Disney enters into partnership with Coca-Cola for the new 'Star Wars: Galaxy Edge' land
Disney enters into partnership with Coca-Cola for the new 'Star Wars: Galaxy Edge' land

Disney parks and resorts have partnered with Coca-Cola for bringing out new special containers of Coke to 'Star Wars' land 'Galaxy Edge'.

The new bottles will be made into a spherical droid-like shape while the new design is such that it matches the storyline of 'Galaxy's Edge'. The labels on the container will further be written in 'Aurebesh', a fictional language that is used in 'Star Wars'.

Scott Trowbridge, Creative Portfolio Executive, Walt Disney Imagineering, said, "It's unlike any Coke product you've seen before. The graphics, the shape of the bottle itself, the cap, all that stuff is very unique to the world and the design language of 'Star Wars."

Susan Propp, Coke's Vice President of strategic partnership marketing, added, "I think guests will probably drink one to stay hydrated or enjoy it in the land and then probably throw one in their backpack and take it home."

 
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