Disney enters into partnership with Coca-Cola for the new 'Star Wars: Galaxy Edge' land

India Glycols Limited (IGL), a major player in specialty chemicals and regular segment alcoholic beverages, has announced its entry into India’s premium alcoholic beverages market. The company has partnered with Bangalore-based Amrut Distilleries to produce, distribute, and sell select Amrut premium brands across North India, marking a strategic move into higher-end industry segments.

As part of this venture, IGL has signed a brand licensing agreement with Amrut, the well-known producer of premium Indian single malt whiskies, gin, and rum. Under the terms of the agreement, IGL will have the rights to produce, market, and distribute some of Amrut’s top brands, including MaQintosh Whisky, Old Port Rum, Bejoice XO Brandy, and MaQintosh White Label Whisky, specifically targeting the northern Indian market. Each brand brings distinct appeal, with MaQintosh Whisky known for its unique blend and Old Port Rum recognized as one of the largest rum brands globally.

To ensure quality consistency, Amrut will oversee the blend and monitor its accredited vendors’ packaging supplies for IGL. This collaboration aims to maintain Amrut’s quality standards in both product composition and brand presence as IGL promotes the brands across North India.

Raju Vaziraney, Advising President for IMFL at IGL shared, “The objective of this move is to leverage IGL’s strength in the sector at a time when the demand for premium alcobev products is at an all-time high. Through this partnership with Amrut, IGL plans to capture a double-digit market share in the relevant premium segment over the next couple of years.”

India’s alcoholic beverages market is largely driven by brown spirits, with whisky representing over 58 percent of the Indian Made Foreign Liquor (IMFL) consumption. Other brown spirits like rum and brandy hold substantial market shares as well. Vaziraney noted that Amrut’s portfolio aligns with IGL’s entry into this market, stating, “Amrut has all these products in their premium portfolio. Against this backdrop, we chose to associate with the House of Amrut for our premium foray.”

IGL’s facilities in Kashipur, Uttarakhand, and Gorakhpur, Uttar Pradesh, are equipped with advanced distilleries producing Extra Neutral Alcohol (ENA) and supporting the production of IGL’s regular segment brands, including Soulmate Whisky, Amazing Vodka, and Zumba Lemoni Citrus White Rum. Soulmate Whisky alone sold over a million cases last year, reflecting IGL’s strong foothold in the regular segment.

With this new partnership, IGL completes its product portfolio, enabling the company to focus on a wider range of offerings and build a presence in the premium alcohol sector. Vaziraney said, “The agreement with Amrut completes a brands portfolio of IGL. The company will now focus on wider product range and direct resources to make IGL a major player in premium alcobev segment as well.”

DeVANS Modern Breweries, a key player in India’s alcoholic beverage (alcobev) industry, has strengthened its retail presence nationwide through a new production partnership with a prominent brewery in Assam. This expansion aligns with the company’s ongoing efforts to meet growing demand and follows successful collaborations in Arunachal Pradesh, Tamil Nadu, Jharkhand, and Uttar Pradesh. With this new tie-up, DeVANS' production capacity has increased to 190,600 KL, enabling an additional production of over 10 lakh cases annually.

Prem Dewan, CMD of DeVANS said, "Assam represents a vibrant market with immense growth potential in the brewing industry. Our collaboration in Assam not only enables us to efficiently serve the local market but also underscores our dedication to providing consumers with unparalleled quality and taste." He also noted that the company's entry into Assam is a significant step toward its goal of offering premium beverages across India.

DeVANS, known for its popular beer brands like Godfather and Six Fields, is planning to expand its product range by introducing a craft gin and new expressions of its single malt GianChand whisky. Recently, the company entered the premium lager segment with two distinct beers – Six Fields Brute, with up to 8 percent ABV, and Six Fields Pilsner, with up to 5 percent ABV.

This strategic move in Assam further reinforces DeVANS’ commitment to growth and innovation within the Indian retail and brewing landscape.

SHROT, the all-day dining restaurant at Hyatt Regency Jaipur Mansarovar, is collaborating with The Tanjore Tiffin Room to present a Tamilian-style culinary pop-up from September 19 to 21, 2024. This three-day event will highlight authentic Tamil cuisine and celebrate traditional flavors using regional ingredients.

The collaboration aims to merge traditional Tamil dishes with contemporary dining techniques. SHROT, which represents the concept of "source," is part of Hyatt's initiative to blend tradition with modernity. The event will feature a curated menu that combines classic Tamil flavors with influences from Mumbai and Goa.

Kishore DF, Co-founder of The Tanjore Tiffin Room said, "We are thrilled to collaborate with SHROT at Hyatt Regency Jaipur Mansarovar for this unique culinary pop-up. At The Tanjore Tiffin Room, we focus on showcasing Tamil home-cooking, and this event gives us the opportunity to introduce our recipes to a new audience. We’ve created a menu that honors our culinary heritage while incorporating elements of contemporary dining. We look forward to offering a memorable experience for Jaipur's food enthusiasts.”

The pop-up will present a range of dishes such as Beetroot Urandai, Chintamani Chicken, Mutton Chettinad Paniyaram, Pankajams Lamb Chops, Madras Railway Curry, Vatha Columbu, and Stew.

Nikhil Gandhi, General Manager of Hyatt Regency Jaipur Mansarovar noted, "We are excited to bring an authentic culinary experience to Jaipur. The Tanjore Tiffin Room takeover at SHROT is about stories, culture, and the traditions of South Indian cuisine, reimagined for today’s diners.”

This collaboration offers guests the chance to explore and enjoy the diverse and vibrant flavors of Tamilian cuisine.

Bollywood star Ranveer Singh has entered into a business partnership with Allied Blenders and Distillers Limited (ABDL), a leading player in India's retail and spirits industry. The new venture, approved by ABDL’s board on 4th September 2024, will focus on offering a portfolio of premium brands, blending global craftsmanship with rich Indian flavors to cater to evolving consumer preferences in India’s retail sector.

"I am delighted to partner with Allied Blenders and Distillers Limited’s unique initiative. This venture is not just about creating and offering premium and luxury spirits, but equally about realizing the aspirations of the Indian consumer. We're blending world-class products, sourcing and craftsmanship with the rich, vibrant flavors of India, creating experiences that speak to people," said Ranveer Singh, Business and Creative Partner.

In addition to his acting career, Ranveer Singh has gained recognition as a strategic entrepreneur, known for his business foresight and ability to drive new ventures. As part of this partnership, Singh will play a crucial role in shaping the brand's identity and expanding its growth in the luxury spirits market in India.

"At ABDL, we have always believed in the power of innovation. This new venture, with a major personality like Ranveer Singh, represents our commitment to bringing the best to the market. With him as our business partner and creative mentor, we are confident that our luxury products will resonate with consumers," said Alok Gupta, Managing Director of Allied Blenders and Distillers Limited.

This new initiative marks a strategic shift for ABDL, allowing it to focus on the luxury spirits segment while maintaining its core mass-market brands. The venture aims to drive quicker decision-making, adapt more efficiently to market trends, and leverage specialized marketing strategies for luxury products. With rising demand for premium and luxury spirits in India’s retail industry, the partnership is expected to make a significant impact.

In addition to launching its own brands, the venture will collaborate with Indian start-ups and international brands, capitalizing on ABDL’s established sales and manufacturing networks.

abCoffee is set to redefine retail experiences by partnering with Shoppers Stop, one of India’s leading premium shopping destinations. This collaboration will seamlessly integrate abCoffee’s specialty coffee offerings into the retail environment of Shoppers Stop, marking a significant step in abCoffee’s expansion strategy with the launch of three new coffee decks in major metropolitan areas.

Customers will now be able to enjoy a blend of quality coffee and modern shopping at Shoppers Stop locations in:

1. Shoppers Stop, Rohini, Delhi
2. Shoppers Stop, Bannerghatta, Bengaluru
3. Shoppers Stop, Andheri, Mumbai

Strategically located within the stores, these coffee decks will offer shoppers a convenient and refreshing pause during their retail journey. This partnership is aimed at catering to the evolving needs of modern consumers, who seek a holistic and enjoyable shopping experience. Whether customers are browsing or making purchases, abCoffee's presence ensures that a quality coffee break is always available.

Kavindra Mishra, Customer Care Associate - MD and CEO of Shoppers Stop said, “The customer is at the core of all our decision-making. With our Personal Shoppers, Makeovers, Black Card personalized services, and more, we have always aimed to provide comprehensive solutions. Based on market consumption data, we have realized that coffee has a close affinity with shopping, and customers often prefer a beverage break. abCoffee is an up-and-coming, new-age brand that complements our format. We are excited about this opportunity and believe that it will help our customers spend more time in our store and enjoy shopping.”

Abhijeet Anand, Founder and CEO of abCoffee added, “We are excited about this collaboration. Shoppers Stop is one of the finest and most popular shopping destinations in modern India, and this collaboration aligns with abCoffee’s vision of brewing India’s finest coffees for Indians wherever they go.”

abCoffee will introduce technology-enabled brewing methods designed specifically for shoppers, ensuring consistent quality and quick service. With a shared vision of aligning modern retail with international standards, Shoppers Stop and abCoffee aim to make shopping more engaging and enjoyable for their customers.

Blr Brewing Co. has joined hands with the pet care brand, Heads Up For Tails, to introduce 'Barks & Brews' in celebration of National Pet Day.

This event combines bites for humans, special treats for pets, and interactive activities.

This fusion of culinary delights and pet-friendly entertainment ensures a day filled with flavor and vibrant experiences.

Crafted by culinary experts, dishes like the Butter Garlic Prawns and the creamy Thai Green Curry, complemented by the Pull Me Up Tiramisu dessert paired with flavorful cocktails inspired by various states of India, such as sweet Gin-based Ooty, the coffee-infused Chikmagalur paying homage to the birthplace of Indian Coffee, and the Kollam that transports you to the Malabar Coast.

BLR Brewing Co. serves as proof of the ever-changing craft beer scene, demonstrating that innovation has limitless possibilities.

Bollywood star Rakul Preet Singh will debut her inaugural dine-in establishment, "Arambam – Starts with Millet," on April 16th in Madhapur, Hyderabad.

The restaurant marks her collaboration with Curefoods, a prominent F&B and cloud kitchen operator in India.

Arambam – Starts with Millet" introduces an innovative dine-in concept centered around the nutritional benefits of millet, boasting a menu that highlights this grain.

“I’m excited to open my first restaurant in Hyderabad and help unite the goal of delectable, nutritious eating for all. I believe that food not only feeds the body but also the soul and at Arambam, we plan to do this together, one nutritious millet bowl at a time.” said Rakul Preet Singh.

Rakul Preet Singh, known for her dedication to fitness, will serve as the restaurant's brand ambassador, reflecting a mutual commitment to promoting healthy eating habits and holistic wellness.

“Arambam is not just a restaurant; it’s our way of showcasing commitment to a healthy lifestyle and responsible food decisions.  We are thrilled with this collaboration and are looking forward to expanding into other markets soon.” said Ankit Nagori, Founder, Curefoods.

Curefoods established in 2020 by Ankit Nagori, stands as a prominent hub for F&B brands in India. Within its portfolio are renowned names such as EatFit, Cakezone, Nomad Pizza, Sharief Bhai Biryani, and Frozen Bottle, alongside others.

With a network spanning over 300 cloud kitchens and brick-and-mortar outlets, Curefoods serves a diverse array of cuisines, extending its reach to 25 cities across India.

Punjab Grill is the renowned Indian fine dining chain, selects Venus Industries as its sole supplier of premium stainless steel tableware and kitchenware.

Venus' top-notch Pristine Gold Collection will adorn Punjab Grill's tables in their restaurants nationwide through this long-term collaboration.

Punjab Grill has over 30 outlets in India and various international destinations, has opted for Venus as its exclusive tableware provider.

"We are delighted to join hands with a brand like Punjab Grill that epitomizes authentic Indian flavors with global standards of culinary excellence, Our Pristine Gold Collection has been carefully curated to complement the refined sensibilities and discerning tastes of Punjab Grill's elite clientele." said Vicky Khurana, Managing Director of Venus Industries.

This collection's refined and luxurious aesthetic perfectly mirrors the opulent ambiance synonymous with Punjab Grill's fine dining offerings.

Within the Pristine Gold Collection, the cutlery sets feature intricate patterns reminiscent of iconic shapes from Mughal-era monuments and Rajasthani havelis.

Serving dishes such as the Finger Bowl with Underliner and Turkish Pot showcase elegant motifs crafted by skilled artisans using time-honored techniques.

Pieces like the Harpan Ring, Handi pots, and Serving Dish embody the essence of Indian culinary traditions. Completing the collection are the Bahi/Matra Tray and Serving Tray, combining functional sophistication for an enhanced dining experience.

With over 60 years of operation, Venus Industries has become the preferred hospitality collaborator for esteemed hotel chains such as Taj, Oberoi, ITC, Hyatt, and Marriott, both domestically and internationally.

Experts in the field have praised Venus' dedication to eco-friendly manufacturing practices, innovative product designs suited to various culinary traditions and global cultures, and efficient delivery systems made possible by a widespread distribution network across India.

Through this exclusive partnership, Venus Industries seeks to strengthen its position as a market leader while empowering Punjab Grill to provide genuine and engaging fine dining encounters to customers who appreciate the essence of Indian culinary heritage and hospitality.

Bira 91 is a prominent craft beer company in India and a rapidly expanding global brand has partnered with New Belgium Brewing, one of the United States' largest craft brewers, to introduce "Chutney Sour."

This collaborative beer combines the flavors of Indian street food with the renowned craft brewing tradition of Colorado.

Beer is infused with tamarind and tangy fruit commonly found in Indian chutneys and curries, this beer is crafted based on the traditional Dubbel, a Belgian-style ale refined by New Belgium Brewery.

The beer made its debut in both companies' taprooms: Bengaluru and Delhi-NCR in India for Bira 91, and Fort Collins, Colorado for New Belgium Brewery.

This release was strategically timed to align with the Indian Spring festival of Holi.

"We couldn’t be more excited to collaborate with New Belgium Brewing. Colorado is at the center of beer innovation in the world, and New Belgium is the most well-respected beer company in the United States. Our Limited Release beers are brewed with a two-word MO for our brewers – Go Crazy! Right from the word Go, our respective brewers started jamming and vibing, and came up with this crazy, but in hindsight, such an obvious idea – making a Belgian Sour Ale with Tamarind –a “Chutney Sour”. The result is a brilliant surprise, and I am sure consumers who get their hands on this Limited Release will love it!” said Ankur Jain, Founder and CEO, Bira 91.

The beer will undergo a single brewing cycle and will be exclusively available in the taprooms until supplies are depleted.

Hard Rock Cafe, Kolkata has present the Messi Kids Menu, a distinctive dining experience tailored for children aged 12 and under.

Developed in partnership with international soccer icon Lionel Messi, this special menu brings an elementt to the dining journey for the budding rockstars.

The Messi Kids Menu features an array of dishes, including the Messi X Cheeseburger and Messi's Golden Chicken Sandwich, alongside classics like the Bacon Cheeseburger and Hot Dog.

For health-conscious diners, options such as Grilled Chicken Breast and Twisted 'N Tasty Cavatappi Pasta are offered, accompanied by sides like Fresh Fruit and Seasoned Fries, as well as indulgent Milkshakes in chocolate and vanilla flavors served in charming mini glasses.

Those preferring a veggie-centric choice can opt for the Grilled Chicken House Salad, combining fresh greens with diced chicken, Monterey Jack, and cheddar. The meal concludes with a delectable Hot Fudge Sundae for a sweet finale.

Kids can enhance their dining experience with a sticker sheet, and for the inaugural time, each meal comes with a Golden soccer ball, bringing an extra layer of enchantment to every visit.

Teaming up with Hard Rock Cafe, Messi contributes not just his culinary skills but also a playful essence, as seen in the addition of activity sheets, stickers, and the sought-after Golden Ball.

Starbucks India joins forces with Manish Malhotra to unveil an exclusive line of limited-edition lifestyle drinkware, available only in India.

This collection aims to honor Starbucks' commitment to enhancing the everyday coffee-drinking experience, personalized for consumers and infused with the distinctive craftsmanship of the renowned fashion designer.

“My aim was to design something deeply rooted in India while complementing the iconic tradition that Starbucks is renowned for. Kashmir holds a special place in my heart, serving as both a personal connection and a cornerstone of my brands’ identity. In crafting a signature collection for my collaboration with Starbucks, my aim was to seamlessly integrate the beauty and craftsmanship of Kashmir into everyday moments. The decision to use gold as a prominent colour in my designs’ stems from its powerful statement and resonance with my brand’s aesthetic. Gold, much like the intricate art and craft of Kashmir, embodies a sense of opulence and timelessness,” said Manish Malhotra.

Over time, Starbucks has engaged in global collaborations with renowned brands, presenting a range of collectibles that provide consumers with access to international style, glamour, and fashion.

The partnership with Manish Malhotra is set to deliver an unparalleled experience for enthusiasts of coffee, art, design, and fashion alike.

The collection comprises stoneware ceramic mugs, stainless steel tumblers, and reusable cups. Inspired by Kashmiri motifs, the design features traditional floral techniques rooted in the cultural heritage of the region.

Incorporating the signature Kashmiri embroidery from the Manish Malhotra brand, the cups and tumblers showcase intricate patterns with cultural significance.

The color scheme incorporates black, gold, white, and carmine, seamlessly blending traditional craftsmanship with contemporary style.

“At TATA Starbucks, we have always believed in the power of design, art and community in sharing elevated experiences for coffee-lovers across India. From our stores to our packaging – each touchpoint at Starbucks is testament to this thought. As we continue to lead growth in India, we are thrilled to partner with Manish Malhotra. Mr. Malhotra is one of India’s most prominent voices in fashion and has played a pivotal role in the country’s approach to style. We hope this collaboration elevates our consumer’s daily cup of coffee with Manish Malhotra’s inimitable design language,” said Sushant Dash, CEO, TATA Starbucks.

This collaboration emphasizes the artistry and natural influences from Kashmir, enhancing the coffee experience by seamlessly merging global aesthetics with local heritage.

Third Wave Coffee and Ironhill India have teamed up to create a unique and inventive experience for coffee and beer lovers.

With this partnership, the companies will offer customers a blend of high-quality coffee and craft beer.

"Our collaboration with Ironhill represents a convergence of passion and craftsmanship. We set out to create a beverage that transcends boundaries, offering patrons an unparalleled sensory journey. The result is a stout that marries the boldness of quality coffee with the artistry of craft beer, delivering a truly exceptional drinking experience." said Anirudh Sharma, Co-founder, Third Wave Coffee.

Initially accessible in Ironhill Bangalore and subsequently in Hyderabad, this partnership arises from a mutual acknowledgment that the varied tastes of beer enthusiasts warrant a distinctive fusion, uniting the luxurious notes of premium coffee with the artistry of handcrafted beer.

"At Ironhill, we have always strived to push boundaries and create unique offerings for our customers. Teaming up with Third Wave allows us to delve into uncharted territories, introducing a blend of flavors that hasn't been explored before. We are confident that this collaboration will resonate with our patrons who appreciate quality and innovation." said Teja Chekuri, Co-Founder and Managing Partner, Ironhill India.  

The outcome is a menu featuring a carefully chosen array of beers infused with coffee, each meticulously crafted to provide a unique flavor.

This collaboration marks a new chapter in the brewing landscape, where coffee and beer aficionados can come together to savor the best of both worlds.

Yauatcha unveils its exclusive wine label, Ivelle, in Bangalore. Developed in partnership with Fratelli Wines, the distinctive blend will be served by the glass exclusively at the Yauatcha outlet.

Wine is crafted by blending indigenous Müller and Gewürztraminer grapes, this white wine features delightful notes of lychee, apricot, and pineapple, making it an ideal complement to Yauatcha's Chinese cuisine.

"During the flavor profiling of Ivelle, we recognized the commonalities in Indian and Chinese palates. Our goal was not only to enhance Yauatcha's offerings but also to cater to the preferences of Indian tastes. The Müller Thurgau grape, a cross between Riesling and Madeleine Royale originally bred in Germany by Hermann Müller, pairs with the more aromatic Gewürztraminer, creating a harmonious balance." said Kevin Rodrigues, the Head Sommelier at KA Hospitality.

Ivelle will grace the tables at Yauatcha Bengaluru, with a cost of INR 950 per glass and INR 4500 per bottle.

McDonald's India (West and South) collaborates with Mondelez to unveil a collection of desserts.

McDonald’s introduces a unique lineup featuring Cadbury Gems. The new offerings include McFlurry with Gems, Sundae with Gems, along with Chocolate and Strawberry Shakes adorned with these iconic treats.

This limited time collaboration merges McDonald's knack for crafting delightful and convenient delicacies with Mondelez's cherished Gems, a brand that has resonated deeply with Indian consumers for decades.

“We are excited to partner with Mondelez to bring these innovative and playful treats to our desserts-loving fans. Gems have been a childhood favorite for many Indians, and we believe this collaboration will create a delightful experience for all. With this unique and playful twist to our iconic McFlurry and other desserts, we are set to provide our customers an enjoyable treat that will not only satisfy their sweet tooth but also offer novelty.” said Arvind R.P. CMO, McDonald’s India (W&S).

The McFlurry with Gems and Sundae with Gems feature a creamy vanilla soft serve foundation, adorned with a chocolate dip and hot fudge sauce, respectively, and finished with a generous sprinkle of Gems. Meanwhile, the Strawberry Shake and Chocolate Shake with Gems achieve an harmony between creamy smoothness and crunchy delight.

 “We are thrilled to unveil a symphony of flavors with exclusive Cadbury Gems-Topped Desserts with McDonald’s India. This collaboration brings together the iconic Cadbury Gems and McDonald's expertise in crafting delightful treats, promising a delectable experience for dessert enthusiasts. We are excited to contribute to the sweet memories and moments that these treats will undoubtedly create for them.” said Nitin Saini, VP- Marketing, Mondelez India.

The McFlurry with Gems, Chocolate Shake with Gems, Strawberry Shake with Gems, and Sundae with Gems will have a limited-time presence.

They'll be accessible via McDelivery®, takeaway, on-the-go options, dine-in, and Drive-Thru at McDonald’s outlets throughout West and South India.

Rajasthan Royals, a franchise under Royals Sports Group, has unveiled a comprehensive digital-focused alliance with Curefoods, a prominent F&B brand collective in India specializing in healthy food.

This partnership designates Curefoods as the official partner of the Royals, heralding the start of a strategic venture aimed at transforming fan and consumer involvement throughout the 2024 season.

"We are excited to announce this unique partnership with Curefoods which will unlock the power of digital platforms and help us connect with our fans and their consumers at a deeper level. This digital-first partnership will create customer delight at scale through unique experiences for our fans by leveraging our shared values of innovation and technology." said Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals.

Curefoods is renowned for its dedication to advocating healthy lifestyles, perfectly matches Rajasthan Royals' holistic approach to well-being.

The collaboration intends to motivate supporters to embrace healthier living practices and make educated decisions, encompassing both dietary preferences and physical activities.

“We are thrilled to be associating with Rajasthan Royals for the 2024 season. With this association, we want to promote the importance on healthy eating using the brilliant platform which Rajasthan Royals provides. This partnership will help us reach out to millions of potential consumers who are looking to start their health journey.” said Ankit Nagori, Founder, Curefoods.

During the 2024 season, Rajasthan Royals and Curefoods will team up for various ventures, encompassing unique digital content, engaging fan interactions, and health-focused campaigns.

Through the utilization of technology and digital mediums, both entities aim to creatively connect with fans, elevating overall fan involvement and interaction.

Godrej Yummiez, a frozen ready-to-cook product brand under Godrej Tyson Foods Limited (GTFL), has partnered with the Indian Railway Catering and Tourism Corporation (IRCTC) to introduce millet patties on passenger trains.

Launched earlier this year, the Godrej Yummiez Millet Patty has received a response from households, with people appreciating its nutritious and delicious qualities, crafted from millets such as Jowar (Sorghum) and Bajra (Pearl Millet).

The collaboration between Godrej Yummiez and IRCTC has led to the inclusion of millet patties as part of the breakfast menu on Rajdhani and August Kranti trains traveling between Mumbai and Delhi, enhancing the millet patty's availability to passengers.

Godrej Yummiez introduced the millet patty as a creative snack choice. These snacks are crafted using Individual Quick Freeze (IQF) technology, ensuring their freshness without the need for preservatives.

Combining the nutritional benefits of millets, including their high fiber content and vitamins, with a blend of herbs and spices, these patties offer a flavorful and nutritious snacking option.

“Till recently, the adoption of millets was low due to the perception that they are not tasty and are not easy to cook. This has changed drastically and now every household is embracing the goodness of millets. We supported this adoption by bringing together the nutrition of millets in a ready-to-cook convenient format and launching them in a mass accepted ‘patty’ variant. Godrej Yummiez Millet Patty is a preservative-free snack that symbolizes our commitment to innovation, nutrition, and convenience.” said, Abhay Parnerkar, CEO, Godrej Tyson Foods Limited.

He went on to say, "We are delighted to expand the availability of the delicious Godrej Yummiez millet patty to passengers traveling on Rajdhani and August Kranti trains. IRCTC is a highly esteemed organization known for its extensive railway catering services nationwide. Our exclusive partnership with IRCTC leverages their vast network and expertise in train catering, combined with Godrej Yummiez's culinary excellence, to create an exceptional millet-based food experience."

Rajdhani and August Kranti trains hold a distinguished place in the Indian railway system, renowned for their outstanding service and memorable culinary offerings.

The collaboration between Godrej Yummiez and IRCTC aims to raise awareness about millets, highlighting their importance even within the extensive railway network.

This partnership has already commenced as a pilot program on the Mumbai – Delhi – Mumbai routes of Rajdhani and August Kranti trains, benefiting a multitude of passengers traveling across Maharashtra, Gujarat, Rajasthan, and Delhi.

 “At IRCTC, we always pledge to provide passengers with quality and tasty food spread. Godrej Yummiez Millet patty on Rajdhani and August Kranti trains taken onboard on a pilot basis reinforces IRCTC's dedication to offer passengers interesting and delectable millet-based food options. We are proud to introduce this product as a pilot as it supports the vision of mainstreaming millets through IRCTC’s catering operations across the massive Indian railways’ network. We tried and tested the product before serving it to our passengers. We are anticipating positive acceptance of Godrej Yummiez Millet Patty which is a perfect snack that is nutritious and convenient ready-to-cook item.” said, Rahul Himalian, Group General Manager, Indian Railway Catering and Tourism Corporation (Western Zone).

Presently, Godrej Yummiez offers a diverse range of over 50 vegetarian and non-vegetarian products.

The Godrej Yummiez Millet Patty is easily accessible in supermarkets and major e-commerce platforms throughout India, priced at Rs. 180 for 370-gram packs.

The Yummiez Millet Patty is a convenient ready-to-cook option. It can be prepared by deep-frying, air-frying, or shallow-frying and served hot.

Keventers has teamed up with Myprotein, the online sports nutrition brand, to introduce a new Butterscotch flavored whey protein.

This collaboration is designed to serve the fitness enthusiasts in India, helping them achieve their personal fitness goals while enjoying a new flavour.

"We're delighted to partner with Myprotein for the launch of Keventers Butterscotch Flavoured Whey Protein in India. This collaboration will beautifully blend the sweetness of nostalgia with the goodness of nutrition, delivering a delightful path towards fitness goals.” said, Agastya Dalmia, Founder and CEO, Keventers.

Combining Keventers' traditional Butterscotch formula with Myprotein's guilt-free protein provides an option that empowers individuals to achieve their nutritional goals without sacrificing taste.

 “We are excited to introduce the Keventers Butterscotch Flavoured Whey Protein to our Indian customers. Myprotein's collaboration with Keventers underscores a commitment to innovation and customer satisfaction. By combining Myprotein's expertise in sports nutrition with Keventers' legacy of taste, the new whey protein flavour will exemplify a harmonious blend of sensory pleasure and dietary purpose.” said, Sanya Chhabra, Regional Marketing Manager, Myprotein.

The Keventers Butterscotch Whey Protein is offered in two sizes: 500g and 1kg, with price points of Rs. 2,599 and Rs. 4,399, respectively.

Starbucks and The Walt Disney Company Southeast Asia collaborate to craft a distinctive Starbucks Experience, offering a fresh collection of Disney-themed merchandise designed to evoke cherished memories and universal nostalgia for all generations

"Relive the Magic Together" series by Starbucks features beloved Disney characters like Mickey and Friends, Chip 'n Dale, and Dumbo.

This exclusive Starbucks merchandise line showcases charming character artwork and a touch of vintage flair.

It is starting September 19, for a limited duration, this nostalgic collection will be available in handpicked Indian stores.

"Starbucks carries a global legacy of celebrating humanity, nurturing creativity, and spreading joy. Over a decade ago, Tata Starbucks ventured into the Indian market with the commitment to curate unique experiences that transcend the simple act of enjoying a cup of coffee, fostering connections that last a lifetime.” said, Sushant Dash, CEO, TATA Starbucks.

"Relive the Magic Together" merchandise assortment from Starbucks includes a diverse selection of 12 drinkware designs.

This range encompasses mugs, cold cups, and tumblers, catering to individuals who wish to savor their preferred Starbucks drinks, whether it's in a workplace setting or the comfort of their own home.

Each item in this collection showcases whimsical Disney-inspired artwork, infused with the recognizable Starbucks touch

This themed collection, starting at INR 2050, will be accessible in designated Starbucks® outlets throughout India.

Burger King is currently in negotiations with Coca-Cola to establish an exclusive beverage partnership, potentially ending its decade-long collaboration with PepsiCo.

The executives have indicated that the agreement will be finalized and publicly disclosed by the conclusion of the upcoming quarter.

Burger King has had an affiliation with PepsiCo since its inception in India back in 2014.

One executive mentioned, "Coca-Cola has been actively promoting its 'Coke with meals' initiative and holds a 15 percent ownership stake in the food delivery platform Thrive. Thrive, which competes with Swiggy and Zomato, boasts a substantial network of over 14,000 restaurants. This collaboration is mutually advantageous for both restaurants and the beverage manufacturer, and it played a significant role in sealing the agreement with Coca-Cola."

Another executive stated that the level of involvement with PepsiCo at the highest level was constrained.

In India, Burger King has maintained an exclusive collaboration with PepsiCo, despite its global alignment with Coca-Cola. Similarly, KFC and Pizza Hut in India have exclusive agreements to offer PepsiCo's beverages.

This arrangement will provide Coca-Cola with instant access and a strong presence in more than 391 Burger King outlets, including its coffee and beverage subsidiary "BK Cafe" throughout India.

In April of this year, Coca-Cola India made its inaugural investment in an Indian startup by acquiring a share in Thrive, a venture owned by Hashtag Loyalty.

OneRare has announced its partnership with Salad Days, a brand recognized for its strong commitment to sustainability, and for building a community of health-conscious individuals who prioritize organic dining and sustainable living.

Salad Days remains dedicated to innovation and inspiration, both in their culinary creations and the digital sphere.

They advocate that salads are not mere accompaniments, but substantial and nourishing dishes that promote well-being.

Salad Days is preparing to introduce a collection of NFTs within the OneRare Foodverse, promising an engaging experience for food enthusiasts worldwide.

"We are thrilled to join hands with OneRare, the pioneering Food NFT gaming ecosystem and the world’s first food metaverse. Through this partnership, we offer a unique branding opportunity to captivate a whole new audience — the Web3 community. Our dishes, cherished by healthy food enthusiasts in Delhi-NCR and Bangalore, will now transcend their physical form and become part of an immersive gaming experience within the OneRare ecosystem. We embrace this groundbreaking collaboration as an opportunity to celebrate the fusion of gastronomy and technology, captivating the taste buds and imagination of players worldwide." said, Varun Madan, Founder & CEO, Salad Days.

Salad Days' venture into the OneRare Foodverse represents a milestone for the brand. By embracing digital collectibles, they are extending their influence, engaging with their audience in novel ways, and building a connection between the realms of food and technology.

Through their NFTs, Salad Days aim to bring their brand's essence to life in an engaging and interactive manner.

Users will have the chance to possess limited-edition Salad Days NFTs, each portraying a delightful salad creation with intricate details and vibrant visuals.

As Salad Days NFTs circulate within OneRare's Foodverse, the brand gains exposure to a diverse array of gamers, collectors, and enthusiasts worldwide. This not only broadens their customer base but also establishes Salad Days as a forward-thinking and innovative brand.

By participating in OneRare's gaming ecosystem, Salad Days' customers can collect and trade their digital collectibles, creating a sense of exclusivity and ownership. This will elevate the overall brand experience and foster a deeper connection with their audience.

 “This collaboration represents the perfect blend of culinary artistry and cutting-edge technology, offering players a gamified experience that goes beyond the confines of traditional dining. Together with Salad Days, we are breaking new ground in the world of digital collectibles, inviting food enthusiasts worldwide to embark on an unforgettable journey where the joy of healthy eating meets the thrill of virtual exploration.” said, Supreet Raju, Co-founder, OneRare.  

Furthermore, venturing into the realm of digital collectibles allows Salad Days to reach a global audience, transcending geographical boundaries.

Bon-Cuisine, a provider of cafeteria management and food-tech solutions, is expanding its client base, reinforcing its status as a trailblazer in revolutionizing workplace dining experiences.

The company is delighted to welcome esteemed clients, including Tata Communications, Kyndryl, WSP, Myntra, Keyword Studio, Mirafra, Mynd Integrated Soln., EPAM, Siemens, and others, further enhancing its reputation among corporate and government entities, such as GeM (Government e-Marketplace).

These partnerships underscore Bon-Cuisine's dedication to meeting the diverse culinary requirements of large organizations, ensuring punctual, cost-effective, sanitary, and diverse meal services for their workforce.

The addition of these new clients has driven an increase in Gross Merchandise Value (GMV), with daily transactions surpassing 50,000.

The company has aimed to double its customer base every quarter and achieve a target GMV of INR 25 crores by the close of the current fiscal year (FY 23-24).

According to CIRIL's industry report, the Indian F&B industry is projected to surpass US $500 billion by 2027.

Through its platform, Bon-Cuisine provides employees with remote access to digital menus across various devices, enabling effortless ordering, digital payment options, real-time updates on food preparation, and instant feedback mechanisms.

Clients, equipped with a comprehensive dashboard and control panel, have the ability to oversee vendor and menu performance, food order ratings, real-time sales data, billing, and transactions, all without the need to physically visit the cafeteria.

On the flip side, food vendors gain access to a risk-free marketplace with minimal investment requirements, effectively managed to prevent any financial or material losses on a daily basis. This approach empowers vendors to exponentially grow their businesses.

"Managing corporate cafeterias presents a complex and operationally intensive challenge, one that Bon-Cuisine excels at by creating compliant dining spaces prioritizing health, safety, and efficiency as the F&B industry undergoes a digital transformation, we lead the charge, committed to delivering the best, most innovative and user-friendly platform for clients, consumers, and food partners. Our technology-driven solutions redefine the dining experience, making it efficient, transparent, and deeply satisfying for all stakeholders”. said, Vikash Chandra, Founder of Bon-Cuisine.

The company is currently following a path of expansion, with intentions to reach Tier 2 cities and potentially venture into international markets in the coming years.

Its steadfast dedication to providing customized solutions and staying at the forefront of technological advancements positions it well for continuous growth and a leadership role within the industry.

McDonald's India – North and East has continuously shown its dedication to promoting sustainability within the green economy.

The company has taken various actions such as adopting renewable energy, using eco-friendly packaging, and responsibly sourcing materials to support the environment.

In alignment with this commitment, McDonald's India – North and East has formed a collaboration with NueGo, a leading electric bus service under GreenCell Mobility's umbrella.

“We are deeply committed to and invested in sustainable earth intention. We are excited about our collaboration with NueGo in jointly contributing to a carbon-neutral economy.” said, Mr. Rajeev Ranjan, Managing Director, McDonald's India – North and East.

This partnership arises from a mutual goal of embracing sustainability and advocating for eco-friendly transportation choices.

With a focus on meeting the preferences of modern, environmentally aware travellers, the collaboration intends to provide effortless and convenient dining choices for those who opt for NueGo's sustainable travel alternatives.

Travelers selecting the NueGo bus service from New Delhi's Inter State Bus Terminal (ISBT) to well-known locations like Chandigarh, Ludhiana, Dehradun, Agra, or Jaipur, will have the option to request McDonald's meals while they wait for their departure.

An exclusive lounge will be provided for this purpose. The collaboration's reach will gradually grow to encompass more routes, and a pre-booking option for meals will also be introduced to elevate the convenience for travelers.

“We at GreenCell Mobility, are thrilled to join hands with the renowned global entity McDonald’s India – North and East, to pilot a new-age food delivery approach tailored for NueGo’s environmentally aware travelers. This unique collaboration will reinforce our commitment to sustainable mobility and our dedication to delivering inventive customer experiences.” said, Mr. Devendra Chawla, CEO and MD, – GreenCell Mobility.

Demonstrating its commitment to environmental stewardship, McDonald’s India – North and East has embraced inventive approaches to decrease greenhouse gas emissions, mitigate the environmental repercussions of waste, and safeguard natural reserves.

The company utilizes FSC-certified paper-based packaging, sourced from recycled materials or well-managed forests, as a sustainable replacement for plastic packaging.

Remarkably, the brand's French Fries are manufactured in a zero-water discharge facility situated in India, leading to a substantial reduction in water usage.

The brand's dedication encompasses conscientious sourcing of ingredients, backing supply chains that have a positive impact on nature and the farmers involved.

As an illustration, the brand acquires coffee through sustainable means, backed by Rainforest Alliance certification.

This approach empowers coffee farmers to improve productivity while adhering to sustainable methods.

Furthermore, McDonald's India – North and East's involvement in procuring local lettuce has benefited over 250 small and less privileged farmers nationwide, fostering the adoption of sound agricultural practices.

The brand's dedication to sustainability is apparent in its utilization of palm oil, which is entirely obtained through sustainable production methods and supply chains that adhere to deforestation-free standards.

These supply chains hold certifications from the Roundtable on Sustainable Palm Oil (RSPO) credits and Mass Balance certification.

To reinforce their commitment to environmental responsibility, the brand transforms used cooking oil into biodiesel, offering a lower carbon emission option compared to traditional fuels.

McDonald's India – North and East and NueGo are joined by a common goal of sustainability and leading the way in environmentally conscious travel.

With a resolute aim to set innovative standards within the industry, this collaboration strives to bring about positive transformations for both travelers and the planet.

By harmonizing their values of customer contentment and ecological responsibility, these two entities aspire to forge a partnership that propels their shared objectives in a mutually advantageous manner.

JW Marriott Hotel Bengaluru, known for its luxury and hospitality has declared a partnership with INJA, a culinary enterprise harmonizing the essences of Indian and Japanese culinary traditions.

This culinary journey will unfold across two days, from September 15th to 16th, 2023, within the lavish premises of JW Marriott Hotel Bengaluru.

"We are excited to join forces with INJA and create a one-of-a-kind culinary journey that showcases the artistry of Indian and Japanese cuisines, This collaboration reflects our commitment to offering our guests unique and memorable experiences that redefine luxury." said, Mr. Gaurav Sinha, General Manager, JW Marriott Hotel Bengaluru.

This partnership will present a remarkable fusion of Indian cuisine's, bold spices, and rich flavors, seamlessly blended with the refined techniques and understated beauty of Japanese culinary art.

Patrons will have the opportunity to savor INJA's culinary excellence via a curated set menu, guiding them on an gastronomic exploration curated by Chef Adwait Anantwar.

“INJA is our debut restaurant in India, and we are extremely overwhelmed with the response in such a short time. As we strive to deliver this unique dining experience to enthusiasts all over the world, we are glad to collaborate with JW Marriott Hotel Bengaluru for these exclusive dinners.” said Panchali Mahendra, President, Atelier House. Hospitality.

The exclusive dining experience will comprise an 8-course menu (vegetarian alternative accessible upon inquiry), complemented by wine pairing choices presented by JW Marriott Bengaluru's resident sommelier.

Reliance Industries Limited (RIL) announced collaboration with The Oberoi Hotels and Resorts (Oberoi) to co-manage three establishments in India and the UK, according to a statement by RIL.

RIL's press release stated that the partnership will encompass the soon-to-open Anant Vilas Hotel located in Mumbai's Bandra Kurla Complex (BKC), the renowned Stoke Park in the UK, and an additional forthcoming project in Gujarat.

Anant Vilas stands as the inaugural city-centered resort under Oberoi's prestigious 'Vilas' collection of luxury properties. Positioned within Mumbai's bustling business nucleus of Bandra Kurla Complex, Anant Vilas introduces this unique concept.

Stoke Park Limited, an affiliate of RIL, possesses recreational and sports amenities situated in Stoke Poges, Buckinghamshire. Within these amenities are encompassed a hotel, sports-related infrastructure, and a highly acclaimed golf course, ranked among Europe's finest.

Oberoi and RIL will join forces to enhance these facilities, turning them into a renowned, top-tier resort that promises an unforgettable guest experience.

The project underway in Gujarat, which is currently without a name, is being executed as an additional distinctive hotel initiative aimed at enhancing the tourism prospects of the state of Gujarat.

RIL stated in the announcement that Oberoi boasts an unmatched history of delivering exceptional customer service on a global scale within the hospitality sector.

Oberoi possesses a collection of palaces and historical sites in their portfolio, which have been elevated while retaining the essence and original vision of these significant properties.

Crocs, a renowned global brand known for its creative and laid-back footwear, will introduce a vibrant limited-edition collaboration with the Bira91 Merch store.

Crocs is embarking on its second collaboration in India. This alliance with Bira91 reinforces both brands' commitment to inspiring creators and encouraging imaginative expression.

The limited-edition Bira91XCrocs Classic Unisex Clog, designed specifically for urban Indians, embodies Crocs' inclusive philosophy of embracing individuality.

This partnership brings together India's most talented creative minds to celebrate and honor the spirit of artistic expression.

“We wish to contribute to India’s creative community with an unique design based upon India’s unique and playful personality by working with notable culture creators. The Bira91XCrocs collaboration embodies Bira91’s vibrancy and reflectsCrocs’ commitment to self-expression.” said Sumit Dhingra, Vice President & General Manager, Crocs India & SEA.

As part of the launch campaign, Crocs has collaborated with India's leading creative talents to create an engaging teaser video.

Accompanying the music are the lively illustrations by artist Nori Norbhu, adding a vibrant visual dimension to the video.

Crocs carefully selected these artists for their distinct styles and significant contributions to India's cultural and creative landscape.

“We are delighted to announce our collaboration with Crocs, a renowned global brand, that shares our brand ethos of being creative, playful, and colorful. With the limited-edition Bira91XCrocs Classic Unisex Clogs, we aim to combine the best of both worlds, and provide consumers with an experience that transcends boundaries. This partnership with

Crocs takes us a step closer towards that goal.” said Ankur Jain, Founder, and CEO at Bira 91.

The highly collection will officially launch on June 17th and will be exclusively available on the official Crocs web store. Priced at INR 5995, the Bira91 X Crocs Classic Unisex Clogs can be purchased at select Crocs stores, Superkicks.in, www.crocs.com, the Bira91 Merch store, and vegnonveg.com.

With a focus on Delivery, McDonald’s India (North and East) has partnered with Swiggy, one of India’s leading food delivery platforms. The partnership with Swiggy will allow McDonald’s to reach out to new customers, offering additional growth potential for its business.

The service will be available through more than 125 McDonald’s restaurants in North and East India.

Robert Hunghanfoo, Head, Connaught Plaza Restaurants Pvt Ltd, said, “We are excited to be available for customers on Swiggy and are committed to deliver a great experience every time they order from us.”

Delivery is one of the key growth drivers for McDonald’s, not only in India but also globally.

“Delivery provides us a way to both attract new customers and regain customers who have not ordered from us for a while. It also enables us to service and win over those customers who are seeking convenience in this increasingly fast paced world,” Robert added.

Srivats TS, VP Marketing at Swiggy, stated, “We know our consumers love the convenience of getting their favorite dishes right at their doorstep. Through this partnership, we look forward to delighting our consumers in the North and East of India who can now order their McDonald’s menu favourites seamlessly through Swiggy.”

With one of India’s leading food delivery platforms Swiggy on board, McDonald’s will offer increased accessibility and availability of McDelivery to its customers in North and East India.

QSR’s Statistical View

As per a recent report, the Food Industry is no doubt booming at a fast rate, with Full-service restaurants and Quick Service Restaurant (QSR) together accounting for around 73% of the total restaurant industry.

According to the report by the National Restaurant Association of India, the overall restaurant market will touch Rs 510 billion in the next four years, from the current Rs 205 billion. It said that QSR space would be amongst the fastest-growing, touching nearly Rs 250 billion of the overall market in the next few years.

Popularity of QSR in India

QSRs have gained popularity with evolving lifestyles, urbanisation, and growing nuclear families. They are growing faster than the full-service restaurants across the globe due to their quick deliveries and competitive pricing that attract consumers. McDonald’s was the first QSR in India followed by various others such as KFC and Dominos.

QSRs have always been a zone of attraction for both consumers and business investors, making its franchises a lucrative segment for investment. QSR can be a one-stop destination for budding entrepreneurs that are stepping in this industry for the first time.

Subway has partnered with Olo, the leading digital food ordering platform for the restaurant industry, for integrating digital orders directly into the restaurant’s point of sale for the majority of the chain’s locations.

With this partnership, Subway joins Olo’s customer base of 300 restaurant brands. This partnership allows Subway’s network of over 20,000 US restaurants to more seamlessly handle digital orders from third-party marketplaces.

The sandwich chain has integrated its systems and vast network of restaurants through Rails, Olo’s platform, which enables restaurants to efficiently process and integrate orders originating from third-party destinations. These orders are unified on Olo’s platform and sent directly into the restaurant’s point of sale in order to improve operations efficiency and guest experience.

Rob Tedesco, VP of Digital and Consumer Technology at Subway, said, “As we explored solutions to manage orders from our third-party marketplaces, Olo stood alone in terms of efficiency, reach and ability to operate at the enterprise-scale necessary for Subway. The integration of our systems to the Olo platform went very smoothly, allowing us to vastly improve restaurant operations at thousands of our locations, and without having to build or manage separate integrations for each of our third-party marketplace partners.”

Marty Hahnfeld, Chief Customer Officer of Olo, added, “We’re thrilled to partner with Subway in a time when establishing a common digital ordering layer has become crucial for restaurant excellence. Our experience in complex enterprise environments and menu synchronization has helped to make this digital integration a success.”

Subway, the world's largest quick service restaurant by restaurant count, selects Adyen, the global payments platform of choice for many of the world's leading companies, as its payments partner for North America.

With this partnership, Adyen will be supporting Subway and its Franchise Owners in developing a simpler and more customer-centric payments experience in-restaurant, online and through the Subway App. The company will offer automated onboarding for franchisees and support for preferred payment methods such as mobile wallets, loyalty rewards, in-app payments, POS terminals, gift cards and other methods. 

Mike Macrie, Chief Information Officer of Subway, said, “Our goal remains the same, to provide guests with a world-class and seamless Subway experience. As we continue our digital push to offer our guests greater convenience and more options, Adyen's payment platform will further allow Subway to bring the latest digital payment technologies to market, while removing operational complexities for our Franchise Owners.”

Subway is operating in over 100 countries globally. Its restaurants are owned and operated by 21,000 franchise owners.

Kamran Zaki, Chief Operations Officer of Adyen, stated, “We are thrilled to be partnering with Subway. Together we are streamlining operations, increasing efficiencies and creating new pathways to building customer relationships in this digital age. We are excited to offer a solution that not only simplifies business for QSRs, but also makes the experience better for their Franchise Owners and consumers alike. Adyen's platform provides the flexibility to meet shoppers' needs today and tomorrow.”

QSR’s Statistical View

As per a recent report, the Food Industry is no doubt booming at a fast rate, with Full-service restaurants and Quick Service Restaurant (QSR) together accounting for around 73% of the total restaurant industry.

According to the report by the National Restaurant Association of India, the overall restaurant market will touch Rs 510 billion in the next four years, from the current Rs 205 billion. It said that QSR space would be amongst the fastest-growing, touching nearly Rs 250 billion of the overall market in the next few years. This segment is expected to witness increased activity via market expansion and entry by various players.

Popularity of QSR in India

QSRs have gained popularity with evolving lifestyles, urbanisation, and growing nuclear families. They are growing faster than the full-service restaurants across the globe due to their quick deliveries and competitive pricing that attract consumers. McDonald’s was the first QSR in India followed by various others such as KFC and Dominos.

QSRs have always been a zone of attraction for both consumers and business investors, making its franchises a lucrative segment for investment. QSR can be a one-stop destination for budding entrepreneurs that are stepping in this industry for the first time.

HealthifyMe, health and fitness app, has announced a collaboration with food delivery platform Swiggy to curate and deliver ‘FitPicks’, listing restaurants that provide healthy food. Curated by dedicated nutritionists, the new listing will offer food from more than 700 Swiggy’s partner restaurants.

With this, health-conscious users in Delhi, Gurgaon, Mumbai, and Bangalore will be benefited. The development comes after the food delivery startup observed a massive 249% surge in healthy food orders. These include salad, keto, and millet-based dishes.

HealthifyMe said, “Only restaurants with predominantly healthy dishes find a place on the ‘FitPicks’ collection.”

The fitness platform claims to have more than 12 million users.

The option will be availed by the users by clicking on the FitPicks banner on Swiggy.

Srivats TS, VP Marketing at Swiggy, stated, “We’ve had ‘healthy’ as a key filter on the app for many years now. With the Fitpick collection, we’re making it simpler for health-focused consumers to find the healthiest restaurants on the platform, especially curated by nutritionists and the health scoring algorithm at HealthifyMe.”

In order to woo their customers, both companies have launched ‘personalised diet plans’ for those ordering in January.

The startup added, “Consumers who place more than two orders from FitPicks before January 31 will also receive free access to HealthifyMe’s AI-powered personalised diet plan for a month.”

Surging Demand for Healthy Food Segment

We have seen different concepts and trends coming to India over the last two years. With burgers becoming the QSR favorites and pizza capturing the party scenes, the health food segment has also grown eventually in the Indian market.

Nowadays, people do not only want to eat food, but they are much more focused on getting healthy food at a reasonable price with taste in it. With the growing awareness of healthy foods and healthy diets on the menu, the young office goers and the students are more attracted to the healthy food being offered in the market.

Experts say that consumption of healthy food is a part of a broader ‘lifestyle’, and with growing prosperity, the demand prospects do look bright in the years to come. 

McDonald’s India (North and East) has announced a new partnership with Zomato, further expanding the availability and accessibility of McDelivery. Customers in North and East India will now be able to order for their favorite McDonald’s food items on Zomato, and get it delivered to their doorsteps.

The service will be available through more than 125 McDonald’s restaurants in North and East India.

Rudra Kishore Sen, Senior Director, Operations and Training, McDonald’s India (North and East), said, “At McDonald’s, we are constantly looking for new and convenient ways to serve our customers, whether they are dining-in, or picking up their food on-the-go via our drive-through restaurants or ordering through McDelivery. We are excited to make McDelivery accessible to customers on Zomato, one of India’s leading online food delivery platforms, making it even more convenient for them to enjoy their favorite McDonald’s menu items.”

Mohit Sardana, Chief Operating Officer (Food Delivery), Zomato, stated, “It is absolutely wonderful to partner with a brand that revolutionized the Quick Service Restaurant (QSR) segment in our country. Indians have endorsed, loved and cherished McDonald’s for more than two decades, and there’s only one thing to be said on Zomato now empowering McDelivery – I am lovin it.”

The partnership with Zomato has added a new dimension of convenience to McDonald’s core of serving great tasting food to the customers every day. Zomato’s live order-tracking feature is streamlined with the in-restaurant operation to provide the best experience for diners by delivering their food as hot and fresh as possible.

QSR’s Statistical View

As per a recent report, the Food Industry is no doubt booming at a fast rate, with Full-service restaurants and Quick Service Restaurant (QSR) together accounting for around 73% of the total restaurant industry.

According to the report by the National Restaurant Association of India, the overall restaurant market will touch Rs 510 billion in the next four years, from the current Rs 205 billion. It said that QSR space would be amongst the fastest-growing, touching nearly Rs 250 billion of the overall market in the next few years.

Popularity of QSR in India

QSRs have gained popularity with evolving lifestyles, urbanisation, and growing nuclear families. They are growing faster than the full-service restaurants across the globe due to their quick deliveries and competitive pricing that attract consumers. McDonald’s was the first QSR in India followed by various others such as KFC and Dominos.

QSRs have always been a zone of attraction for both consumers and business investors, making its franchises a lucrative segment for investment. QSR can be a one-stop destination for budding entrepreneurs that are stepping in this industry for the first time.

The Changing Behavior of Customers

Standardization across food outlet chains in terms of ambiance, hygiene, easy accessibility, and service has caused an instant interest in the mind of the customers, increasing the QSR’s footfall. QSR’s are helping Indians to warm up the western cuisines.

Despite Indian food being the ultimate winner, cuisines like Chinese, Mexican, Italian, and American are gaining significant popularity because of the curious customers who are willing to experiment with their taste buds.

Seeing the potential of the Indian food industry, more franchisors could be seen entering the QSR segment for marking their existence as a brand.

Hard Rock International has entered into a partnership with The Coca-Cola Company, the world's leading total beverage company. With this partnership, Coca-Cola's brand portfolio will be introduced to Hard Rock Cafe locations worldwide.

Stephen K. Judge, President of Cafe Operations, Hard Rock International, said, “Hard Rock's partnership with The Coca-Cola Company will provide a significant opportunity to enhance our beverage platform and accelerate growth for both brands in our Cafe locations around the world.”

“We are proud to announce the partnership in Coca-Cola's backyard in Atlanta at our beautifully-renovated Cafe, which would make for the perfect spot for guests to have their first Coca-Cola at Hard Rock. I speak for all of our Cafe representatives when I share our excitement to bring Coca-Cola's impressive lineup of beverages to our guests in 2020,” Stephen added.

Kathleen Ciaramello, President, Foodservice and On-Premise, Coca-Cola North America, stated, “We are incredibly excited about this new partnership with Hard Rock International, one of the world's most globally recognized music, entertainment and dining brands. We are pleased to be able to refresh guests at Hard Rock Cafe locations worldwide with options from our total beverage portfolio beginning in 2020, bringing together two iconic brands to delight Hard Rock fans.”

Now, Hard Rock Café’s guests will be able to pair their favorite Coca-Cola products with any of Hard Rock's delicious menu items, including award-winning Steak Burgers like The Original Legendary Burger and Double Decker Double Cheeseburger, Sliders, Shareables and more.

Burger King has partnered with Unilever’s meat alternative business, The Vegetarian Butcher, to introduce a new plant-based burger. The burger chain is launching the Rebel Whopper in its over 2,500 restaurants across 25 countries in Europe.

The development comes three months after Burger King announced plans to unveil a plant-based burger in the US containing meat-free patties developed by Impossible Foods.

David Shear, President of Burger King EMEA, said, “We are confident that the Rebel Whopper is the sandwich everyone has been waiting for and provides the ultimate plant-based patty alternative with the iconic Whopper build,” said. “I’m excited to let the Rebel Whopper do the talking and see whether our guests can tell the difference.”

Hanneke Faber, President, Unilever foods and refreshment, added, “Less than a year after acquiring The Vegetarian Butcher in the Netherlands, we are excited to partner with the iconic Burger King brand across Europe. The new Rebel Whopper powered by The Vegetarian Butcher offers meat lovers a fabulous meat-free experience.”

Homefoodi, a Noida based e-commerce start-up, has partnered with Dunzo to provide authentic home-made food made by chefs delivered right at your doorstep. Through this partnership, the company aims to reach out to the end-users by allowing consumers to select from a wide range of homemade food that can be ordered anytime by the consumers.

Homefoodi had recently launched its one of a kind mobile application in Noida, which is dedicated to providing the customers with home-cooked authentic food. The company has started this application with an initiative to help “Ghar Ki Lakshmi” transforming into “Bharat Ki Lakshmi” with a focus to providing women employment opportunities and a platform for them to display their expert culinary skills.

Narendra Singh Dahiya, Founder and Director, Homefoodi, said, “Homefoodi is an initiative that is aimed to bring the homemakers together and providing them a platform that acknowledges their skills and at the same time helping them earn an independent source of income.”

“Through our association with Dunzo, 100 plus Home Chefs can deliver over 1,000 orders in Noida every day. Our endeavor is to amplify our reach to the end-consumers and provide them a great user experience,” Dahiya added.

With Dunzo onboard, Home Chefs on Homefoodi will be able to offer the option of delivering a host of authentic home-cooked delicacies to consumers in Noida. The tie-up will also allow consumers to place orders for meals daily and also in advance. The consumers will also have an option to pay online or pay cash on delivery.

Aabhar Gilhotra of Dunzo stated, “As a brand, Dunzo intends to provide a platform where we can connect the user with the nearest delivery person who can make purchases, pick up items, and deliver to the customer’s doorstep. The partnership with Homefoodi will help us drive more customer engagement through home-cooked authentic meals with a simple click of a button and deliver an enriching experience.”

Carl’s Jr. has unveiled a new menu item ‘the Beyond BBQ Cheeseburger’, expanding its partnership with Beyond Meat. The launch follows the success of its Beyond Famous Star.

The new offering will feature some of the fast food chain’s most popular ingredients like a Beyond Burger patty topped with Carl's Jr. original BBQ sauce, American cheese and crispy onion rings.

Patty Trevino, SVP of Brand Marketing, Carl’s Jr., said, “After seeing the overwhelming demand for our Beyond Famous Star, in true Carl’s Jr. fashion we knew it was time to give customers even more plant-based innovations to delight their taste buds. With one Western Bacon Cheeseburger sold every second, we saw this as the perfect flavor inspiration and so the new Carl’s Jr. Beyond BBQ Cheeseburger was born.”

“We’re always looking for the next great way to innovate and deliver the most craveable burgers, and we’re thrilled to continue our partnership with industry leader Beyond Meat to bring new and exciting flavors to our customers,” Trevino added.

Chuck Muth, Chief Growth Officer at Beyond Meat, stated, “It’s been great to see the strong positive consumer response Carl’s Jr. has received since launching the Beyond Burger on-menu as more and more consumers look for delicious plant-based meat options. The on-menu expansion of Beyond Meat reflects Carl’s Jr.’s continued enthusiasm around the brand partnership and commitment to delivering innovative options for their customers.”

Want to invest in a fast food franchise? Visit Franchise India 2019, Asia’s Biggest Franchise & Retail Show, and give wings to your entrepreneurial dreams.

McDonald's USA and Grubhub, the nation's leading online and mobile food-ordering and delivery marketplace, is expanding delivery across New York and the surrounding Tristate area, following the partnership announcement last month.

With this expansion, customers can now order McDelivery from approximately 500 McDonald's locations on Grubhub and the company's New York brand, Seamless. 

Katie Hunt-Rotolo, McDonald's Owner/Operator and President of the New York Tri-state Owner/Operators Association, said, “At McDonald's, we are committed to finding innovative ways to best serve our customers, whether that be in-restaurant or in the comfort of their homes. Through this partnership with Grubhub, we are thrilled to create more options for them to enjoy their favorite McDonald's menu items via McDelivery.”

“We're pleased to see the excitement our customers have shown for McDelivery being available on Grubhub and Seamless across New York and the Tri-state area, and we're proud to offer them new levels of choice and convenience,” Katie added.

Seth Priebatsch, Head of the enterprise at Grubhub, stated, “Giving our diners the best restaurant options and more of their favorites is a top priority, and adding McDonald's to that list is an exciting moment. In less than 60 days, we've been able to integrate, pilot, and launch our availability to millions throughout New York and other markets, making the dream of McDelivery even more of a reality.”

Want to invest in a fast food franchise? Visit Franchise India 2019, Asia’s Biggest Franchise & Retail Show, and give wings to your entrepreneurial dreams.

Anheuser-Busch InBev, the maker of Budweiser, Corona, and Hoegaarden, and the Tata-owned Indian Hotels Company (IHCL) have partnered to launch micro-breweries inside Taj hotel properties in India.

Both companies will together invest Rs 150 crore to introduce 15 microbreweries in key Taj properties over the next five years. As part of this partnership, Ab Inbev will handle the backend like brewing and the beer recipes, while Taj will be running the outlets.

Ben Verhaert, President, South Asia, AB InBev, said, “We will leverage our collective strength to shape the beer category in India. While Taj will bring hospitality excellence and beautiful locations, we have a vast portfolio of craft brands globally and together, that can elevate the country's brew pub experience.”

“The idea is to sell a local product portfolio and it is a fairly large investment. We will spend Rs 150 crore in the first five years,” Verhaert further added.

Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL, stated, “This partnership, exclusive to IHCL will be a first of its kind in the hospitality industry in India. With its diverse collection of over 500 beer brands, AB InBev will be involved in setting up on-site microbreweries at some of our iconic hotels; the first of which will be at Taj MG Road, Bengaluru, followed by Goa, Mumbai and Hyderabad.”

Want to invest in a food and beverage franchise? Visit Franchise India 2019, Asia’s Biggest Franchise & Retail Show, and give wings to your entrepreneurial dreams.

Dineout has partnered with Google to enhance the user experience by adding more features to its navigation engine, Google Maps, with the help of technology powered by Dineout.

Through the ‘Offers’ shortcut on Google maps, users will now have more actions to explore within Google Maps by discovering dining out options near them, choosing from the available offers at restaurants and further reserve a table for their preferred time and date.

The new service can be leveraged by Google Maps users across more than 15,000 Dineout partner restaurants in 17 cities.

Ankit Mehrotra, CEO & Co-Founder, Dineout, said, “Our association with Google Maps is a milestone for us and brings us one step closer to providing seamless dining out experience along with empowering restaurants to be tech-enabled in India. With their help, we are co-creating an ecosystem that will help two of our biggest stakeholders- consumers and restaurants at multiple levels.”

“Understanding the demand of visual representation and easy accessibility, we plan to offer a seamless, more convenient and enjoyable experience to our consumers. Keeping our stakeholders at the forefront of this partnership, we plan to integrate this seamlessly into Google Maps on desktop and mobile,” he added.

Chandu Thota, Director of Google Maps, stated, “At Google Maps, we're working hard to help everyone explore their world. Two months ago we launched 'Offers', an India-first feature to help people discover local deals. Today, we'd like to welcome Dineout to this experience, which will offer even more choices for diners and merchants alike.”

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Pizza Hut USA has announced a partnership with customer experience management Medallia to serve as the company’s customer experience platform of choice. The quick service restaurant chain’s move is aimed at improving its engagement with customers.

Under the deal, Medallia will be responsible for redesigning and enhancing the customer experience for Pizza Hut USA. It will further help Pizza Hut in driving innovation to enhance the experience by engaging customers and employees in real-time.

Paul Brandt, Vice President (customer experience), Pizza Hut USA, said, “We’re obsessed with delivering an experience for our customers where they feel happy, valued and cared for. By partnering with Medallia and using their world-class Experience Management platform, our teams will be better equipped than ever to deliver on this promise.”

Susan Lubber, General Manager for restaurant and foodservice vertical, Medallia, stated, “We are excited to see a major brand like Pizza Hut driving innovation to deliver a world-class experience by engaging customers and employees in real-time.”

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McDonald’s has partnered with Grubhub to start expanding McDelivery to approximately 500 restaurants in New York City and Tri-State area. Now, McDelivery will be available on the Grubhub marketplace and the company's New York brand, Seamless.

Marcos Quesada, Vice President of McDonald’s Stamford Field Office, said, “At McDonald’s, we’re constantly innovating to find new ways to best serve our customers whenever and wherever they want, whether it’s dining in our newly modernized restaurants, on-the-go through mobile order and pay or our drive-thru, or McDelivery. The convenience of McDelivery has been available to our customers in the NYC and Tri-State area for the past two years.”

“We are excited to add Seamless and Grubhub, leading delivery platforms in NYC, to our McDelivery service and to create more options for our customers to enjoy their favorite McDonald’s menu items via McDelivery,” Quesada added.

McDonald's and Grubhub partnership will include a direct point-of-sale (POS) integration for ensuring a smooth experience for customers and franchise operations partners. Under this integration, Grubhub's innovative "Just in Time" technology will permit restaurant operators to match order fulfillment with driver pickup.

Seth Priebatsch, Head of enterprise at Grubhub, stated, “Expanding McDonald’s McDelivery service in the New York City area is exciting, and we’re thrilled the team selected Grubhub as its partner of choice. We’ve been a part of New Yorkers’ lives for over 20 years, and we know a beloved brand like McDonald’s will be a welcome addition to our diners’ daily options.”

Choosing Chef Ranveer Brar to be Barilla’s partner in India was not by chance for the No.1 pasta brand in the world and a world leader of ready-to-use sauces. Being recognised worldwide as a symbol of quality and tradition with credibility, among the Italians and all pasta lovers, it was clear to Barilla indisputably that Chef Ranveer mirrors the same principles in India.

With his sheer talent and charisma, Chef Ranveer is sure to bridge the food gap between India and Italy, two countries with an amazing food culture.

Chef Ranveer’s association with Barilla comes with a view to strengthen the pasta culture in India and share precious tips for cooking up perfect pasta meals. He aims to co-promote the notion: Italian gastronomy, the power of emotional moments, happiness and celebration around the table, which is the core belief of Barilla, a family now in its fourth generation and one that stands for supreme quality and innovation standards since 1877.

Chef Ranveer Brar said, “Italian food has always been extremely close to my heart, right from the time when I trained under Antonio Carluccio, to open the Italian restaurant ‘Il Camino’ in Goa. Barilla has always been the gold standard when it comes to Italian ingredients. I’m extremely happy to work with Barilla in making the goodness of pasta reach every Indian household.”