastern region of India.

In-depth research conducted by Domino’s to understand the tastes and preferences of the consumers in the region revealed that the local cuisines dominated the consumers' palate. The brand found this opportunity as a sweet spot to offer consumers a differentiated product, bringing the best of both worlds - the goodness of pizza with the authentic flavours of Bangla.

Speaking about the launch, Sameer Khetarpal, Chief Executive Officer & Managing Director, Jubilant FoodWorks Limited, said, “At Domino's, our endeavour has always been to cater to our consumers' ever-evolving preferences. The eastern region is a key market for us and our team has focused on developing new flavours of pizzas that capture the Bangla essence. By launching the new range of pizza during the Pujo season, we are elated to be a part of the celebrations and the festivities. We look forward to expanding the range and growing further in this region.”

Novotel Hyderabad Convention Centre (NHCC) & Hyderabad International Convention Centre (HICC) announced the elevation of Amarjeet Singh as the Director of Marketing for the property.

In his present role, he will be responsible for strategizing, budgeting, planning, and implementing marketing and communication activities for the property in line with the business requirements.

“We are extremely delighted to announce the elevation of Amarjeet Singh as Director of Marketing. He has been a valuable asset to the team driving the marketing and communication strategy for the property through innovative campaigns and enhancing the visibility and repute. He has been instrumental in positioning and promoting the property in the right light and is a catalyst in our development. We are confident that he will strive hard in his new role and further contribute to the property’s growth,” shared Manish Dayya, General Manager, Novotel Hyderabad Convention Centre & Hyderabad International Convention Centre.

Amarjeet has a proven track record of 18 years with extensive experience in Marketing and Communication. He has also been nominated as the best Marketing & Communications Manager at the Hospitality India Awards by Hotelier India Magazine.

He has worked in the hospitality sales & marketing teams and was actively involved in strategic planning and execution of communication strategy, managing Digital Marketing and social media strategies across channels with proven leadership qualities, relationships, adaptability, and communication skills.

He holds a Diploma in Event management from Event Management Development Institute, Mumbai. He has successfully driven the Marketing, Communication & PR for renowned brands like Park Hyatt- Chennai, Novotel - Mumbai Juhu Beach, besides BNP Paribas Asset Management India Pvt Ltd. He joined Novotel Hyderabad Convention Centre as Manager of Marketing & Communications in 2019.

One of the world’s fastest-growing beer brand Bira 91 has joined hands with Warner Bros Consumer Products to launch an exclusive merchandise collection inspired by the newly released HBO Original series House of the Dragon, the successor series to Game of Thrones.

The exclusive House of the Dragon x Bira 91 merchandise celebrates the season of Fire and Blood and is dedicated to fans across India.

The collection includes products inspired by the Seven Kingdoms and is perfect for fans to display their love for the world of Targaryens, such as limited-edition glassware, graphic t-shirts, and collectibles like bar blades and coasters.

Just in time for the festive gifting season, the exciting collection will be available to Indian fans for pre-order starting 19^th September on the Bira 91 Merch Shop.  

“Bira 91 and the House of the Dragon coming together is the perfect recipe for a blockbuster! We are thrilled to partner with Warner Bros. Consumer Products and celebrate the release of House of the Dragon with the launch of our exclusive merchandise collection. As a lifestyle brand, we strive to build unique consumer experience across many touchpoints and this collaboration does just that. As fans of the Game of Thrones franchise, we are really excited for the new show and are sure that this season, fire will truly rein,” shared Ankur Jain, Founder and CEO, Bira 91.

To celebrate the Bira 91 x House of the Dragon collaboration, Bira 91 conceptualized a unique activation placing life-size dragon eggs at multiple partner restaurants and bars across Delhi, Mumbai, and Bengaluru. This was accompanied with a social media campaign wherein Game of Thrones and House of The Dragon fans stood a chance to win the limited release merchandise.

House of the Dragon streams on Disney+ Hotstar in India with new episodes available every Monday.

Pizza chain Pizza Hut has launched its new Flavour Fun range offering 12 new pizzas starting at an unbelievable price of Rs. 79 only.

The pizza range comes in 5 craveable sauce flavors like Tandoori, Schezwan, Italian, Cheezy and Classic - paired with seven vegetarian and five non-vegetarian topping combinations.

Flavour Fun pizzas will be available at all 700+ Pizza Hut stores in India, across dine-in, delivery and takeaway.

“I am tremendously excited about the launch of our Flavour Fun range at a never-before price point from the brand. With Flavour Fun, we are offering ‘more for less’ to our young consumers, so that they can enjoy their favourite pizza brand as often as they like, with enough variety to keep them coming for more,” shared Neha, Chief Marketing Officer, Pizza Hut India.

The entire Flavour Fun range is available in the personal pizza size. The Vegetarian variants include a wide range of topping combos across Paneer, Sweet Corn, Mushroom, Onion and Capsicum. Non-vegetarians too have several topping options to try such as Chicken Sausage, Chicken Meatballs, Chicken Tikka and Chicken Pepperoni.

Pizza Hut has launched this range keeping Gen Z in mind, especially the college goers and early jobbers who are on a budget. Since these young consumers order food several times a week, they seek a variety of flavours at a cost that is not prohibitive, and the Flavour Fun range perfectly matches this need for variety and value.

Pizza Hut has also launched a massive 360-degree Flavour Fun marketing campaign across leading digital and social media platforms, mobile apps, OTT video and audio platforms, PR and influencer outreach, OOH and on-ground activation in youth centric locations like colleges, coaching centres, co-working and co-living spaces, in-store branding, radio and print publicity.

The plan includes innovative collaborations with its partner brand, Pepsi, as well as aggressive promotions on Zomato and Swiggy. A series of fun digital films launched by the brand features Pizza Hut’s magnetic ambassador Anuradha Menon and a quirky Shut Up and Take My Money tagline to highlight the sheer affordability and variety of the new range.

Pizza Hut recently crossed the 700th store milestone in India, coinciding with the launch of its Flavour Fun range.