As an extension of the new ‘Call of Duty’ themed Whopper Meal, Burger King is redesigning certain store locations into immersive experiences and a branded skin.
This work is part of the change Guests nationwide will experience as the brand implements its “Reclaim the Flame” plan, which was announced on Sept. 9.
Known as Impossible King and the Impossible Southwest Bacon Whopper, the new plant-based range of burger will be available from 27th June in select stores in the US.
The brand is a strong and growing player within the $30 billion U.S. QSR sandwich category and since 2010 has increased its number of restaurants 3x to ~1,200 and its system-wide sales1 4x to an expected approximately $1.1 billion for 2021.