Dino Morea Led Juice Brand The Fresh Press Raises Fund from GCCF
Dino Morea Led Juice Brand The Fresh Press Raises Fund from GCCF

Cold-pressed juice start-up The Fresh Press has raised an undisclosed amount in pre-Series A funding round from Gruhas Collective Consumer Fund (GCCF), a fund floated by Zerodha cofounder Nikhil Kamath and Abhijit Pai’s VC fund Gruhas in partnership with Collective Artists Network.

With this fundraise, the Mumbai-based startup is now a part of the first cohort of Gruhas Gusto, a six-month accelerator programme aimed at boosting early stage food-tech startups, shared the release.

The programme is backed by Gruhas, Jubilant Bhartia and DLF family offices as well as Anthill Ventures.

As per the release, the company will use the funds to expand into Hyderabad, Bangalore, and Chennai, while also targeting key regions like Gujarat, Rajasthan and Delhi. 

“With the support of GCCF and Gusto Accelerators, we envision expanding our footprint nationwide, revolutionising the way people perceive and consume nutritious beverages. We anticipate that the current funding will definitely help in building a little bigger team since expansion is a major part of this fundraise. We aim to utilise it as effectively as possible and maximise results for smoother operations,” shared Dino Morea, Co-founder & Investor.

Founded by Mithil Lodha and Rahul Jain in 2018, Dino Morea came on board as both an investor and co-founder later.

The startup sells four fruit juices (mango, avocado, strawberry and fresh lime) in 350 ml bottles out of 36 stores in Mumbai, Delhi, Pune and Bhopal.

It is also available in stores of Nature’s Basket, PVR Cinemas, Carnival Cinemas, Grovel, Biz Bazaar, FreshPik, Jio World Mall and Reliance Retails.

The start-up also aims to establish 1,000 quick-service restaurants across all the Indian cities. 

In the fresh juice category, the startup competes against the likes of Foodaholics, MyGreens, SapFresh and Raw Pressery, among others. 

“Our commitment to The Fresh Press reflects our support for the growing health consciousness among Indian consumers. As people become more mindful about what they eat, I want to support innovative home-grown entrepreneurs who are leading the charge in the health and consumer sectors. It’s time we take control of our own well-being and pay attention to our nutrition intake,” Kamath added.

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