Choko La Enters Premium FMCG with their Chocolate Drink Collection

Choko La, by Vasudha Munjal Dinodia is now venturing into the upscale FMCG sector by introducing the Choko La Chocolate Drink, conveniently packaged in a 200 ml can.

Retailing at INR 175/-, the Chocolate Drink occupies a  market stance, as Choko La endeavors to captivate customers with value and festive combinations, accessible through their online platform and various marketplaces.

In addition to Choko La outlets, their official website, and current retail establishments across Northern India, the product will make its nationwide debut through contemporary retail and trade collaborators like Spencer's, Modern Bazaar, and Le Marche, along with brand-associated marketplaces such as Amazon, Flipkart, Blinkit, and more.

This convenient 'on the go' drink packs a protein content equivalent to 7.2 grams, positioning it as a more nourishing option among chocolate beverages.

This chocolate drink offers the flexibility of being enjoyed both hot and cold. Its ability to be stored at room temperature provides the convenience of stocking larger quantities for consumers and retailers alike.

Choko La has set its sights on launching the product through all duty-free operators. This initiative is currently in the testing phase and is poised to be accessible at international terminals across India. Choko La boasts a presence in approximately thirteen major international terminals and is gearing up to make its mark in the global arena, targeting markets such as the US, UK, Canada, and South Asia, by the initial quarter of the fiscal year 2025.

Presently, the brand operates four primary flagship outlets, namely, Select City Walk, Khan Market, DLF Promenade, and Galleria Market.

Additionally, it maintains a presence at airport establishments, including IGI Terminal 3D, Terminal 1D, and Terminal 3.